New Smart Bidding strategy: Maximize conversion value

August 21, 2019

At Google Marketing Live, we gave a sneak peak at a new Smart Bidding strategy: Maximize conversion value. This automated bidding strategy helps you maximize the total conversion value of your campaign within your specified budget. Starting today, you can use Maximize conversion value for all Search campaigns. To get started, you’ll want to set conversion values for your conversion types or use transaction-specific values.

Maximize conversion value

Entripy Entripy, one of the leaders in custom printed t-shirts in Canada, was previously using manual CPC bidding. While testing a Maximize conversion value strategy, the brand saw a 283% increase in conversion value and a 286% improvement in ROAS.

To learn more about Maximize conversion value, or to find the right automated bidding strategy for your business, visit the Google Ads Help Center

Posted by Sagar Shah, Product Manager, Google Ads

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

true
Subscribe to our Best Practices newsletter

Approved by the team who built Google Ads, the Google Ads Best Practices newsletter provides actionable tips and tactics to help you get the most out of your campaigns.

Subscribe

Search
Clear search
Close search
Google apps
Main menu
Search Help Center
true
73067
false