New data exclusion controls for Smart Bidding

January 7, 2021

Smart Bidding uses conversion rates to help calculate auction-time bids. However, conversion rates aren’t always accurate if you experience occasional problems like tagging issues or website outages. To make it easy for you to prevent these technical issues from impacting Smart Bidding, we’re introducing data exclusions for Search, Shopping and Display campaigns. This new tool can help you ensure that Smart Bidding uses accurate data to set the right bids. For example, let’s say that your website conversion tracking breaks and underreports conversions for 3 days. With data exclusions, you can now exclude that date range from being used by Smart Bidding.

Learn more about data exclusions in the Google Ads Help Center.

Posted by Sagar Shah, Product Manager, Google Ads


In Europe, Smart Shopping campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Subscribe to our Best Practices newsletter

Approved by the team who built Google Ads, the Google Ads Best Practices newsletter provides actionable tips and tactics to help you get the most out of your campaigns.


Clear search
Close search
Google apps
Main menu
Search Help Center