Parallel Tracking will be mandatory for Display ads starting July 31st, 2019
Faster mobile sites mean better user experiences and more conversions. Parallel tracking allows for much faster load times than traditional click tracking. Data shows that advertisers who’ve adopted parallel tracking have seen page load time reduced by up to 5 seconds.¹
As previously announced, parallel tracking will become mandatory for all Display campaigns starting July 31st, 2019. If you work with a click measurement provider, reach out to them and ensure that they’re ready for this change. This will help ensure that there’s no disruption to your click measurement system.
Parallel tracking for Video campaigns will become available later this year. To learn more about parallel tracking, click here.
Posted by Prashant Nair, Product Manager, Google Ads
¹ Google Internal Data, September 2018