Grow your audience faster with Maximize conversions bidding in App campaigns

August 4, 2020

Whether you’re releasing a new game, launching a seasonal campaign or promoting new content in your app, it’s important for you to be able to grow your audience quickly.

Starting today, you can use Maximize conversions bidding through App campaigns for installs to do just that. Simply enter your budget, and let Google’s machine learning technology drive as many installs in as little time as possible.

Maximize conversions bidding can also help you better understand benchmarks for your bids. After a few weeks of running this bid strategy,  you will land on an effective CPI based on the budget you set and the installs you were able to generate. You may then choose to transition from Maximize conversions to tCPI bidding.

To get started with Maximize conversions bidding:

  • Click to edit the settings for your App campaign for installs
  • Select the “Bidding” section
  • Uncheck the box for “Set a target cost per install (optional)”
  • Save the changes on the campaign

Screenshot of Maximize conversions bidding in App campaigns

For more tips on managing and guiding the performance of your App campaigns, check out our best practices for App campaigns and creative excellence

Posted by David Schachter, Product Manager

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