Universal App campaigns are now simply App campaigns

February 20, 2019

Universal App campaigns help connect your app with consumers. Today, we are simplifying the name of “Universal App campaigns” to “App campaigns.” This move will not affect campaign features or functionality, and there’s no action required for existing campaigns.

App campaigns will join Search, Display, Video, Shopping and Smart as the top-level campaign names available in Google Ads.

Campaign types
Full list of Google Ads campaign types after App campaigns name change

You’ll start to see these changes roll out over the next month. We hope this more direct name will help advertisers and developers get started with Google Ads and select the right campaign type for their business goals.

Posted by David Mitby, Director of Product, Mobile App Advertising

Was this helpful?

How can we improve it?
true
Subscribe to our Best Practices newsletter

Approved by the team who built Google Ads, the Google Ads Best Practices newsletter provides actionable tips and tactics to help you get the most out of your campaigns.

Subscribe

Search
Clear search
Close search
Google apps
Main menu
14676692858466030894
true
Search Help Center
true
true
true
true
true
73067
false
false
false