New features & announcements

  1. Improving the search terms report while maintaining user privacy

    September 9, 2021

    Consumer expectations for privacy are higher than ever. In fact, searches on Google for “online privacy” increased by more than 50% between spring 2019 and spring 2020.1 That’s why, last year, we updated the search terms report and Dynamic Search Ads search terms report to meet new privacy thresholds. These thresholds ensure user anonymity by only reporting on terms that have seen sufficient search volume across all Google searches. After making these updates, we heard feedback from many of you that you want more data. Since then, we’ve been exploring new, privacy-safe ways to get you the insi…
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  2. Making it easier to show the right message on Search

    August 31, 2021

    The ways people search are constantly changing. In fact, 15% of search queries every day are new searches we’ve never seen before.1 As consumer trends shift and evolve, it’s more important than ever to make it easier for people to connect with your business through relevant and helpful ads. Automation is key to keeping pace with these trends. Responsive search ads are a great example of how this is done—they combine your creativity with the power of machine learning to help you show more relevant ads to more people. This is a powerful combination: advertisers that switch from expanded text ads…
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  3. Stand out this holiday season with your shipping and return options and new business identity attributes

    August 31, 2021

    The holidays are upon us. As of June, 58% of U.S. holiday shoppers said they will shop online more this season than in previous years and 59% said they will shop earlier to avoid an item being out of stock.1 In fact, U.S. searches for “holiday gift ideas” in August have already surpassed 2020 levels. To help you stand out, we’re introducing new annotations to highlight fast shipping, easy returns, and new business identity attributes this holiday season. Highlight your shipping and return policy directly in your ads Shoppers are looking for the best value for every dollar, especially during se…
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  4. Better control over Smart Bidding with conversion value rules

    August 19, 2021

    Not all conversions are worth the same—some are more valuable than others. Accurately expressing this value can help you optimize campaigns and evaluate performance based on the goals that matter most to your business. To make this easier for you, you can adjust conversion values based on characteristics like location, device, and audience. By applying a rule to these characteristics, you can adjust conversion values to align more closely with your business outcomes. For example, let’s say you run a sporting goods store and know that an audience of people similar to repeat customers who have b…
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  5. Google Ads Editor v1.7: Support for Hotel ads, YouTube audio ads and more

    August 9, 2021

    Today, we’re introducing Google Ads Editor v1.7. This release includes support for Hotel ads, easier downloads, YouTube audio ads, lead form extensions and more. Hotel ads You can now reach new customers and drive bookings by managing your Hotel ads in Google Ads Editor. Easier downloads To make it easier for you to work in your campaigns offline, you can now select specific parts of your campaigns to download. YouTube audio ads To help drive brand awareness, we’re now supporting YouTube audio ads in Google Ads Editor. Lead form extensions Google Ads Editor now supports lead form extensions, w…
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  6. Attribution models now support YouTube and Display ads

    August 9, 2021

    While making purchase decisions, people may interact with multiple ads from the same brand. Attribution models let you choose how much credit each ad interaction gets for your conversions so you can focus your investments on the media with the biggest impact. As of this week, we’ve upgraded all Google Ads non-last click models, including data-driven attribution, to support YouTube and Display ads. In addition to clicks, the data-driven attribution model also measures engaged views from YouTube. With these upgrades, the data-driven attribution model now learns even more from how users interact …
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  7. Reach back-to-school shoppers online and in-store

    July 29, 2021

    This year, consumers looking for back-to-school gear and supplies plan to shop both online and in-store to get everything they need. To reach these omnichannel shoppers, check out our top three local ad solutions. Communicate convenience and deals We see that more than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before going into a store and 48% will shop at stores that offer curbside pickup or contactless shipping.1 Help shoppers find the things they need in nearby stores using local inventory ads. You can even show products that are available…
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  8. Updates to how Smart Bidding strategies are organized

    July 22, 2021

    We previously announced changes to how Smart Bidding strategies are organized to help you choose the right one for your business. You’ll now see the following choices when you create new bid strategies for Search campaigns: Maximize conversions will have an optional target CPA. Maximize conversion value will have an optional target ROAS. In the next few weeks, you’ll no longer have the option of using the old Target CPA or Target ROAS bid strategies for standard campaigns. Instead, use the updated bid strategies by setting optional targets. This update only applies to campaign-level strategies…
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  9. Making it easier to get your best deals on Google and find timely merchandising insights during seasonal shopping moments

    July 21, 2021

    More than ever, shoppers are looking for the best value for every dollar, especially during seasonal shopping moments like Back to School. In fact, searches for “discount code” have increased over 50% since last year1. This year, we anticipate a surge in shopping interest for Back to School as parents and kids across the U.S. are planning to head back in-person. To help you drive more sales during these peak shopping moments, we’re making it easier for you to showcase your promotions across more surfaces on Google, customize your seasonal promotions and make better merchandising decisions. Sho…
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  10. Piloting a new 'strikes' system to address repeat ad policy violations

    July 20, 2021

    Google is committed to creating a trustworthy ad experience for users, advertisers and publishers. Our Google Ads policies exist to prevent unsafe or harmful ads from showing on our platforms. That’s why we are introducing a new pilot program to test a three-strikes system for repeat ad policy violations. Starting September 2021, warnings and strikes will be issued for violations of our Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies—this includes ads promoting deceptive behavior or products such as the creation of false documents, hacking service…
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  11. Making it easier to create manager accounts

    July 13, 2021

    As your business grows, you may need to create new manager accounts to meet your administrative and campaign management needs. To date, you’ve been able to create these accounts on the manager account homepage. To make this process even easier for you, you can now create new sub-manager accounts from within your existing manager accounts as well. Create your new manager accounts directly from the Performance page and Sub-account settings page in Google Ads. As part of this update, you no longer need to have a user assigned to a sub-manager account. In addition, you can now remove users from yo…
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  12. Maximize the reach of your audience across TV and YouTube with Reach Planner in 18 countries

    July 13, 2021

    TV in Reach Planner is a tool designed to help media planners understand the optimal mix of television and YouTube to maximize their reach. The tool incorporates actual historical TV data with YouTube data so you can forecast the total unduplicated reach, average frequency, and TRPs of a holistic media plan. You can also compare your original plan with a recommended plan to make better informed decisions Today we’re excited to announce that TV in Reach Planner is now available in the United States, Japan, France, Vietnam, Mexico, Indonesia, South Korea, Philippines, Thailand, Taiwan, Brazil, A…
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  13. Building a better viewer experience with ad pods

    June 30, 2021

    From user experience research we know that viewers care about the frequency of ad breaks on YouTube, especially when they’re watching for longer periods of time. We also know that the less frequently viewers are interrupted, the more likely they are to continue watching their favorite content and ads. That’s why we introduced ad pods— two ads served back-to-back. Ad pods are typically served to viewers who watch longer form content to reduce interruptions to their viewing experience. When we launched ad pods in 2018, we saw that users who engaged with multiple ads in an ad break experienced up…
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  14. Reminder: ending support for new broad match modifier keywords

    June 29, 2021

    We announced in February that we’re simplifying match types by combining the control of phrase match with the expanded reach of broad match modifier. As part of this change, both phrase and BMM keywords have adopted this updated matching behavior and are now the same. This means that keywords using the +keyword and “keyword” notations are now identical in how they match. What happens next? Starting in late July, you’ll no longer be able to create new BMM keywords with the +keyword notation. However, existing BMM keywords will continue to serve using the updated phrase matching behavior. You’ll…
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  15. Achieve greater results by upgrading to Video action campaigns

    June 11, 2021

    People are turning to YouTube to help them learn new skills, connect with others, and discover their next purchases with 70% of YouTube viewers saying they bought a brand as a result of seeing it on YouTube.1 A few years ago, we began to see YouTube’s role shift from being a singular entertainment destination to a prominent knowledge hub that inspired action. This insight led us to build TrueView for action, our direct response video solution that helps brands engage with prospective customers on the watch page. As customer journeys become more complex, it’s important to reach customers in mom…
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  16. Optimization score expands to Video action campaigns

    June 10, 2021

    Optimizing your campaigns is crucial to improving performance for your Video campaigns and driving the business results you need. That’s why we’re bringing optimization score to Video action campaigns. Optimization score surfaces personalized recommendations to help maximize your campaign performance across Search, Display, Shopping, and now Video. Similar to other campaign types, your optimization score will range from 0% to 100%, with 100% meaning your campaign is set to perform at its full potential. We’ve also added recommendations for Video action campaigns that help you follow the best p…
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  17. Related video extensions now globally available

    June 10, 2021

    Related video extensions are now globally available to all advertisers who use Google Ads. With related video extensions, you can show a list of 2 to 5 related videos below your video ad on the YouTube mobile app. Related video extensions extend your message beyond your primary video ad, keeping viewers engaged with your creatives (including other videos on your YouTube channel). Learn how to implement related video extensions here. Posted by Ali Miller, Director of Product Management, YouTube Ads
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  18. New announcements from Google Marketing Livestream 2021

    May 27, 2021

    We hope you caught the latest product updates, trends and best practices from Google Marketing Livestream. In case you missed it, watch the keynote and other sessions on demand. Here’s a quick recap of all the product announcements: 1. Drive better results across all of Google’s channels with Performance Max campaigns. Reach out to your account team or complete this form if you’re interested in joining the beta. Performance Max is expanding to thousands of additional advertisers. Right now, you can participate in the beta if your goal is to generate leads or to grow online sales without using …
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  19. Deliver engaging Search ads with image extensions

    May 27, 2021

    Consumers now expect a more visual experience when they browse products and services online. In fact, 86% of consumers in surveyed countries around the world say they expect photos to be a feature businesses offer them when shopping online.1 Last year, we introduced image extensions to help you create a more visually engaging Search ad. Starting today, image extensions are available globally. Search ad shown with an image extension Showcase your brand with relevant visuals Image extensions complement your Search ad with relevant visuals of your products and services. This makes it easy for peo…
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  20. Fueling recovery through travel products to help you reach more customers, capture pent-up demand

    May 27, 2021

    As health signals steadily improve, we see consumers are reapproaching the idea of travel. For example, searches for "can I travel" grew globally by over 800% YoY.1 At Google Marketing Livestream, we shared our focus areas as we anticipate travel reopening in parts of the world, highlighting three new products to help our partners capture pent up demand: vacation rentals in Hotel results, hotel booking extensions in text ads, and enhancements to commissions (per stay) bidding. Learn more about these updates below. Helping travelers find more options with vacation rentals We’ve seen increased i…
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  21. Increase in-store sales with your online ads

    May 27, 2021

    Shoppers don’t just turn to Google for things they want to buy online, they also use Google to find what they need nearby, in real life. Here are some new ways to reach people nearby that were announced today at Google Marketing Livestream. New inventory to reach nearby customers Over the past year, we’ve seen more people use Google Maps to explore something they’re interested in, not just to find where it is located. For example, searches on Google Maps for “curbside pickup” have increased globally by 5,000% year over year.1 To help more people find your business, we’re adding three new ways …
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  22. New bidding features to help you reach your goals

    May 19, 2021

    Smart Bidding is the foundation of a successful automated account strategy–especially when paired with tools like Broad Match and responsive search ads. To make it even easier for you to manage these bid strategies and drive performance, we’re rolling out several new features. Get more insights with top signals for Target ROAS and Maximize conversion value Top signals in the bid strategy report give you more transparency into the factors that drive your campaign performance and can help inform your broader marketing strategy. Currently, you can only view top signals for campaigns that use Targ…
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  23. Register for Google Marketing Livestream

    May 11, 2021

    Did you know searches for corsages and boutonnières are one of the top trending categories this month in the U.S.? Meanwhile in Italy, one of the top growing categories of searches this month is charms and pendants. And in Japan, searches in the drawing and painting kits category have grown over 100% in the past month.1 People around the world turn to Google to be inspired, discover new brands and find what they need. Consumer behavior is changing rapidly, so we’ve been busy building products to help you be ready for what’s next. Register now for Google Marketing Livestream on Thursday, May 27…
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  24. Making it easier to work with your Customer Match lists

    April 29, 2021

    Customer Match helps you build a stronger relationship with your customers by using the information they provide to you. By making it part of your first-party data strategy, you can create audience lists and engage with customers across Search, Shopping, Video, and Discovery campaigns. To make it even easier for you to use Customer Match, we’ve launched the following updates to help you reach more of your customers and improve performance. See how much of your list is usable in real-time When you upload your customer list you’ll get a match rate—this is the percentage of your customer list tha…
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  25. Supporting partners through the rollout of Apple’s new ATT policies

    April 26, 2021

    Last week, Apple announced that iOS apps submitted for review on or after April 26th must comply with App Tracking Transparency (ATT) policies and ask for permission when they use certain information from other companies’ apps and websites for advertising purposes, even if they already have user consent. Learn more about how Google is complying with Apple’s iOS 14 policies. To help you adapt and achieve your campaign goals on iOS, we’re sharing the latest guidance, resources and best practices. Advertisers promoting web-based conversion goals As a result of Apple’s ATT policy changes, you will…
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  26. Acquire high-value app users at scale with Target ROAS bidding

    April 22, 2021

    When it comes to growing your app business, optimizing towards revenue and return on investment is key. Starting today, if you have an Android app using Firebase SDK conversion reporting, you can use Target Return on Ad Spend (“tROAS”) bidding within App campaigns for installs to do just that. Simply enter your budget, a desired target ROAS, and Google will use your inputs to find new users that fit your app’s performance goals. When you set your target ROAS, you're telling Google Ads the average value you want back for every dollar spent. Keep in mind that your budget will be used to get as m…
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  27. A change to how Smart Bidding strategies are organized

    April 20, 2021

    Smart Bidding is a collection of four automated bid strategies that can help you reach your conversion and conversion value goals. Over the years, we've heard feedback that it isn't always clear which of these bid strategies is right for your business. To make it easier for you, we're changing how bid strategies are organized for Search campaigns to help you choose the right one. Going forward, Target CPA and Target ROAS will be bundled with the Maximize conversions and Maximize conversion value bid strategies, respectively. This means that: Maximize conversions will have an optional target CP…
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  28. Giving advertisers more control over where their ads run

    April 15, 2021

    We value the trust of our advertising partners. And that starts with our strong investments in the policies and technologies that keep inappropriate and dangerous content out of our advertising network. Additionally, we also provide advertisers with fine-grained controls that allow them to reach the audiences they want on sites and apps that reflect their values. Today, we’re announcing a new feature that will make it easier for advertisers to protect their ads from running alongside content that does not align with their brand or campaign. Advertiser Controls: Our advertiser controls allow ou…
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  29. New ways to support your measurement with first-party data

    April 15, 2021

    Developing strong relationships with customers has always been critical for brands to build a successful business. This becomes even more vital in a privacy-first world without identifiers that track users across the web. To deepen our support for solutions that build on these direct relationships between consumers and the brands and publishers they engage with, we’re updating the global site tag (gtag.js) and Google Tag Manager (gtm.js) to set a new same-site cookie on advertisers’ web domains to help improve how we attribute conversions back to ads. Consistent with how existing first-party c…
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  30. The Insights page is now available to all advertisers globally

    April 14, 2021

    Consumer demand continues to change, and it's more important than ever for marketers to keep up. For example, at the start of the pandemic, searches for “curbside pickup”1 increased by over 3000%. Earlier this year, we saw a surge for “staycations,”2 and now, we’re seeing a surge for “watch party.”3 We've heard from many of you that you need more insights like these to inform your business and marketing decisions. That's why we rolled out the Insights page (beta) last year in select countries to help businesses stay on top of emerging trends. Starting today, the Insights page is available to a…
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  31. A new way to help you optimize your campaigns more efficiently

    April 14, 2021

    Recommendations make it easy for you to improve performance and find new opportunities in a changing market. However, we’ve heard feedback from many of you that reviewing and implementing recommendations can be time consuming. To help you optimize your campaigns more efficiently, you now have the option to apply recommendations automatically. By opting in, we’ll apply recommendations of your choice as new opportunities come up. You can choose from over 17 recommendations to apply automatically. You can change these selections or opt out of them at any time. You'll be able to see both when and …
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  32. Boost YouTube creative performance with experiments

    April 6, 2021

    Knowing the outsized impact of creative on driving sales, we’re launching video experiments globally in Google Ads over the next several weeks. These experiments are easy to set up and quick to deliver results you can act on. So whether you’re looking to understand the impact of different video ads on Brand Lift, conversions or CPAs, you too can make more informed decisions that improve your results on YouTube. In global studies we ran in 2019 and 2020, advertisers who successfully used creative experiments to optimize upper funnel impact saw a 60% higher ad recall from the better performing c…
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  33. Easily share remarketing lists with your manager account

    April 6, 2021

    Whether you're looking to drive sales or awareness, remarketing to people who have engaged with your website or mobile app can help grow your business. Last year, we announced that you can enable continuous audience sharing in your manager accounts. Starting today, you can now enable continuous audience sharing from your sub-accounts as well. When you opt in to continuous audience sharing, any existing and future remarketing lists you create from sub-accounts will be automatically shared with your manager account. This update means that you don’t have to create new audience lists or manually s…
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  34. Drive leads to your hotel directly using property promotion ads

    March 24, 2021

    Today, we’re announcing the global availability of property promotion ads, an ad format that helps advertisers reach users who have not yet identified the exact hotel they would like to book. They show prominently in search results for geographical locations, allowing advertisers to position specific hotels in a particular place. Previous to this launch, direct participation in property promotion ads was done through an allowlist. Now, advertisers will be able to set specific bids for property promotion ads through the Google Ads interface, API and bulk upload system. We’ve heard feedback from…
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  35. Introducing a new summary view for Google Ads

    March 17, 2021

    Navigating Google Ads isn’t always easy, especially if you're a new advertiser or a small business. To make it easier for you to manage your campaigns, we're rolling out a new summary view. This simplified layout can help you do the following: View performance at a glance Improve performance with custom recommendations Create and edit campaigns in just a few clicks Manage keywords in one place To learn more about summary view, visit the Google Ads Help Center. Posted by Indu Ramamurthi, Product Manager, Google Ads
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  36. Stay on top of account performance with the Google Ads mobile app

    March 4, 2021

    The Google Ads mobile app helps you manage your account while on the go. To make it even easier for you to stay connected to your campaigns, we’re rolling out two new features to help you monitor and improve performance in real time. Get account updates with custom notifications In the latest version of the Google Ads mobile app, you can now set up custom notifications. This makes it easy for you to get real time notifications about the performance and status changes you care about. For example, let’s say you’re planning a Spring Sale campaign, and you want to stay on top of how conversion vol…
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  37. Helping Partners get ready for the new Google Partners program

    February 23, 2021

    Today, we’re announcing some important changes to the Google Partners program’s structure and badge criteria to help you—our partners—and your clients continue to thrive. We introduced the Google Partners program back in 2013 with the vision of providing you with the tools, resources, and support to enable you to grow and help advertisers succeed. Over the years the program has expanded to support thousands of partners worldwide. At the same time, we’ve also helped companies adjust in an ever-changing industry, adopt game-changing technologies like machine learning, and continue to meet the ne…
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  38. Grow clicks and conversions by using responsive search ads: the new default ad type for Search campaigns

    February 18, 2021

    The ways people search continue to change—and COVID-19 has only accelerated the pace of change. For example, searches for "takeout restaurants" have grown over 5000%,1 while searches for “online learning” have grown over 400%2 in the last year. Responsive search ads can help you reach more of your customers and grow your business in real time, even as consumer behavior changes. Using machine learning, responsive search ads automatically identify the best combination of headlines and descriptions to deliver the right ad to the right person. In fact, we’ve seen advertisers that add responsive se…
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  39. Attribution reports now include YouTube and Display ads

    February 18, 2021

    Attribution in Google Ads helps you understand the paths people take to complete a conversion. It awards credit for conversions to different ads, clicks, and other factors along the way, so you can focus your investments on the media having the biggest impact on results. Last year, we launched a new look for attribution reports to help you get important insights faster. Recently, we also added YouTube ads to attribution reports in beta to help you understand the role video plays in your customer’s path to purchase. To give you an even more holistic view of your Google media, we’ve now added Di…
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  40. Adopt parallel tracking for Video campaigns by April 30, 2021

    February 16, 2021

    Parallel tracking helps improve site speed by bringing people directly to your landing page while measurement happens in the background. Today, we’re confirming that the deadline to adopt parallel tracking for Video campaigns is April 30, 2021. If you work with a click measurement provider, reach out to them as soon as possible to ensure that there’s no disruption to your click measurement system. Use this parallel tracking partner guide to help with the transition. Posted by Nicky Rettke, Director of Product Management, Google Video Ads
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  41. Drive more leads from your Search ads

    February 10, 2021

    Consumers often reach out to businesses to get more information when considering a purchase. Lead form extensions help you connect with potential customers by letting them share information with you directly in your ad. To help you generate more leads, you can now show a lead form when people tap the headline of your Search ad—rather than guiding them to a landing page. Open a lead form directly from a headline tap. To get started, add a lead form to a Search campaign. Then go to the campaign’s settings and select the option to "Always show the lead form when someone interacts with my ad." Aft…
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  42. Making it easier to reach the right customers on Search

    February 4, 2021

    At the heart of Google Ads is our ability to connect businesses with the people who are looking for what they have to offer. Whether they’re searching for “takeout restaurants”—which have grown more than 5,000% year over year1—or something Google has never seen before—which makes up 15% of queries every day2—people expect to find the products and services they’re looking for. Over the years, we’ve improved our understanding of intent to make it easier for you to reach your customers. For example, your keywords can now match to the meaning of a search, and broad match is now more effective at d…
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  43. Standardizing conversion attribution across all Video campaigns

    February 4, 2021

    In recent years, Video campaigns have become key ways for advertisers to drive desired conversions on YouTube and Google Video Partners. However, to date the ad event attributed to a conversion has varied by campaign type, making comparison between campaigns difficult. To understand how video works in the purchase journey, it’s important to have consistent and accurate attribution. To help you more accurately compare the impact of your video ad campaigns across formats, we’re standardizing the conversion attribution across all skippable in-stream and feed video formats measured through Google …
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  44. Bid across accounts with portfolio bid strategies

    February 3, 2021

    Last summer, we gave a sneak peek at a new Smart Bidding feature: portfolio bid strategies for manager accounts. Starting today, all advertisers will be able to create and manage these cross-account bid strategies for both Search and standard Shopping campaigns. By combining campaigns from different accounts into a single portfolio, it’s easier to drive more performance across those accounts. GetYourGuide, a marketplace that offers activities for travelers, used portfolio bid strategies across accounts to make it easier to meet their business goals. “We were able to increase our conversion val…
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  45. Helping app developers prepare for Apple’s iOS 14 ATT policy updates

    January 27, 2021

    Apple’s upcoming App Tracking Transparency (ATT) policy will require developers to ask for permission when they use certain information from other companies’ apps and websites for advertising purposes, even if they already have user consent. Today we’re sharing how Google is helping our community prepare, as we know that developers and advertisers in the iOS ecosystem are still figuring out how to adapt. Evaluate whether Apple’s ATT prompt is right for your app Review Apple’s documentation and applicable laws and regulations to determine whether implementing the ATT framework is right for your…
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  46. New data exclusion controls for Smart Bidding

    January 7, 2021

    Smart Bidding uses conversion rates to help calculate auction-time bids. However, conversion rates aren’t always accurate if you experience occasional problems like tagging issues or website outages. To make it easy for you to prevent these technical issues from impacting Smart Bidding, we’re introducing data exclusions for Search, Shopping and Display campaigns. This new tool can help you ensure that Smart Bidding uses accurate data to set the right bids. For example, let’s say that your website conversion tracking breaks and underreports conversions for 3 days. With data exclusions, you can …
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  47. Easily see the estimated list sizes of your similar audiences

    December 22, 2020

    Similar audiences make it easy for you to find new customers by expanding the reach of your remarketing and Customer Match lists. Previously, you were only able to see estimated list sizes for your similar audiences when applying them to campaigns. To make it easier to see your expected reach with new customers, we’re making the estimated list size available directly in the Audience Manager in Google Ads. To start, these estimates are available for Search audience lists with more than 20,000 users, and for YouTube audience lists with more than 5,000 users. We’re working on expanding coverage i…
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  48. Explanations expands to Target CPA campaigns on Search

    December 16, 2020

    When optimizing campaigns, it’s important to understand shifts in performance. However, these shifts can be difficult and time consuming to diagnose. With explanations, you can view the reasons for performance change in a single click, so you can spend less time investigating and more time on optimization. To give you a better understanding of performance in more campaigns, we're expanding explanations to Search campaigns that use Target CPA. With this update, you can view the reason for significant changes in cost and conversions for Search campaigns using Target CPA. For example, explanation…
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  49. Google Ads Editor v1.5: New tools for ad strength, support for additional recommendations, and image extensions

    December 16, 2020

    Today, we’re introducing Google Ads Editor v1.5. This release includes new tools to help you improve your ad strength, support for additional recommendations, and image extensions. Check your ad strength for responsive search ads You can now check your ad strength in Google Ads Editor, making it easier for you to optimize your responsive search ads at scale. In addition, you can also review your ad strength in a new column in line with your ads. Support for additional recommendations To help you improve your campaigns’ performance at scale, we’re adding support for six additional recommendatio…
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  50. Making it easier to see your campaign goals in optimization score

    December 15, 2020

    Optimization score provides personalized recommendations based on your campaign goals. To make it easier for you to understand how optimization score prioritizes recommendations, you’ll now see your campaign goal displayed next to your optimization score. These campaign goals are determined by your bidding strategy and can be focused on conversions, conversion value, clicks or impression share. For example, if your bidding strategy is set to Maximize conversions, optimization score will help you optimize for conversions. As a result, your recommendations will be tailored to help you meet that …
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  51. App campaigns for engagement now available for eligible advertisers globally

    December 8, 2020

    As more people use their phones to discover content and make purchases this holiday season, your mobile app can help you engage loyal customers and keep them coming back. App campaigns for engagement make it easy for you to stay connected with existing users by directing them to fresh and relevant content in your app. We’re now making App campaigns for engagement available to all eligible1 advertisers globally to help you reach your users with relevant ads on Google Search, Play, YouTube and over 1 million apps in our network. Delivering more relevant and engaging ads across Google You can cap…
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  52. Drive more, high-quality leads with lead form extensions

    December 7, 2020

    People want to connect with businesses in different ways—especially now as they adjust to COVID-19. In fact, our research shows that one in three shoppers would rather buy from a company that provides a wide range of ways to reach them.1 To help you connect with more potential customers, we recently introduced lead form extensions: a better way to drive high-quality leads across Search, YouTube, Discovery, and Display ads inventory.2 We’re now rolling out improvements to make lead form extensions easier to manage and more effective for your business. Generate leads more efficiently We’ve heard…
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  53. Inspire consumers as they "window shop" with Discovery ads for the holidays

    December 1, 2020

    As shopping behavior shifts in new ways this holiday season, more consumers are finding gift ideas in their favorite personalized feeds—while exploring Web Stories on Discover, watching product reviews on YouTube, or checking the latest holiday deals in Gmail. In fact, 91% of Google feed users say they took some kind of shopping or product-related action immediately after discovering new products, services, or brands on their feeds.1 Discovery ads now offer two new immersive layouts to help you spark consumer interest across Discover, YouTube, and Gmail, plus a revamped audience workflow that …
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  54. Stay on top of trends with the Insights page

    November 19, 2020

    Consumer behavior continues to change as people adjust to their new normal. We’ve seen a surge in searches for patio heaters, pajamas, and sleds in the past month–and queries like “online gift” have grown by 80% year over year.1 To help you stay on top of these emerging trends and more, we're rolling out the Insights page as a beta over the next few months globally. Discover insights tailored to your business The Insights page makes it easy for you to explore insights and emerging trends based on your business. Let's say you're a pet store looking to reach more customers. With the Insights pag…
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  55. Get more from Smart Bidding with new improvements

    November 17, 2020

    Smart Bidding helps you improve performance by optimizing your bids in real time. To make it even easier for you to achieve your goals, we’re rolling out several new features to help you manage campaigns using Smart Bidding. Predict performance with updates to Target CPA, Target ROAS, and budget simulators Simulators can help you understand how Target CPA, Target ROAS, and budget changes may impact performance. To date, these calculations have been based on the last 7 days of campaign data. This meant that simulators showed what would have happened in the past, but not necessarily the future. …
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  56. Grow your business with broad match and Smart Bidding

    November 16, 2020

    What consumers want and how they’re searching for it is constantly changing. This makes it more difficult for you to anticipate every possible search that’s relevant to your business. For example, searches for "support local businesses" have grown globally by over 20,000% year over year.1 It’s more important than ever to understand the intent that drives a search. Using broad match and Smart Bidding together can help you reach more relevant queries that meet your performance objectives. For example, a broad match keyword like women’s hats could match to relevant queries you may not have though…
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  57. The auction insights report expands to Report Editor

    November 16, 2020

    The auction insights report makes it easy for you to compare performance with other advertisers who are participating in the same auctions that you are. To date, these insights have only been available at the account level, making it difficult to evaluate your cross-account performance in a single view. To make this easier for you, auction insights are now available in Report Editor at the account and manager account level. With this update, you can new uncover cross-account auction insights with ease by using Report Editor to: Track metrics like impression share, overlap rate, and outranking …
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  58. Link your Google Ads account to Ads Data Hub

    October 30, 2020

    Ads Data Hub helps you unlock actionable insights across multiple Google platforms like Google Ads, Campaign Manager and Display & Video 360. To make it even easier for you to unlock these insights in your advertising campaigns, you can now link your Google Ads account to Ads Data Hub directly in the interface. By linking your accounts, you can access detailed, event-level data from your Google Ads campaigns in Ads Data Hub. This makes it easy for you to analyze your data with custom reporting and better understand the impact of your marketing. For example, let’s say you’re an ecommerce retail…
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  59. Import your Google Ads data into Google Sheets

    October 30, 2020

    Creating Google Ads reports in Google Sheets can be useful–especially if you want to build and collaborate on a custom report with others. However, we’ve heard from many of you that importing your Google Ads data into Google Sheets often requires a lot of manual work. To make this process easier and save you time, a new Google Ads add-on is now available for Google Sheets. This tool helps you create custom reports using your Google Ads data. To get started, select ‘Get add-ons’ under the Add-ons dropdown in Google Sheets, and then search for ‘Google Ads’ in the G Suite Marketplace. Then, click…
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  60. Update on the move to average daily budgets for Maximize Clicks

    October 29, 2020

    Last year, we announced that the target spend setting for Maximize Clicks bid strategies would no longer be available for new campaigns. Starting January 2021, all campaigns and portfolios using target spend with the Maximize Clicks bid strategy will use daily campaign budgets instead. To help you minimize the impact of this change, the maximum cost per click bid limit may be lowered for strategies that are still using target spend. Strategies that do not have a target spend will not be impacted. Update your campaigns today by removing target spend and using budgets instead. Ensure your campai…
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  61. Easily analyze performance data with Report Editor

    October 29, 2020

    Report Editor helps you create reports and identify insights to grow your business. Today, we’re introducing several updates to the Report Editor to make it easier for you to build reports and analyze your data. To start, we’ve improved the data selection panel in the following ways: The panel is now on the right side of the report editor, giving you more space to work in your report. Quickly find data fields for your report with a search function, and add or remove them with a drag and drop experience. Chart icons have been added to help you visualize, pick, and configure the right chart for …
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  62. New features and alerts to help set your campaigns up for success

    October 27, 2020

    Properly setting up campaigns is critical to the success of your ads. However, it’s not always easy to determine if your campaigns are set up correctly as you build them. That’s why we’re introducing several improvements to help you create new campaigns more effectively. Receive real-time alerts If your campaign has any critical issues, you'll now receive an alert while setting it up. These are issues that could prevent your campaign from serving or running at its full potential, such as an invalid URL or location overlap. In addition to seeing these alerts in real-time, you’ll get a summary o…
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  63. Easily respond to real-time holiday demand with Smart Shopping campaigns

    October 22, 2020

    Last holiday season, U.S. shoppers used Google for shopping more than any other source.1 As more people are already shopping for the holidays, we’re offering ways to help you capture real-time holiday demand with Smart Shopping campaigns.2 These new features will help boost your visibility to new customers, showcase your brand and products in rich creatives, and uncover meaningful insights from your performance. Get in front of new shoppers this holiday season 58% of U.S. holiday shoppers bought at least one brand last holiday season that they hadn't bought before3. In July, we introduced impr…
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  64. Get discovered by deal seekers with new features for listing your promotions (U.S. only)

    October 22, 2020

    While deal seeking behavior is not new, shoppers are more price-conscious this year. In fact, 58% of U.S. holiday shoppers will hold off on buying gift items until they’re on-sale.1 When looking for these competitively-priced products, 40% of global shoppers say they turn to Google to find the best deal.2 Since many of these shoppers have already started their gift search, adding promotions to products that you sell on Google now can help drive more sales to your business. This holiday season, we’re doing more to help you get discovered by these deal seekers. We’re making it easier to upload a…
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  65. Making frequency reporting more helpful for video campaigns

    September 23, 2020

    Frequency is essential to the success of any advertising campaign, which is why marketers pay close attention to finding the right frequency for their objectives. We know that excess frequency can be wasteful for marketers and irritating for consumers and that too little frequency puts the impact of your campaign at risk, but how do you know where you stand? To help you better understand the frequency performance of your video campaigns and video ads, we’re introducing three new metrics: frequency distribution, weekly average frequency and monthly average frequency. About these new metrics, La…
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  66. Tune into Ads on air for deep dives into our latest Google Ads products

    September 22, 2020

    Looking for more detail on the products we announce here? Join us for Ads on air, a new video channel where you'll get a deeper look at our latest product innovations, presented by the people that built them. Tune in for insider advice, best practices, and stories from advertisers like you who’ve found success with these new tools. Watch now Our library of videos will help you: Make ads more clickable with image extensions Reach up to 3 billion active users per month with Discovery ads Set yourself up for holiday season success with Smart Shopping campaigns Drive small businesses success with …
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  67. Manage accounts at scale with the Google Ads API

    September 21, 2020

    Starting today, the Google Ads API is generally available for advertisers and developers. This API helps you build tools to support your business at scale with new capabilities and efficiency updates. With the Google Ads API, you’ll see faster rollouts of new features and compatibility updates for tools like recommendations, local campaigns, and more. We’ve also made improvements to existing features like Keyword Planner, change history and billing. This makes it easy for you to manage your campaigns and increase overall productivity. Kenshoo, a digital advertising platform, uses the Google Ad…
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  68. TV in Reach Planner now available in more countries

    September 17, 2020

    TV in Reach Planner can help you discover the right mix of TV and YouTube and identify opportunities to maximize the reach and improve the frequency of your video campaigns. We bring in historical television campaign data from third party measurement providers and combine it with YouTube forecasts to give users the ability to plan TV and YouTube together. With the TV data already available in the US, powered by Nielsen, and Japan, powered by Intage, we are announcing today that TV data in Reach Planner is now also available in Vietnam, with more countries coming soon. This will allow marketers…
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  69. Scale your contextual advertising more effectively with YouTube dynamic lineups

    September 16, 2020

    YouTube’s ability to drive mass reach means we can also deliver scale in specific contexts that matter for your brand or marketing moment. To make it easier to discover the content that’s a great fit for your brand, we announced YouTube dynamic lineups—powered by advanced contextual targeting. Advanced contextual is the next generation of contextual targeting on YouTube. It uses Google's machine learning to better understand each channel on YouTube, including analysis of video imagery, sound, speech and text. This allows us to create lineups1 that are scalable across content based on specific …
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  70. Reach more of your ideal customers with custom audiences

    September 14, 2020

    It can be challenging to find people interested in products or brands like yours. If you have used Google audiences then you may be familiar with custom affinity and custom intent audiences, which help you reach people based on their passions or topics they’re actively researching. By building audiences based on relevant keywords and websites, you can deliver more relevant ads to better achieve your goals. Last year, we announced that we would bring custom affinity and custom intent audiences into one simplified solution, custom audiences. Today, these are available for all advertisers across …
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  71. Understand your performance after the click with the ad destination report

    September 14, 2020

    The customer journey is more complex than ever, with many paths that can lead to a conversion. However, current reports don't always capture this complexity. This can make it difficult to measure and optimize performance–especially if you have an app and a website. To make it easier for you to understand how your customers convert, we’ve introduced a new ad destination report to Google Ads. With the ad destination report, you can now see which conversions came from clicks to your app versus clicks to your website. This makes it easy for you to understand where your customers engage with you mo…
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  72. Performance Planner expands to Shopping campaigns

    September 9, 2020

    Performance Planner helps you plan your budget more effectively. To help you plan and forecast even more of your campaigns, Performance Planner now supports Shopping campaigns and Smart Shopping campaigns. With this update, you can plan your Shopping campaigns with ease by using Performance Planner to: Adjust budget and campaign settings to evaluate their impact on performance. Manage budgets across multiple accounts and campaigns. Plan for upcoming seasonal periods more effectively. Learn more about Performance Planner in Google Ads Help Center. Posted by Ahmad Ismail, Product Manager, Google…
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  73. Expanded conversion categories and reporting

    September 3, 2020

    Conversion measurement can help you identify how effectively your ad clicks lead to valuable customer actions. This is done by creating conversion actions like “online purchases” or “phone calls”. Previously, you could organize these conversion actions into 6 categories. Starting today, you can group your conversion actions in 19 different categories such as “add to cart”, “submit lead form”, “book appointment”, and more. These additional categories make it easier for you to understand conversion funnel metrics based on your marketing objectives. To help with this transition, Google Ads will r…
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  74. A simpler, faster way to create location extensions

    September 1, 2020

    Searches for “available near me” have grown globally by more than 100% since last year, as consumers increasingly turn online before engaging with nearby stores. For marketers, it’s important to make it easy for customers to find your business locations and understand how your online campaigns are driving offline results. Using location extensions, you can add details about your physical locations–like your address, hours and directions–to online ads across Search, Display and YouTube. We’ve heard your feedback that setting up location extensions can be challenging when you can’t find the righ…
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  75. How to reach local consumers in a dynamic market

    September 1, 2020

    Communities worldwide are in various stages of responding to COVID-19 and businesses are reopening or restricting operations depending on local ordinances. Consumers need help navigating the changing market and turn to Google for local information like what’s open near them, store safety measures and in-stock inventory. Google searches for “clothing store open” grew by 900 percent1 since last year and searches for “restaurants open for” grew by 1000 percent year-over-year.2 Top searches include “local restaurants open for delivery” and “restaurants open for carry out near me.” Adjusting how yo…
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  76. New access level and account ownership for your Google Ads account

    August 19, 2020

    When managing a Google Ads account, it's important to keep your account secure. However, giving people the correct level of access isn't always easy. That's why, we're introducing a new billing-only role and an update to account ownership. With the billing-only role, it's easier to grant billing permissions to certain people–like stakeholders in your finance department. They'll have the ability to view and manage billing, but won't be able to view or edit your campaigns. Account ownership, previously known as administrative ownership, extends the normal permission of manager accounts. In the p…
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  77. Plan your budget more effectively with new Performance Planner features

    August 17, 2020

    Performance Planner helps you predict performance with metrics based on different spend and return-on-investment levels. To help make your planning even easier, we’re introducing three new features to the tool. To start, Performance Planner now supports shared budgets in Search campaigns. With this update, you can create, modify, and download forecasts for your shared budget campaigns. Next, we know that others may have a say in your budget decisions. To make it easier for you to collaborate on your performance plans, you can now share them for viewing and editing. To get started, click “Share…
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  78. Grow your audience faster with Maximize conversions bidding in App campaigns

    August 4, 2020

    Whether you’re releasing a new game, launching a seasonal campaign or promoting new content in your app, it’s important for you to be able to grow your audience quickly. Starting today, you can use Maximize conversions bidding through App campaigns for installs to do just that. Simply enter your budget, and let Google’s machine learning technology drive as many installs in as little time as possible. Maximize conversions bidding can also help you better understand benchmarks for your bids. After a few weeks of running this bid strategy, you will land on an effective CPI based on the budget you…
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  79. Simplifying image requirements for App campaigns

    August 4, 2020

    Creative assets are the building blocks for ads in App campaigns. Images—along with text, video, and HTML5—can help you capture the appeal of your brand and find users on more channels. Today, App campaigns accept more than 30 different sizes and dimensions for image assets. Starting later this year, we will begin shifting from size-based to ratio-based image specifications to make your creative process simpler and more efficient. You will only need to upload images in three aspect ratios to scale your ads across eligible App campaigns properties and formats: Aspect ratio Minimum size Recommen…
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  80. Automatically update Customer Match lists with Zapier

    August 3, 2020

    Whether it’s creating a new customer relationship or enhancing existing ones with custom messaging, using first-party data in your marketing campaigns helps you show up for your best customers. With Customer Match, you can use your online and offline lists to re-engage these customers and find new ones just like them across Search, Shopping, Gmail, YouTube, and Display. Your relationship with your customers is constantly changing, and it’s important to keep your Customer Match lists up-to-date to reflect that. However, list maintenance can be a manual and time-consuming process. That is why we…
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  81. New in manager accounts: optimization score and recommendations

    July 31, 2020

    Optimization score provides personalized recommendations, so you can determine if your account is set up to capture its full potential. To help you optimize your accounts at scale, recommendations and optimization score are now available in manager accounts for up to 1000 accounts. In this view, you can easily manage multiple accounts and identify opportunities for efficiency or growth. You can also click into your optimization score for individual accounts to apply recommendations that help you meet your marketing objectives. Wpromote, a leading digital marketing agency, uses optimization sco…
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  82. Google Ads Editor v1.4: Support for recommendations and local campaigns

    July 21, 2020

    Today, we’re introducing Google Ads Editor v1.4. This release includes support for recommendations and local campaigns. Recommendations Recommendations provide customized suggestions to help improve your campaigns' performance. To make it easier for you to implement these suggestions at scale, you can now review and apply recommendations across accounts in Google Ads Editor. Recommendations in Editor are sorted by type, making it easy for you to understand both where and how many recommendations can be applied in your account. For example, before applying the Responsive Search Ads recommendati…
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  83. Introducing new features for responsive search ads

    July 15, 2020

    Responsive search ads use machine learning to deliver relevant messages to potential customers. In fact, advertisers who add responsive search ads to their ad groups see up to 10% more clicks and conversions.1 To help you engage consumers more effectively, we’re introducing new features to make responsive search ads even more relevant and easier to manage. Deliver more relevant ads According to our research, 91% of smartphone owners purchased or plan to purchase something after seeing an ad they described as relevant.2 To help you create more relevant responsive search ads, you can now use loc…
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  84. Grow online sales with new features for Smart Shopping campaigns

    July 15, 2020

    The way that consumers are shopping today continues to evolve with dynamic market conditions. 25% of U.S. shoppers say they will continue to shop online and avoid going in stores even as stores re-open.1 As shoppers move online, Smart Shopping campaigns2 are helping advertisers adapt by optimizing for your goals based on real-time signals across Google, including Google Search, Google Images, YouTube and millions of sites and apps across the web. This means you can be sure to show your products to the right customers at the right time as consumer demand unpredictably fluctuates. Now, we’re mak…
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  85. A new look for responsive display ads

    July 15, 2020

    As people spend more time at home–browsing websites, watching YouTube videos, checking Gmail, and using mobile apps–it’s important to be there for your customers in relevant and helpful ways. Globally, 78 percent of consumers say brands should show how they can be helpful in our new everyday life. To help you meet the moment, we’re improving the look and feel of responsive display ads with new creative layouts, automatically generated video, and more engaging ads to drive online sales. Stand out with new ad designs When evaluating new display ads, marketers have to consider both performance an…
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  86. Expanding our Misrepresentation policy to better address clickbait advertising

    July 15, 2020

    Digital advertising plays a key role in ensuring billions of people around the world have access to accurate, quality information online. When a user clicks on an ad, we want to instill confidence that the service or product being promoted is clear and users are not being deceived. That’s why we have robust Google Ads policies outlining the types of advertising we do and don’t allow. We regularly review and update our policies to ensure we are protecting users, advertisers and publishers within our network. Today, we’re expanding our Misrepresentation policies to better address clickbait tacti…
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  87. Deadline to adopt parallel tracking for Video campaigns extended to March 31, 2021

    July 8, 2020

    We recently extended the migration deadline to adopt parallel tracking for Video campaigns to give everyone extra time to make this transition. The new deadline for migration is now March 31, 2021. If you've already completed most of the work needed to adopt parallel tracking, you are still welcome to finish the process and opt-in. Posted by Nicky Rettke, Director of Product Management, Google Video Ads
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  88. Manager accounts are now available in the Google Ads mobile app

    July 7, 2020

    The Google Ads mobile app helps you monitor campaigns in real time, apply high-impact recommendations, and take quick action to improve performance. Today, we’re launching manager accounts in the mobile app so you can easily view and manage all of your Google Ads accounts in one place. With manager accounts in the app you can now: Discover business-wide trends and performance insights for all your accounts on the Overview page. Improve performance at scale with optimization score, and prioritize recommendations across all your accounts. Manage campaigns and compare performance across your acco…
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  89. Do more on the Overview page with three new features

    July 7, 2020

    The Overview page is an easy way for you to view a summary of your account performance and actionable insights. Over the past few months, we’ve been making several improvements to this tool based on your feedback. That’s why, starting today, we’re introducing three new ways for you to get more done on the Overview page. To start, you can now view and apply recommendations from the Overview page. This makes it easier for you to act on your most critical recommendations. To help you prioritize these recommendations, you can now view your optimization score directly on the Overview page as well. …
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  90. Deliver more relevant and helpful ad experiences with feeds in App campaigns

    June 24, 2020

    Many marketers already use feeds in Display, Shopping and Local campaigns to quickly upload and showcase products in your ads. With more product images directly in your ad, consumers are able to easily and seamlessly find what they’re shopping for. In the coming months, we’ll roll out feeds in App campaigns globally to all customers. According to beta testing, advertisers using feeds saw, on average, 6 percent more installs from Google.com and 17 percent more in-app actions (like log-ins and purchases) on sites and apps in our network. Feeds in App campaigns offer three main benefits: 1) Riche…
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  91. New ways to up-level your skills digitally to be there for your app users

    June 24, 2020

    Today, consumers are turning to apps to stay healthy, connected and informed. App developers are facing new opportunities and challenges as they try to grow their businesses. We’re sharing two new ways for you to up-level your digital skills to help you be there for your customers while balancing limited time and resources. Grow your skills with the new App campaigns learning path and certification on Skillshop After completing this course and certification, you’ll be able to: Understand key trends in app behavior Refine campaigns based on your or your client’s goals Use machine learning to yo…
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  92. Update on the move to Impression Share bid strategy

    June 23, 2020

    Last year, we announced that Target Search Page Location and Target Outranking Share bid strategies would no longer be available for new campaigns. Over the next few weeks, existing campaigns using these strategies will automatically switch over to use the Target Impression Share strategy based on previous target locations and historical impression share. Learn more about Target Impression Share in the Google Ads Help Center. Posted by Sagar Shah, Product Manager, Google Ads
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  93. How Smart campaigns is helping you reach more customers

    June 17, 2020

    Smart campaigns is built specifically for small businesses like yours. Now available in all 150 countries supported by Google Ads, Smart campaigns make it easy for you to get your ads up and running in just 15 minutes. To help you reach even more people at the right time, we're introducing features to help you sign up from any device, stand out on Google Maps, see your results right on Google Search, and control when your ads show. Sign up directly through the mobile app Now, you can sign up for Smart campaigns and run ads directly from the Google Ads mobile app. We’ve made the process faster …
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  94. Understand changes in conversions with explanations

    June 2, 2020

    When optimizing campaigns, it’s important to understand why your conversion volume may change. However, it can be difficult to diagnose this issue–the change could be due to conversion lag, a problem with your conversion tag, or something else. To make it easier for you to understand these changes in conversion volume, you can now request explanations for conversions in your Search campaigns. With explanations, you can view the reason for any change in clicks, impressions, cost and conversions in a single click. This makes it easy for you to spend more time focusing on optimization and less ti…
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  95. Find relevant keywords faster and easier with refine keywords

    June 1, 2020

    Keyword Planner makes it easy for you to find keywords that are relevant to your product, service, website, or landing page. However, determining where those keyword ideas fit into your campaigns is a manual and time-consuming process. To make it easier for you to find keyword ideas that fit with your new and existing campaigns, you can now refine keywords in Keyword Planner. By refining keywords, you can group together ideas based on the attributes of your product or service–like color, size, and more. For example, let’s say that you’re looking for keywords related to “dry skin.” In the past,…
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  96. Get discovered in more places with Discovery ads

    May 27, 2020

    The way people shop and discover new brands has changed: personalized feeds like news, video and social now play a significant role in helping people find inspiration throughout their consumer journey. In fact, 85% of people say they take action within 24 hours of discovering a product, like comparing prices or making a purchase.1 Last year we introduced Discovery campaigns to help you reach these consumers in the moments when they’re open to learning about new products and services. As of April, Discovery ads are generally available to all advertisers globally. An example of a Discovery ad on…
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  97. Understand Search and Shopping ads performance with retail category reporting

    May 26, 2020

    Both Search and Shopping campaigns can help retailers connect with customers who are searching for their products on Google. However, if you’re running both campaign types, it can be difficult to understand how both your campaigns are performing. With retail category reporting you can now see your performance for pre-defined product categories across your Search and Shopping campaigns in one report. Some of the metrics available for each retail category include: Traffic and spend metrics (clicks and cost) Campaign level information (campaign type and name) Performance metrics (conversions, con…
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  98. New resources for managing your campaigns through COVID-19

    We’ve created a single destination with product guidance and business considerations for managing your campaigns through COVID-19. This includes new resources for evaluating your media strategy and adjusting your campaigns based on shifting consumer behavior. View all the guides and checklists here.
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  99. Hotel ads product updates to support the industry during COVID-19

    May 12, 2020

    As travel search behaviors change, our goal is to help Hotel ads partners minimize risk while driving future bookings in a responsible manner. We’ve been piloting a commissions (per stay) program allowing Hotel ads partners to pay a commission only if a traveler stays at the hotel, automatically adjusting Hotel ads bids to maximize booking value. This program is now open for global participation by all Hotel ads partners. In the next few weeks, we will also roll out a "Free Cancellation" filter for users searching for hotels and highlight which hotel rates are refundable when users are looking…
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  100. Deadline removed to adopt parallel tracking for Video campaigns

    April 28, 2020

    We recently extended the migration deadline to adopt parallel tracking for Video campaigns to June 15, 2020. Given the current environment where businesses may have other priorities, we are extending the deadline indefinitely to give everyone extra time to make this transition. We will provide ample notice of a new deadline at a later date. If you've already completed most of the work needed to adopt parallel tracking, you are still welcome to finish the process and opt-in. Posted by Nicky Rettke, Director of Product Management, Google Video Ads
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  101. Introducing call ads, with an optional website link

    April 23, 2020

    Managing call volume can be challenging if your business is operating on limited hours or staffing. To give your customers more flexibility in how they connect with your business, you can now include an optional “Visit website” link with your call-only ads. As part of this update, we’re also simplifying the name of “call-only ads” to “call ads.” Call ad with optional “Visit website” link The "Visit website" link expands your call ad, giving you greater visibility on the search results page. By tapping on the "Visit website" link in your ad, your customers will be taken directly to your site. T…
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  102. Requiring advertiser identity verification to improve transparency

    April 23, 2020

    Users should be empowered to make informed decisions about the ads they see online. That's why we're launching advertiser identity verification, a policy that requires advertisers to verify their identities for ads served through Google Ads. Once this is implemented, users will see the advertiser’s name and country disclosed in Why this ad?. This builds on existing user controls, including options to block an ad or advertiser and Ad Settings. This change will increase trust in the ads ecosystem by providing users with more information on who is advertising to them and is part of our ongoing ef…
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  103. Google Ads Editor v1.3: Support for shared budgets, optimization score, and more

    April 10, 2020

    Today, we’re introducing Google Ads Editor v1.3. This release includes support for shared budgets, optimization score and an improved edit pane. Shared budgets Editor now supports shared budgets. This means that you can create and edit shared budgets from your Shared Library within Editor. Optimization score Optimization score helps you prioritize recommendations for your campaigns so you can quickly improve performance. Now, you can access your account and campaign-level scores within Editor. If you select a set of campaigns and accounts in the account tree1, you’ll see a combined, weighted-a…
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  104. Google Trends for marketers in a dynamic environment

    April 7, 2020

    When market dynamics change rapidly, it can be hard to grasp how people’s needs are evolving. Google Trends allows you to see the topics people are—or aren’t—searching, almost in real time. For example, did you know that in March 2020, the search term “virtual birthday party ideas” became very popular in just a few days in the US? You can use this information to explore what’s top of mind for your audience and figure how to adjust your ad campaigns to meet their expectations. Click here for a few ways you can use Google Trends to find the data you need to navigate disruptions to your business …
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  105. Find more cross-account insights with Report Editor

    March 26, 2020

    Report Editor helps you analyze and compile your Google Ads performance data with ease. Last year, Report Editor enabled real-time reporting for up to 10 accounts at once. However, if you manage more than 10 accounts, downloading reports can still be time consuming. To help you save time and make better decisions, you can now report across 200 accounts directly from your browser. This makes it easy for you to analyze your data across accounts in real-time and identify cross-account patterns without leaving Google Ads. Access Report Editor by navigating to the “Reports” tab in your Manager acco…
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  106. Get better App campaigns creative insights with new asset reporting features

    March 23, 2020

    Uploading high quality creatives to your App campaigns can help you deliver more relevant ads and improve your campaign performance. Asset reporting in App campaigns gives you the data you need to evaluate your creative assets and make informed optimization decisions. We’re rolling out four new asset reporting updates for App campaigns to provide you more helpful, detailed and actionable insights. Get clearer guidance on performance ratings Tooltips for performance ratings help you understand how we define our “low”, “good”, and “best” asset ratings. Every tooltip—visible when you hover over a…
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  107. Easier resubmissions and appeals of ad policy issues

    March 19, 2020

    Our advertising policies exist in order to protect users, advertisers and publishers from bad actors and ensure only high-quality ads are served across our platforms. But we understand that sometimes well-intentioned advertisers make honest mistakes, and we want to empower every business to get their ads up as soon as possible. So we are launching a new feature that enables you to appeal policy decisions directly in Google Ads. Appealing a policy decision right from your Google Ads account Until now, a policy appeal required you to go through our support team. With this new feature, you can qu…
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  108. Deadline extended to adopt parallel tracking for Video campaigns

    March 12, 2020

    The deadline to adopt parallel tracking for Video campaigns has been extended to June 15, 2020. Given recent global events, we wanted to give everyone extra time to make this transition. If you've already completed most of the work needed to adopt parallel tracking, you are still welcome to finish the process and opt-in. However, that step will not be mandatory until June 15, 2020. We’ll continue to monitor the situation and will adjust this date if necessary. Posted by Nicky Rettke, Product Management Director, Google Video Ads
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  109. Use Maximize conversions and Maximize conversion value with portfolio bid strategies

    March 10, 2020

    Portfolio bid strategies help you optimize performance across multiple campaigns. To date, portfolio strategies have been available for Target CPA, Target ROAS, Maximize clicks, and Target impression share. To make it even easier to use Smart Bidding with Search campaigns, Maximize conversions and Maximize conversion value are now both available to use with portfolios. In addition, you can pair these new portfolios with shared budgets to get more conversions or conversion value. For campaigns that share a budget and use Maximize clicks, Maximize conversions, or Maximize conversion value, we re…
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  110. A new look for attribution reports in Google Ads

    March 5, 2020

    Attribution in Google Ads (previously known as Search attribution) gives you detailed information about the paths that lead people to convert for your business. Every business is different, so reports cover a range of insights–from the most common sequences of ad interactions leading up to a conversion, to how much credit is assigned to each interaction along the way. To make it easier for you to uncover these insights going forward, we're launching a new experience in Google Ads that features a simplified and intuitive set of attribution reports. Get to the most important insights, faster The…
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  111. Do more on the go with new features in the Google Ads mobile app

    March 3, 2020

    The Google Ads mobile app helps you monitor your campaigns in real time, review high-impact recommendations, and take quick action to improve performance. Over the past few months, we’ve been making several improvements to the app to address some of your feedback. That’s why, starting today, we’re introducing new optimization score features and Dark mode in the app. Prioritize top recommendations faster Optimization score helps you prioritize recommendations for your campaigns, making it easy for you to quickly improve performance from within the app. To make it even easier for you to find you…
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  112. Easily share remarketing lists across your manager and sub-accounts

    February 18, 2020

    Whether your goal is to increase sales or drive brand awareness, remarketing to people who have already engaged with your website can help you grow your business. With a manager account, you can share audience lists across accounts–but it requires multiple steps to set up. To make it easier to quickly share your audience lists, you can now enable continuous audience sharing in your manager accounts. When you opt in, any remarketing lists you create in your manager account will be shared with all of your existing and future sub-accounts. These accounts can receive lists from multiple manager ac…
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  113. Making it easier to see how campaign changes impact ads performance in Google Ads

    February 12, 2020

    Historically, it wasn’t easy to review your change history report and reporting data in order to understand changes in your campaign performance. To help you understand the impact of your campaign changes, you can now view changes annotated in your performance charts. For example, let’s say you notice a drop in conversions for one of your active campaigns. With the change history report, you can now hover over the markers in the performance chart to get more details about the changes you’ve made over a defined period. Clicking the links within the hover cards will filter the change history tab…
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  114. All Google Ads campaigns will now be using improved Standard delivery

    January 29, 2020

    Your ad delivery method determines how long your daily budget lasts within a day. Last year, we announced that Standard delivery would be the only delivery method for Search campaigns, Shopping campaigns, and shared budgets. Standard delivery takes into account expected ad performance throughout the day, making it more effective at maximizing performance within your daily budget. We’re continuing to update your ad delivery options to help you maximize performance within your daily budget. That's why, starting April 2020, Standard delivery will be the only ad delivery method for any new Display…
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  115. Automate your Google Ads conversion imports with Zapier

    January 23, 2020

    When you’re trying to generate leads for your business, it can be a challenge to optimize campaigns for lead quality. In some cases, this is because your conversion data may be captured in offline customer relationship management (CRM) systems. Offline conversion tracking enables you to import these conversions directly into Google Ads, giving you a better view of how your targeting, bids, and creative combine to drive performance. In addition, it makes it easier for you to use Smart Bidding, as this imported conversion data provides a more reliable signal for our bidding models. However, gett…
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  116. Parallel tracking for Video campaigns: mandatory March 31, 2020

    January 14, 2020

    Your mobile site speed matters now more than ever. In fact, retail advertisers saw that a one-second delay in mobile load times can impact conversion rates by up to 20%.1 Parallel tracking helps your mobile site speed by bringing people directly to your landing page while measurement happens in the background. On average, we’ve seen that advertisers who adopt parallel tracking have reduced page load time by up to 5 seconds.2 Parallel tracking is now available for Video campaigns, and will become mandatory for all Video campaigns starting March 31st, 2020 (as it already is for Search, Shopping,…
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  117. Understand how budget and goal changes may impact Smart Bidding

    January 13, 2020

    Simulators help you understand your potential performance at different bid levels. To date, these simulations have only been available for campaigns using manual bidding or Target CPA. To make it easier for you to get more insights from a wider variety of campaigns, we’re adding simulator support for budgets and for the Target ROAS bid strategy. Find the right target ROAS to achieve your goals The Target ROAS simulator shows the relationship between a ROAS target and your key metrics. For example, let’s say you’re interested in seeing how a higher target would impact your performance. Using da…
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  118. Understand performance changes with explanations

    December 5, 2019

    Understanding why your performance changes is critical when optimizing a campaign. However, it can be time-consuming to diagnose why your metrics can fluctuate. To help you understand some performance changes in your campaigns and ad groups faster, you can now request explanations. With explanations, you can view the most likely reasons for impression, click, and cost changes with the click of a button. This makes it easy for you to spend more time focusing on optimization, and less time investigating performance issues. For example, let’s say you notice a big week-over-week drop in impression…
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  119. Optimization score now includes Display campaigns

    December 4, 2019

    Your optimization score and recommendations help you prioritize the most impactful actions to improve performance in your account. In fact, advertisers who increased their account-level optimization score by 10 points saw a 10% increase in conversions, on average.1 In August, we expanded the score to help you prioritize recommendations for your Shopping campaigns. Starting today, optimization score will now include Display campaigns as well–meaning that you can see and act on optimization score for Search, Shopping, and Display. Just like for Search and Shopping, optimization score for Display…
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  120. New in Keyword Planner: multiple plans and plan sharing

    December 2, 2019

    Keyword Planner is a helpful tool for when you want to search for new keywords, get historical metrics, and forecast future performance. However, it hasn’t always been easy to share your new keyword plans with everyone who needs to see them. That’s why you can now create, save, and share plans from directly within Keyword Planner. Let’s say you are a sports retailer planning to launch three new product lines: running shoes, fitness apparel, and gym accessories. In order to share your keyword plans in the past, you would need to create, download, and email them individually. Now you can create …
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  121. Gain more insight into your bid strategy with top signals

    November 21, 2019

    Smart Bidding helps you drive performance while saving you time. To give you more transparency into which factors are driving your performance and provide insights that may inform your broader marketing strategy, you can now view some of your top bidding signals in the bid strategy report. To start, these signals will be viewable for campaigns using Target CPA and Maximize conversions on Search. Support for Target ROAS and Maximize conversion value will be available at a later date. Top signals may include, but are not limited to: Device type Location Day of week Time of day Keywords The repor…
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  122. YouTube Masthead now available on TV screens

    November 21, 2019

    This September ahead of Advertising Week New York, we announced the open beta for the YouTube Masthead on TV screens. After successful test campaigns in select markets, the YouTube Masthead is now globally available on TV screens for all advertisers to buy on a CPM basis. It can be purchased as part of a seamless cross-screen buy that runs on mobile, desktop and TV screens or as part of a single-screen only buy that runs just on TV Screens. Over the last month, FOX has been testing the Masthead on TV screens as part of their strategy to drive awareness for their hit show, The Masked Singer. Na…
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  123. Google Ads Editor v1.2: New campaign types and cross-account features

    November 7, 2019

    Today, we’re introducing Google Ads Editor v1.2. This latest release includes support for new campaign types and updates to multi-account management. Support for new campaign types Editor now supports App campaigns for engagement and Discovery campaigns1. This means that you can now create and edit these new campaign types at scale within Editor. Shared negative keyword lists Negative keyword lists help you ensure that your ads won’t show when you don’t want them to. Now, it’s even easier to share your existing negative keyword lists across accounts by applying them in the Shared Library withi…
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  124. Merchant Center upgrades to get your products in front of more holiday shoppers

    November 6, 2019

    With Shopping ads now available in more than 50 new markets, and 95 total markets, you can expand your global footprint more than ever. Reach more holiday shoppers around the world Start showing your products globally with multi-country feeds, which allow you to target multiple countries that share the same language by using a single feed in that language. For example, if you upload product information in German for Germany, those products may be automatically available to show in other German-speaking countries, such as Austria and Switzerland. You’ll just need to set up shipping and location…
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  125. Elevate your video campaigns with new extensions for YouTube ads

    November 5, 2019

    To help you hit your business goals, we’re improving interactivity on YouTube with new extensions that make it easy for your customers to take action. Building off of our popular extensions on Search, extensions on YouTube give viewers useful and actionable information like store location, interest forms and additional calls-to-action. This information appears directly alongside your video ad. Later this year, call-to-action extensions, which are currently available for TrueView in-stream and non-skippable video ads, will also become available for 6-second bumper ads. Even when your primary ob…
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  126. Connect with customers faster using lead form extensions (beta)

    October 30, 2019

    Before making a purchase, customers often want to contact your business to receive more information, but filling out forms can be difficult on mobile. Lead form extensions on Search simplify the form fill process to generate quality leads for your business. Lead form extensions capture interest when potential customers are searching for your company, products, or services on Google. A fast, mobile-optimized experience makes form submission easy and eliminates the extra step of navigating to your mobile site lead form. How it works Users who are signed in to their Google account can tap a call-…
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  127. Placements reporting updates

    October 29, 2019

    Placements are the locations on the Display Network where your ad appears. Examples include relevant websites and apps that partner with Google to show ads. Over the coming weeks, the “Placements” column in the Report Editor will show the same data that’s displayed in the “Placements” section of your campaigns and ad groups. These metrics will only include manually targeted placements. Previously, the “Placement” column in Report Editor included data for automatically targeted placements. So keep in mind that these new placement numbers won’t reflect all the placements where your ads have show…
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  128. App campaign asset updates

    October 24, 2019

    App campaigns use your text, image, video and HTML5 assets to deliver relevant ads to app-happy users across Google. Over the coming months, we will update App campaign modeling to attribute traffic to each of your creative assets and improve the way campaigns select and serve asset combinations as ads. This will help you make more informed design decisions, particularly as new App ad inventory goes live on Discover and YouTube Search. Advertisers with active App campaigns will automatically adopt these updates, so no action is required from you. While we do not anticipate adverse impact to yo…
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  129. Responsive search ads are now available to all advertisers, along with new tools

    October 22, 2019

    Responsive search ads use machine learning to deliver relevant messages to your customers. Starting today, responsive search ads are available to all advertisers in all languages, as well as in Google Ads Editor, the API, and the mobile app. Get started by adding at least one responsive search ad and two expanded text ads per ad group. This has proven to help advertisers reach new customers while delivering great results. For example, Trovit used responsive search ads to drive 44% more incremental site traffic, which resulted in 43% more conversions. To get the most out of your responsive sear…
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  130. Understand conversions by time with new columns

    October 17, 2019

    Conversion reporting makes it easy for you to understand the value ads generate for your business. To date, Google Ads has always reported conversions by the date your ad was clicked. For example, let’s say your ad was clicked on last week and that traffic converted this week. In this case, both the click and the conversion are attributed to the date of the click. This helps you accurately measure metrics like cost per conversion or return on ad spend–because ad spend is reported based on the time of the click. Starting today, you can report conversions and conversion values at the time they h…
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  131. Virtual Make-up comes to the YouTube Masthead

    October 15, 2019

    Seeing your product in action helps convert customers eager to try before they buy. This is especially true for beauty brands. Now with the help of augmented reality, trying on lipstick, once only possible in-store, can be done virtually on YouTube. At the Cannes Lions Festival of Creativity this year, we introduced AR Beauty Try-On, which lets viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras. We made AR Beauty Try-On available first through an alpha with FameBit by YouTube, Google’s in-house branded content platform. Today, we a…
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  132. Reach your ideal customer on Google Search

    October 14, 2019

    Our commitment to transparency We believe everyone should be able to understand and control their ad preferences. Tools like Ad Settings allow users to easily update how their ads are personalized, or opt out of ads personalization altogether. We also recently announced new tools that provide even greater visibility into what data is used for ads personalization and by whom. Read our personalized advertising policy to learn more about our standards for what data may be collected as well as which interest categories we do not permit advertisers to use on our platforms. Reach your ideal customer…
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  133. Set conversion actions at the campaign level for video ads

    October 8, 2019

    A conversion action is a specific customer action that you’ve defined as valuable to your business, such as a newsletter signup or a purchase. These actions can be included in the “Conversions” column, which is used to evaluate performance and optimize bids. For Search and Display campaigns that have specific budgets for different marketing goals, you can override the default, account-level setting by selecting which conversion actions you want to optimize for at the campaign level. Starting today, this campaign-level setting is now available for Video campaigns. If you want to optimize a camp…
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  134. Google Ads auction-time bidding comes to Search Ads 360

    October 7, 2019

    Smart Bidding uses machine learning to set bids at auction-time, factoring in a wide range of signals that help predict performance. Now, the same technology that's helped advertisers achieve better results is available in Search Ads 360. In fact, during the beta, hundreds of Search Ads 360 advertisers enabled Google Ads auction-time bidding and saw an average conversion increase of 15% to 30% at the same or better ROI. If you’re unfamiliar with Search Ads 360, it’s our cross-channel search management platform used by large advertisers and agencies. With this update, Search Ads 360 advertisers…
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  135. Turn browsers into buyers with user-generated images in product reviews

    October 3, 2019

    A recent study shows that Google is the first place consumers go to research a purchase they plan to make, whether online or in-store1. But beyond turning to search to read product reviews, shoppers are increasingly becoming inspired by images, with 50% of digital shoppers saying images helped them decide what to buy. To help shoppers feel more confident in their purchases, we’re introducing user-generated images in product reviews on Google Shopping. You can now include review images in your product review feeds, allowing customers to visually connect with what you sell through pictures of pr…
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  136. Easier cross-account analysis with Report Editor

    September 30, 2019

    Reporting across your Google Ads accounts can be time consuming. To date, you haven't been able to visualize and manipulate your cross-account data directly in your browser. Instead, you had to download reports from your Manager account. To make it faster and easier for you to analyze this valuable cross-account data, the Manager account's Report Editor can now slice and dice your data in real time. With this update, you can now analyze and identify cross-account patterns in your data without leaving Google Ads. For example, let’s say that you manage three accounts in different regions and wan…
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  137. Improving call quality with a new look for call-only ads

    September 26, 2019

    Call-only ads make it easy for customers to call your business directly from mobile search results. To improve the user experience and drive more high-quality calls to your business, we’re updating the call-only ads unit layout. Now your business name and headline will show directly below your phone number, along with a larger phone icon, to make it more clear to users what you offer and make the call-to-action more prominent. New layout Previous layout On average, advertisers with the new call-only ads design have seen a 14% increase in phone calls, a 16% increase in call conversions and bett…
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  138. Get more from Recommendations with new features

    September 25, 2019

    Recommendations and optimization score help you prioritize your most impactful opportunities to improve account performance. In fact, advertisers who increased their account-level optimization score by 10 points saw a 10% increase in conversions on average.1 To make it even easier for you to act on these suggestions in your account, we’re introducing improved keyword recommendations, a new workflow, and bulk actions. Improved keyword recommendations We’re improving the relevancy and quality of your keyword recommendations–and they’ll only be suggested if they’re projected to drive additional t…
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  139. Set up conversion measurement as you create a new campaign

    September 20, 2019

    Conversion tracking helps you measure the valuable actions people take on your website after they click an ad, such as a purchase or brochure download. Setting it up is critical to the success of your campaigns, but it can be hard to prioritize—it takes extra time to navigate and complete the process. To make it easier to measure progress towards your defined goals, you can now set up conversion tracking as you create a new campaign. If you don’t have conversion tracking in place when you create a campaign, you’ll see a new step to create a conversion action with default settings based on your…
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  140. Add store visits to Smart Bidding to drive better omnichannel results

    September 19, 2019

    People move seamlessly across online and offline channels to find the products and services they need. To make it easier to maximize omnichannel ROI, store visits in Smart Bidding is now available to all advertisers for Search and Shopping campaigns. Turn insights into action Over 70% of advertisers already use Smart Bidding, but until today, you could only optimize for online conversions. Store visits in your Smart Bidding allows you to optimize for total omnichannel performance more holistically, helping you drive better results while saving you time. MediaMarkt, Europe’s largest retailer of…
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  141. Optimization score is now available in the Google Ads mobile app

    September 13, 2019

    Optimization score helps you prioritize recommendations for your campaigns so you can achieve your business goals faster and more efficiently. Ranging from 0% - 100%, the score is an easy way to see if your account is set to perform at its full potential. Previously, this score was only available on desktop. Starting today, you can see and act on your optimization score in the Google Ads mobile app. Now, you can review and apply recommendations wherever you are, so you won’t miss out on taking critical action just because you’re away from the computer. In the app, optimization score helps you …
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  142. Accelerated delivery sunset for Search and Shopping campaigns postponed to October

    September 11, 2019

    Last month, we announced that Standard delivery would be the only available ad delivery method for Search campaigns, Shopping campaigns, and shared budgets. To give you more time to prepare, campaigns and budgets using Accelerated delivery will be automatically switched to Standard delivery starting October 7, 2019. Accelerated delivery will no longer be available after this change. To manage how your ads are delivered throughout the day, we recommend using ad scheduling to increase or decrease bids. If your goal is to maximize performance, we recommend using Maximize conversion value, Maximiz…
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  143. A new policy on advertising for speculative and experimental medical treatments

    September 6, 2019

    Digital advertising helps fuel an open internet for people all over the world -- allowing billions of people to ask questions, find answers, and discover new ideas. We know the digital ads ecosystem can only flourish if it’s a place that is safe and trustworthy for users. That’s why we have robust Google Ads Policies outlining what kind of advertising is, and is not, allowed on our platform. We regularly review and revise our advertising policies. Today, we’re announcing a new Healthcare and medicines policy to prohibit advertising for unproven or experimental medical techniques such as most s…
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  144. Introducing seasonality adjustments for Smart Bidding

    August 28, 2019

    Smart Bidding strategies like Target CPA and Target ROAS use machine learning to automatically set bids at auction time to help improve the performance of your Google Ads campaigns. Though these strategies already take into consideration seasonality, we know there are key moments for your business when you can anticipate significant shifts in conversion rate, like during sales or when a new product launches. To provide more control in these rare situations, you can now apply seasonality adjustments for Search and Display campaigns. Let’s say you’re planning a flash sale for the weekend. Histor…
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  145. Filters now available on the Overview page

    August 22, 2019

    The Overview page gives you a summary of your account performance and surfaces important insights at a glance. However, your business is unique and you often want a custom view of your data. We heard your feedback, so starting today, you can filter the Overview page by: Device Campaign Campaign type Campaign status Ad group Ad group status Posted by Raiza Abubakar, Product Manager, Google Ads
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  146. New Smart Bidding strategy: Maximize conversion value

    August 21, 2019

    At Google Marketing Live, we gave a sneak peak at a new Smart Bidding strategy: Maximize conversion value. This automated bidding strategy helps you maximize the total conversion value of your campaign within your specified budget. Starting today, you can use Maximize conversion value for all Search campaigns. To get started, you’ll want to set conversion values for your conversion types or use transaction-specific values. Entripy, one of the leaders in custom printed t-shirts in Canada, was previously using manual CPC bidding. While testing a Maximize conversion value strategy, the brand saw …
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  147. Search and Shopping campaigns will now be using improved Standard delivery

    August 19, 2019

    Your ad delivery method determines how long your average daily budget lasts within a day. While Accelerated delivery attempts to spend your budget faster than Standard delivery, it isn’t effective for campaigns that aren’t limited by budget. And for campaigns that are limited by budget, this method can increase CPCs due to increased competition early in the day, or unintentionally spend most of your budget in earlier time zones. Alternatively, Standard delivery takes into account expected ad performance throughout the day and is better at maximizing performance within your average daily budget…
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  148. Average position sunset begins the week of September 30th

    August 12, 2019

    Building on our announcement in February, we’re removing the average position metric from Google Ads starting the week of September 30, 2019. Moving forward, we recommend using Search top impression rate and Search absolute top impression rate. These metrics reflect the actual placement of your ad on the page, rather than the position of your ad compared to others. As a result of this change, the following will be disabled starting the week of September 30, 2019: Rules using average position Custom columns using average position Saved reports that filter on average position Saved filters with …
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  149. Optimization score now includes Shopping campaigns

    August 12, 2019

    Your optimization score and recommendations help you prioritize the most impactful actions to improve performance in your account. In fact, advertisers who increased their account-level optimization score by 10 points saw a 10% increase in conversions, on average.1 We recently expanded the score to include Shopping campaigns—in addition to Search campaigns—to provide more, real-time recommendations for improving overall account performance. Just like for Search campaigns, optimization score for Shopping campaigns ranges from 0% to 100%, with 100% meaning that your campaigns are set up to perfo…
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  150. Manage multiple accounts more efficiently with the account map

    August 6, 2019

    If you have a manager account with multiple sub-accounts, staying organized is important. The new account map is a simple, easy-to-use tool that helps you quickly visualize your account structure, view each account’s performance and navigate to those accounts. Rather than clicking through multiple pages and tables, the account map allows you to view your manager account and all sub-accounts in one place. You can quickly understand how your account is structured and see performance metrics for each account, such as impressions, clicks and cost. The account map can also help you identify which o…
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  151. Gallery ads (beta) available in 11 languages globally

    August 5, 2019

    Did you know that 75% of smartphone users expect to get immediate information while using their smartphone?1 To help you keep pace with today’s impatient consumers, we announced the beta for gallery ads at Google Marketing Live. Gallery ads are a swipeable, image-based ad format that gives customers the information they need about your products and services—right at the top of the search results page. You can showcase your brand with lifestyle imagery and bring visual content forward to the results page, helping you connect with consumers before they visit your site. Gallery ads (beta) are now…
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  152. Reach more of the right customers with phrase match and broad match modifiers

    July 31, 2019

    There are trillions of searches on Google every year—people looking for everything from flights to gift ideas for the holidays. And though people are often searching for the same answers, the way they search for things is constantly changing. For example, 15% of searches we see every day are new.1 To help you reach more consumers without the need for exhaustive keyword lists, we started allowing exact match keywords to match to close variants late last year. In the coming weeks broad match modifier and phrase match keywords will also begin matching to words within the search query that share t…
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  153. Google Ads Editor v1.1: easier to use and loaded with new features

    July 29, 2019

    In March we introduced Google Ads Editor v1.0, which improved the design and usability of our favorite power tool. After listening to your feedback, we’re excited to roll out Google Ads Editor v1.1. Here are the key features: Image picker Working with images can be challenging, especially when you can only upload them one at a time from your desktop. The new image picker allows you to quickly browse and select from previously used images, in addition to selecting images from your desktop. To streamline your workflow, warnings and error checks are surfaced in the thumbnail before you select an …
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  154. Keyword Planner now shows the most relevant keyword ideas

    July 29, 2019

    Keyword Planner helps you research new keyword ideas, get bid estimates, and plan out your Search campaigns. To help you prioritize which keywords to add to your account, Keyword Planner will now show the most relevant keyword ideas based on your seed keyword. For example, when you provide the seed keyword “boots”, you might see keyword ideas such as “womens boots”, “work boots” and “cowboy boots.” You’ll have the option to broaden your search by adding recommended words to your seed keyword. In addition to helping you prioritize keyword ideas, we’ve also introduced two other features to give …
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  155. YouTube Masthead now available with CPM buying

    July 23, 2019

    After successful beta tests in select markets, the YouTube Masthead is now globally available for all advertisers to buy on a CPM basis. Earlier this year, we introduced the option to purchase the YouTube Masthead on a cost-per-thousand impression (CPM) basis and use advanced audience solutions to customize who sees it. This is in addition to the option to purchase the Masthead on a cost-per-day basis reaching all visitors to the YouTube Home page. To ensure brands can drive the visibility they need on the dates that matter most, the Masthead will remain as a reserved placement. Impressions wi…
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  156. Drive more conversions with TrueView for action on Google video partners

    July 22, 2019

    Top brands around the world are increasingly leaning into video as a way to not only raise awareness, but to also drive conversions. And it’s working! In fact, over 40% of global shoppers say they’ve purchased a product or service after discovering it on YouTube. Over the next month, we’re bringing TrueView for action to Google video partners to help you drive leads and conversions on high-quality mobile applications and publisher websites beyond YouTube. All of our partners must comply with Google’s Video publisher policy and AdMob & AdSense policies, and abide by our Video Ad Safety Promise.…
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  157. Parallel Tracking will be mandatory for Display ads starting July 31st, 2019

    July 17, 2019

    Faster mobile sites mean better user experiences and more conversions. Parallel tracking allows for much faster load times than traditional click tracking. Data shows that advertisers who’ve adopted parallel tracking have seen page load time reduced by up to 5 seconds.¹ As previously announced, parallel tracking will become mandatory for all Display campaigns starting July 31st, 2019. If you work with a click measurement provider, reach out to them and ensure that they’re ready for this change. This will help ensure that there’s no disruption to your click measurement system. Parallel tracking…
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  158. Introducing new audiences for Search

    July 17, 2019

    These days, no two customer journeys are alike; some are short and focused, while others span days or even months. Yet, no matter where they are in their journey, people expect ads that are relevant to who they are and what they’re looking for. In fact, 64% of smartphone users now expect to get information specific to them and their situation while using their device.1 That’s why over the last year we’ve rolled out two new products to help you reach the right customers on Google Search in a privacy-safe way: in-market audiences and detailed demographics. Increasing transparency for personalize…
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  159. New updates for App campaigns help unlock more search inventory on iOS mobile web browsers

    July 2, 2019

    App campaigns make it easy to connect your app with app-happy consumers across Google Search, Google Play, YouTube, and over three million sites and apps in our network. And, we’re always exploring new ways to increase the ad inventory available to app advertisers. Starting in July, App ads will start to show for more searches on iOS mobile web browsers. This means app installs and in-app conversion events from iOS browsers will be included in your campaign reporting. This can help you reach more people who are looking for what your app has to offer and can help you improve campaign performanc…
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  160. Create and edit responsive search ads in the Google Ads mobile app

    June 20, 2019

    Staying connected to your Google Ads performance is important, whether at your desk or on-the-go. The Google Ads mobile app (Android, iOS) helps you monitor your campaigns and makes it easy to take action, at any time or place. Two recent updates to the mobile app can help you improve your account performance quickly and easily, even when you’re away from your computer. Create and edit responsive search ads You can now directly create and edit responsive search ads in the app. In the past, you could only pause and enable ads. This can be especially helpful for launching last minute promotions …
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  161. See landing page performance from Shopping campaigns on the “Landing pages” page

    June 19, 2019

    A good landing page experience is a key factor in getting conversions from your ad campaigns. The “Landing pages” page makes it easy to understand how your landing pages are performing. Starting today, you can see the performance of your landing pages from Shopping campaigns in the report. You can now see which of your landing pages from your Shopping campaigns drive the most sales and which ones may require your attention. For example, let’s say you’re a bicycle shop owner and you notice that your top-selling bike is no longer converting. When you check the “Landing pages” page, you see that …
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  162. Simplifying portfolio bid strategies

    June 19, 2019

    Portfolio bid strategies are automated, goal-driven strategies that help you optimize bids across multiple campaigns. Based on extensive feedback, we’re streamlining and simplifying two strategies in July. First, we are removing the ability to create Enhanced CPC portfolio strategies. Enable Enhanced CPC directly for individual campaigns instead of using a portfolio strategy. Enhanced CPC on individual campaigns provides the same benefits as portfolio strategies. Individual campaigns are also far more widely used. Later this year, Enhanced CPC portfolios will be converted into individual Enhan…
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  163. Choose which conversion actions to bid for at the campaign level

    June 6, 2019

    Conversion tracking is critical to your success in online marketing. Setting up conversion tracking allows you to see the valuable actions that users take after interacting with your ad, like purchases, sign ups, and phone calls. We announced campaign-level conversion settings at Google Marketing Live. Today, this feature is available in all accounts for Search and Display campaigns. Support for Video campaigns will be coming later this year. You can now choose which conversion actions to include in the “Conversions” column at the campaign level. This gives you the ability to override the defa…
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  164. From Target Search Page Location and Outranking Share to Target Impression Share

    May 28, 2019

    Automated bidding helps marketers scale as consumer journeys become more complex. In fact, more than 70% of all advertisers use Google Ads automated bidding today. To meet your growing needs, we introduced Target Impression Share in November 2018 to help you ensure your brand is showing up when customers are conducting important searches. Target Impression Share offers more flexible and granular controls to optimize for your desired impression share and search page location. And you can use “Absolute top impression share” or “Top impression share” to aim for the top of the page using Target Im…
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  165. New recommendations added to optimization score

    May 21, 2019

    Your optimization score helps you prioritize recommended actions for your campaigns so you can achieve your business goals faster and free up more time in your day. Optimization score ranges from 0% - 100%, with 100% meaning your account can perform at its full potential. You can achieve an optimization score of 100% by applying or dismissing the recommendations in your account. You can find your optimization score on the Recommendations page, shown here. The Recommendations page highlights relevant features that can increase the overall performance of your campaigns. We’re adding new recommen…
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  166. GML 2019 recap of announcements

    May 16, 2019

    That’s a wrap on Google Marketing Live 2019! Earlier this week, Google unveiled the latest innovations to help you connect with your customers and grow your business. Did you catch the livestream? If not, we’ve got you covered. You can watch sessions on-demand at g.co/marketinglive. And here are the top features we announced during the keynote: 1. Stay on-the-go and in-the-know with updates to the Google Ads mobile app Creation and editing of responsive search ads New recommendations and notifications 2. Promote your business locations with new features for Local campaigns New inventory in Goo…
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  167. New bidding controls to help meet your goals

    May 16, 2019

    As consumer journeys become more complex, it’s more important than ever to help marketers scale with automated solutions. Businesses large and small have been using Google’s Smart Bidding technology to set more precise bids tailored to each and every auction. In fact, more than 70% of all advertisers use Google Ads automated bidding today. And while many of you have told us that Smart Bidding has helped drive better performance, you’ve also asked for more flexibility to reach your business goals. That’s why earlier this week at Google Marketing Live, we unveiled three new bidding innovations: …
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  168. Google Marketing Live: Building for the new consumer journey

    May 14, 2019

    Today, mobile phones allow people to engage more often, in more ways, and from more places than ever. This means the once linear path from discovery to consideration to purchase has not only evolved, but is always evolving. Consider a woman from a recent study, who spent 73 days and interacted with more than 250 touchpoints (searches, video views, and page views) before purchasing a single pair of jeans. She visited several blogs, browsed large merchant sites, searched for local retailers, and watched product reviews on YouTube. Like many of today’s consumers, she wanted to enjoy her time shop…
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  169. New Performance Planner coming to Google Ads

    May 13, 2019

    On average, we have seen that advertisers can drive 43% more conversions by using Performance Planner to better plan their Google Ads spend. The Performance Planner identifies the best spend amounts for your campaigns to drive incremental conversions. For example, let’s say you have a $92,000 monthly budget across 100 Search campaigns. The planner will recommend how to distribute that $92,000 across those Search campaigns to maximize conversions and project results from these changes in your forecast. (Avg. CPA in image is shown for illustrative purposes only) You can also use the planner to t…
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  170. Mobilizing for summer: Google Marketing Live 2019

    May 9, 2019

    We are just five days away from Google Marketing Live, my favorite event of the year. It’s when we unveil our newest products and get your insights on what to build for the future. If you haven’t yet, register for this year’s live stream so you can be one of the first to check out the newest innovations and hear how we’re working to better serve you and your customers. We know today’s consumers are more curious than ever. And as a result of mobile, they are able to get what they want, when they want it. Indeed, being on the go no longer means being out of reach. For businesses, this creates ev…
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  171. Smart strategies for growing your app business with ads

    May 8, 2019

    Every year Google I/O showcases the delight that technology can bring to our lives. Mobile apps have extended that delight to billions of people around the world, paving the way for app developers to unlock new business opportunities. Today we’re sharing a few ways to help scale your business using Google’s growth and monetization solutions. Find the right app users Smart user acquisition starts with reaching the people who will be most engaged with your app and help you generate the most revenue. With Google App campaigns, you can choose a bidding option that best supports your growth goals. …
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  172. Export Google Ads data to Google Sheets

    May 2, 2019

    Do you frequently need to download and share your Google Ads data? You can now export your Google Ads data directly to Sheets and share the Sheet. Posted by Abhishek Kumar, Product Manager, Google Ads
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  173. Keyword Planner changes finalized

    May 1, 2019

    In 2018 the new Keyword Planner was launched in the Google Ads interface. Over time, we simplified the navigation and improved forecasting based on your feedback. The new planner is now feature complete, and we're deprecating the old Keyword Planner this week. This new version now allows you to: Download trend data for individual keywords Use up to 10 seed terms at a time Get more granular competition ranking across keyword ideas Save keyword ideas to existing campaigns Get average daily budget suggestions in the plan overview Find the in-account status for uploaded keywords View forecasts for…
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  174. Parallel tracking for Display campaigns available May 1st, 2019, Video campaigns postponed

    April 25, 2019

    Earlier this year, we announced that parallel tracking would be expanded to Display and Video campaigns on May 1st, 2019. Parallel tracking for Display campaigns will be available starting on this date, and will become mandatory on July 31st, 2019. We’re postponing parallel tracking for Video campaigns until later this year to give you more time to prepare. We’ll provide an update once we’ve finalized a new date. If you work with a click measurement provider, connect with them to ensure that they’re ready for this change. This will help ensure that there’s no disruption to your click measureme…
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  175. Adding cross-device activity to all attribution reports

    March 29, 2019

    Attribution reports show you the paths customers take to complete a conversion, and attribute credit to different ad clicks along the way. Cross-device conversions account for the moments when a customer interacted with an ad on one device and then completed a conversion on another device. Previously, only the Devices, Assisting Devices, and Device Paths attribution reports included cross-device activity. But we’ve received feedback from many of you that this has resulted in inconsistent conversion counts across different reports, making it difficult to understand different aspects of your con…
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  176. Manage across accounts with the new Google Ads Editor

    March 28, 2019

    Today we're announcing Google Ads Editor, v1. It’s a new and improved version of the Editor that you’ve come to know and love over the past 13 years. We waited to formally announce the new Google Ads brand on an Editor release that incorporates a significant update that addresses long-standing requests from the community. Full cross-account management: In the past, campaign managers could only make changes in the Editor UI for a single account at any given time. This meant you spent more time on the same tasks. For the first time, Editor now supports full, cross-account management. This means …
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  177. Introducing "recommended columns" in Google Ads

    March 15, 2019

    There are a lot of columns to choose from in Google Ads. It makes it hard to get away from the status quo of just adding the columns you’ve always added to your reports. Our new recommended columns feature suggests new reporting columns that you should be using based on your campaign and account settings. For example, if you start using bid automation, we will start recommending the ‘Bid Strategy Type’ column to your Campaign table. With this launch, Bid Strategy Type will also stop being a required column in your Campaign reports, which will free up some horizontal space for you to see more o…
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  178. Our commitment to help you with policy compliance

    March 14, 2019

    Protecting our users and advertisers from bad actors is very important to us, and that’s why we have strict policies that govern the kinds of ads we allow on our platform. We also work hard to help good advertisers avoid making honest mistakes that lead to policy violations. That’s why we’re rolling out new features to help you achieve your full campaign potential by allowing you to easily navigate the policy restrictions that may affect your ads. Introducing the Policy manager In April, we’re introducing a new Policy manager, to provide a centralized and customized experience in Google Ads wh…
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  179. Grow your games business with ads

    March 13, 2019

    There’s so much that goes into building a great mobile game, and building a thriving business on top of it -- that’s next level. That’s why today Google is announcing new solutions to increase the lifetime value of your players. Now, it’s easier than ever to create demand for your game, grow at scale, and re-engage your audience. Create demand One important part of ensuring a successful launch moment is to build brand awareness and connect with a fan-base right out of the gate. Now with pre-registration ads, you can promote the opportunity for players to register for your new titles before the…
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  180. Google Marketing Live broadcast on May 14th: register today

    March 12, 2019

    Did you know that searches for "best” have increased by 80% in the last two years? For example, in recent third party research, we saw that some people spend over 50 days searching for the “best chocolate” before making a decision. Google Marketing Live is happening on May 14th—register now to discover how to take action on new consumer insights like these and learn about the latest digital marketing products from Google. For the first time, we'll also be live streaming 8+ hours of additional content from the event. Engage directly with product managers through live Q&A, learn new best practic…
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  181. Evaluate your Mobile Site Speed with the revamped Test My Site tool

    February 28, 2019

    Your mobile site is often the first place consumers meet your brand. Having a slow site can leave a bad first impression and even cost you customers. In retail, a one second delay in mobile load times can impact conversions by up to 20%.1 How do you know if your mobile site is fast enough? The revamped Test My Site makes it easy to understand your mobile site performance and get custom fixes to improve your page speed—all in one place. Use this tool to: Check your mobile site speed: Measure the speed of your entire mobile site in addition to individual mobile pages Track your progress: See how…
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  182. Prepare for average position to sunset

    February 26, 2019

    We understand it’s valuable to know how prominently your ads show on the search results page. So, in November, we rolled out “Impression (Absolute Top) %" and "Impression (Top) %”, which describe what percent of your ads appear at the top of the page and absolute top of the page. These new metrics give you a much clearer view of your prominence on the page than average position does. To complement these metrics, we also rolled out "Search absolute top impression share" and "Search (Top) IS". If you want to optimize for position, these are the best metrics to use. And you can use the Target Imp…
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  183. Say more in your call-only ads with added lines of text

    February 25, 2019

    People often prefer to talk to a business before buying a product or service. Call-only ads allow people to call you from mobile search results to quickly get the answers they need. In the coming weeks, we’re rolling out additional lines of text in call-only ads to help you provide more useful information to potential customers. You will have the option to add two 30-character headlines. Description lines are also increasing from 80 characters to 90 characters. To make sure your customers are fully aware of who they’re calling, take advantage of these added lines of ad text to describe your bu…
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  184. Introducing three new features for responsive display ads

    February 21, 2019

    Drive improved performance with video assets If a picture is worth a thousand words, imagine the stories you could tell with a 30-second video. In fact, over 60% of shoppers say online videos have given them ideas or inspiration for their purchase.1 That’s why we’re introducing video assets for responsive display ads. We built responsive display ads to help you adapt to the increasingly diverse mix of content types and screen sizes. Now you can expand your reach to new inventory and improve performance with sight, sound and motion — all while scaling ad creation, testing and optimization. To g…
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  185. Two new chart types in the Report Editor

    February 21, 2019

    We’ve launched two new chart types in the Report Editor: the stacked bar chart and the bubble chart. There are now six total chart types available for your reports: Line chart Bar chart Stacked bar chart Pie chart Scatter chart Bubble chart These two new chart types can provide additional ways to interpret your data and glean insights. For example, you can use a stacked bar chart to see how clicks in an ad group breakdown by device and you can evaluate that mix over time. You can use a bubble chart to view clicks, conversions, and cost by campaign in one chart, as the size of the bubble can re…
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  186. Universal App campaigns are now simply App campaigns

    February 20, 2019

    Universal App campaigns help connect your app with consumers. Today, we are simplifying the name of “Universal App campaigns” to “App campaigns.” This move will not affect campaign features or functionality, and there’s no action required for existing campaigns. App campaigns will join Search, Display, Video, Shopping and Smart as the top-level campaign names available in Google Ads. Full list of Google Ads campaign types after App campaigns name change You’ll start to see these changes roll out over the next month. We hope this more direct name will help advertisers and developers get started…
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  187. Easily find predefined reports for the dataset you’re viewing

    February 20, 2019

    Predefined reports are ready-made reports that show useful data, such as time of day and location statistics. We’ve received feedback that many of you drill deeper into your campaigns or ad groups before moving into predefined reports. The transition from campaign or ad group level reports to predefined reports showing the same scope of data is now easier. Previously, the only way to get to predefined reports was through the ‘Reporting’ icon on the very top navigation bar in Google Ads. This always starts you at account-level data and you can filter down deeper from there. Today, if you notice…
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  188. Updates to mobile page speed score on the Landing Pages tab

    February 19, 2019

    Slow mobile pages can slow down your business. 53% of visits to a mobile site are abandoned if it takes more than three seconds to load.1In July we introduced the mobile speed score to let you quickly see which landing pages are providing a fast mobile experience, and which ones may require your attention. We’ve recently updated the mobile speed score algorithm to require fewer ad clicks in order to calculate a score.This means you’ll now see a speed score for more of your pages. Evaluated on a 10-point scale, 1 being very slow and 10 being extremely fast, the mobile speed score is based on a …
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  189. Click share coming to Search campaigns

    February 11, 2019

    Click share is the estimated share of all achievable clicks that you have received. Click share has been available for Shopping campaigns since 2015. We’ve begun rolling it out for Search campaigns and plan to have it available for all Search campaigns in the coming weeks. The lower your click share, the more opportunity you have to capture additional clicks. For example, if your ad is clicked 20 times, but we estimate that it could have been clicked 100 times if you had more extensions, higher bids, or higher budgets, your click share is 20%. Best Practice: Use click share to view click growt…
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  190. Parallel tracking for Display and Video campaigns available May 1st, 2019

    February 11, 2019

    Speed matters when it comes to landing pages. 53% of visits are abandoned if a mobile site takes more than three seconds to load.1 With parallel tracking, users will head immediately to your landing page after clicking your ad while their browser processes click measurement requests in the background. Last year, we announced that parallel tracking would be expanded to Display and Video campaigns in March 2019. Parallel tracking for Display and Video campaigns will now be available starting May 1st, 2019. Therefore, advertisers now have more time to prepare before parallel tracking becomes mand…
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  191. More ways to drive results with TrueView for action

    February 5, 2019

    Starting February 2019, Maximize conversions bidding will become globally available to advertisers using TrueView for action. This smart bidding strategy uses Google’s machine learning to help you get as much conversion volume as possible within your campaign’s budget without requiring a lot of work to set it up. Simply put, Maximize conversions is an easy and effective way to generate more of the website actions that are important to your business, like booking a trip, scheduling a test drive or requesting more information. For advertisers who are new to TrueView for action, or are looking to…
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  192. Expanded audience and buying features for the YouTube Masthead

    February 4, 2019

    Every year, after the Big Game, football fans flock to YouTube to re-watch their favorite ads or catch those they might have missed. For brands, it’s a unique opportunity to reach a massive audience they can’t find anywhere else. A great way to take advantage is through the YouTube Masthead, a video format that appears at the top of the YouTube Home feed on mobile and desktop. The Home feed has become a destination for our users over the past few years, as watchtime from content discovered there has grown 10X in the last three years.1 New features like Autoplay on Home, which helps people prev…
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  193. Reach your full account potential with optimization score

    January 31, 2019

    Back in August, we introduced optimization score to help you understand your account’s optimization potential. You can use this score, found on the Recommendations page, to improve your account’s performance with suggested actions like pausing keywords, adding additional ads, or enabling automated bidding. Apply suggested recommendations to boost conversions and get more for your money. Optimization score runs from 0% to 100%, with 100% meaning that you’re taking advantage of all the opportunities identified at that moment. Use this score at the campaign, account or manager account levels. In …
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  194. New Ways to Measure Sales Lift on YouTube

    January 30, 2019

    At YouTube, we’ve always believed that when you put the user first, great things will follow. By providing viewers with a home for engaging video content, we can deliver our advertiser partners new ways to reach their customers that are relevant and helpful. And through this win-win scenario, YouTube delivers outsized impact: looking across Nielsen Matched Panel Analysis (MPA) studies we’ve run to date, we see that over 70 percent of YouTube campaigns drove a significant lift in offline sales.1 We recognize the need to hold ourselves accountable with first- and third-party measurement tools. T…
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  195. Expanding advertiser access to 15-second non-skippable video ads

    January 22, 2019

    From six second bumper ads to 30-second skippable ads – with digital video, advertisers can take advantage of a wide variety of creative lengths and viewer experiences to achieve their communication goals. They can even run much longer creative with a skip ad button. Each of these formats has a distinct role to play in a brand’s media campaign. 15-second non-skippable ads have been a key part of YouTube’s format mix since the platform’s earliest days, but the format was only available to advertisers via YouTube reservation, the way advertisers tapped into offerings like Google Preferred. Today…
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  196. Deliver more New Year conversions with the latest Display ads features

    December 18, 2018

    With 61 percent of shoppers interested in buying from new retailers during the holiday season, it's important to make sure your Display campaigns are set up for success through the new year. To help you maximize your return-on-investment during the bustle of seasonal shopping, we’re sharing 3 new ways for you to deliver more conversions. Reach more shoppers with the same budget Marketers often increase bids towards the end of a month or campaign to make the most of their budgets. This process can be time consuming and the results are often unpredictable. That’s why we built an audience expansi…
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  197. Introducing pay for conversions in Display campaigns

    December 13, 2018

    Starting today, you can choose to pay for conversions, rather than clicks, when using Display campaigns. Paying for conversions means you only pay when someone converts on your website or app – and you’ll never pay above your target cost per action (CPA). Let’s say your target CPA is $10, and you drove 30 conversions over the weekend. You’ll pay exactly $300, with an actual CPA of $10. You won’t be charged for clicks or impressions. The option to pay for conversions is only available when you use Target CPA with Display campaigns. To get started, visit the Help Center. Pay for conversions in t…
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  198. New call-to-action extension available for video ads

    December 11, 2018

    Making videos interactive with features like end screens and a call-to-action helps viewers learn about your brand or service and take relevant actions. In an effort to simplify our interactivity features across video ad formats, we will sunset the YouTube call-to-action overlay in January 2019 and introduce a new call-to-action extension. When your primary objective is driving conversions or clicks to your website, we recommend using TrueView for action, our ad format that comes with built-in features like a call-to-action displayed while your ad runs and after it ends. It’s a great example o…
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  199. More language support and new tools for responsive search ads

    December 5, 2018

    Responsive search ads combine your creativity with the power of Google’s machine learning to help you deliver more relevant ads. Starting today, responsive search ads are available in 10 additional languages: Danish Dutch Italian Japanese Norwegian Polish Portuguese Russian Swedish Turkish In addition, we’re introducing four new reporting and feedback tools to help you create more effective responsive search ads: See suggested headlines and descriptions when you create a responsive search ad. These suggestions are rolling out in English over the coming months, with more languages to follow. Ge…
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  200. Extending call and message reporting to more places

    November 27, 2018

    Starting this week, calls from your location extensions can be counted as conversions once you enable account-level call reporting. The default length of a call that will be counted as a conversion is 60 seconds, and you can change that value at any time based on your business goals. Measuring calls that last over a certain duration can be a helpful indicator of which campaigns, ads, and keywords are driving the highest quality interactions with customers. We’re also adding call and message reporting to the main extensions tab in Google Ads so you can see how individual extensions are driving …
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  201. Ad pod testing coming to YouTube

    November 21, 2018

    Our recent user experience research suggests that in addition to factors such as the length of ads, viewers are quite sensitive to the frequency of ad breaks, especially during longer viewing sessions. Through this research, we also learned that fewer interruptions is correlated with better user metrics, including less abandonment of content and higher rates of ad viewing. To respond to this, we will begin testing ad pods–two ads stacked back to back, where viewers have the option to skip directly to the content if it’s not the right ad for them. Why does this solution make sense? Because when…
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  202. Use Video ad sequencing to tell stories across screens and ad formats

    November 16, 2018

    Introduced earlier this year, Video Ad Sequencing is a tool that lets marketers break free of the confines of a single spot, to tell a story that unfolds over time and across devices and ad formats. Today, we're excited to announce the global availability of this tool in Google Ads. Video Ad Sequencing drives impact for brands of all sizes, industries and marketing objectives. Our recent research shows that videos in a sequence contribute to significant gains in ad completion rates. And, in a new study with Ipsos, we found that sequences of 6-second ads and TrueView ads drive brand lift across…
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  203. Use Target Impression Share to increase brand awareness

    November 15, 2018

    For some situations, ideal performance means being present on certain search terms. Use the new Target Impression Share Smart Bidding strategy to help ensure your ads are meeting a specific impression threshold. Target Impression Share can be useful for campaigns with brand terms. For example, let’s say you want your ad to show 100% of the time when a user searches for your brand. You can set the Target Impression Share to 100% and the system will then try to show your ad on 100% of auctions in that campaign. This bid strategy can also be useful in raising awareness of your brand. Let’s say yo…
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  204. Sight, sound and scale: TrueView for reach now available to all brands globally

    November 13, 2018

    In April, we introduced TrueView for reach in beta to help you reach more of your audience on YouTube with even more efficiency and flexibility. Today, we’re excited to announce that all brands globally can use TrueView for reach in Google Ads and Display & Video 360. TrueView for reach brings our popular skippable in-stream format together with the simplicity of CPM buying. The ability to buy TrueView in-stream on a cost-per-impression (CPM) basis will help you reach your desired audience more efficiently. And thanks to YouTube’s 95% viewable and 95% audible environment, you can be sure this …
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  205. New workflow in creating goal-based campaigns

    November 8, 2018

    To date, advertisers would create campaigns before specifying their business goals, such as driving sales or leads. Now, we’ve created a new workflow that lets advertisers define their goal first which in turn informs relevant suggestions on how to set up the rest of the campaign. For example, if you’ve selected the goal to drive sales, we’ll recommend campaign types that are most effective in helping you meet that goal - in this case, Search, Display and Shopping campaign types. If you selected brand awareness and reach as your goal, you’d see Display and Video campaign types as suggested opt…
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  206. Google Ads add-on in Google Sheets updates

    November 7, 2018

    In July, we introduced the Google Ads add-on for Google Sheets. Since then, we've received a lot of useful feedback on this feature. We heard loud and clear that you’d like the data in your sheets to be automatically updated. To that end, we’ve added the option to schedule when your sheets will be updated, so you don’t have to click the "update" option every time you check your sheets. You can now schedule your reports to run daily, weekly or monthly. We also heard you want more reports available through the add-on. You can now access more report types, including: Display/Video keywords Device…
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  207. Introducing four new search ad position metrics

    November 6, 2018

    It's important to understand where your ads appear on the search results page. For example, knowing if your ad shows more (or less) often at the very top of the results can help you diagnose significant changes in clickthrough rate. And knowing what percentage of eligible top impressions you are already capturing helps you determine if you should do more to increase your bids and quality. Contrary to common perception, average position is not meant to describe where the ad appears on the page. Average position reflects the order that your ad appears versus the other ads in the ad auction. As a…
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  208. Store visits "New vs. Returning" segmentation now available

    October 29, 2018

    Advertisers who measure store visits can now better understand how many store visits come from new or repeat customers. Use these insights to tailor your messaging (e.g. promote offers specific to new customers) or adjust your marketing strategy to help reach your most valuable customer segment. For example, if your business goal is to maximize sales from existing customers, identify which campaigns and ad groups reach the most returning customers and focus your budgets, bid increases and keyword expansions there. Posted by Victor Zhu, Product Manager, Online-to-Offline Measurement
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  209. Two new features available in the Ad Preview and Diagnosis tool

    October 26, 2018

    The Ad Preview and Diagnosis tool helps you see which ads are appearing for your keyword. You can enter a search term and get a preview of how the Google search result page looks to users. It’s better to use this tool than to do an actual search on Google.com, because it won’t affect your ad metrics. If your ads aren’t showing, the tool also diagnoses the reason. Now, two new features allow you to get a clearer view of who is seeing your ads, and to take immediate action to get your ads to show. See which ads are showing for a particular audience Until now, you could use the Ad Preview and Dia…
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  210. Easier ways to manage your messages

    October 25, 2018

    In the coming weeks, we’re rolling out two improvements to messaging ads: Email forwarding sends text messages to your email, so you don’t need to provide a phone number to use message extensions. Responding to the email will automatically send a text reply back to your customer. Automatic reply sends a preset message back to customers as soon as they message you. For example, you can automatically reply with, “Thanks for your message. We’ll get back to you within the hour.” To help measure the success of your messaging ads, we’re expanding message reporting to include message conversions. You…
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  211. Use parallel tracking for fast load times and a great user experience

    October 22, 2018

    Speed is important. In fact, 53% of users will leave a mobile site that takes longer than 3 seconds to load. To get the most from your Google Ads, it’s crucial to have a site that loads as quickly as possible. Traditional click tracking can slow page loading while leaving you open to tracker outages. Parallel tracking takes users directly to your landing pages while allowing your tracking to happen in the background. This allows for much faster load times. Sites that use parallel tracking load up to 5 seconds faster.1 It also helps you get the most out of AMP landing pages, enabling near-insta…
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  212. New predefined landing page reports

    October 16, 2018

    There are two new predefined reports coming to the Report Editor: landing pages report and expanded landing pages report. Both reports have been available in the “Landing pages” page. However, soon you’ll be able to easily manipulate and chart them in the Report Editor, as well as add them to your custom dashboards. The landing pages report is an improved version of the final URL report, as it contains additional columns: Mobile speed score Mobile-friendly click rate Valid AMP click rate The expanded landing pages report includes all the same columns as the landing pages report, but also shows…
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  213. Launching new TV screens device category to reach YouTube users on connected TVs

    October 16, 2018

    On average, users watch over 180 million hours of YouTube on TV screens every day.1 We know that marketers want in on this shift in viewing behavior, so we’ve been hard at work building a rich YouTube experience for set-top boxes, gaming consoles, streaming devices like Chromecasts and smart TVs of all stripes. Today we’re launching the TV screens device type to make it easy for you to find engaged, valuable audiences while they are watching YouTube on that original device purpose-built for watching video: the TV. The TV screens device type joins computers, mobile phones and tablets in Google …
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  214. Improved attribution for TrueView for action ads

    October 12, 2018

    People don't always take action on video ads in the moment—they often convert a couple days after their viewing session. For instance, say you had been thinking about making your home a little smarter, for the sake of efficiency and shaving some money off your utility bills. You see a video ad on YouTube for the Nest smart thermostat that piques your interest, but you’re not quite ready to buy it right there in the moment. You decide to do a bit more research before ultimately purchasing it online a few days later. That video you saw on YouTube didn’t drive the click, but it planted the seed. …
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  215. Copy your column preferences to the new Google Ads experience

    October 1, 2018

    We’ve heard feedback that you want an easy way to copy your column preferences from the previous Google Ads experience to the new one. Now there is! In the new Google Ads experience, simply go to: Tools > Preferences > Columns preference, and click ‘Copy columns’. All of the set columns for your statistic tables will be copied over across all of your accounts. For example, if your ‘Campaigns’ statistics table always showed ‘Clicks,’ ‘Impressions,’ ‘Cost,’ ‘Conversions’ and ‘Cost/Conv.,’ you can now copy those column preferences to the new Google Ads experience with a single click. This works e…
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  216. Parallel tracking to support Display and Video campaigns in March 2019

    September 27, 2018

    The holidays are just around the corner. So it’s more important than ever to ensure your customers have a delightful and fast experience when they visit your mobile site. Faster mobile sites mean better user experiences, leading to more conversions and less budget spent on bounced clicks for advertisers. That’s why we launched parallel tracking (blog | help center) for mobile Search Network and Shopping campaigns earlier this year. Early data shows that advertisers who have adopted parallel tracking have seen page load time reduced by up to 5 seconds.1 This is a reminder that parallel tracking…
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  217. Extend the impact of video campaigns with Google video partners

    September 26, 2018

    Over 1.9 billion users come to YouTube every month to watch video. For brands, YouTube delivers high impact exposure to engaged audiences, industry-leading viewability, and proven business results. But YouTube isn’t the only place people watch video – they watch across the web, and in games and apps. To help you find more potential customers when they engage with content away from YouTube, we offer Google video partners. Google video partners is collection of sites and mobile apps from our partner publishers that provide high quality, brand suitable video content and expanded audience reach be…
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  218. Smart Bidding to be used for search partners

    September 25, 2018

    Search partners are sites that partner with Google to show ads on search result pages, site directory pages or on other pages related to a person’s search. Smart pricing has historically powered manual bids for search partners. Starting in October, Smart Bidding may be used for search partner sites if you have conversion tracking in place. Smart Bidding can provide better performance by using a wider range of contextual signals to optimize bids for each and every auction. Smart Bidding will aim to maximize conversions on search partners at a similar cost per conversion as Google Search. For ex…
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  219. Use new account-level call reporting to ensure you're fully measuring call performance

    September 18, 2018

    Click-to-call ads connect your business with customers over the phone. You can measure conversions and certain details about those calls (call duration, start/end time, and caller area code) through call reporting. With insights about the quality of your calls, you can improve performance and work to drive even more calls. Until now, call reporting was set for individual call extensions or call-only ads. With many advertisers needing to set up multiple extensions and ads per account, it can be a challenge to make sure you have full coverage with call reporting set up across all your click-to-c…
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  220. Inspire undecided shoppers with Shoppable Image ads

    September 14, 2018

    One-third of holiday shoppers said they searched for images before they went in store to shop. The growth of “street style” and online influencers all show the movement towards looking at lifestyle images for visual inspiration. Shoppable Images enable you to highlight your shopping ads on curated, published content from our publisher partners. For publishers, it’s a chance for shoppers to be able to purchase seamlessly. For example, a shopper might visit her favorite blog like This Time Tomorrow, and see a selection of visually similar offers after clicking the tag icon in the image. Over the…
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  221. Helping shoppers discover with video in Showcase Shopping ads

    September 13, 2018

    When it comes to finding new products and narrowing down their choices, nearly two-thirds of shoppers say online video has given them ideas for their next purchases, and over 90 percent of these folks say that they’ve discovered new products and brands via YouTube. Video in Showcase Shopping ads helps shoppers more deeply engage with your products. This is our first retail search ad unit to feature video, designed to help you provide a more immersive, contextual experience for shoppers. Video in Showcase Shopping ads is the next addition to the Showcase Shopping ads we launched last year, whic…
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  222. Vertical video ads now available for TrueView and Universal App campaigns on YouTube

    September 12, 2018

    Globally, more than 70% of YouTube watch time happens on mobile devices1. To engage these viewers effectively with TrueView and Universal App campaigns, it’s important to adapt to their viewing behaviors and create a variety of different video ads – including square and vertical videos. We’re launching vertical video ads to provide a more seamless mobile experience for viewers. With vertical video ads for Universal App and TrueView campaigns on YouTube, you can upload a vertical video, and when a viewer sees the ad on their mobile device, the player will expand based on the dimensions of the v…
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  223. Use and test Accelerated Mobile Pages (AMP) in Google Ads

    September 11, 2018

    Accelerated Mobile Pages (AMP) are pages that load near instantaneously for mobile users. To date, you could test the impact of your AMP pages vs. conventional web pages using either Google Ads' campaign experiments or ad variations. You can learn more about the pros and cons of each approach for testing AMP pages here. To make your AMP testing even more insightful, we've developed a new testing methodology for campaign experiments known as "cookie-based splits." This new testing type aligns with ad variations’ cookie-based approach. We recommend you use this methodology whenever you test AMP …
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  224. Deliver the best message across the web with responsive display ads

    September 10, 2018

    Great display ads assist consumers using rich images and useful information. However, showing the most relevant and engaging ads across millions of sites and apps isn’t easy. That’s why we’re rolling out responsive display ads. Responsive display ads (RDA) combine your creativity with the power of Google’s machine learning to deliver relevant, valuable ads across the web, at scale. Just provide a few simple inputs about your business-up to 15 images, 5 headlines, 5 descriptions, and 5 logos. Google uses machine learning to test different combinations and show the ads that work best. On average…
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  225. Use “URL is” feature for more control over Dynamic Search Ads

    September 7, 2018

    Dynamic Search Ads (DSA) can be useful in driving more traffic to your landing pages. Now, you can set up Dynamic Search Ads for your top pages more easily. To find your top performing pages, use the DSA ad targets report. Then use “URL is” to target any of those pages by adding exact URLs to your Dynamic ad targets. Posted by Walter Vulej, Product Manager, Google Ads
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  226. Match the intent of a search with close variants

    September 6, 2018

    The ways people search are constantly changing: roughly 15% of the searches we see every day are new.1 With so many new queries, there’s a good chance people are searching for your products or services with terms you haven’t discovered. Take deodorant, for example. Last year, we saw people search for deodorant in more than 150,000 unique ways.2 That’s a lot of different ways to say the same thing. But you shouldn’t have to manage an exhaustive list of keywords to reach these hygiene-conscious consumers. That’s why exact match close variants will begin including close variations that share the …
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  227. Use URL level stats for your Dynamic Search Ads

    September 5, 2018

    Landing page data is now available in the search terms report under the dynamic ad targets. This report makes it easy to find your top performing pages and target them specifically. You also can find pages you’d want to add as negative targets. For example, if your ad group targeting all webpages is driving traffic to a product page on an out of stock product, you can exclude that product’s page. Posted by Walter Vulej, Product Manager, Google Ads
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  228. Drive more traffic to your standard campaigns’ landing pages

    September 4, 2018

    Dynamic Search Ads (DSA) expand your search advertising beyond keywords. You can now run DSA exclusively on landing pages from your standard ad groups with a simple set up. Just select “landing pages from your standard ad groups” from the list of available categories. This will target all landing pages in your account that are being used with text ads. For example, if you have standard campaigns set up for different types of shoes this can capture all types of shoes featured on your landing pages, even when the type is not featured in your keyword list. We recommend that you start with this ap…
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  229. Editor release includes 4 new features

    August 30, 2018

    Earlier this week, we released Google Ads Editor 12.5. New features include: More text in expanded text ads New description line for Dynamic Search Ads Longer descriptions for call-only ads New custom rule: Sitelinks with no descriptions Learn more about these recent updates to Editor.
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  230. Get more out of responsive search ads with new insights

    August 27, 2018

    Responsive search ads combine your creativity with the power of Google’s machine learning to help you deliver relevant, valuable ads. To help you create more effective responsive search ads, we’re introducing three new reporting and feedback tools: Preview ad combinations as you build them. This will help give you confidence about what your ads might look like, and you can even browse through them to double-check your work. View reporting for headlines, descriptions, and top combinations to make it easy for you to see what’s showing up most often on the search results page. Measure the relevan…
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  231. Workshops for scripts available

    August 23, 2018

    You’re invited to join a training session on scripts. We’ll host beginner and advanced courses in 6 cities around the world. The training features: Keynote speakers Hands-on codelabs Manager account scripts Basic troubleshooting for beginners Connecting to external data and services for advanced users Learn more and register for this opportunity. The workshops will take place in: North America New York City (Advanced session, September 4) San Francisco (Advanced session, September 7) Europe Hamburg (Beginner session, September 27 and Advanced session, September 28) London (Beginner session, Oc…
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  232. Modernizing the look of display ads for better performance

    August 20, 2018

    We've updated the visuals around Google Display ads to help you get better performance. First, text ads are now more than simple text. Ads can now feature a logo when a logo has been added to a creative. Along with increased branding potential, there’s a new font and a rounded call-to-action button. Both changes are intended to align with current design best practices. As these changes roll out, you’ll also begin to see an option to add custom colors, both a main and an accent color, so that your ads align as closely as possible with your branding preferences. Second, the assets for your respo…
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  233. Take action on cards within the Overview page

    August 17, 2018

    The Overview page provides a top-level view of your account and campaign performance. This view might inform changes you need to make in your account. You can now implement some of those changes directly from the Overview page itself. These actions include: Pause or unpause campaigns, ad groups and keywords Edit campaign budgets Edit keyword and ad group bids Edit ad copy Exclude irrelevant search terms by adding negative keywords right within the “searches” card For example, let’s say you want to drive more traffic from searches on a particular keyword. You can click into that term, click “Ed…
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  234. Introducing new local marketing innovations for advertisers

    August 10, 2018

    Consumers are increasingly turning to their smartphones to research and explore the physical world around them. In fact, “near me” searches on mobile have grown 3x in the past two years.1 And 3 in 4 people who conduct a local search on their smartphone visit a related business within 24 hours.2 For marketers, this means it’s more important than ever to build experiences that surface relevant local information as easily as possible, and then measure the impact to your business. Last month at Google Marketing Live, we announced Local campaigns, a new dedicated campaign type for marketers with of…
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  235. Use new local conversion insights to optimize your local advertising

    August 9, 2018

    83% of U.S. shoppers who visited a store in the last week said they used online search before going into a store1. We're expanding reporting on location extensions to not only include actions on the extension itself, but also ones that occur after the ad click on the Place Page. This will help advertisers better understand activity between online advertising and local actions even if they're not eligible for store visits reporting. The new metrics include: Clicks to call Directions Website visits Orders (vertical-specific) Menu views (vertical-specific) Other engagements How to use the new loc…
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  236. Deliver more relevance with responsive search ads

    August 9, 2018

    Last month at Google Marketing Live, we shared how responsive search ads use the power of Google’s machine learning to help you deliver the best ad for any search query. Starting in September, responsive search ads will be rolling out to more advertisers in English, French, German, and Spanish, with other languages to follow soon. One of the advantages of responsive search ads is that they give you more room to convey your message. While we work on improving responsive search ads across languages, it’s important to extend that same advantage to your existing text ads. That’s why, starting in l…
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  237. Become an expert on creative strategy for App campaigns

    August 7, 2018

    App campaigns use ad assets to design relevant ads at scale to promote your mobile app. To help you create effective ad assets for the campaign, we’ve launched a new course called Ad Assets for App Campaigns as part of our growing app ads education program. In this latest course, you’ll find short, snackable video lessons and interactive activities to help you learn how App campaigns use ad assets, what are the best types of assets to provide, and how to use asset reporting for creative insights. Sign up for the course and earn a certificate today!
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  238. New security protections for your Google Ads account

    August 6, 2018

    When you use Google Ads, you’re trusting us with sensitive information—which is why it’s important to keep it private and safe. Today, we’re making updates to put you in control of your security and ensure you stay protected. Add an optional layer of security 2-step verification requires Google Ads users to sign in to their account with a password and an additional step, like a text message code or security key. This added layer of security helps keep millions of users safe while using Google products. In the coming weeks, we’ll be improving this protection by allowing you to require 2-factor …
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  239. Chart time comparison data in the Report Editor

    August 3, 2018

    Report Editor users often tell us how important it is to be able to chart performance for two different time periods. That's why we’re happy to announce that Report Editor charts now support time comparison. This allows you to better visualize your performance, such as how this week's clicks compare to last week's. You'll be able to visualize week over week, month over month or other date range comparison charts in your customized reports in the Report Editor.
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  240. Use optimization score to guide your account optimizations

    August 2, 2018

    Your optimization score, found on the Recommendations page, helps you understand your account’s optimization potential. The score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential. We look across key aspects of your campaigns to evaluate whether they are fully optimized and then offer recommended actions if there is room for improvement. If a recommendation can have more impact on your performance, it’s given more weight on your overall score. Optimization score encompasses several aspects of your campaign, including: Bids & Budgets Ads & Extensions Ke…
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  241. Make every conversion count with sitewide tagging

    August 2, 2018

    There has never been a more exciting time to be a digital marketer. From second-screening during a commercial break to searching at a bus stop, there are more opportunities than ever to reach your customers. But, all of that access makes measurement difficult. Conversion measurement is getting more complex, and your site’s tagging needs to keep up. The best way to measure online conversions is to use tools that set cookies in the same domain as your site (known as first-party cookies). The tags for such tools should be placed sitewide, on every page of your site, to effectively measure and opt…
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  242. Take advantage of the new features in Google Ads Editor 12.4

    July 24, 2018

    Earlier this month, we released Google Ads Editor 12.4. With this release, Editor now supports more bid strategies, responsive display ads, smart display campaigns and more. Learn more and download the new version of Editor.
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  243. Updates to Smart Bidding

    July 23, 2018

    Smart Bidding helps you maximize your performance by setting the optimal bid for each individual auction. To make Smart Bidding simpler, more intuitive and transparent, we’ve rolled out several new updates. Use updated Target ROAS to focus on the conversions that matter most To help get more conversion value or revenue at your target return-on-ad-spend (ROAS) use Target ROAS. Target ROAS has an updated algorithm that considers more factors when predicting conversion values. For example, if your customers tend to make high-value purchases on evenings and weekends, Target ROAS can bid more aggre…
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  244. Create dedicated user test and control groups with cookie-based experiments

    July 19, 2018

    By default, campaign experiments assigns a user to a test or control group every time they enter a search (this is known as "search-based splits"). This means that if someone performs three searches, two of those searches could be subject to test treatments and the third could be subject to the control treatment. With our new cookie-based splits, you now have the option to assign searchers to dedicated test and control groups. This means that if someone is mapped to a test group and performs three searches, all three will be subject to test treatments. What type of split option you decide to u…
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  245. New landing page parameter options available in Google Ads

    July 18, 2018

    We've introduced two changes to make it easier to specify landing page parameters. Final URL Suffix is now available in Google Ads and the number of available custom parameters has increased from 3 to 8. These changes give you more options to specify landing page parameters. This is especially helpful for accounts using third party tracking solutions. With these additions, Google Ads now supports all the features needed to migrate your accounts to parallel tracking. The deadline for the migration is October 30. If you have not done so already, we recommend you migrate your accounts to parallel…
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  246. Use the Landing Pages report with Dynamic Search Ads

    July 18, 2018

    The Landing Pages report in Google Ads shows you how your landing pages are performing for traditional Search and Display campaigns. This report now also includes landing pages for Dynamic Search Ad (DSA) campaigns. Use these insights to evaluate and optimize landing pages. For example, let’s say you have an account selling sports gear and your landing page on soccer balls is performing well. Based on this insight, you could create a targeting group dedicated to this landing page so you can customize ad copy more closely to the landing page and drive more traffic. Learn more about the landing …
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  247. Improve your keywords with the New Words insight card

    July 17, 2018

    New search terms might be triggering your ads over time, even without keyword changes on your part. These new search terms could signal new keyword opportunities. Previously, advertisers had to manually uncover these new search terms in the search term report. The New Words insight now does this work for you. It monitors for new search terms and alerts you so you can address them in a timely manner. Let’s say you’re advertising for a shoe company. Upon reviewing the insight card, you notice a new search term, ‘trainer’, that is triggering your ad. You find that searches with the term ‘trainer’…
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  248. Quickly act on changes in your campaigns with the ad group shift insight

    July 16, 2018

    Campaign performance can be impacted by sudden shifts in spend between ad groups. To date, identifying which Ad Groups had significant changes in traffic has been a highly manual process. You had to click into campaigns, select cost as a metric and scope different date ranges to identify impacted ad groups. The new ad group shifts insight alerts you when shifts occur between ad groups automatically. From there, you can evaluate how these shifts have impacted performance and make the necessary adjustments. For example, let’s say Ad group #1 has historically driven lower margin sales than Ad gro…
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  249. Save time on reporting. Use the new Google Ads add-on in Google Sheets

    July 13, 2018

    Use the Google Ads add-on in Google Sheets to save time with report creation. Let’s say you’re an advertiser who needs to download your Google Ads data as a CSV so you can join it with your proprietary data to build a report. This requires the frequently downloading and updating of data, a time-consuming, monotonous and error-prone operation. The Google Ads add-on makes the process quick and easy. With the add-on, you only need to create your report one time. You can then easily refresh your data directly in Sheets with a few clicks, which will update linked reports automatically. This prevent…
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  250. Speed matters when providing assistive experiences

    July 11, 2018

    Getting better results from your online ads today requires more than just the right keywords or the right bids. You need to deliver the helpful and frictionless experiences consumers expect from brands. Yesterday at Google Marketing Live, we shared ad innovations powered by Google’s machine learning that help you do just that. However, even the best ads struggle to deliver results if they’re sending people to slow landing pages, especially on mobile. In retail, we see that for every one second delay in page load time, conversions can fall by up to 20 percent.¹ That’s why we’re making it easier…
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  251. Putting machine learning into the hands of every advertiser

    July 10, 2018

    The ways people get things done are constantly changing, from finding the closest coffee shop to organizing family photos. Earlier this year, we explored how machine learning is being used to improve our consumer products and help people get stuff done. In just one hour, we’ll share how we're helping marketers unlock more opportunities for their businesses with our largest deployment of machine learning in ads. We’ll explore how this technology works in our products and why it’s key to delivering the helpful and frictionless experiences consumers expect from brands. Join us live today at 9am P…
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  252. Use Notes to share details about account performance with anyone in your business

    July 9, 2018

    You can now comment directly in your Google Ads performance graphs, or in a Notes panel in your Google Ads account. This allows you to flag and share timely details about your account with others. This can be useful in a variety of contexts. If you work with others in managing an account, using notes can relay timely changes (like the fact that you just launched a new ad group). This can improve productivity and collaboration across your team. For example, let’s say performance spiked and you already diagnosed the issue. You can leave a comment for other team members’ reference so they don’t h…
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  253. Faster, safer and better ad experiences for consumers

    May 17, 2018

    Consumers have high expectations for faster, safer and better digital experiences. This means it's more important than ever for brands to deliver on these expectations. At Google, we're building new innovations to help Google Ads advertisers design the best web experiences for your customers. Speed: Improvements to click measurement Speed matters. In fact, a one-second delay in mobile page load can decrease conversions up to 20%.1 That’s why we announced support for Accelerated Mobile Pages (AMP) as landing pages in Google Ads and developed new tools like the Mobile Speed Scorecard and the Imp…
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