A conversion action is a specific customer action that you’ve defined as valuable to your business, such as a newsletter signup or a purchase. These actions can be included in the “Conversions” column, which is used to evaluate performance and optimize bids. For Search and Display campaigns that have specific budgets for different marketing goals, you can override the default, account-level setting by selecting which conversion actions you want to optimize for at the campaign level. Starting today, this campaign-level setting is now available for Video campaigns.
If you want to optimize a campaign for multiple conversion actions, place them into a “Conversion actions set”. These can be applied across other campaigns that share the same marketing goal.
To learn more about how to select conversion actions at the campaign level and create conversion sets, visit the Google Ads Help Center.
Posted by Tal Akabas, Product Manager, Search Ads