Making it easier to create manager accounts

July 13, 2021

As your business grows, you may need to create new manager accounts to meet your administrative and campaign management needs. To date, you’ve been able to create these accounts on the manager account homepage. To make this process even easier for you, you can now create new sub-manager accounts from within your existing manager accounts as well.

Create your new manager accounts directly from the Performance page and Sub-account settings page in Google Ads. As part of this update, you no longer need to have a user assigned to a sub-manager account. In addition, you can now remove users from your existing sub-manager accounts. This makes it easier for you to stay under the limit of 20 Google Ads accounts per Google account. 

You can continue to create new manager accounts by visiting the Google Ads manager account homepage. Learn more about creating sub-manager accounts in the Google Ads Help Center.

Posted by Amit Varia, Product Manager

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Subscribe to our Best Practices newsletter

Approved by the team who built Google Ads, the Google Ads Best Practices newsletter provides actionable tips and tactics to help you get the most out of your campaigns.


Clear search
Close search
Google apps
Main menu
Search Help Center