Easier cross-account analysis with Report Editor

September 30, 2019

Reporting across your Google Ads accounts can be time consuming. To date, you haven't been able to visualize and manipulate your cross-account data directly in your browser. Instead, you had to download reports from your Manager account. 

To make it faster and easier for you to analyze this valuable cross-account data, the Manager account's Report Editor can now slice and dice your data in real time. With this update, you can now analyze and identify cross-account patterns in your data without leaving Google Ads. 

For example, let’s say that you manage three accounts in different regions and want to look at global performance over time. Previously, you would need to download performance for each account individually, and then stitch the data together to find global trends. Now, you can analyze this cross-account performance with custom tables, charts, and data segments directly in your browser.

Cross-account reporting is currently available for Manager accounts managing up to ten Google Ads accounts, and we plan to increase this limit in the future. Learn more about creating and managing reports here, and check out the updated Report Editor functionality by navigating to the “Reports” tab in your account.

Posted by Abhishek Kumar, Product Manager, Google Ads

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