Easier resubmissions and appeals of ad policy issues

March 19, 2020

Our advertising policies exist in order to protect users, advertisers and publishers from bad actors and ensure only high-quality ads are served across our platforms. But we understand that sometimes well-intentioned advertisers make honest mistakes, and we want to empower every business to get their ads up as soon as possible. So we are launching a new feature that enables you to appeal policy decisions directly in Google Ads. 

Appealing a policy decision right from your Google Ads account 

Until now, a policy appeal required you to go through our support team. With this new feature, you can quickly resubmit an ad after fixing the policy issue. If you’ve checked the policy affecting your ad and believe we’ve made an error, you can also appeal the policy decision directly in Google Ads. In both cases, all you have to do is hover over a disapproved or limited ad and look for the “appeal” link to see if you’re eligible. You’ll be able to track the status of your appeal in Policy Manager, which is also available by hovering over a disapproved or limited ad.

We’re committed to helping you be more knowledgeable about our policies and get your ads approved faster. Check out our Help Center article for more details.

An important note: We’ve been taking action to protect the health of our team members during the evolving COVID-19 situation and reduce the need for people to come into our offices. As a result, we are currently experiencing longer than usual times to process appeals of ad disapprovals. We encourage you to use the self-service tools described above during this time, so you can resubmit or appeal a decision directly within Google Ads without contacting customer support. 

Posted by Brett Kline, Product Manager, Google Ads

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