New in manager accounts: optimization score and recommendations

July 31, 2020

Optimization score provides personalized recommendations, so you can determine if your account is set up to capture its full potential. To help you optimize your accounts at scale, recommendations and optimization score are now available in manager accounts for up to 1000 accounts.

In this view, you can easily manage multiple accounts and identify opportunities for efficiency or growth. You can also click into your optimization score for individual accounts to apply recommendations that help you meet your marketing objectives.

Screenshot of optimization score in manager accounts


Wpromote, a leading digital marketing agency, uses optimization score to improve performance across multiple accounts. After applying recommendations, they saw conversions increase by 20%. Angelo Lillo, General Manager at Wpromote, said optimization score provides “an additional set of eyes on our account performance, and a way to roll out changes at scale.”

To view your recommendations and optimization score in your manager account, visit the Recommendations page. Starting today, you can download your recommendations at the manager account level and individual account level.

Learn more about optimization score in the Google Ads Help Center.

Posted by Tin Acosta, Product Manager, Google Ads

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