Smart Bidding helps you drive performance while saving you time. To give you more transparency into which factors are driving your performance and provide insights that may inform your broader marketing strategy, you can now view some of your top bidding signals in the bid strategy report.
To start, these signals will be viewable for campaigns using Target CPA and Maximise conversions on Search. Support for Target ROAS and Maximise conversion value will be available at a later date. Top signals may include, but aren't limited to:
- Device type
- Location
- Day of week
- Time of day
- Keywords
The report might also include combinations of different signals. For instance, it may show you that people searching for the keyword [business] in Reading, Berkshire on the weekend are more likely to convert.
To learn more about bid strategy reports and top signals, visit the Google Ads Help Centre.
