Your mobile site speed matters now more than ever. In fact, retail advertisers saw that a one-second delay in mobile load times can impact conversion rates by up to 20%.1 Parallel tracking helps your mobile site speed by bringing people directly to your landing page while measurement happens in the background. On average, we’ve seen that advertisers who adopt parallel tracking have reduced page load time by up to 5 seconds.2
Parallel tracking is now available for Video campaigns, and will become mandatory for all Video campaigns starting March 31st, 2020 (as it already is for Search, Shopping, and Display). If you work with a click measurement provider, reach out to them as soon as possible to ensure that there’s no disruption to your click measurement system. If you need to make ad URL changes, your ads will need to be reviewed.
Posted by Nicky Rettke, Product Management Director, Google Video Ads
1. SOASTA,The State of Online Retail Performance, U.S., April 2017.
2. Google Internal Data, September 2018