Ads Data Hub helps you unlock actionable insights across multiple Google platforms like Google Ads, Campaign Manager and Display & Video 360. To make it even easier for you to unlock these insights in your advertising campaigns, you can now link your Google Ads account to Ads Data Hub directly in the interface.
By linking your accounts, you can access detailed, event-level data from your Google Ads campaigns in Ads Data Hub. This makes it easy for you to analyze your data with custom reporting and better understand the impact of your marketing. For example, let’s say you’re an ecommerce retailer that wants to make sure your ads only reach new customers. With this update, you can easily combine your CRM and Google Ads data to see how your ads are being served to existing versus new customers, and then take action based on the results.
Posted by Nicole Pang, Product Manager, Google Ads