YouTube gives users choice—from watching on a screen to listening while on the go. To help advertisers deliver an optimal ad experience and extend reach to users that are listening, we developed Audio ads.
Audio ads are now available to all advertisers, served to users exhibiting signals of listening, such as accessing content through a Google Nest smart speaker. Audio Ads are now available globally in Google Ads and Display and Video 360.
While in testing, 87% of measured beta audio campaigns drove lift in ad recall and 81% of measured beta audio campaigns drove lift in brand awareness.1
For more information on how to get started, visit the Audio Ads page on the Google Ads Help Center.
Posted by Chris Cahill, Product Manager, YouTube Ads
1. Source: Google Brand Lift studies, 2020-2021