All Google Ads campaigns will now be using improved Standard delivery

January 29, 2020

Your ad delivery method determines how long your daily budget lasts within a day. Last year, we announced that Standard delivery would be the only delivery method for Search campaigns, Shopping campaigns, and shared budgets. Standard delivery takes into account expected ad performance throughout the day, making it more effective at maximizing performance within your daily budget.

We’re continuing to update your ad delivery options to help you maximize performance within your daily budget. That's why, starting April 2020, Standard delivery will be the only ad delivery method for any new Display, Video, App and Hotel campaigns. Accelerated delivery will no longer be available. All existing Display, Video, App and Hotel campaigns using Accelerated delivery will be automatically switched to Standard delivery starting May 2020.

To manage how your ads are delivered throughout the day, we recommend using ad scheduling to increase or decrease bids. If your goal is to maximize performance, we recommend using Maximize conversion value, Maximize conversions, or Maximize clicks bidding to stay within your daily budget.

Learn more about Standard delivery in the Google Ads Help Center.

Posted by Ramil Sobti, Product Manager, Google Ads

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