We are excited to announce that Video reach campaigns are now available to all Google Ads users globally. Video reach campaigns give you the option to use Google AI to serve the best combination of skippable and bumper ads to maximize your reach and efficiency. You can also serve non-skippable ads if your goal is to share your entire message.
While in beta, Video reach campaigns for Unique Reach results in 29-44% more unique reach per dollar and 16% lower CPM, on average, than using one or two standalone formats.1
Early adopter, L’Oreal, used Video reach campaigns to maximize reach and efficiency for the launch of a new hair serum. They reached 32% more viewers while simultaneously lowering its cost per reach point by 41% compared to their manually optimized YouTube campaigns.
Set up Video reach campaigns today with this step-by-step guide.
Posted by Daniel Moral, Product Manager, YouTube Ads
1. YouTube VRC Campaign Meta Analysis, Global, 2020. Data from n=35 video experiments