A simpler, faster way to create location extensions

September 1, 2020

Searches for “available near me” have grown globally by more than 100% since last year, as consumers increasingly turn online before engaging with nearby stores. For marketers, it’s important to make it easy for customers to find your business locations and understand how your online campaigns are driving offline results. Using location extensions, you can add details about your physical locations–like your address, hours and directions–to online ads across Search, Display and YouTube. 

We’ve heard your feedback that setting up location extensions can be challenging when you can’t find the right Google My Business account to link to. That’s why we’re introducing the option to choose your locations from lists of business chains created by Google.

Screenshot showing the option to select locations in the Google Ads UI
Set up location extensions faster by selecting your locations from a curated list, right in your Google Ads account

In just a few clicks, choose the chain you want to promote to quickly create a location extension. We’ll review to make sure the chain is a good match for your business using signals like its website domain and country. Later, you can use location groups to filter for specific locations within that chain. 

Using the same location information that powers Google Maps, Google’s curated location lists contain accurate, up-to-date information for over 22,000 business chains and will expand over time. They offer better coverage with fewer missing locations compared to a manually managed Google My Business account. They’re also verified to make all locations eligible to report store visits. 

Posted by Charles Huyi, Product Manager, Local Ads

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