Use new account-level call reporting to ensure you're fully measuring call performance
Click-to-call ads connect your business with customers over the phone. You can measure conversions and certain details about those calls (call duration, start/end time, and caller area code) through call reporting. With insights about the quality of your calls, you can improve performance and work to drive even more calls.
Until now, call reporting was set for individual call extensions or call-only ads. With many advertisers needing to set up multiple extensions and ads per account, it can be a challenge to make sure you have full coverage with call reporting set up across all your click-to-call ads to accurately measure their performance.
Starting this month, call reporting can be enabled at the account level. There will be one toggle for your entire account, removing the frustration of having any call extensions or call-only ads with no reporting enabled.
It’s now easy to remember to activate call reporting for all of your accounts. This change will be rolling out in the next few weeks. Note that once you turn on call reporting at the account level, the ability to add reporting on a per-extension and per-ad basis will no longer be available. You will continue to be able to add or remove call reporting at the account level.
Posted by Hareesh Nagarajan, Product Manager, Google Ads