Google Trends for marketers in a dynamic environment

April 7, 2020

When market dynamics change rapidly, it can be hard to grasp how people’s needs are evolving. Google Trends allows you to see the topics people are—or aren’t—searching, almost in real time. For example, did you know that in March 2020, the search term “virtual birthday party ideas” became very popular in just a few days in the US? You can use this information to explore what’s top of mind for your audience and figure how to adjust your ad campaigns to meet their expectations. Click here for a few ways you can use Google Trends to find the data you need to navigate disruptions to your business and be helpful to your customers.

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