Starting today, the Google Ads API is generally available for advertisers and developers. This API helps you build tools to support your business at scale with new capabilities and efficiency updates.
With the Google Ads API, you’ll see faster rollouts of new features and compatibility updates for tools like recommendations, local campaigns, and more. We’ve also made improvements to existing features like Keyword Planner, change history and billing. This makes it easy for you to manage your campaigns and increase overall productivity.
Kenshoo, a digital advertising platform, uses the Google Ads API to help their customers work at scale. "Updates and maintenance are easier than ever with the Google Ads API. This helps us bring the latest functionalities to our customers faster,” said Nir Feldman, Senior Vice President of Engineering at Kenshoo.
Booking.com, a digital travel platform, uses the new Google Ads API to manage their digital advertising operations. “At Booking.com, we believe that leveraging new technology can help drive incremental business results–which is why we were keen to explore the Google Ads API. We have found that it delivers increased efficiency and user-friendly documentation. Most importantly, it's easier to work with,” said Igor Dralyuk, Principal Engineer at Booking.com.
PMG, a digital marketing agency, uses the Google Ads API to surface new opportunities. “We use the data in Google Ads API to gain better insights into campaign performance,” said Chris Alvares, Director of Product & Engineering at PMG.
The AdWords API is still available for use at this time. However, new features will no longer be added. For all new integrations, we recommend using the Google Ads API. To get started, visit the developer website.
Posted by Herlen Zoljargal, Product Manager, Google Ads