A good landing page experience is a key factor in getting conversions from your ad campaigns. The “Landing pages” page makes it easy to understand how your landing pages are performing. Starting today, you can see the performance of your landing pages from Shopping campaigns in the report.
You can now see which of your landing pages from your Shopping campaigns drive the most sales and which ones may require your attention. For example, let’s say you’re a bicycle shop owner and you notice that your top-selling bike is no longer converting. When you check the “Landing pages” page, you see that the product landing page has been broken since last week. With this insight, you can work with your web developer to fix the landing page and get your conversions back up.
Review your landing page performance from Shopping campaigns on the “Landing pages” page in Google Ads
Learn more about optimizing your landing pages here.
Posted by Prashant Nair, Product Manager, Google Ads