Update on the move to Impression Share bid strategy

June 23, 2020

Last year, we announced that Target Search Page Location and Target Outranking Share bid strategies would no longer be available for new campaigns. Over the next few weeks, existing campaigns using these strategies will automatically switch over to use the Target Impression Share strategy based on previous target locations and historical impression share.

Learn more about Target Impression Share in the Google Ads Help Center.

Posted by Sagar Shah, Product Manager, Google Ads

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