Accelerated delivery sunset for Search and Shopping campaigns postponed to October

September 11, 2019

Last month, we announced that Standard delivery would be the only available ad delivery method for Search campaigns, Shopping campaigns, and shared budgets. To give you more time to prepare, campaigns and budgets using Accelerated delivery will be automatically switched to Standard delivery starting October 7, 2019. Accelerated delivery will no longer be available after this change.

To manage how your ads are delivered throughout the day, we recommend using ad scheduling to increase or decrease bids. If your goal is to maximize performance, we recommend using Maximize conversion value, Maximize conversions, or Maximize clicks bidding to stay within your daily budget.

Learn more about Standard delivery in the Google Ads Help Center.

Posted by Ramil Sobti, Product Manager, Google Ads

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