Today, we’re introducing Google Ads Editor v2.0. This release adds support for Performance Max campaigns, conversion goals, and more.
Support for Performance Max campaigns
You can now create and edit Performance Max campaigns directly in Google Ads Editor, making it easier for you to find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps.
Organize your conversion actions
To help you organize your conversion actions and optimize toward your chosen marketing objective, Google Ads Editor now supports conversion goals. This includes the ability to change goal settings and apply goals at both the campaign and account level.
Get an overview of your campaigns
We’ve added support for campaign-level overviews on the overview tab in Google Ads Editor. In addition, you’ll see several new cards on the overview tab, including custom rules, optimization score, top campaigns, and more.
Reach your customers with combined segments
You can now create and edit combined segments in Google Ads Editor. This is an easy way to reach unique audiences that may be interested in your products or services.
Understand how your assets perform
Google Ads Editor now supports asset reporting. This can help you compare how your assets perform relative to other assets of the same type within a particular campaign.
Automate common tasks with custom action triggers
To make it easier to manage repetitive tasks, we’ve added support for custom action triggers in Google Ads Editor. This includes the ability to run custom actions when a specified event occurs, like a bid adjustment when certain metrics are reached.
For a complete list of new features in Google Ads Editor v2.0, visit the Google Ads Help Center. Download the latest version by opening Google Ads Editor or visiting the Google Ads homepage.
Posted by David Stevens, Product Manager, Google Ads
