New workflow in creating goal-based campaigns

November 8, 2018

To date, advertisers would create campaigns before specifying their business goals, such as driving sales or leads. Now, we’ve created a new workflow that lets advertisers define their goal first which in turn informs relevant suggestions on how to set up the rest of the campaign.

Goal-based campaigns

For example, if you’ve selected the goal to drive sales, we’ll recommend campaign types that are most effective in helping you meet that goal - in this case, Search, Display and Shopping campaign types. If you selected brand awareness and reach as your goal, you’d see Display and Video campaign types as suggested options.

Your goal will also surface relevant suggestions for other campaign settings, including:

  • Campaign subtypes
  • Ad formats
  • Ad extensions
  • Bidding focus

If you’re an advertiser that prefers a simpler campaign creation process that aligns to your business goal, try this new workflow.

Posted by Jeannie Zhang, Product Manager, Google Ads

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