Last summer, we gave a sneak peek at a new Smart Bidding feature: portfolio bid strategies for manager accounts. Starting today, all advertisers will be able to create and manage these cross-account bid strategies for both Search and standard Shopping campaigns.
By combining campaigns from different accounts into a single portfolio, it’s easier to drive more performance across those accounts. GetYourGuide, a marketplace that offers activities for travelers, used portfolio bid strategies across accounts to make it easier to meet their business goals.
“We were able to increase our conversion value by 14% using portfolio bid strategies across different accounts. This freed up time for us to focus on each of our important markets at a more granular level. Cross-account bid strategies allowed us to simplify our base set up, while generating more conversion value at the same ROAS.”
Learn more about portfolio bid strategies for manager accounts in the Google Ads Help Center.
Posted by Sagar Shah, Product Manager, Google Ads