Introducing call ads, with an optional website link

April 23, 2020

Managing call volume can be challenging if your business is operating on limited hours or staffing. To give your customers more flexibility in how they connect with your business, you can now include an optional “Visit website” link with your call-only ads. As part of this update, we’re also simplifying the name of “call-only ads” to “call ads.”

Call Ads UI
Call ad with optional “Visit website” link

The "Visit website" link expands your call ad, giving you greater visibility on the search results page. By tapping on the "Visit website" link in your ad, your customers will be taken directly to your site. Taps on the headline will still lead to a call. If your business relies on phone calls for new sales, you'll get fewer accidental calls and more qualified leads. In addition, you can now engage consumers who may only be interested in visiting your site, and may not have previously interacted with your brand.

To get started with the optional “Visit website” link, include a Final URL when creating new call ads. If you have existing call ads, add a Final URL to start taking advantage of the website link. To help you measure your performance, be sure to track phone calls from your website.

You can learn more about call ads in the Google Ads Help Center.

Posted by Mike Russo, Product Manager, Google Ads

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