New landing page parameter options available in Google Ads

July 18, 2018

We've introduced two changes to make it easier to specify landing page parameters.

Final URL Suffix is now available in Google Ads and the number of available custom parameters has increased from 3 to 8. These changes give you more options to specify landing page parameters. This is especially helpful for accounts using third party tracking solutions.

With these additions, Google Ads now supports all the features needed to migrate your accounts to parallel tracking. The deadline for the migration is October 30. If you have not done so already, we recommend you migrate your accounts to parallel tracking now so you can take advantage of it’s benefits.

Alert: Please be sure you are using Google Ads Editor 12.4 or higher. Using an older version may result in the deletion of some of your previous URL and parallel tracking changes. Check which Google Ads Editor version you're using.

To further safeguard your parallel tracking changes from being deleted, some edits made in the previous AdWords experience (including those to campaigns, ad groups, keywords, ads and extensions) may be rejected. To complete these edits, switch over to the new Google Ads experience. Determine which Google Ads experience you’re using.

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