Users should be empowered to make informed decisions about the ads they see online. That's why we're launching advertiser identity verification, a policy that requires advertisers to verify their identities for ads served through Google Ads.
Once this is implemented, users will see the advertiser’s name and country disclosed in Why this ad?. This builds on existing user controls, including options to block an ad or advertiser and Ad Settings.
This change will increase trust in the ads ecosystem by providing users with more information on who is advertising to them and is part of our ongoing efforts to increase transparency, choice and control for users.
We expect it will take a few years to cover all current advertisers globally. We will start by verifying advertisers in phases in the U.S. and continue to expand globally. Advertisers will receive an email from us when it is time to verify their identity.
Posted by John Canfield, Director of Product Management, Ads Integrity