Completing the transition to a new Google Ads design

May 30, 2024

In 2023, Google Ads launched a new design to improve how the product is organized and make things easier to find—while continuing to provide the same tools and solutions you rely on to grow your business. Thanks to feedback during the rollout, we found that advertisers prefer the new designs based on sustained usage. Starting on August 30, 2024, the new Google Ads design will roll out to all markets and the old Google Ads design will sunset. Only the new Google Ads design will be available on desktop. Please note that we’ll continue to fully support existing features and tools.

Screenshot of the Overview UI
New design for Google Ads serving account

The new design includes a main menu on the left of the screen, with pages organized into 5 high-level categories: 

  1. Campaigns: where you analyze, optimize, and manage your campaigns
  2. Goals: where you define, monitor, and update your conversion goals
  3. Tools: where you can find tools for: 
    1. Planning
    2. Bidding and budgets
    3. Troubleshooting
    4. Asset library
    5. Audience management
  4. Billing: where you monitor your spend and payments
  5. Admin: where you manage your team, security, and account settings

This extra level of categorization makes this new design more effective for both new and experienced advertisers. As you become more accustomed to the new design, the Search bar at the top is a helpful tool to quickly find what you are looking for.  

Please continue to share your feedback from the “Leave feedback” option in the Help menu. Your feedback is key to helping us building a better Google Ads.

Posted by Mindy Lin, Product Operations Manager, Google Ads

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