Making it easier to see how campaign changes impact ads performance in Google Ads

February 12, 2020

Historically, it wasn’t easy to review your change history report and reporting data in order to understand changes in your campaign performance.

To help you understand the impact of your campaign changes, you can now view changes annotated in your performance charts.

For example, let’s say you notice a drop in conversions for one of your active campaigns. With the change history report, you can now hover over the markers in the performance chart to get more details about the changes you’ve made over a defined period.

Clicking the links within the hover cards will filter the change history tables to highlight additional information. You’ll notice under the performance chart we’ve now also highlighted audience list, optimization goal and asset (only for App campaigns) changes to help you better identify the type of change to investigate.

Posted by Duo Wu, Product Manager, App Ads

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