Staying connected to your Google Ads performance is important, whether at your desk or on-the-go. The Google Ads mobile app (Android, iOS) helps you monitor your campaigns and makes it easy to take action, at any time or place.
Two recent updates to the mobile app can help you improve your account performance quickly and easily, even when you’re away from your computer.
Create and edit responsive search ads
You can now directly create and edit responsive search ads in the app. In the past, you could only pause and enable ads. This can be especially helpful for launching last minute promotions while on your commute, in line for coffee, or wherever you may be.
Add, review, and edit negative keywords
We’re also rolling out other new capabilities and recommendations, previously only available on desktop, to help you manage negative keywords in the app. You can now:
- Create, review, and edit negative keywords.
- Add negative keywords directly from the search query results card, based on the queries that are triggering your ads.
- Get recommendations to remove conflicting negative keywords that are preventing some of your keywords from showing ads.
Posted by Adam Herscher, Product Manager, Google Ads