New features & announcements

  1. More insights and features to help you keep up with demand on the go

    19 November 2021

    The Google Ads mobile app makes it easy for you to stay connected to your campaigns on the go. To help you stay on top of holiday demand and monitor performance, you can now see more explanations with Performance Insights, review Search trends and create campaigns directly in the mobile app. Monitor your campaigns with improved performance insights Whether you’re optimising new or existing campaigns, it’s key to understand any performance changes in your account. Performance insights makes this easy — it provides you with a real-time notification if there’s a significant change, an explanation…
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  2. YouTube Video discovery ads are now In-feed video ads

    17 November 2021

    Today, we are updating the name of ‘YouTube Video discovery ads’ to ‘In-feed video ads’. YouTube Video discovery ads place your brand, product or service alongside YouTube content that is likely to be viewed by your audience. The ads can appear in the YouTube Home feed, Watch feed and Search feed. This change will not affect campaign features or functionality, and there’s no action required for existing campaigns. You’ll start to see the new name in Google Ads over the next weeks. We hope this more direct name will help advertisers select the right ad type for their business goals. Learn more …
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  3. Customer Match is now widely available and easier to use

    15 November 2021

    Creating a first-party data strategy is more important than ever as the industry shifts towards a privacy-driven approach to marketing. Customer Match helps you use this first-party data to build strong relationships with your customers in a privacy-safe way. Today we’re announcing improvements to Customer Match that make it more accessible and easier to use. Making Customer Match accessible to more advertisers In June, we announced our plans to make Customer Match available to nearly all advertisers. Over the coming weeks, all policy-compliant advertisers will be able to use Customer Match. T…
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  4. Product feeds now available for more video campaign types

    12 November 2021

    Did you know that 70% of YouTube viewers say they bought a brand as a result of seeing it on YouTube? As the number one platform for ad-supported reach, YouTube is the place where hard-to-reach audiences come to be entertained and connect with creators and content that they love. It’s also where audiences come to shop. That’s why we’re evolving TrueView for shopping and scaling its best feature – product feeds – to more Video campaign types. With this update, you can now link product feeds to your awareness and consideration Video campaigns and make them shoppable, too. With this creative add-…
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  5. Google Ads Editor v1.8: Automatically apply recommendations, review performance insights and more

    10 November 2021

    Today, we’re introducing Google Ads Editor v1.8. This release helps you automatically apply recommendations, review account performance and more. Optimise your campaigns more efficiently To help you optimise your campaigns more efficiently, you now have the option to apply recommendations automatically in Google Ads Editor. By opting in, we’ll apply recommendations of your choice as new opportunities surface in your account. You can change your selections or opt out of them at any time. Discover business-wide trends You can now view a summary of your account performance and actionable insights…
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  6. Add shop sales to your Smart Bidding to grow online and in-store sales

    4 November 2021

    Shoppers don’t just come to Google for things they want to buy on the web; they also use Google to find what they need nearby. For example, searches for 'open now near me' have grown globally by more than 400% year over year.1 Your campaigns need to react to real time shifts in consumer behaviour – whether your customers are purchasing online or at a physical shop location. Many of you already take advantage of Smart Bidding for shop visits to optimise for both e-commerce sales and in-store visits. Now, retail and restaurant advertisers can use Smart Bidding for shop sales to optimise bids for…
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  7. Drive conversions across Google’s ad channels with Performance Max campaigns

    2 November 2021

    The consumer journey is constantly evolving and customers are engaging with businesses across an increasing number of channels. With this growing need to adapt and scale, more advertisers are turning to automation to keep up with changes in consumer demand and capture new performance opportunities in real time. Performance Max campaigns are a new way for advertisers to buy and optimise ads across YouTube, Display, Search, Discover, Gmail and Google Maps. They complement keyword-based Search campaigns and use automation to help you grow conversions and value across all of Google’s advertising c…
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  8. New ways to manage and optimise conversions

    1 November 2021

    Conversion measurement is the foundation for campaign optimisation and can help you understand the value of your marketing. It can also help you deliver better performance by providing tools like Smart Bidding with higher-quality signals. To make it even easier for you to manage your conversions and drive performance, we’re rolling out several new features. Drive performance with conversion goals We’re introducing conversion goals, a new way to optimise towards your objectives at the account or campaign level. As you create new campaigns, you’ll be able to tell Google Ads which specific busine…
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  9. Work with your developer teams to prepare for the new Data safety section coming to Google Play

    28 October 2021

    To help users feel confident that your app experience is keeping their data private and secure, we announced earlier this year that Google Play will be rolling out a new Data safety section in the Play Store. As marketers, working with your developer teams to help your company submit complete and accurate information about its app’s privacy and security practices can ensure easier approval in the review process and prevent disruptions to your app. Starting in February 2022, app users will be able to review a summary in the Play Store app listing page about the data apps collect and share, and …
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  10. Be ready for the holiday season with new ways to get your best deals on Google and measure performance

    28 October 2021

    Searches for deals and discounts peak every year during the holiday shopping season. It’s more important than ever for businesses to connect people to the right deal at the right moment throughout the season. This year, we’re building new ways for people to explore deals in Google Shopping and improving our reporting capabilities to help you better understand the performance of your deals. To support businesses of all sizes, we’re also making it easier for businesses who already work with Shopify and WooCommerce to get their holiday deals on Google. Helping people find the right deals Products…
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  11. Link your Zapier account in the Google Ads UI

    27 October 2021

    Using first-party data in your marketing strategy helps you build direct relationships with your customers, deliver personalised experiences and improve campaign performance. However, collecting, uploading and updating this data can be challenging – especially if you have limited technical resources. To make this process easier for you, we’ve collaborated with Zapier, an automation solution that helps you work with your first-party data across tools like lead form extensions, offline conversion imports and Customer Match. Going forward, you can now link Zapier to your account directly in the G…
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  12. Maximise reach and efficiency with Video reach campaigns, now available globally

    27 October 2021

    We're excited to announce that Video reach campaigns are now available to all Google Ads users globally. Video reach campaigns give you the option to use automation to serve the best combination of skippable and bumper ads to maximise your reach and efficiency. You can also serve non-skippable ads if your goal is to share your entire message. While in beta, Video reach campaigns for Unique Reach results in 29-44% more unique reach per dollar and 16% lower CPM, on average, than using one or two standalone formats.1 Early adopter, L’Oreal, used Video reach campaigns to maximise reach and efficie…
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  13. New tools to help you optimise for the holidays

    25 October 2021

    Staying on top of trends and recommendations is key to driving results during the holiday season. In fact, we’ve seen advertisers that used recommendations to increase their account-level optimisation score by 10 points saw a median 14% increase in conversions.1 That’s why we’re introducing new tools this holiday season to help you set up more accurate measurement, optimise your Shopping campaigns, reach new potential customers and more. Ensure accurate and actionable measurement To get the most out of your marketing, it's important to understand what actions people take after they interact wi…
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  14. App campaigns for engagement no longer require manual deep linking

    25 October 2021

    App campaigns for engagement allow you to re-engage customers that already have your app installed through ads on Search, YouTube, Display, AdMob and in the Play Store. For example, an ad could serve alongside a YouTube video that your customer is watching, encouraging them to take an in-app action. And with just one click, the customer is brought directly back into your app. In the past, advertisers needed to manually implement deep linking in order to run these campaigns, but now we offer the option to create App campaigns for engagement with no deep linking required (Android only). What’s c…
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  15. Learn more about the latest change to mobile search results

    14 October 2021

    Today, Google announced a change to how search results show on mobile devices for US-English users. Now when people reach the bottom of the search results page, Google will automatically load the next page of results. Pages will automatically load until approximately four pages of results are shown. This lets users continuously scroll for longer before needing to tap the 'See more' button, making it easier to find the information that they’re looking for. This change is rolling out over the next two weeks starting today, and doesn't affect how the ad auction works or the way Ad Rank is calcula…
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  16. Updating our ads and monetisation policies on climate change

    7 October 2021

    Working closely with outside experts, we regularly review and update our ads and monetisation policies to help ensure a brand-safe environment for our advertising partners and to better protect users from unreliable claims, such as fake medical cures or anti-vaccine advocacy. Addressing climate change denial In recent years, we've heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change. Advertisers simply don’t want their ads to appear next to this content. And publ…
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  17. Easily understand campaign spend with new budget reports

    30 September 2021

    Budgets are a critical part of any marketing strategy. However, we’ve heard from many advertisers that budget behaviour in Google Ads is difficult to understand – especially for daily budgets. That’s why we’re launching a new budget report that will help you visualise monthly campaign spend behaviour. This can help you understand how much you're projected to pay at the end of the month, as well as how past changes to your average daily budget have impacted your performance and spend limits. This new report highlights the following: Your daily spend, which might be up to twice your average dail…
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  18. Unlock performance insights with enhanced conversions

    30 September 2021

    To help you improve performance and preserve accurate, privacy-safe measurement in a world with fewer cookies, we’re rolling out enhanced conversions in beta to all eligible advertisers. Expand your tagging capabilities for more comprehensive conversion measurement Investing in first-party data with a strong tagging infrastructure can help you unlock more comprehensive reporting and better optimisation. Enhanced conversions allow tags to use consented, user-provided data from your website to give you a more accurate view of how people convert after engaging with your ads. This data is hashed t…
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  19. Making it easier to invest in your offline customer data and find high quality leads

    28 September 2021

    If you’re a business that sources potential leads online before closing a final sale, ensuring high lead quality is key to getting the most out of each interaction with your prospective customers. Importing your offline conversions makes this easy – you can measure what happens in the offline world after your ad results in a click or call to your business, and then use that data to find similar high-quality leads. To help you with this conversion import process, we launched the OCI helper tool to support you with detailed steps and project management guidance. To get started, simply answer a f…
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  20. Prepare to upgrade from TrueView for action to Video action campaigns

    27 September 2021

    As customer journeys become more complex, it’s important to reach customers in moments of exploration and evaluation. That’s why we’re evolving TrueView for action and scaling its best features to more places on and off YouTube with Video action campaigns. With Video action campaigns, you can tell your brand’s story with longer headlines and have access to top performing places like YouTube’s home feed, watch page, watch next feed and Google video partners – all within one campaign. We’ve seen Video action campaigns drive 20% more conversions per pound compared to TrueView for action. Starting…
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  21. Better measurement for video ads on Display

    27 September 2021

    Measuring the full impact of your Display ads means looking beyond clicks, especially when you incorporate the rich storytelling power of video ads into your customers’ increasingly complex online journey. That’s why we developed engaged-view conversions (EVCs), a more robust non-click conversion metric. These are counted when a user watches 10 seconds of a video in your ad and doesn’t interact, but later completes a conversion on your site. Now, you can more consistently measure the impact of your ads across different Google Ads channels. Engaged-view conversions can also be tracked on TrueVi…
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  22. Matching the most relevant keyword to every search

    23 September 2021

    What consumers want and how they search for it is constantly changing. In fact, we see billions of searches every day, and 15% of those queries are ones that we haven’t seen before1. To help you reach these new, relevant searches while still meeting your performance goals, we recommend using broad match paired with Smart Bidding. On average, advertisers that switch their exact match keywords to broad match can see more conversions2 and a higher conversion value3. Over the past year, we’ve made it easier to find success with this strategy by improving broad match relevance, recommending new opp…
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  23. Improving the search terms report while maintaining user privacy

    9 September 2021

    Consumer expectations for privacy are higher than ever. In fact, searches on Google for 'online privacy' increased by more than 50% between spring 2019 and spring 2020.1 That’s why, last year, we updated the search terms report and Dynamic Search Ads search terms report to meet new privacy thresholds. These thresholds ensure user anonymity by only reporting on terms that have seen sufficient search volume across all Google searches. After making these updates, we heard feedback from many of you that you want more data. Since then, we’ve been exploring new, privacy-safe ways to get you the insi…
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  24. Making it easier to show the right message on Search

    31 August 2021

    The ways that people search are constantly changing. In fact, 15% of search queries every day are new searches that we’ve never seen before.1 As consumer trends shift and evolve, it’s more important than ever to make it easier for people to connect with your business through relevant and helpful ads. Automation is key to keeping pace with these trends. Responsive search ads are a great example of how this is done – they combine your creativity with the power of machine learning to help you show more relevant ads to more people. This is a powerful combination: advertisers that switch from expan…
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  25. Stand out this season with your delivery and return options and new business identity attributes

    31 August 2021

    The holidays are upon us. As of June, 58% of US seasonal shoppers said they will shop online more this season than in previous years and 59% said they will shop earlier to avoid an item being out of stock.1 In fact, US searches for 'holiday gift ideas' in August have already surpassed 2020 levels. To help you stand out, we’re introducing new annotations to highlight fast delivery, easy returns and new business identity attributes this season. Highlight your delivery and return policy directly in your ads Shoppers are looking for the best value for every penny, especially during seasonal shoppi…
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  26. Better control over Smart Bidding with conversion value rules

    19 August 2021

    Not all conversions are worth the same – some are more valuable than others. Accurately expressing this value can help you optimise campaigns and evaluate performance based on the goals that matter most to your business. To make this easier for you, you can adjust conversion values based on characteristics such as location, device and audience. By applying a rule to these characteristics, you can adjust conversion values to align more closely with your business outcomes. For example, let’s say that you run a sporting goods shop and know that an audience of people similar to repeat customers wh…
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  27. Google Ads Editor v1.7: Support for Hotel ads, YouTube audio ads and more

    9 August 2021

    Today, we’re introducing Google Ads Editor v1.7. This release includes support for Hotel ads, easier downloads, YouTube audio ads, lead form extensions and more. Hotel ads You can now reach new customers and drive bookings by managing your Hotel ads in Google Ads Editor. Easier downloads To make it easier for you to work in your campaigns offline, you can now select specific parts of your campaigns to download. YouTube audio ads To help drive brand awareness, we’re now supporting YouTube audio ads in Google Ads Editor. Lead form extensions Google Ads Editor now supports lead form extensions, w…
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  28. Attribution models now support YouTube and Display ads

    9 August 2021

    While making purchase decisions, people may interact with multiple ads from the same brand. Attribution models let you choose how much credit each ad interaction gets for your conversions so that you can focus your investments on the media with the biggest impact. As of this week, we’ve upgraded all Google Ads non-last click models, including data-driven attribution, to support YouTube and Display ads. In addition to clicks, the data-driven attribution model also measures engaged views from YouTube. With these upgrades, the data-driven attribution model now learns even more from how users inte…
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  29. Reach back-to-school shoppers online and in-store

    29 July 2021

    This year, consumers looking for back-to-school gear and supplies plan to shop both online and in-store to get everything they need. To reach these omnichannel shoppers, take a look at our top three local ad solutions. Communicate convenience and deals We see that more than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before going into a shop and 48% will visit shops that offer kerbside pick-up or contactless delivery.1 Help shoppers find the things they need in nearby shops using local inventory ads. You can even show products that are availabl…
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  30. Updates to how Smart Bidding strategies are organised

    22 July 2021

    We previously announced changes to how Smart Bidding strategies are organised to help you choose the right one for your business. You’ll now see the following choices when you create new bid strategies for Search campaigns: Maximise conversions will have an optional target CPA. Maximise conversion value will have an optional target ROAS. In the next few weeks, you’ll no longer have the option of using the old Target CPA or Target ROAS bid strategies for standard campaigns. Instead, use the updated bid strategies by setting optional targets. This update only applies to campaign-level strategies…
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  31. Making it easier to get your best deals on Google and find timely merchandising insights during seasonal shopping moments

    21 July 2021

    More than ever, shoppers are looking for the best value for every pound, especially during seasonal shopping moments like Back to School. In fact, searches for 'discount code' have increased over 50% since last year1. This year, we anticipate a surge in shopping interest for Back to School as parents and kids across the U.S. are planning to head back in-person. To help you drive more sales during these peak shopping moments, we’re making it easier for you to showcase your promotions across more surfaces on Google, customise your seasonal promotions and make better merchandising decisions. Show…
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  32. Piloting a new 'strikes' system to address repeat ad policy violations

    20 July 2021

    Google is committed to creating a trustworthy ad experience for users, advertisers and publishers. Our Google Ads policies exist to prevent unsafe or harmful ads from showing on our platforms. That’s why we are introducing a new pilot programme to test a three-strikes system for repeat ad policy violations. Starting September 2021, warnings and strikes will be issued for violations of our Enabling Dishonest Behaviour, Unapproved Substances and Dangerous Products or Services policies – this includes ads promoting deceptive behaviour or products such as the creation of false documents, hacking s…
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  33. Making it easier to create manager accounts

    13 July 2021

    As your business grows, you may need to create new manager accounts to meet your administrative and campaign management needs. To date, you’ve been able to create these accounts on the manager account homepage. To make this process even easier for you, you can now create new sub-manager accounts from within your existing manager accounts as well. Create your new manager accounts directly from the Performance page and Sub-account settings page in Google Ads. As part of this update, you no longer need to have a user assigned to a sub-manager account. In addition, you can now remove users from yo…
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  34. Maximise the reach of your audience across TV and YouTube with Reach Planner in 18 countries

    13 July 2021

    TV in Reach Planner is a tool designed to help media planners understand the optimal mix of television and YouTube to maximise their reach. The tool incorporates actual historical TV data with YouTube data so you can forecast the total unduplicated reach, average frequency and TRPs of a holistic media plan. You can also compare your original plan with a recommended plan to make better informed decisions Today we’re excited to announce that TV in Reach Planner is now available in the United States, Japan, France, Vietnam, Mexico, Indonesia, South Korea, Philippines, Thailand, Taiwan, Brazil, Ar…
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  35. Building a better viewer experience with ad pods

    30 June 2021

    From user experience research we know that viewers care about the frequency of ad breaks on YouTube, especially when they’re watching for longer periods of time. We also know that the less frequently viewers are interrupted, the more likely they are to continue watching their favorite content and ads. That’s why we introduced ad pods— two ads served back-to-back. Ad pods are typically served to viewers who watch longer form content to reduce interruptions to their viewing experience. When we launched ad pods in 2018, we saw that users who engaged with multiple ads in an ad break experienced up…
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  36. Reminder: Ending support for new broad match modifier keywords

    29 June 2021

    We announced in February that we’re simplifying match types by combining the control of phrase match with the expanded reach of broad match modifier. As part of this change, both phrase and BMM keywords have adopted this updated matching behaviour and are now the same. This means that keywords using the +keyword and 'keyword' notations are now identical in how they match. What happens next? Starting in late July, you’ll no longer be able to create new BMM keywords with the +keyword notation. However, existing BMM keywords will continue to serve using the updated phrase matching behaviour. You’…
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  37. Achieve greater results by upgrading to Video action campaigns

    11 June 2021

    People are turning to YouTube to help them learn new skills, connect with others and discover their next purchases with 70% of YouTube viewers saying that they bought a brand as a result of seeing it on YouTube.1 A few years ago, we began to see YouTube’s role shift from being a singular entertainment destination to a prominent knowledge hub that inspired action. This insight led us to build TrueView for action, our direct response video solution that helps brands engage with prospective customers on the watch page. As customer journeys become more complex, it’s important to reach customers in…
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  38. Optimisation score expands to Video action campaigns

    10 June 2021

    Optimising your campaigns is crucial to improving performance for your Video campaigns and driving the business results you need. That’s why we’re bringing optimisation score to Video action campaigns. Optimisation score surfaces personalised recommendations to help maximise your campaign performance across Search, Display, Shopping and now Video. Similar to other campaign types, your optimisation score will range from 0% to 100%, with 100% meaning that your campaign is set to perform at its full potential. We’ve also added recommendations for Video action campaigns that help you follow the be…
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  39. Related video extensions now globally available

    10 June 2021

    Related video extensions are now globally available to all advertisers who use Google Ads. With related video extensions, you can show a list of 2 to 5 related videos below your video ad on the YouTube mobile app. Related video extensions extend your message beyond your primary video ad, keeping viewers engaged with your creatives (including other videos on your YouTube channel). Learn how to implement related video extensions here. Posted by Ali Miller, Director of Product Management, YouTube Ads
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  40. New announcements from Google Marketing Livestream 2021

    27 May 2021

    We hope that you caught the latest product updates, trends and best practices from Google Marketing Livestream. In case you missed it, watch the keynote and other sessions on demand. Here’s a quick recap of all the product announcements: 1. Drive better results across all of Google’s channels with Performance Max campaigns. Reach out to your account team or complete this form if you’re interested in joining the beta. Performance Max is expanding to thousands of additional advertisers. Right now, you can participate in the beta if your goal is to generate leads or to grow online sales without u…
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  41. Deliver engaging Search ads with image extensions

    27 May 2021

    Consumers now expect a more visual experience when they browse products and services online. In fact, 86% of consumers in surveyed countries around the world, say that they expect photos to be a feature that businesses offer them when shopping online.1 Last year, we introduced image extensions to help you create a more visually engaging Search ad. Starting today, image extensions are available globally. Search ad shown with an image extension Showcase your brand with relevant visuals Image extensions complement your Search ad with relevant visuals of your products and services. This makes it e…
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  42. New bidding features to help you reach your goals

    19 May 2021

    Smart Bidding is the foundation of a successful automated account strategy – especially when paired with tools like Broad Match and responsive search ads. To make it even easier for you to manage these bid strategies and drive performance, we’re rolling out several new features. Get more insights with top signals for Target ROAS and Maximise conversion value Top signals in the bid strategy report give you more transparency into the factors that drive your campaign performance and can help inform your broader marketing strategy. Currently, you can only view top signals for campaigns that use Ta…
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  43. Making it easier to work with your Customer Match lists

    29 April 2021

    Customer Match helps you build a stronger relationship with your customers by using the information that they provide to you. By making it part of your first-party data strategy, you can create audience lists and engage with customers across Search, Shopping, Video and Discovery campaigns. To make it even easier for you to use Customer Match, we’ve launched the following updates to help you reach more of your customers and improve performance. See how much of your list is usable in real time When you upload your customer list, you’ll get a match rate – this is the percentage of your customer l…
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  44. Supporting partners through the rollout of Apple’s new ATT policies

    26 April 2021

    Last week, Apple announced that iOS apps submitted for review on or after 26 April must comply with App Tracking Transparency (ATT) policies and ask for permission when they use certain information from other companies’ apps and websites for advertising purposes, even if they already have user consent. Learn more about how Google is complying with Apple’s iOS 14 policies. To help you adapt and achieve your campaign goals on iOS, we’re sharing the latest guidance, resources and best practices. Advertisers promoting web-based conversion goals As a result of Apple’s ATT policy changes, you will s…
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  45. Acquire high-value app users at scale with Target ROAS bidding

    21 April 2021

    When it comes to growing your app business, optimising towards revenue and return on investment is key. Starting today, if you have an Android app using Firebase SDK conversion reporting, you can use Target Return on Ad Spend ('tROAS') bidding within App campaigns for installs to do just that. Simply enter your budget, a desired target ROAS, and Google will use your inputs to find new users that fit your app’s performance goals. When you set your target ROAS, you're telling Google Ads the average value that you want back for every pound spent. Keep in mind that your budget will be used to get …
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  46. A change to how Smart Bidding strategies are organised

    20 April 2021

    Smart Bidding is a collection of four automated bid strategies that can help you reach your conversion and conversion value goals. Over the years, we've heard feedback that it isn't always clear which of these bid strategies is right for your business. To make it easier for you, we're changing how bid strategies are organised for Search campaigns to help you choose the right one. Going forward, Target CPA and Target ROAS will be bundled with the Maximise conversions and Maximise conversion value bid strategies, respectively. This means that: Maximise conversions will have an optional target CP…
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  47. Giving advertisers more control over where their ads run

    15 April 2021

    We value the trust of our advertising partners. And that starts with our strong investments in the policies and technologies that keep inappropriate and dangerous content out of our advertising network. Additionally, we also provide advertisers with fine-grained controls that allow them to reach the audiences that they want on sites and apps that reflect their values. Today, we’re announcing a new feature that will make it easier for advertisers to protect their ads from running alongside content that does not align with their brand or campaign. Advertiser Controls: Our advertiser controls all…
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  48. New ways to support your measurement with first-party data

    15 April 2021

    Developing strong relationships with customers has always been critical for brands to build a successful business. This becomes even more vital in a privacy-first world without identifiers that track users across the web. To deepen our support for solutions that build on these direct relationships between consumers and the brands and publishers that they engage with, we’re updating the global site tag (gtag.js) and Google Tag Manager (gtm.js) to set a new same-site cookie on advertisers’ web domains to help improve how we attribute conversions back to ads. Consistent with how existing first-pa…
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  49. The Insights page is now available to all advertisers globally

    14 April 2021

    Consumer demand continues to change, and it's more important than ever for marketers to keep up. For example, at the start of the pandemic, searches for 'kerbside pickup'1 increased by over 3,000%. Earlier this year, we saw a surge for 'staycations',2 and now, we’re seeing a surge for 'watch party'.3 We've heard from many of you that you need more insights like these to inform your business and marketing decisions. That's why last year, we rolled out the Insights page (beta) last year in select countries to help businesses stay on top of emerging trends. Starting today, the Insights page is av…
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  50. Apply recommendations automatically

    14 April 2021

    Recommendations make it easy for you to improve performance and find new opportunities in a changing market. However, we’ve heard feedback from many of you that reviewing and implementing recommendations can be time consuming. To help you optimise your campaigns more efficiently, you now have the option to apply recommendations automatically. By opting in, we’ll apply recommendations of your choice as new opportunities come up. You can choose from over 17 recommendations to apply automatically. You can change these selections or opt out of them at any time. You'll be able to see both when and …
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  51. Boost YouTube creative performance with experiments

    6 April 2021

    Knowing the outsized impact of creative on driving sales, we’re launching video experiments globally in Google Ads over the next several weeks. These experiments are easy to set up and quick to deliver results that you can act on. So whether you’re looking to understand the impact of different video ads on Brand Lift, conversions or CPAs, you too can make more informed decisions that improve your results on YouTube. In the global studies that we ran in 2019 and 2020, advertisers who successfully used creative experiments to optimise upper funnel impact saw a 60% higher ad recall from the bette…
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  52. Easily share remarketing lists with your manager account

    6 April 2021

    Whether you're looking to drive sales or awareness, remarketing to people who have engaged with your website or mobile app can help grow your business. Last year, we announced that you can enable continuous audience sharing in your manager accounts. Starting today, you can now enable continuous audience sharing from your sub-accounts as well. When you opt in to continuous audience sharing, any existing and future remarketing lists that you create from sub-accounts will be automatically shared with your manager account. This update means that you don’t have to create new audience lists or manua…
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  53. Drive leads to your hotel directly using property promotion ads

    24 March 2021

    Today, we’re announcing the global availability of property promotion ads, an ad format that helps advertisers reach users who haven't yet identified the exact hotel that they'd like to book. They show prominently in search results for geographical locations, allowing advertisers to position specific hotels in a particular place. Previous to this launch, direct participation in property promotion ads was done through a whitelist. Now, advertisers will be able to set specific bids for property promotion ads through the Google Ads interface, API and bulk upload system. We’ve heard feedback from …
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  54. Introducing a new summary view for Google Ads

    17 March 2021

    Navigating Google Ads isn’t always easy, especially if you're a new advertiser or a small business. To make it easier for you to manage your campaigns, we're rolling out a new summary view. This simplified layout can help you do the following: View performance at a glance Improve performance with custom recommendations Create and edit campaigns in just a few clicks Manage keywords in one place To learn more about summary view, visit the Google Ads Help Centre. Posted by Indu Ramamurthi, Product Manager, Google Ads
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  55. Stay on top of account performance with the Google Ads mobile app

    4 March 2021

    The Google Ads mobile app helps you manage your account while on the go. To make it even easier for you to stay connected to your campaigns, we’re rolling out two new features to help you monitor and improve performance in real time. Get account updates with custom notifications In the latest version of the Google Ads mobile app, you can now set up custom notifications. This makes it easy for you to get real time notifications about the performance and status changes you care about. For example, let’s say that you’re planning a Spring Sale campaign, and you want to stay on top of how conversio…
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  56. Helping Partners get ready for the new Google Partners programme

    23 February 2021

    Today, we’re announcing some important changes to the Google Partners programme’s structure and badge criteria to help you – our partners – and your clients continue to thrive. We introduced the Google Partners programme back in 2013 with the vision of providing you with the tools, resources, and support to enable you to grow and help advertisers succeed. Over the years the programme has expanded to support thousands of partners worldwide. At the same time, we’ve also helped companies adjust in an ever-changing industry, adopt game-changing technologies like machine learning and continue to me…
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  57. Grow clicks and conversions by using responsive search ads: the new default ad type for Search campaigns

    18 February 2021

    The ways that people search continue to change – and COVID-19 has only accelerated the pace of change. For example, searches for 'takeaway restaurants' have grown over 5000%,1 while searches for 'online learning' have grown over 400%2 in the last year. Responsive search ads can help you reach more of your customers and grow your business in real time, even as consumer behaviour changes. Using machine learning, responsive search ads automatically identify the best combination of headlines and descriptions to deliver the right ad to the right person. In fact, we’ve seen advertisers that add resp…
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  58. Attribution reports now include YouTube and display ads

    18 February 2021

    Attribution in Google Ads helps you understand the paths that people take to complete a conversion. It awards credit for conversions to different ads, clicks and other factors along the way, so you can focus your investments on the media having the biggest impact on results. Last year, we launched a new look for attribution reports to help you get important insights faster. Recently, we also added YouTube ads to attribution reports in beta to help you understand the role that video plays in your customer’s path to purchase. To give you an even more holistic view of your Google media, we’ve now…
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  59. Adopt parallel tracking for Video campaigns by 30 April 2021

    16 February 2021

    Parallel tracking helps improve site speed by bringing people directly to your landing page while measurement happens in the background. Today, we’re confirming that the deadline to adopt parallel tracking for Video campaigns is 30 April 2021. If you work with a click measurement provider, contact them as soon as possible to ensure that there’s no disruption to your click measurement system. Use this parallel tracking partner guide to help with the transition. Posted by Nicky Rettke, Director of Product Management, Google Video Ads
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  60. Drive more leads from your search ads

    10 February 2021

    Consumers often contact businesses to get more information when considering a purchase. Lead form extensions help you connect with potential customers by letting them share information with you directly in your ad. To help you generate more leads, you can now show a lead form when people tap the headline of your Search ad – rather than guiding them to a landing page. Open a lead form directly from a headline tap. To get started, add a lead form to a search campaign. Then go to the campaign’s settings and select the option to 'Always show the lead form when someone interacts with my ad'. After …
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  61. Making it easier to reach the right customers on Search

    4 February 2021

    At the heart of Google Ads is our ability to connect businesses with the people who are looking for what they have to offer. Whether they’re searching for 'takeout restaurants' – which have grown more than 5,000% year over year1 – or something Google has never seen before – which makes up 15% of queries every day2 – people expect to find the products and services that they’re looking for. Over the years, we’ve improved our understanding of intent to make it easier for you to reach your customers. For example, your keywords can now match to the meaning of a search, and broad match is now more e…
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  62. Standardising conversion attribution across all Video campaigns

    4 February 2021

    In recent years, Video campaigns have become key ways for advertisers to drive desired conversions on YouTube and Google Video Partners. However, to date the ad event attributed to a conversion has varied by campaign type, making comparison between campaigns difficult. To understand how video works in the purchase journey, it’s important to have consistent and accurate attribution. To help you more accurately compare the impact of your video ad campaigns across formats, we’re standardising the conversion attribution across all skippable in-stream and feed video formats measured through Google …
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  63. Bid across accounts with portfolio bid strategies

    3 February 2021

    Last summer, we gave a sneak peek at a new Smart Bidding feature: portfolio bid strategies for manager accounts. Starting today, all advertisers will be able to create and manage these cross-account bid strategies for both Search and standard Shopping campaigns. By combining campaigns from different accounts into a single portfolio, it’s easier to drive more performance across those accounts. GetYourGuide, a marketplace that offers activities for travellers, used portfolio bid strategies across accounts to make it easier to meet their business goals. 'We were able to increase our conversion va…
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  64. Helping app developers prepare for Apple’s iOS 14 ATT policy updates

    27 January 2021

    Apple’s upcoming App Tracking Transparency (ATT) policy will require developers to ask for permission when they use certain information from other companies’ apps and websites for advertising purposes, even if they already have user consent. Today we’re sharing how Google is helping our community prepare, as we know that developers and advertisers in the iOS ecosystem are still figuring out how to adapt. Evaluate whether Apple’s ATT prompt is right for your app Review Apple’s documentation and applicable laws and regulations to determine whether implementing the ATT framework is right for your…
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  65. New data exclusion controls for Smart Bidding

    7 January 2021

    Smart Bidding uses conversion rates to help calculate auction-time bids. However, conversion rates aren’t always accurate if you experience occasional problems like tagging issues or website outages. To make it easy for you to prevent these technical issues from impacting Smart Bidding, we’re introducing data exclusions for Search, Shopping and Display campaigns. This new tool can help you ensure that Smart Bidding uses accurate data to set the right bids. For example, let’s say that your website conversion tracking breaks and underreports conversions for three days. With data exclusions, you …
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  66. Easily see the estimated list sizes of your similar audiences

    22 December 2020

    Similar audiences make it easy for you to find new customers by expanding the reach of your remarketing and Customer Match lists. Previously, you were only able to see estimated list sizes for your similar audiences when applying them to campaigns. To make it easier to see your expected reach with new customers, we’re making the estimated list size available directly in the Audience Manager in Google Ads. To start, these estimates are available for Search audience lists with more than 20,000 users, and for YouTube audience lists with more than 5,000 users. We’re working on expanding coverage i…
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  67. Explanations expands to target CPA campaigns on Search

    16 December 2020

    When optimising campaigns, it’s important to understand shifts in performance. However, these shifts can be difficult and time consuming to diagnose. With explanations, you can view the reasons for performance change in a single click, so you can spend less time investigating and more time on optimisation. To give you a better understanding of performance in more campaigns, we're expanding explanations to Search campaigns that use target CPA. With this update, you can view the reason for significant changes in cost and conversions for Search campaigns using target CPA. For example, explanation…
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  68. Google Ads Editor v1.5: New tools for ad strength, support for additional recommendations and image extensions

    16 December 2020

    Today, we’re introducing Google Ads Editor v1.5. This release includes new tools to help you improve your ad strength, support for additional recommendations and image extensions. Check your ad strength for responsive search ads You can now check your ad strength in Google Ads Editor, making it easier for you to optimise your responsive search ads at scale. In addition, you can also review your ad strength in a new column in line with your ads. Support for additional recommendations To help you improve your campaigns’ performance at scale, we’re adding support for six additional recommendation…
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  69. Making it easier to see your campaign goals in optimisation score

    15 December 2020

    Optimisation score provides personalised recommendations based on your campaign goals. To make it easier for you to understand how optimisation score prioritises recommendations, you’ll now see your campaign goal displayed next to your optimisation score. These campaign goals are determined by your bidding strategy and can be focused on conversions, conversion value, clicks or impression share. For example, if your bidding strategy is set to Maximise conversions, optimisation score will help you optimise for conversions. As a result, your recommendations will be tailored to help you meet that …
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  70. App campaigns for engagement now available for eligible advertisers globally

    7 December 2020

    As more people use their phones to discover content and make purchases this holiday season, your mobile app can help you engage loyal customers and keep them coming back. App campaigns for engagement make it easy for you to stay connected with existing users by directing them to fresh and relevant content in your app. We’re now making App campaigns for engagement available to all eligible1 advertisers globally to help you reach your users with relevant ads on Google Search, Play, YouTube and over one million apps in our network. Delivering more relevant and engaging ads across Google You can c…
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  71. Drive more, high-quality leads with lead form extensions

    7 December 2020

    People want to connect with businesses in different ways – especially now as they adjust to COVID-19. In fact, our research shows that one in three shoppers would rather buy from a company that provides a wide range of ways to reach them.1 To help you connect with more potential customers, we recently introduced lead form extensions: a better way to drive high-quality leads across Search, YouTube, Discovery and Display ads inventory.2 We’re now rolling out improvements to make lead form extensions easier to manage and more effective for your business. Generate leads more efficiently We’ve hear…
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  72. Inspire consumers as they 'window shop' with Discovery ads for the holidays

    1 December 2020

    As shopping behaviour shifts in new ways this festive season, more consumers are finding gift ideas in their favourite personalised feeds – while exploring Web Stories on Discover, watching product reviews on YouTube or checking the latest holiday deals in Gmail. In fact, 91% of Google feed users say that they took some kind of shopping or product-related action immediately after discovering new products, services or brands on their feeds.1 Discovery ads now offer two new immersive layouts to help you spark consumer interest across Discover, YouTube and Gmail, plus a revamped audience workflow…
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  73. Stay on top of trends with the Insights page

    19 November 2020

    Consumer behaviour continues to change as people adjust to their new normal. We’ve seen a surge in searches for patio heaters, pyjamas and sleds in the past month – and queries like 'online gift' have grown by 80% year over year.1 To help you stay on top of these emerging trends and more, we're rolling out the Insights page as a beta over the next few months globally. Discover insights tailored to your business The Insights page makes it easy for you to explore insights and emerging trends based on your business. Let's say that you're a pet shop looking to reach more customers. With the Insigh…
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  74. Get more from Smart Bidding with new improvements

    17 November 2020

    Smart Bidding helps you improve performance by optimising your bids in real time. To make it even easier for you to achieve your goals, we’re rolling out several new features to help you manage campaigns using Smart Bidding. Predict performance with updates to Target CPA, Target ROAS and budget simulators Simulators can help you understand how Target CPA, Target ROAS and budget changes may impact performance. To date, these calculations have been based on the last seven days of campaign data. This meant that simulators showed what would have happened in the past, but not necessarily the future…
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  75. Grow your business with broad match and Smart Bidding

    16 November 2020

    What consumers want and how they’re searching for it is constantly changing. This makes it more difficult for you to anticipate every possible search that’s relevant to your business. For example, searches for 'support local businesses' have grown globally by over 20,000% year over year.1 It’s more important than ever to understand the intent that drives a search. Using broad match and Smart Bidding together can help you reach more relevant queries that meet your performance objectives. For example, a broad match keyword like women’s hats could match to relevant queries that you may not have t…
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  76. The auction insights report expands to Report Editor

    16 November 2020

    The auction insights report makes it easy for you to compare performance with other advertisers who are participating in the same auctions that you are. To date, these insights have only been available at the account level, making it difficult to evaluate your cross-account performance in a single view. To make this easier for you, auction insights are now available in Report Editor at the account and manager account level. With this update, you can new uncover cross-account auction insights with ease by using Report Editor to: Track metrics like impression share, overlap rate and outranking s…
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  77. Link your Google Ads account to Ads Data Hub

    02:00, 12 October 2017

    Ads Data Hub helps you unlock actionable insights across multiple Google platforms like Google Ads, Campaign Manager and Display & Video 360. To make it even easier for you to unlock these insights in your advertising campaigns, you can now link your Google Ads account to Ads Data Hub directly in the interface. By linking your accounts, you can access detailed, event-level data from your Google Ads campaigns in Ads Data Hub. This makes it easy for you to analyze your data with custom reporting and better understand the impact of your marketing. For example, let’s say you’re an ecommerce retail…
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  78. Import your Google Ads data into Google Sheets

    30 October 2020

    Creating Google Ads reports in Google Sheets can be useful – especially if you want to build and collaborate on a custom report with others. However, we’ve heard from many of you that importing your Google Ads data into Google Sheets often requires a lot of manual work. To make this process easier and save you time, a new Google Ads add-on is now available for Google Sheets. This tool helps you create custom reports using your Google Ads data. To get started, select "Get add-ons" under the Add-ons dropdown in Google Sheets, and then search for "Google Ads" in the G Suite Marketplace. Then, cli…
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  79. Update on the move to average daily budgets for Maximise Clicks

    29 October 2020

    Last year, we announced that the target spend setting for Maximise Clicks bid strategies would no longer be available for new campaigns. Starting January 2021, all campaigns and portfolios using target spend with the Maximise Clicks bid strategy will use daily campaign budgets instead. To help you minimise the impact of this change, the maximum cost per click bid limit may be lowered for strategies that are still using target spend. Strategies that do not have a target spend will not be impacted. Update your campaigns today by removing target spend and using budgets instead. Ensure your campai…
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  80. Easily analyse performance data with Report Editor

    29 October 2020

    Report Editor helps you create reports and identify insights to grow your business. Today, we’re introducing several updates to the Report Editor to make it easier for you to build reports and analyse your data. To start, we’ve improved the data selection panel in the following ways: The panel is now on the right side of the report editor, giving you more space to work in your report. Quickly find data fields for your report with a search function, and add or remove them with a drag and drop experience. Chart icons have been added to help you visualise, pick and configure the right chart for y…
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  81. New features and alerts to help set your campaigns up for success

    27 October 2020

    Properly setting up campaigns is critical to the success of your ads. However, it’s not always easy to determine if your campaigns are set up correctly as you build them. That’s why we’re introducing several improvements to help you create new campaigns more effectively. Receive real-time alerts If your campaign has any critical issues, you'll now receive an alert while setting it up. These are issues that could prevent your campaign from serving or running at its full potential, such as an invalid URL or location overlap. In addition to seeing these alerts in real-time, you’ll get a summary o…
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  82. Easily respond to real-time holiday demand with Smart Shopping campaigns

    22 October 2020

    Last holiday season, U.S. shoppers used Google for shopping more than any other source.1 As more people are already shopping for the holidays, we’re offering ways to help you capture real-time holiday demand with Smart Shopping campaigns.2 These new features will help boost your visibility to new customers, showcase your brand and products in rich creatives and uncover meaningful insights from your performance. Get in front of new shoppers this holiday season 58% of U.S. holiday shoppers bought at least one brand last holiday season that they hadn't bought before3. In July, we introduced impro…
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  83. Get discovered by deal seekers with new features for listing your promotions (U.S. only)

    22 October 2020

    While deal seeking behaviour is not new, shoppers are more price-conscious this year. In fact, 58% of U.S. holiday shoppers will hold off on buying gift items until they’re on-sale.1 When looking for these competitively-priced products, 40% of global shoppers say that they turn to Google to find the best deal.2 Since many of these shoppers have already started their gift search, adding promotions to products that you sell on Google now can help drive more sales to your business. This holiday season, we’re doing more to help you get discovered by these deal seekers. We’re making it easier to up…
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  84. Making frequency reporting more helpful for video campaigns

    23 September 2020

    Frequency is essential to the success of any advertising campaign, which is why marketers pay close attention to finding the right frequency for their objectives. We know that excess frequency can be wasteful for marketers and irritating for consumers and that too little frequency puts the impact of your campaign at risk, but how do you know where you stand? To help you better understand the frequency performance of your video campaigns and video ads, we’re introducing three new metrics: frequency distribution, weekly average frequency and monthly average frequency. About these new metrics, La…
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  85. Manage accounts at scale with the Google Ads API

    21 September 2020

    Starting today, the Google Ads API is generally available for advertisers and developers. This API helps you build tools to support your business at scale with new capabilities and efficiency updates. With the Google Ads API, you’ll see faster rollouts of new features and compatibility updates for tools like recommendations, local campaigns and more. We’ve also made improvements to existing features like Keyword Planner, change history and billing. This makes it easy for you to manage your campaigns and increase overall productivity. Kenshoo, a digital advertising platform, uses the Google Ads…
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  86. TV in Reach Planner now available in five more countries

    17 September 2020

    TV in Reach Planner can help you discover the right mix of TV and YouTube and identify opportunities to maximise the reach and improve the frequency of your video campaigns. We bring in historical television campaign data from third-party measurement providers and combine it with YouTube forecasts to give users the ability to plan TV and YouTube together. With the TV data already available in the US, powered by Nielsen, and Japan, powered by Intage, we're announcing today that TV data in Reach Planner is now also available in Vietnam, with France, Germany, Sweden, Spain and more countries comi…
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  87. Scale your contextual advertising more effectively with YouTube dynamic lineups

    16 September 2020

    YouTube’s ability to drive mass reach means that we can also deliver scale in specific contexts that matter for your brand or marketing moment. To make it easier to discover the content that’s a great fit for your brand, we announced YouTube dynamic lineups— powered by advanced contextual targeting. Advanced contextual is the next generation of contextual targeting on YouTube. It uses Google's machine learning to better understand each channel on YouTube, including analysis of video imagery, sound, speech and text. This allows us to create lineups1 that are scalable across content based on spe…
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  88. Reach more of your ideal customers with custom audiences

    14 September 2020

    It can be challenging to find people interested in products or brands like yours. If you have used Google audiences then you may be familiar with custom affinity and custom intent audiences, which help you reach people based on their passions or topics that they’re actively researching. By building audiences based on relevant keywords and websites, you can deliver more relevant ads to better achieve your goals. Last year, we announced that we would bring custom affinity and custom intent audiences into one simplified solution, custom audiences. Today, these are available for all advertisers ac…
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  89. Understand your performance after the click with the ad destination report

    14 September 2020

    The customer journey is more complex than ever, with many paths that can lead to a conversion. However, current reports don't always capture this complexity. This can make it difficult to measure and optimise performance – especially if you have an app and a website. To make it easier for you to understand how your customers convert, we’ve introduced a new ad destination report to Google Ads. With the ad destination report, you can now see which conversions came from clicks to your app versus clicks to your website. This makes it easy for you to understand where your customers engage with you …
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  90. Performance Planner expands to Shopping campaigns

    9 September 2020

    Performance Planner helps you plan your budget more effectively. To help you plan and forecast even more of your campaigns, Performance Planner now supports Shopping campaigns and Smart Shopping campaigns. With this update, you can plan your Shopping campaigns with ease by using Performance Planner to: Adjust budget and campaign settings to evaluate their impact on performance. Manage budgets across multiple accounts and campaigns. Plan for upcoming seasonal periods more effectively. Learn more about Performance Planner in Google Ads Help Centre. Posted by Ahmad Ismail, Product Manager, Google…
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  91. Expanded conversion categories and reporting

    3 September 2020

    Conversion measurement can help you identify how effectively your ad clicks lead to valuable customer actions. This is done by creating conversion actions like 'online purchases' or 'phone calls'. Previously, you could organise these conversion actions into six categories. Starting today, you can group your conversion actions in 19 different categories such as 'add to basket', 'submit lead form', 'book appointment' and more. These additional categories make it easier for you to understand conversion funnel metrics based on your marketing objectives. To help with this transition, Google Ads wil…
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  92. A simpler, faster way to create location extensions

    1 September 2020

    Searches for 'available near me' have grown globally by more than 100% since last year, as consumers increasingly turn online before engaging with nearby shops. For marketers, it’s important to make it easy for customers to find your business locations and understand how your online campaigns are driving offline results. Using location extensions, you can add details about your physical locations – like your address, hours and directions – to online ads across Search, Display and YouTube. We’ve heard your feedback that setting up location extensions can be challenging when you can’t find the r…
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  93. How to reach local consumers in a dynamic market

    1 September 2020

    Communities worldwide are in various stages of responding to COVID-19 and businesses are reopening or restricting operations depending on local ordinances. Consumers need help navigating the changing market and turn to Google for local information like what’s open near them, shop safety measures and in-stock inventory. Google searches for 'clothing shop open' grew by 900 per cent1 since last year and searches for 'restaurants open for' grew by 1000 per cent year-over-year.2 Top searches include 'local restaurants open for delivery' and 'restaurants open for takeaway near me'. Adjusting how you…
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  94. New access level and account ownership for your Google Ads account

    19 August 2020

    When managing a Google Ads account, it's important to keep your account secure. However, giving people the correct level of access isn't always easy. That's why, we're introducing a new billing-only role and an update to account ownership. With the billing-only role, it's easier to grant billing permissions to certain people – like stakeholders in your finance department. They'll have the ability to view and manage billing, but won't be able to view or edit your campaigns. Account ownership, previously known as administrative ownership, extends the normal permission of manager accounts. In the…
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  95. Plan your budget more effectively with new Performance Planner features

    17 August 2020

    Performance Planner helps you predict performance with metrics based on different spend and return-on-investment levels. To help make your planning even easier, we’re introducing three new features to the tool. To start, Performance Planner now supports shared budgets in Search campaigns. With this update, you can create, modify and download forecasts for your shared budget campaigns. Next, we know that others may have a say in your budget decisions. To make it easier for you to collaborate on your performance plans, you can now share them for viewing and editing. To get started, click “Share”…
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  96. Grow your audience faster with Maximise conversions bidding in App campaigns

    4 August 2020

    Whether you’re releasing a new game, launching a seasonal campaign or promoting new content in your app, it’s important for you to be able to grow your audience quickly. Starting today, you can use Maximise conversions bidding through App campaigns for installs to do just that. Simply enter your budget, and let Google’s machine learning technology drive as many installs in as little time as possible. Maximise conversions bidding can also help you better understand benchmarks for your bids. After a few weeks of running this bid strategy, you will land on an effective CPI based on the budget you…
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  97. Simplifying image requirements for App campaigns

    4 August 2020

    Creative assets are the building blocks for ads in App campaigns. Images – along with text, video and HTML5 – can help you capture the appeal of your brand and find users on more channels. Today, App campaigns accept more than 30 different sizes and dimensions for image assets. Starting later this year, we'll begin shifting from size-based to ratio-based image specifications to make your creative process simpler and more efficient. You'll only need to upload images in three aspect ratios to scale your ads across eligible App campaigns properties and formats: Aspect ratio Minimum size Recommend…
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  98. Automatically update Customer Match lists with Zapier

    3 August 2020

    Whether it’s creating a new customer relationship or enhancing existing ones with custom messaging, using first-party data in your marketing campaigns helps you show up for your best customers. With Customer Match, you can use your online and offline lists to re-engage these customers and find new ones just like them across Search, Shopping, Gmail, YouTube and Display. Your relationship with your customers is constantly changing, and it’s important to keep your Customer Match lists up to date to reflect that. However, list maintenance can be a manual and time-consuming process. That is why we’…
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  99. New in manager accounts: optimisation score and recommendations

    31 July 2020

    ​​​​​​Optimisation score provides personalised recommendations, so you can determine if your account is set up to capture its full potential. To help you optimise your accounts at scale, recommendations and optimisation score are now available in manager accounts for up to 1000 accounts. In this view, you can easily manage multiple accounts and identify opportunities for efficiency or growth. You can also click into your optimisation score for individual accounts to apply recommendations that help you meet your marketing objectives. Wpromote, a leading digital marketing agency, uses optimisati…
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  100. Google Ads Editor v1.4: Support for recommendations and local campaigns

    21 July 2020

    Today, we’re introducing Google Ads Editor v1.4. This release includes support for recommendations and local campaigns. Recommendations Recommendations provide customised suggestions to help improve your campaigns' performance. To make it easier for you to implement these suggestions at scale, you can now review and apply recommendations across accounts in Google Ads Editor. Recommendations in Editor are sorted by type, making it easy for you to understand both where and how many recommendations can be applied in your account. For example, before applying the Responsive Search Ads recommendati…
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  101. Introducing new features for responsive search ads

    15 July 2020

    Responsive search ads use machine learning to deliver relevant messages to potential customers. In fact, advertisers who add responsive search ads to their ad groups see up to 10% more clicks and conversions.1 To help you engage consumers more effectively, we’re introducing new features to make responsive search ads even more relevant and easier to manage. Deliver more relevant ads According to our research, 91% of smartphone owners purchased or plan to purchase something after seeing an ad that they described as relevant.2 To help you create more relevant responsive search ads, you can now us…
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  102. Grow online sales with new features for Smart Shopping campaigns

    15 July 2020

    The way that consumers are shopping today continues to evolve with dynamic market conditions. 25% of US shoppers say they will continue to shop online and avoid going in shops even as shops re-open.1 As shoppers move online, Smart Shopping campaigns2 are helping advertisers adapt by optimising for your goals based on real-time signals across Google, including Google Search, Google Images, YouTube and millions of sites and apps across the web. This means that you can make sure that you show your products to the right customers at the right time as consumer demand unpredictably fluctuates. Now, …
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  103. A new look for responsive display ads

    15 July 2020

    As people spend more time at home – browsing websites, watching YouTube videos, checking Gmail and using mobile apps – it’s important to be there for your customers in relevant and helpful ways. Globally, 78 per cent of consumers say that brands should show how they can be helpful in our new everyday life. To help you meet the moment, we’re improving the look and feel of responsive display ads with new creative layouts, automatically generated video and more engaging ads to drive online sales. Stand out with new ad designs When evaluating new display ads, marketers have to consider both perfor…
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  104. Expanding our Misrepresentation policy to better address clickbait advertising

    15 July 2020

    Digital advertising plays a key role in ensuring billions of people around the world have access to accurate, quality information online. When a user clicks on an ad, we want to instill confidence that the service or product being promoted is clear and users are not being deceived. That’s why we have robust Google Ads policies outlining the types of advertising that we do and don’t allow. We regularly review and update our policies to ensure that we are protecting users, advertisers and publishers within our network. Today, we’re expanding our Misrepresentation policies to better address click…
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  105. Deadline to adopt parallel tracking for Video campaigns extended to 31 March 2021

    8 July 2020

    We recently extended the migration deadline to adopt parallel tracking for Video campaigns to give everyone extra time to make this transition. The new deadline for migration is now 31 March 2021. If you've already completed most of the work needed to adopt parallel tracking, you are still welcome to finish the process and opt-in. Posted by Nicky Rettke, Director of Product Management, Google Video Ads
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  106. Manager accounts are now available in the Google Ads mobile app

    7 July 2020

    The Google Ads mobile app helps you monitor campaigns in real time, apply high-impact recommendations, and take quick action to improve performance. Today, we’re launching manager accounts in the mobile app so that you can easily view and manage all of your Google Ads accounts in one place. With manager accounts in the app you can now: Discover business-wide trends and performance insights for all your accounts on the Overview page. Improve performance at scale with optimisation score, and prioritise recommendations across all your accounts. Manage campaigns and compare performance across your…
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  107. Do more on the Overview page with three new features

    7 July 2020

    The Overview page is an easy way for you to view a summary of your account performance and actionable insights. Over the past few months, we’ve been making several improvements to this tool based on your feedback. That’s why, starting today, we’re introducing three new ways for you to get more done on the Overview page. To start, you can now view and apply recommendations from the Overview page. This makes it easier for you to act on your most critical recommendations. To help you prioritise these recommendations, you can now view your optimisation score directly on the Overview page as well. …
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  108. Deliver more relevant and helpful ad experiences with feeds in App campaigns

    24 June 2020

    Many marketers already use feeds in Display, Shopping and Local campaigns to quickly upload and showcase products in your ads. With more product images directly in your ad, consumers are able to easily and seamlessly find what they’re shopping for. In the coming months, we’ll roll out feeds in App campaigns globally to all customers. According to beta testing, advertisers using feeds saw, on average, 6 percent more installs from Google.com and 17 percent more in-app actions (like log-ins and purchases) on sites and apps in our network. Feeds in App campaigns offer three main benefits: 1) Riche…
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  109. New ways to up-level your skills digitally to be there for your app users

    24 June 2020

    Today, consumers are turning to apps to stay healthy, connected and informed. App developers are facing new opportunities and challenges as they try to grow their businesses. We’re sharing two new ways for you to up-level your digital skills to help you be there for your customers while balancing limited time and resources. Grow your skills with the new App campaigns learning path and certification on Skillshop After completing this course and certification, you’ll be able to: Understand key trends in app behaviour Refine campaigns based on your or your client’s goals Use machine learning to y…
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  110. Update on the move to Impression Share bid strategy

    23 June 2020

    Last year, we announced that Target Search Page Location and Target Outranking Share bid strategies would no longer be available for new campaigns. Over the next few weeks, existing campaigns using these strategies will automatically switch over to use the Target Impression Share strategy based on previous target locations and historical impression share. Learn more about Target Impression Share in the Google Ads Help Centre. Posted by Sagar Shah, Product Manager, Google Ads
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  111. How Smart campaigns is helping you reach more customers

    17 June 2020

    Smart campaigns is built specifically for small businesses like yours. Now available in all 150 countries supported by Google Ads, Smart campaigns make it easy for you to get your ads up and running in just 15 minutes. To help you reach even more people at the right time, we're introducing features to help you sign up from any device, stand out on Google Maps, see your results right on Google Search and control when your ads show. Sign up directly through the mobile app Now, you can sign up for Smart campaigns and run ads directly from the Google Ads mobile app. We’ve made the process faster a…
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  112. Understand changes in conversions with explanations

    2 June 2020

    When optimising campaigns, it’s important to understand why your conversion volume may change. However, it can be difficult to diagnose this issue – the change could be due to conversion lag, a problem with your conversion tag or something else. To make it easier for you to understand these changes in conversion volume, you can now request explanations for conversions in your Search campaigns. With explanations, you can view the reason for any change in clicks, impressions, cost and conversions in a single click. This makes it easy for you to spend more time focusing on optimisation and less t…
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  113. Find relevant keywords faster and easier with refine keywords

    1 June 2020

    Keyword Planner makes it easy for you to find keywords that are relevant to your product, service, website or landing page. However, determining where those keyword ideas fit into your campaigns is a manual and time-consuming process. To make it easier for you to find keyword ideas that fit with your new and existing campaigns, you can now refine keywords in Keyword Planner. By refining keywords, you can group together ideas based on the attributes of your product or service-like colour, size and more. For example, let’s say that you’re looking for keywords related to 'dry skin'. In the past, …
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  114. Get discovered in more places with Discovery ads

    27 May 2020

    The way people shop and discover new brands has changed: personalised feeds like news, video and social now play a significant role in helping people find inspiration throughout their consumer journey. In fact, 85% of people say that they take action within 24 hours of discovering a product, like comparing prices or making a purchase.1 Last year we introduced Discovery campaigns to help you reach these consumers in the moments when they’re open to learning about new products and services. As of April, Discovery ads are generally available to all advertisers globally. An example of a Discovery …
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  115. Understand Search and Shopping ads performance with retail category reporting

    26 May 2020

    Both Search and Shopping campaigns can help retailers connect with customers who are searching for their products on Google. However, if you’re running both campaign types, it can be difficult to understand how both your campaigns are performing. With retail category reporting you can now see your performance for pre-defined product categories across your Search and Shopping campaigns in one report. Some of the metrics available for each retail category include: Traffic and spend metrics (clicks and cost) Campaign level information (campaign type and name) Performance metrics (conversions, con…
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  116. New resources for managing your campaigns through COVID-19

    18 May 2020

    We’ve created a single destination with product guidance and business considerations for managing your campaigns through COVID-19. This includes new resources for evaluating your media strategy and adjusting your campaigns based on shifting consumer behaviour. View all the guides and checklists here.
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  117. Hotel ads product updates to support the industry during COVID-19

    12 May 2020

    As travel search behaviours change, our goal is to help Hotel ads partners minimise risk while driving future bookings in a responsible manner. We’ve been piloting a commissions (per stay) programme allowing Hotel ads partners to pay a commission only if a traveller stays at the hotel, automatically adjusting Hotel ads bids to maximise booking value. This programme is now open for global participation by all Hotel ads partners. In the next few weeks, we will also roll out a "Free Cancellation" filter for users searching for hotels and highlight which hotel rates are refundable when users are l…
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  118. Deadline to adopt parallel tracking for Video campaigns extended indefinitely

    28 April 2020

    We recently extended the migration deadline to adopt parallel tracking for Video campaigns to 15 June 2020. Given the current environment where businesses may have other priorities, we are extending the deadline indefinitely to give everyone extra time to make this transition. We will provide ample notice of a new deadline at a later date. If you've already completed most of the work needed to adopt parallel tracking, you're still welcome to finish the process and opt in. Posted by Nicky Rettke, Director of Product Management, Google Video Ads
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  119. Introducing call ads, with an optional website link

    23 April 2020

    Managing call volume can be challenging if your business is operating on limited hours or staffing. To give your customers more flexibility in how they connect with your business, you can now include an optional “Visit website” link with your call-only ads. As part of this update, we’re also simplifying the name of “call-only ads” to “call ads”. Call ad with optional “Visit website” link The "Visit website" link expands your call ad, giving you greater visibility on the search results page. By tapping on the "Visit website" link in your ad, your customers will be taken directly to your site. T…
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  120. Requiring advertiser identity verification to improve transparency

    23 April 2020

    Users should be empowered to make informed decisions about the ads they see online. That's why we're launching advertiser identity verification, a policy that requires advertisers to verify their identities for ads served through Google Ads. Once this is implemented, users will see the advertiser’s name and country disclosed in Why this ad?. This builds on existing user controls, including options to block an ad or advertiser and Ad Settings. This change will increase trust in the ads ecosystem by providing users with more information on who is advertising to them and is part of our ongoing ef…
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  121. Google Ads Editor v1.3: Support for shared budgets, optimisation score and more

    10 April 2020

    Today, we’re introducing Google Ads Editor v1.3. This release includes support for shared budgets, optimisation score and an improved edit pane. Shared budgets Editor now supports shared budgets. This means that you can create and edit shared budgets from your Shared Library within Editor. Optimisation score Optimisation score helps you prioritise recommendations for your campaigns so that you can quickly improve performance. Now, you can access your account and campaign-level scores within Editor. If you select a set of campaigns and accounts in the account tree1, you’ll see a combined, weigh…
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  122. Google Trends for marketers in a dynamic environment

    7 April 2020

    When market dynamics change rapidly, it can be hard to grasp how people’s needs are evolving. Google Trends allows you to see the topics that people are – or aren’t – searching, almost in real time. For example, did you know that in March 2020, the search term 'virtual birthday party ideas' became very popular in just a few days in the US? You can use this information to explore what’s top of mind for your audience and figure how to adjust your ad campaigns to meet their expectations. Click here for a few ways that you can use Google Trends to find the data that you need to navigate disruption…
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  123. Find more cross-account insights with Report Editor

    26 March 2020

    Report Editor helps you analyse and compile your Google Ads performance data with ease. Last year, Report Editor enabled real-time reporting for up to 10 accounts at once. However, if you manage more than 10 accounts, downloading reports can still be time consuming. To help you save time and make better decisions, you can now report across 200 accounts directly from your browser. This makes it easy for you to analyse your data across accounts in real-time and identify cross-account patterns without leaving Google Ads. Access Report Editor by navigating to the 'Reports' tab in your Manager acco…
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  124. Get better App campaigns creative insights with new asset reporting features

    23 March 2020

    Uploading high quality creatives to your App campaigns can help you deliver more relevant ads and improve your campaign performance. Asset reporting in App campaigns gives you the data you need to evaluate your creative assets and make informed optimisation decisions. We’re rolling out four new asset reporting updates for App campaigns to provide you more helpful, detailed and actionable insights. Get clearer guidance on performance ratings Tooltips for performance ratings help you understand how we define our “low”, “good” and “best” asset ratings. Every tooltip – visible when you hover over …
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  125. Easier resubmissions and appeals of ad policy issues

    19 March 2020

    Our advertising policies exist in order to protect users, advertisers and publishers from bad actors and ensure only high-quality ads are served across our platforms. But we understand that sometimes well-intentioned advertisers make honest mistakes, and we want to empower every business to get their ads up as soon as possible. So we are launching a new feature that enables you to appeal policy decisions directly in Google Ads. Appealing a policy decision right from your Google Ads account Until now, a policy appeal required you to go through our support team. With this new feature, you can qu…
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  126. Deadline extended to adopt parallel tracking for Video campaigns

    12 March 2020

    The deadline to adopt parallel tracking for Video campaigns has been extended to 15 June 2020. Given recent global events, we wanted to give everyone extra time to make this transition. If you've already completed most of the work needed to adopt parallel tracking, you're still welcome to finish the process and opt in. However, that step won't be mandatory until 15 June 2020. We’ll continue to monitor the situation and will adjust this date if necessary. Posted by Nicky Rettke, Product Management Director, Google Video Ads
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  127. Use Maximise conversions and Maximise conversion value with portfolio bid strategies

    10 March 2020

    Portfolio bid strategies help you optimise performance across multiple campaigns. To date, portfolio strategies have been available for Target CPA, Target ROAS, Maximise clicks and Target impression share. To make it even easier to use Smart Bidding with Search campaigns, Maximise conversions and Maximise conversion value are now both available to use with portfolios. In addition, you can pair these new portfolios with shared budgets to get more conversions or conversion value. For campaigns that share a budget and use Maximise clicks, Maximise conversions or Maximise conversion value, we reco…
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  128. A new look for attribution reports in Google Ads

    5 March 2020

    Attribution in Google Ads (previously known as Search attribution) gives you detailed information about the paths that lead people to convert for your business. Every business is different, so reports cover a range of insights – from the most common sequences of ad interactions leading up to a conversion, to how much credit is assigned to each interaction along the way. To make it easier for you to uncover these insights going forward, we're launching a new experience in Google Ads that features a simplified and intuitive set of attribution reports. Get to the most important insights, faster T…
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  129. Do more on the go with new features in the Google Ads mobile app

    3 March 2020

    The Google Ads mobile app helps you monitor your campaigns in real time, review high-impact recommendations and take quick action to improve performance. Over the past few months, we’ve been making several improvements to the app to address some of your feedback. That’s why, starting today, we’re introducing new optimisation score features and Dark mode in the app. Prioritise top recommendations faster Optimisation score helps you prioritise recommendations for your campaigns, making it easy for you to quickly improve performance from within the app. To make it even easier for you to find your…
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  130. Easily share remarketing lists across your manager and sub-accounts

    18 February 2020

    Whether your goal is to increase sales or drive brand awareness, remarketing to people who have already engaged with your website can help you grow your business. With a manager account, you can share audience lists across accounts – but it requires multiple steps to set up. To make it easier to quickly share your audience lists, you can now enable continuous audience sharing in your manager accounts. When you opt in, any remarketing lists you create in your manager account will be shared with all of your existing and future sub-accounts. These accounts can receive lists from multiple manager …
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  131. Making it easier to see how campaign changes impact ads performance in Google Ads

    12 February 2020

    Historically, it wasn’t easy to review your change history report and reporting data in order to understand changes in your campaign performance. To help you understand the impact of your campaign changes, you can now view changes annotated in your performance charts. For example, let’s say that you notice a drop in conversions for one of your active campaigns. With the change history report, you can now hover over the markers in the performance chart to get more details about the changes that you’ve made over a defined period. Clicking the links within the hover cards will filter the change h…
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  132. All Google Ads campaigns will now be using improved Standard delivery

    29 January 2020

    Your ad delivery method determines how long your daily budget lasts within a day. Last year, we announced that Standard delivery would be the only delivery method for Search campaigns, Shopping campaigns and shared budgets. Standard delivery takes into account expected ad performance throughout the day, making it more effective at maximising performance within your daily budget. We’re continuing to update your ad delivery options to help you maximise performance within your daily budget. That's why, starting April 2020, Standard delivery will be the only ad delivery method for any new Display,…
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  133. Automate your Google Ads conversion imports with Zapier

    23 January 2020

    When you’re trying to generate leads for your business, it can be a challenge to optimise campaigns for lead quality. In some cases, this is because your conversion data may be captured in offline customer relationship management (CRM) systems. Offline conversion tracking enables you to import these conversions directly into Google Ads, giving you a better view of how your targeting, bids and creative combine to drive performance. In addition, it makes it easier for you to use Smart Bidding, as this imported conversion data provides a more reliable signal for our bidding models. However, getti…
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  134. Parallel tracking for Video campaigns now available

    14 January 2020

    Your mobile site speed matters now more than ever. In fact, retail advertisers saw that a one-second delay in mobile load times can impact conversion rates by up to 20%.1 Parallel tracking helps your mobile site speed by bringing people directly to your landing page while measurement happens in the background. On average, we’ve seen that advertisers who adopt parallel tracking have reduced page load time by up to five seconds.2 Parallel tracking is now available for Video campaigns, and will become mandatory for all Video campaigns starting 30 March 2020 (as it already is for Search, Shopping …
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  135. Understand how budget and goal changes may impact Smart Bidding

    13 January 2020

    Simulators help you understand your potential performance at different bid levels. To date, these simulations have only been available for campaigns using manual bidding or Target CPA. To make it easier for you to get more insights from a wider variety of campaigns, we’re adding simulator support for budgets and for the Target ROAS bid strategy. Find the right target ROAS to achieve your goals The Target ROAS simulator shows the relationship between a ROAS target and your key metrics. For example, let’s say that you’re interested in seeing how a higher target would impact your performance. Usi…
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  136. Understand performance changes with explanations

    5 December 2019

    Understanding why your performance changes is critical when optimising a campaign. However, it can be time-consuming to diagnose why your metrics can fluctuate. To help you understand some performance changes in your campaigns and ad groups faster, you can now request explanations. With explanations, you can view the most likely reasons for impression, click and cost changes with the click of a button. This makes it easy for you to spend more time focusing on optimisation, and less time investigating performance issues. For example, let’s say that you notice a big week-over-week drop in impres…
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  137. Optimisation score now includes Display campaigns

    4 December 2019

    Your optimisation score and recommendations help you prioritise the most impactful actions to improve performance in your account. In fact, advertisers who increased their account-level optimisation score by 10 points saw a 10% increase in conversions, on average.1 In August, we expanded the score to help you prioritise recommendations for your Shopping campaigns. Starting today, optimisation score will now include Display campaigns as well – meaning that you can see and act on optimisation score for Search, Shopping and Display. Just like for Search and Shopping, optimisation score for Displa…
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  138. New in Keyword Planner: Multiple plans and plan sharing

    2 December 2019

    Keyword Planner is a helpful tool for when you want to search for new keywords, get historical metrics and forecast future performance. However, it hasn’t always been easy to share your new keyword plans with everyone who needs to see them. That’s why you can now create, save and share plans from directly within Keyword Planner. Let’s say that you're a sports retailer planning to launch three new product lines: running shoes, fitness apparel and gym accessories. In order to share your keyword plans in the past, you had to create, download and email them individually. Now you can create separat…
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  139. Gain more insight into your bid strategy with top signals

    21 November 2019

    Smart Bidding helps you drive performance while saving you time. To give you more transparency into which factors are driving your performance and provide insights that may inform your broader marketing strategy, you can now view some of your top bidding signals in the bid strategy report. To start, these signals will be viewable for campaigns using Target CPA and Maximise conversions on Search. Support for Target ROAS and Maximise conversion value will be available at a later date. Top signals may include, but aren't limited to: Device type Location Day of week Time of day Keywords The report…
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  140. YouTube Masthead now available on TV screens

    21 November 2019

    This September ahead of Advertising Week New York, we announced the open beta for the YouTube Masthead on TV screens. After successful test campaigns in select markets, the YouTube Masthead is now globally available on TV screens for all advertisers to buy on a CPM basis. It can be purchased as part of a seamless cross-screen buy that runs on mobile, desktop and TV screens or as part of a single-screen only buy that runs just on TV screens. Over the last month, FOX has been testing the Masthead on TV screens as part of their strategy to drive awareness for their hit show, The Masked Singer. Na…
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  141. Google Ads Editor v1.2: New campaign types and cross-account features

    7 November 2019

    Today, we’re introducing Google Ads Editor v1.2. This latest release includes support for new campaign types and updates to multi-account management. Support for new campaign types Editor now supports App campaigns for engagement and Discovery campaigns1. This means that you can now create and edit these new campaign types at scale within Editor. Shared negative keyword lists Negative keyword lists help you ensure that your ads won’t show when you don’t want them to. Now, it’s even easier to share your existing negative keyword lists across accounts by applying them in the Shared Library withi…
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  142. Merchant Center upgrades to get your products in front of more holiday shoppers

    6 November 2019

    With Shopping ads now available in more than 50 new markets, and 95 total markets, you can expand your global footprint more than ever. Reach more holiday shoppers around the world Start showing your products globally with multi-country feeds, which allow you to target multiple countries that share the same language by using a single feed in that language. For example, if you upload product information in German for Germany, those products may be automatically available to show in other German-speaking countries, such as Austria and Switzerland. You’ll just need to set up delivery and location…
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  143. Elevate your video campaigns with new extensions for YouTube ads

    5 November 2019

    To help you hit your business goals, we’re improving interactivity on YouTube with new extensions that make it easy for your customers to take action. Building on our popular extensions on Search, extensions on YouTube give viewers useful and actionable information like shop location, interest forms and additional calls to action. This information appears directly alongside your video ad. Later this year, call-to-action extensions, which are currently available for TrueView in-stream and non-skippable video ads, will also become available for 6-second bumper ads. Even when your primary objecti…
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  144. Connect with customers faster using lead form extensions (beta)

    30 October 2019

    Before making a purchase, customers often want to contact your business to receive more information, but filling in forms can be difficult on mobile. Lead form extensions on Search simplify the form fill process to generate quality leads for your business. Lead form extensions capture interest when potential customers are searching for your company, products or services on Google. A fast, mobile-optimised experience makes form submission easy and eliminates the extra step of navigating to your mobile site lead form. How it works Users who are signed in to their Google account can tap a call-to…
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  145. App campaign asset updates

    15 October 2019

    App campaigns use your text, image, video and HTML5 assets to deliver relevant ads to app-happy users across Google. Over the coming months, we'll update App campaign modelling to attribute traffic to each of your creative assets and improve the way that campaigns select and serve asset combinations as ads. This will help you make more informed design decisions, particularly as new App ad inventory goes live on Discover and YouTube Search. Advertisers with active App campaigns will automatically adopt these updates, so no action is required from you. While we don't anticipate adverse impact to…
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  146. Responsive search ads are now available to all advertisers, along with new tools

    22 October 2019

    Responsive search ads use machine learning to deliver relevant messages to your customers. Starting today, responsive search ads are available to all advertisers in all languages, as well as in Google Ads Editor, the API, and the mobile app. Get started by adding at least one responsive search ad and two expanded text ads per ad group. This has proven to help advertisers reach new customers while delivering great results. For example, Trovit used responsive search ads to drive 44% more incremental site traffic, which resulted in 43% more conversions. To get the most out of your responsive sear…
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  147. Understand conversions by time with new columns

    17 October 2019

    Conversion reporting makes it easy for you to understand the value ads generate for your business. To date, Google Ads has always reported conversions by the date that your ad was clicked. For example, let’s say that your ad was clicked on last week and that traffic converted this week. In this case, both the click and the conversion are attributed to the date of the click. This helps you accurately measure metrics like cost per conversion or return on ad spend because ad spend is reported based on the time of the click. Starting today, you can report conversions and conversion values at the t…
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  148. Virtual Make-up comes to the YouTube Masthead

    15 October 2019

    Seeing your product in action helps convert customers eager to try before they buy. This is especially true for beauty brands. Now with the help of augmented reality, trying on lipstick, once only possible in-store, can be done virtually on YouTube. At the Cannes Lions Festival of Creativity this year, we introduced AR Beauty Try-On, which lets viewers virtually try on make-up while following along with YouTube creators using front-facing smartphone cameras. We made AR Beauty Try-On available first through an alpha with FameBit by YouTube, Google’s in-house branded content platform. Today, we'…
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  149. Reach your ideal customer on Google Search

    14 October 2019

    Our commitment to transparency We believe everyone should be able to understand and control their ad preferences. Tools like Ad Settings allow users to easily update how their ads are personalised, or opt out of ads personalisation altogether. We also recently announced new tools that provide even greater visibility into what data is used for ads personalisation and by whom. Read our personalised advertising policy to learn more about our standards for what data may be collected as well as which interest categories we don't permit advertisers to use on our platforms. Reach your ideal customer …
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  150. Set conversion actions at the campaign-level for video ads

    8 October 2019

    A conversion action is a specific customer action that you’ve defined as valuable to your business, such as a newsletter signup or a purchase. These actions can be included in the 'Conversions' column, which is used to evaluate performance and optimise bids. For Search and Display campaigns that have specific budgets for different marketing goals, you can override the default, account-level setting by selecting which conversion actions you want to optimise for at the campaign level. Starting today, this campaign-level setting is now available for Video campaigns. If you want to optimise a camp…
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  151. Google Ads auction-time bidding comes to Search Ads 360

    7 October 2019

    Smart Bidding uses machine learning to set bids at auction-time, factoring in a wide range of signals that help predict performance. Now, the same technology that's helped advertisers achieve better results is available in Search Ads 360. In fact, during the beta, hundreds of Search Ads 360 advertisers enabled Google Ads auction-time bidding and saw an average conversion increase of 15% to 30% at the same or better ROI. If you’re unfamiliar with Search Ads 360, it’s our cross-channel search management platform used by large advertisers and agencies. With this update, Search Ads 360 advertisers…
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  152. Turn browsers into buyers with user-generated images in product reviews

    3 October 2019

    A recent study shows that Google is the first place that consumers go to research a purchase that they plan to make, whether online or in-store1. But beyond turning to search to read product reviews, shoppers are increasingly becoming inspired by images, with 50% of digital shoppers saying that images helped them decide what to buy. To help shoppers feel more confident in their purchases, we’re introducing user-generated images in product reviews on Google Shopping. You can now include review images in your product review feeds, allowing customers to visually connect with what you sell through…
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  153. Easier cross-account analysis with Report Editor

    30 September 2019

    Reporting across your Google Ads accounts can be time consuming. To date, you haven't been able to visualise and manipulate your cross-account data directly in your browser. Instead, you had to download reports from your Manager account. To make it faster and easier for you to analyse this valuable cross-account data, the Manager account's Report Editor can now slice and dice your data in real time. With this update, you can now analyse and identify cross-account patterns in your data without leaving Google Ads. For example, let’s say that you manage three accounts in different regions and wan…
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  154. Improving call quality with a new look for call-only ads

    26 September 2019

    Call-only ads make it easy for customers to call your business directly from mobile search results. To improve the user experience and drive more high-quality calls to your business, we’re updating the call-only ads unit layout. Now your business name and headline will show directly below your phone number, along with a larger phone icon, to make it more clear to users what you offer and make the call to action more prominent. New layout Previous layout On average, advertisers with the new call-only ads design have seen a 14% increase in phone calls, a 16% increase in call conversions and bett…
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  155. Get more from Recommendations with new features

    25 September 2019

    Recommendations and optimisation score help you prioritise your most impactful opportunities to improve account performance. In fact, advertisers who increased their account-level optimisation score by 10 points saw a 10% increase in conversions on average.1 To make it even easier for you to act on these suggestions in your account, we’re introducing improved keyword recommendations, a new workflow and bulk actions. Improved keyword recommendations We’re improving the relevancy and quality of your keyword recommendations – and they’ll only be suggested if they’re projected to drive additional …
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  156. Set up conversion measurement as you create a new campaign

    20 September 2019

    Conversion tracking helps you measure the valuable actions that people take on your website after they click an ad, such as a purchase or brochure download. Setting it up is critical to the success of your campaigns, but it can be hard to prioritise – it takes extra time to navigate and complete the process. To make it easier to measure progress towards your defined goals, you can now set up conversion tracking as you create a new campaign. If you don’t have conversion tracking in place when you create a campaign, you’ll see a new step to create a conversion action with default settings based …
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  157. Add shop visits to Smart Bidding to drive better omnichannel results

    19 September 2019

    People move seamlessly across online and offline channels to find the products and services that they need. To make it easier to maximise omnichannel ROI, shop visits in Smart Bidding is now available to all advertisers for Search and Shopping campaigns. Turn insights into action Over 70% of advertisers already use Smart Bidding, but until today, you could only optimise for online conversions. Shop visits in your Smart Bidding allows you to optimise for total omnichannel performance more holistically, helping you drive better results while saving you time. MediaMarkt, Europe’s largest retailer…
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  158. Optimisation score is now available in the Google Ads mobile app

    13 September 2019

    Optimisation score helps you prioritise recommendations for your campaigns so you can achieve your business goals faster and more efficiently. Ranging from 0%–100%, the score is an easy way to see if your account is set to perform at its full potential. Previously, this score was only available on desktop. Starting today, you can see and act on your optimisation score in the Google Ads mobile app. Now, you can review and apply recommendations wherever you are, so you won’t miss out on taking critical action just because you’re away from the computer. In the app, optimisation score helps you ea…
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  159. Accelerated delivery sunset for Search and Shopping campaigns postponed to October

    11 September 2019

    Last month, we announced that Standard delivery would be the only available ad delivery method for Search campaigns, Shopping campaigns and shared budgets. To give you more time to prepare, campaigns and budgets using Accelerated delivery will be automatically switched to Standard delivery starting 7 October 2019. Accelerated delivery will no longer be available after this change. To manage how your ads are delivered throughout the day, we recommend using ad scheduling to increase or decrease bids. If your goal is to maximise performance, we recommend using Maximise conversion value, Maximise …
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  160. Introducing seasonality adjustments for Smart Bidding

    28 August 2019

    Smart Bidding strategies like Target CPA and Target ROAS use machine learning to automatically set bids at auction time to help improve the performance of your Google Ads campaigns. Though these strategies already take into consideration seasonality, we know there are key moments for your business when you can anticipate significant shifts in conversion rate, like during sales or when a new product launches. To provide more control in these rare situations, you can now apply seasonality adjustments for Search and Display campaigns. Let’s say you’re planning a flash sale for the weekend. Histor…
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  161. Filters now available on the Overview page

    22 August 2019

    The Overview page gives you a summary of your account performance and surfaces important insights at a glance. However, your business is unique and you often want a custom view of your data. We heard your feedback, so starting today, you can filter the Overview page by: Device Campaign Campaign type Campaign status Ad group Ad group status Posted by Raiza Abubakar, Product Manager, Google Ads
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  162. New Smart Bidding strategy: Maximise conversion value

    21 August 2019

    At Google Marketing Live, we gave a sneak peak at a new Smart Bidding strategy: Maximise conversion value. This automated bidding strategy helps you maximise the total conversion value of your campaign within your specified budget. Starting today, you can use Maximise conversion value for all Search campaigns. To get started, you’ll want to set conversion values for your conversion types or use transaction-specific values. Entripy, one of the leaders in custom printed t-shirts in Canada, was previously using manual CPC bidding. While testing a Maximise conversion value strategy, the brand saw …
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  163. Search and Shopping campaigns will now be using improved Standard delivery

    19 August 2019

    Your ad delivery method determines how long your average daily budget lasts within a day. While Accelerated delivery attempts to spend your budget faster than Standard delivery, it isn’t effective for campaigns that aren’t limited by budget. And for campaigns that are limited by budget, this method can increase CPCs due to increased competition early in the day, or unintentionally spend most of your budget in earlier time zones. Alternatively, Standard delivery takes into account expected ad performance throughout the day and is better at maximising performance within your average daily budget…
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  164. Average position sunset begins the week of 30 September

    12 August 2019

    Building on our announcement in February, we’re removing the average position metric from Google Ads starting the week of 30 September 2019. Moving forwards, we recommend using Search top impression rate and Search absolute top impression rate. These metrics reflect the actual placement of your ad on the page, rather than the position of your ad compared to others. As a result of this change, the following will be disabled starting the week of 30 September 2019: Rules using average position Custom columns using average position Saved reports that filter on average position Saved filters with a…
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  165. Optimisation score now includes Shopping campaigns

    12 August 2019

    Your optimisation score and recommendations help you prioritise the most impactful actions to improve performance in your account. In fact, advertisers who increased their account-level optimisation score by 10 points saw a 10% increase in conversions, on average.1 We recently expanded the score to include Shopping campaigns – in addition to Search campaigns – to provide more, real-time recommendations for improving overall account performance. Just like for Search campaigns, optimisation score for Shopping campaigns ranges from 0% to 100%, with 100% meaning that your campaigns are set up to p…
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  166. Manage multiple accounts more efficiently with the account map

    6 August 2019

    If you have a manager account with multiple sub-accounts, staying organised is important. The new account map is a simple, easy-to-use tool that helps you quickly visualise your account structure, view each account’s performance and navigate to those accounts. Rather than clicking through multiple pages and tables, the account map allows you to view your manager account and all sub-accounts in one place. You can quickly understand how your account is structured and see performance metrics for each account, such as impressions, clicks and cost. The account map can also help you identify which o…
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  167. Gallery ads (beta) available in 11 languages globally

    5 August 2019

    Did you know that 75% of smartphone users expect to get immediate information while using their smartphone?1 To help you keep pace with today’s impatient consumers, we announced the beta for gallery ads at Google Marketing Live. Gallery ads are a swipeable, image-based ad format that gives customers the information they need about your products and services – right at the top of the search results page. You can showcase your brand with lifestyle imagery and bring visual content forward to the results page, helping you connect with consumers before they visit your site. Gallery ads (beta) are n…
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  168. Reach more of the right customers with phrase match and broad match modifiers

    31 July 2019

    There are trillions of searches on Google every year – people looking for everything from flights to gift ideas for the holidays. And though people are often searching for the same answers, the way they search for things is constantly changing. For example, 15% of searches we see every day are new.1 To help you reach more consumers without the need for exhaustive keyword lists, we started allowing exact match keywords to match to close variants late last year. In the coming weeks broad match modifier and phrase match keywords will also begin matching to words within the search query that share…
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  169. Google Ads Editor v1.1: easier to use and loaded with new features

    29 July 2019

    In March, we introduced Google Ads Editor v1.0, which improved the design and usability of our favorite power tool. After listening to your feedback, we’re excited to roll out Google Ads Editor v1.1. Here are the key features: Image picker Working with images can be challenging, especially when you can only upload them one at a time from your desktop. The new image picker allows you to quickly browse and select from previously used images, in addition to selecting images from your desktop. To streamline your workflow, warnings and error checks are surfaced in the thumbnail before you select an…
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  170. YouTube Masthead now available with CPM buying

    23 July 2019

    After successful beta tests in select markets, the YouTube Masthead is now globally available for all advertisers to buy on a CPM basis. Earlier this year, we introduced the option to purchase the YouTube Masthead on a cost-per-thousand impression (CPM) basis and use advanced audience solutions to customise who sees it. This is in addition to the option to purchase the Masthead on a cost-per-day basis reaching all visitors to the YouTube Home page. To ensure that brands can drive the visibility they need on the dates that matter most, the Masthead will remain as a reserved placement. Impressio…
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  171. Drive more conversions with TrueView for action on Google video partners

    22 July 2019

    Top brands around the world are increasingly leaning into video as a way to not only raise awareness, but to also drive conversions. And it’s working! In fact, over 40% of global shoppers say that they’ve purchased a product or service after discovering it on YouTube. Over the next month, we’re bringing TrueView for action to Google video partners to help you drive leads and conversions on high-quality mobile applications and publisher websites beyond YouTube. All of our partners must comply with Google’s Video publisher policy and AdMob & AdSense policies, and abide by our Video Ad Safety Pro…
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  172. Parallel Tracking will be mandatory for Display ads starting 31 July 2019

    17 July 2019

    Faster mobile sites mean better user experiences and more conversions. Parallel tracking allows for much faster load times than traditional click tracking. Data shows that advertisers who’ve adopted parallel tracking have seen page load time reduced by up to 5 seconds.¹ As previously announced, parallel tracking will become mandatory for all Display campaigns starting 31 July 2019. If you work with a click measurement provider, contact them and ensure that they’re ready for this change. This will help ensure that there’s no disruption to your click measurement system. Parallel tracking for Vid…
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  173. New updates for App campaigns help unlock more search inventory on iOS mobile web browsers

    2 July 2019

    App campaigns make it easy to connect your app with app-happy consumers across Google Search, Google Play, YouTube, and over three million sites and apps in our network. And, we’re always exploring new ways to increase the ad inventory available to app advertisers. Starting in July, App ads will start to show for more searches on iOS mobile web browsers. This means app installs and in-app conversion events from iOS browsers will be included in your campaign reporting. This can help you reach more people who are looking for what your app has to offer and can help you improve campaign performanc…
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  174. Create and edit responsive search ads in the Google Ads mobile app

    20 June 2019

    Staying connected to your Google Ads performance is important, whether at your desk or on the go. The Google Ads mobile app (Android, iOS) helps you monitor your campaigns and makes it easy to take action, at any time or place. Two recent updates to the mobile app can help you improve your account performance quickly and easily, even when you’re away from your computer. Create and edit responsive search ads You can now directly create and edit responsive search ads in the app. In the past, you could only pause and enable ads. This can be especially helpful for launching last-minute promotions …
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  175. See landing page performance from Shopping campaigns on the 'Landing pages' page

    19 June 2019

    A good landing page experience is a key factor in getting conversions from your ad campaigns. The 'Landing pages' page makes it easy to understand how your landing pages are performing. Starting today, you can see the performance of your landing pages from Shopping campaigns in the report. You can now see which of your landing pages from your Shopping campaigns drive the most sales and which ones may require your attention. For example, let’s say that you’re a bicycle shop owner and you notice that your top-selling bike is no longer converting. When you check the 'Landing pages' page, you see …
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  176. Simplifying portfolio bid strategies

    19 June 2019

    Portfolio bid strategies are automated, goal-driven strategies that help you optimise bids across multiple campaigns. Based on extensive feedback, we’re streamlining and simplifying two strategies in July. First, we're removing the ability to create Enhanced CPC portfolio strategies. Enable Enhanced CPC directly for individual campaigns instead of using a portfolio strategy. Enhanced CPC on individual campaigns provides the same benefits as portfolio strategies. Individual campaigns are also far more widely used. Later this year, Enhanced CPC portfolios will be converted into individual Enhanc…
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  177. Choose which conversion actions to bid for at the campaign level

    6 June 2019

    Conversion tracking is critical to your success in online marketing. Setting up conversion tracking allows you to see the valuable actions that users take after interacting with your ad, like purchases, sign-ups and phone calls. We announced campaign-level conversion settings at Google Marketing Live. Today, this feature is available in all accounts for Search and Display campaigns. Support for Video campaigns will be coming later this year. You can now choose which conversion actions to include in the 'Conversions' column at the campaign level. This gives you the ability to override the defau…
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  178. From Target Search Page Location and Outranking Share to Target Impression Share

    28 May 2019

    Automated bidding helps marketers scale as consumer journeys become more complex. In fact, more than 70% of all advertisers use Google Ads automated bidding today. To meet your growing needs, we introduced Target Impression Share in November 2018 to help you ensure your brand is showing up when customers are conducting important searches. Target Impression Share offers more flexible and granular controls to optimise for your desired impression share and search page location. And you can use “Absolute top impression share” or “Top impression share” to aim for the top of the page using Target Im…
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  179. New recommendations added to optimisation score

    21 May 2019

    Your optimisation score helps you prioritise recommended actions for your campaigns so that you can achieve your business goals faster and free up more time in your day. Optimisation score ranges from 0% – 100%, with 100% meaning that your account can perform at its full potential. You can achieve an optimisation score of 100% by applying or dismissing the recommendations in your account. You can find your optimisation score on the Recommendations page, shown here. The Recommendations page highlights relevant features that can increase the overall performance of your campaigns. We’re adding ne…
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  180. GML 2019 recap of announcements

    16 May 2019

    That’s a wrap on Google Marketing Live 2019! Earlier this week, Google unveiled the latest innovations to help you connect with your customers and grow your business. Did you catch the livestream? If not, we’ve got you covered. You can watch sessions on-demand at g.co/marketinglive. And here are the top features we announced during the keynote: 1. Stay on-the-go and in-the-know with updates to the Google Ads mobile app Creation and editing of responsive search ads New recommendations and notifications 2. Promote your business locations with new features for Local campaigns New inventory in Goo…
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  181. Google Marketing Live: Building for the new consumer journey

    14 May 2019

    Today, mobile phones allow people to engage more often, in more ways and from more places than ever. This means that the once linear path from discovery to consideration to purchase hasn't only evolved, but is always evolving. Consider a woman from a recent study, who spent 73 days and interacted with more than 250 touch points (searches, video views and page views) before purchasing a single pair of jeans. She visited several blogs, browsed large merchant sites, searched for local retailers and watched product reviews on YouTube. Like many of today’s consumers, she wanted to enjoy her time sh…
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  182. New Performance Planner coming to Google Ads

    13 May 2019

    On average, we've seen that advertisers can drive 43% more conversions by using Performance Planner to better plan their Google Ads spend. The Performance Planner identifies the best spend amounts for your campaigns to drive incremental conversions. For example, let’s say that you have a £92,000 monthly budget across 100 Search campaigns. The planner will recommend how to distribute that £92,000 across those Search campaigns to maximise conversions and project results from these changes in your forecast. (Avg. CPA in image is shown for illustrative purposes only) You can also use the planner t…
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  183. Mobilising for summer: Google Marketing Live 2019

    9 May 2019

    We're just five days away from Google Marketing Live, my favourite event of the year. It’s when we unveil our newest products and get your insights on what to build for the future. If you haven’t yet, register for this year’s live stream so you can be one of the first to check out the newest innovations and hear how we’re working to better serve you and your customers. We know today’s consumers are more curious than ever. And as a result of mobile, they're able to get what they want, when they want it. Indeed, being on the go no longer means being out of reach. For businesses, this creates eve…
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  184. Smart strategies for growing your app business with ads

    8 May 2019

    Every year Google I/O showcases the delight that technology can bring to our lives. Mobile apps have extended that delight to billions of people around the world, paving the way for app developers to unlock new business opportunities. Today we’re sharing a few ways to help scale your business using Google’s growth and monetisation solutions. Find the right app users Smart user acquisition starts with reaching the people who will be most engaged with your app and help you generate the most revenue. With Google App campaigns, you can choose a bidding option that best supports your growth goals. …
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  185. Export Google Ads data to Google Sheets

    2 May 2019

    Do you frequently need to download and share your Google Ads data? You can now export your Google Ads data directly to Sheets and share the Sheet. Posted by Abhishek Kumar, Product Manager, Google Ads
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  186. Keyword Planner changes finalised

    1 May 2019

    In 2018, the new Keyword Planner was launched in the Google Ads interface. Over time, we simplified the navigation and improved forecasting based on your feedback. The new planner is now feature complete, and we're deprecating the old Keyword Planner this week. This new version now allows you to: Download trend data for individual keywords Use up to 10 seed terms at a time Get more granular competition ranking across keyword ideas Save keyword ideas to existing campaigns Get average daily budget suggestions in the plan overview Find the in-account status for uploaded keywords View forecasts fo…
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  187. Parallel tracking for Display campaigns available 1 May 2019, Video campaigns postponed

    25 April 2019

    Earlier this year, we announced that parallel tracking would be expanded to Display and Video campaigns on 1 May 2019. Parallel tracking for Display campaigns will be available starting on this date, and will become mandatory on 31 July 2019. We’re postponing parallel tracking for Video campaigns until later this year to give you more time to prepare. We’ll provide an update once we’ve finalised a new date. If you work with a click measurement provider, connect with them to ensure that they’re ready for this change. This will help ensure that there’s no disruption to your click measurement sys…
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  188. Adding cross-device activity to all attribution reports

    29 March 2019

    Attribution reports show you the paths customers take to complete a conversion, and attribute credit to different ad clicks along the way. Cross-device conversions account for the moments when a customer interacted with an ad on one device and then completed a conversion on another device. Previously, only the Devices, Assisting Devices and Device Paths attribution reports included cross-device activity. But we’ve received feedback from many of you that this has resulted in inconsistent conversion counts across different reports, making it difficult to understand different aspects of your conv…
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  189. Manage across accounts with the new Google Ads Editor

    28 March 2019

    Today we're announcing Google Ads Editor v1. It’s a new and improved version of the Editor that you’ve come to know and love over the past 13 years. We waited to formally announce the new Google Ads brand on an Editor release that incorporates a significant update that addresses long-standing requests from the community. Full cross-account management: In the past, campaign managers could only make changes in the Editor UI for a single account at any given time. This meant you spent more time on the same tasks. For the first time, Editor now supports full, cross-account management. This means t…
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  190. Introducing 'recommended columns' in Google Ads

    15 March 2019

    There are a lot of columns to choose from in Google Ads. It makes it hard to get away from the status quo of just adding the columns that you’ve always added to your reports. Our new recommended columns feature suggests new reporting columns that you should be using based on your campaign and account settings. For example, if you start using bid automation, we'll start recommending the 'Bid Strategy Type' column to your Campaign table. With this launch, Bid Strategy Type will also stop being a required column in your Campaign reports, which will free up some horizontal space for you to see mor…
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  191. Our commitment to help you with policy compliance

    14 March 2019

    Protecting our users and advertisers from bad actors is very important to us, and that’s why we have strict policies that govern the kinds of ads that we allow on our platform. We also work hard to help good advertisers avoid making honest mistakes that lead to policy violations. That’s why we’re rolling out new features to help you achieve your full campaign potential by allowing you to easily navigate the policy restrictions that may affect your ads. Introducing the Policy manager In April, we’re introducing a new Policy manager, to provide a centralised and customised experience in Google A…
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  192. Grow your games business with ads

    13 March 2019

    There’s so much that goes into building a great mobile game, and building a thriving business on top of it – that’s next level. That’s why today Google is announcing new solutions to increase the lifetime value of your players. Now, it’s easier than ever to create demand for your game, grow at scale and re-engage your audience. Create demand One important part of ensuring a successful launch moment is to build brand awareness and connect with a fan-base right out of the gate. Now with pre-registration ads, you can promote the opportunity for players to register for your new titles before they’…
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  193. Google Marketing Live broadcast on 14 May: register today

    12 March 2019

    Did you know that searches for 'best' have increased by 80% in the last two years? For example, in recent third-party research, we saw that some people spend over 50 days searching for the 'best chocolate' before making a decision. Google Marketing Live is happening on 14 May – register now to discover how to take action on new consumer insights like these and learn about the latest digital marketing products from Google. For the first time, we'll also be live streaming 8+ hours of additional content from the event. Engage directly with product managers through live Q&A, learn new best practic…
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  194. Evaluate your Mobile Site Speed with the revamped Test My Site tool

    28 February 2019

    Your mobile site is often the first place that consumers meet your brand. Having a slow site can leave a bad first impression and even cost you customers. In retail, a one-second delay in mobile load times can impact conversions by up to 20%.1 How do you know if your mobile site is fast enough? The revamped Test My Site makes it easy to understand your mobile site performance and get custom fixes to improve your page speed – all in one place. Use this tool to: Check your mobile site speed: Measure the speed of your entire mobile site in addition to individual mobile pages Track your progress: …
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  195. Prepare for average position to sunset

    26 February 2019

    We understand that it’s valuable to know how prominently your ads show on the search results page. So, in November, we rolled out 'Impression (Absolute Top) %' and 'Impression (Top) %', which describe what percent of your ads appear at the top of the page and absolute top of the page. These new metrics give you a much clearer view of your prominence on the page than average position does. To complement these metrics, we also rolled out 'Search absolute top impression share' and 'Search (Top) IS'. If you want to optimise for position, these are the best metrics to use. And you can use the Targe…
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  196. Say more in your call-only ads with added lines of text

    25 February 2019

    People often prefer to talk to a business before buying a product or service. Call-only ads allow people to call you from mobile search results to quickly get the answers that they need. In the coming weeks, we’re rolling out additional lines of text in call-only ads to help you provide more useful information to potential customers. You'll have the option to add two 30-character headlines. Description lines are also increasing from 80 characters to 90 characters. To make sure that your customers are fully aware of who they’re calling, take advantage of these added lines of ad text to describe…
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  197. Introducing three new features for responsive display ads

    21 February 2019

    Drive improved performance with video assets If a picture is worth a thousand words, imagine the stories that you could tell with a 30-second video. In fact, over 60% of shoppers say online videos have given them ideas or inspiration for their purchase.1 That’s why we’re introducing video assets for responsive display ads. We built responsive display ads to help you adapt to the increasingly diverse mix of content types and screen sizes. Now you can expand your reach to new inventory and improve performance with sight, sound and motion – all while scaling ad creation, testing and optimisation.…
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  198. Two new chart types in the Report Editor

    21 February 2019

    We’ve launched two new chart types in the Report Editor: the stacked bar chart and the bubble chart. There are now six total chart types available for your reports: Line chart Bar chart Stacked bar chart Pie chart Scatter chart Bubble chart These two new chart types can provide additional ways to interpret your data and glean insights. For example, you can use a stacked bar chart to see how clicks in an ad group break down by device and you can evaluate that mix over time. You can use a bubble chart to view clicks, conversions and cost by campaign in one chart, as the size of the bubble can re…
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  199. Universal App campaigns are now simply App campaigns

    20th February 2019

    Universal App campaigns help connect your app with consumers. Today, we are simplifying the name of “Universal App campaigns” to “App campaigns". This move will not affect campaign features or functionality, and there’s no action required for existing campaigns. App campaigns will join Search, Display, Video, Shopping and Smart as the top-level campaign names available in Google Ads. Full list of Google Ads campaign types after App campaigns name change You’ll start to see these changes roll out over the next month. We hope that this more direct name will help advertisers and developers get st…
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  200. Easily find predefined reports for the dataset that you’re viewing

    20th February 2019

    Predefined reports are ready-made reports that show useful data, such as time of day and location statistics. We’ve received feedback that many of you drill deeper into your campaigns or ad groups before moving into predefined reports. The transition from campaign or ad group level reports to predefined reports showing the same scope of data is now easier. Previously, the only way to get to predefined reports was through the "Reporting" icon on the very top navigation bar in Google Ads. This always starts you at account-level data and you can filter down deeper from there. Today, if you notice…
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  201. Updates to mobile page speed score on the Landing Pages tab

    19 February 2019

    Slow mobile pages can slow down your business. 53% of visits to a mobile site are abandoned if it takes more than three seconds to load.1 In July we introduced the mobile speed score to let you quickly see which landing pages are providing a fast mobile experience, and which ones may require your attention. We’ve recently updated the mobile speed score algorithm to require fewer ad clicks in order to calculate a score. This means you’ll now see a speed score for more of your pages. Evaluated on a 10-point scale, 1 being very slow and 10 being extremely fast, the mobile speed score is based on …
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  202. Click share coming to Search campaigns

    11 February 2019

    Click share is the estimated share of all achievable clicks that you've received. Click share has been available for Shopping campaigns since 2015. We’ve begun rolling it out for Search campaigns and plan to have it available for all Search campaigns in the coming weeks. The lower your click share, the more opportunity you have to capture additional clicks. For example, if your ad is clicked 20 times, but we estimate that it could've been clicked 100 times if you had more extensions, higher bids or higher budgets, your click share is 20%. Best Practice: Continue using click-through rate (CTR) …
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  203. Parallel tracking for Display and Video campaigns available 1 May 2019

    11 February 2019

    Speed matters when it comes to landing pages. 53% of visits are abandoned if a mobile site takes more than three seconds to load.1 With parallel tracking, users will head immediately to your landing page after clicking your ad while their browser processes click measurement requests in the background. Last year, we announced that parallel tracking would be expanded to Display and Video campaigns in March 2019. Parallel tracking for Display and Video campaigns will now be available starting 1 May 2019. Therefore, advertisers now have more time to prepare before parallel tracking becomes mandato…
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  204. More ways to drive results with TrueView for action

    5 February 2019

    Starting February 2019, Maximise conversions bidding will become globally available to advertisers using TrueView for action. This smart bidding strategy uses Google’s machine learning to help you get as much conversion volume as possible within your campaign’s budget without requiring a lot of work to set it up. Simply put, Maximise conversions is an easy and effective way to generate more of the website actions that are important to your business, like booking a trip, scheduling a test drive or requesting more information. For advertisers who are new to TrueView for action, or are looking to…
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  205. Expanded audience and buying features for the YouTube Masthead

    4 February 2019

    Every year, after the Big Game, football fans flock to YouTube to re-watch their favourite ads or catch those that they might have missed. For brands, it’s a unique opportunity to reach a massive audience that they can’t find anywhere else. A great way to take advantage is through the YouTube Masthead, a video format that appears at the top of the YouTube Home feed on mobile and desktop. The Home feed has become a destination for our users over the past few years, as watchtime from content discovered there has grown 10X in the last three years.1 New features like Autoplay on Home, which helps …
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  206. Reach your full account potential with optimisation score

    31 January 2019

    Back in August, we introduced optimisation score to help you understand your account’s optimisation potential. You can use this score, found on the Recommendations page, to improve your account’s performance with suggested actions like pausing keywords, adding additional ads or enabling automated bidding. Apply suggested recommendations to boost conversions and get more for your money. Optimisation score runs from 0% to 100%, with 100% meaning that you’re taking advantage of all the opportunities identified at that moment. Use this score at the campaign, account or manager account levels. In t…
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  207. New Ways to Measure Sales Lift on YouTube

    30 January 2019

    At YouTube, we’ve always believed that when you put the user first, great things will follow. By providing viewers with a home for engaging video content, we can deliver our advertiser partners new ways to reach their customers that are relevant and helpful. And through this win-win scenario, YouTube delivers outsized impact: looking across Nielsen Matched Panel Analysis (MPA) studies that we’ve run to date, we see that over 70 percent of YouTube campaigns drove a significant lift in offline sales.1 We recognise the need to hold ourselves accountable with first- and third-party measurement too…
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  208. Expanding advertiser access to 15-second non-skippable video ads

    22 January 2019

    From six-second bumper ads to 30-second skippable ads – with digital video, advertisers can take advantage of a wide variety of creative lengths and viewer experiences to achieve their communication goals. They can even run much longer creative with a skip ad button. Each of these formats has a distinct role to play in a brand’s media campaign. 15-second nonskippable ads have been a key part of YouTube’s format mix since the platform’s earliest days, but the format was only available to advertisers via YouTube reservation, the way that advertisers tapped into offerings like Google Preferred. T…
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  209. Deliver more New Year conversions with the latest Display ads features

    18 December 2018

    With 61 percent of shoppers interested in buying from new retailers during the holiday season, it's important to make sure that your Display campaigns are set up for success through the new year. To help you maximise your return on investment during the bustle of seasonal shopping, we’re sharing three new ways for you to deliver more conversions. Reach more shoppers with the same budget Marketers often increase bids towards the end of a month or campaign to make the most of their budgets. This process can be time consuming and the results are often unpredictable. That’s why we built an audienc…
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  210. Introducing pay for conversions in Display campaigns

    13 December 2018

    Starting today, you can choose to pay for conversions, rather than clicks, when using Display campaigns. Paying for conversions means you only pay when someone converts on your website or app – and you’ll never pay above your target cost per action (CPA). Let’s say your target CPA is £10, and you drove 30 conversions over the weekend. You’ll pay exactly £300, with an actual CPA of £10. You won’t be charged for clicks or impressions. The option to pay for conversions is only available when you use Target CPA with Display campaigns. To get started, visit the Help Centre. Pay for conversions in t…
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  211. New call-to-action extension available for video ads

    11 December 2018

    Making videos interactive with features like end screens and a call to action helps viewers learn about your brand or service and take relevant actions. In an effort to simplify our interactivity features across video ad formats, we'll sunset the YouTube call-to-action overlay in January 2019 and introduce a new call-to-action extension. When your primary objective is driving conversions or clicks to your website, we recommend using TrueView for action, our ad format that comes with built-in features like a call to action displayed while your ad runs and after it ends. It’s a great example of …
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  212. More language support and new tools for responsive search ads

    5 December 2018

    Responsive search ads combine your creativity with the power of Google’s machine learning to help you deliver more relevant ads. Starting today, responsive search ads are available in 10 additional languages: Danish Dutch Italian Japanese Norwegian Polish Portuguese Russian Swedish Turkish In addition, we’re introducing four new reporting and feedback tools to help you create more effective responsive search ads: See suggested headlines and descriptions when you create a responsive search ad. These suggestions are rolling out in English over the coming months, with more languages to follow. Ge…
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  213. Extending call and message reporting to more places

    27 November 2018

    Starting this week, calls from your location extensions can be counted as conversions once you enable account-level call reporting. The default length of a call that will be counted as a conversion is 60 seconds, and you can change that value at any time based on your business goals. Measuring calls that last over a certain duration can be a helpful indicator of which campaigns, ads and keywords are driving the highest quality interactions with customers. We’re also adding call and message reporting to the main extensions tab in Google Ads so you can see how individual extensions are driving r…
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  214. Ad pod testing coming to YouTube

    21 November 2018

    Our recent user experience research suggests that in addition to factors such as the length of ads, viewers are quite sensitive to the frequency of ad breaks, especially during longer viewing sessions. Through this research, we also learned that fewer interruptions is correlated with better user metrics, including less abandonment of content and higher rates of ad viewing. To respond to this, we'll begin testing ad pods – two ads stacked back to back, where viewers have the option to skip directly to the content if it’s not the right ad for them. Why does this solution make sense? Because when…
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  215. Use Video ad sequencing to tell stories across screens and ad formats

    16 November 2018

    Introduced earlier this year, Video Ad Sequencing is a tool that lets marketers break free of the confines of a single spot, to tell a story that unfolds over time and across devices and ad formats. Today, we're excited to announce the global availability of this tool in Google Ads. Video Ad Sequencing drives impact for brands of all sizes, industries and marketing objectives. Our recent research shows that videos in a sequence contribute to significant gains in ad completion rates. And, in a new study with Ipsos, we found that sequences of 6-second ads and TrueView ads drive brand lift across…
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  216. Use Target Impression Share to increase brand awareness

    15 November 2018

    For some situations, ideal performance means being present on certain search terms. Use Target Impression Share to help ensure your ads are meeting a specific impression threshold. Target Impression Share can be useful for campaigns with brand terms. For example, let’s say you want your ad to show 100% of the time when a user searches for your brand. You can set the Target Impression Share to 100% and the system will then try to show your ad on 100% of auctions in that campaign. This bid strategy can also be useful in raising awareness of your brand. Let’s say you run ads for a local shoe shop…
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  217. Sight, sound and scale: TrueView for reach now available to all brands globally

    13 November 2018

    In April, we introduced TrueView for reach in beta to help you reach more of your audience on YouTube with even more efficiency and flexibility. Today, we’re excited to announce that all brands globally can use TrueView for reach in Google Ads and Display & Video 360. TrueView for reach brings our popular skippable in-stream format together with the simplicity of CPM buying. The ability to buy TrueView in-stream on a cost per impression (CPM) basis will help you reach your desired audience more efficiently. And thanks to YouTube’s 95% viewable and 95% audible environment, you can be sure this …
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  218. New workflow in creating goal-based campaigns

    8 November 2018

    To date, advertisers would create campaigns before specifying their business goals, such as driving sales or leads. Now, we’ve created a new workflow that lets advertisers define their goal first which in turn informs relevant suggestions on how to set up the rest of the campaign. For example, if you’ve selected the goal to drive sales, we’ll recommend campaign types that are most effective in helping you meet that goal – in this case, Search, Display and Shopping campaign types. If you selected brand awareness and reach as your goal, you’d see Display and Video campaign types as suggested opt…
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  219. Google Ads add-on in Google Sheets updates

    7 November 2018

    In July, we introduced the Google Ads add-on for Google Sheets. Since then, we've received a lot of useful feedback on this feature. We heard loud and clear that you’d like the data in your sheets to be automatically updated. To that end, we’ve added the option to schedule when your sheets will be updated, so you don’t have to click the 'update' option every time you check your sheets. You can now schedule your reports to run daily, weekly or monthly. We also heard that you want more reports available through the add-on. You can now access more report types, including: Display/Video keywords D…
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  220. Introducing four new search ad position metrics

    6 November 2018

    It's important to understand where your ads appear on the search results page. For example, knowing if your ad shows more (or less) often at the very top of the results can help you diagnose significant changes in click-through rate. And knowing what percentage of eligible top impressions you're already capturing helps you determine if you should do more to increase your bids and quality. Contrary to common perception, average position is not meant to describe where the ad appears on the page. Average position reflects the order that your ad appears versus the other ads in the ad auction. As a…
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  221. Shop visits "New vs. Returning" segmentation now available

    29 October 2018

    Advertisers who measure shop visits can now understand better how many shop visits come from new or repeat customers. Use these insights to tailor your messaging (e.g. promote offers specific to new customers) or adjust your marketing strategy to help reach your most valuable customer segment. For example, if your business goal is to maximise sales from existing customers, identify which campaigns and ad groups reach the most returning customers and focus your budgets, bid increases and keyword expansions there. Posted by Victor Zhu, Product Manager, Online-to-Offline Measurement
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  222. Two new features available in the Ad Preview and Diagnosis tool

    26 October 2018

    The Ad Preview and Diagnosis tool helps you see which ads are appearing for your keyword. You can enter a search term and get a preview of how the Google search result page looks to users. It’s better to use this tool than to do an actual search on Google.com, because it won’t affect your ad metrics. If your ads aren’t showing, the tool also diagnoses the reason. Now, two new features allow you to get a clearer view of who's seeing your ads, and to take immediate action to get your ads to show. See which ads are showing for a particular audience Until now, you could use the Ad Preview and Diag…
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  223. Easier ways to manage your messages

    25 October 2018

    In the coming weeks, we’re rolling out two improvements to click-to-message ads: Email forwarding sends text messages to your email, so you don’t need to provide a phone number to use message extensions. Responding to the email will automatically send a text reply back to your customer. Automatic reply sends a preset message back to customers as soon as they message you. For example, you can automatically reply with 'Thanks for your message. We’ll get back to you within the hour'. To help measure the success of your click-to-message ads, we’re expanding message reporting to include message con…
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  224. Use parallel tracking for fast load times and a great user experience

    22 October 2018

    Speed is important. In fact, 53% of users will leave a mobile site that takes longer than three seconds to load. To get the most from your Google Ads, it’s crucial to have a site that loads as quickly as possible. Traditional click tracking can slow page loading while leaving you open to tracker outages. Parallel tracking takes users directly to your landing pages while allowing your tracking to happen in the background. This allows for much faster load times. Sites that use parallel tracking load up to five seconds faster.1 It also helps you get the most out of AMP landing pages, enabling nea…
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  225. New predefined landing page reports

    16 October 2018

    There are two new predefined reports coming to the Report Editor: landing pages report and expanded landing pages report. Both reports have been available in the “Landing pages” page. However, soon you’ll be able to easily manipulate and chart them in the Report Editor, as well as add them to your custom dashboards. The landing pages report is an improved version of the final URL report, as it contains additional columns: Mobile speed score Mobile-friendly click rate Valid AMP click rate The expanded landing pages report includes all the same columns as the landing pages report, but also shows…
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  226. Launching new TV screens device category to reach YouTube users on connected TVs

    16 October 2018

    On average, users watch over 180 million hours of YouTube on TV screens every day.1 We know that marketers want in on this shift in viewing behaviour, so we’ve been hard at work building a rich YouTube experience for set-top boxes, gaming consoles, streaming devices like Chromecasts and smart TVs of all stripes. Today we’re launching the TV screens device type to make it easy for you to find engaged, valuable audiences while they're watching YouTube on that original device purpose-built for watching video: the TV. The TV screens device type joins computers, mobile phones and tablets in Google …
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  227. Improved attribution for TrueView for action ads

    12 October 2018

    People don't always take action on video ads in the moment – they often convert a couple days after their viewing session. For instance, say you had been thinking about making your home a little smarter, for the sake of efficiency and shaving some money off your utility bills. You see a video ad on YouTube for the Nest smart thermostat that piques your interest, but you’re not quite ready to buy it right there in the moment. You decide to do a bit more research before ultimately purchasing it online a few days later. That video you saw on YouTube didn’t drive the click, but it planted the seed…
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  228. Copy your column preferences to the new Google Ads experience

    1 October 2018

    We’ve heard feedback that you want an easy way to copy your column preferences from the previous Google Ads experience to the new one. Now there is! In the new Google Ads experience, simply go to: Tools > Preferences > Columns preference, and click ‘Copy columns’. All of the set columns for your statistic tables will be copied over across all of your accounts. For example, if your ‘Campaigns’ statistics table always showed ‘Clicks’, ‘Impressions’, ‘Cost’, ‘Conversions’ and ‘Cost/Conv.’, you can now copy those column preferences to the new Google Ads experience with a single click. This works e…
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  229. Improving mobile site speed for the holidays

    Update on parallel tracking: Display and Video support

    The holidays are just around the corner. So it’s more important than ever to ensure that your customers have a delightful and fast experience when they visit your mobile site. Faster mobile sites mean better user experiences, leading to more conversions and less budget spent on bounced clicks for advertisers. That’s why we launched parallel tracking (blog | help centre) for mobile Search Network and Shopping campaigns earlier this year. Early data shows that advertisers who have adopted parallel tracking have seen page load time reduced by up to five seconds.1 This is a reminder that parallel …
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  230. Extend the impact of video campaigns with Google video partners

    26 September 2018

    Over 1.9 billion users come to YouTube every month to watch video. For brands, YouTube delivers high impact exposure to engaged audiences, industry-leading viewability, and proven business results. But YouTube isn’t the only place people watch video – they watch across the web, and in games and apps. To help you find more potential customers when they engage with content away from YouTube, we offer Google video partners. Google video partners is collection of sites and mobile apps from our partner publishers that provide high quality, brand suitable video content and expanded audience reach be…
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  231. Smart bidding to be used for search partners

    25 September 2018

    Search partners are sites that partner with Google to show ads on search result pages, site directory pages or on other pages related to a person’s search. Smart pricing has historically powered manual bids for search partners. In the future, Smart Bidding may be used for search partner sites if you have conversion tracking in place. Smart Bidding can provide better performance by using a wider range of contextual signals to optimise bids for each and every auction. Smart Bidding will aim to maximise conversions on search partners at a similar cost per conversion as Google Search. For example,…
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  232. Inspire undecided shoppers with Shoppable Image ads

    14 September 2018

    One third of holiday shoppers said they searched for images before they went in store to shop. The growth of “street style” and online influencers all show the movement towards looking at lifestyle images for visual inspiration. Shoppable Images enable you to highlight your shopping ads on curated, published content from our publisher partners. For publishers, it’s a chance for shoppers to be able to purchase seamlessly. For example, a shopper might visit her favourite blog like This Time Tomorrow, and see a selection of visually similar offers after clicking the tag icon in the image. Over th…
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  233. Helping shoppers discover with video in Showcase Shopping ads

    13 September 2018

    When it comes to finding new products and narrowing down their choices, nearly two thirds of shoppers say online video has given them ideas for their next purchases, and over 90 per cent of these people say that they’ve discovered new products and brands via YouTube. Video in Showcase Shopping ads helps shoppers engage more deeply with your products. This is our first retail search ad unit to feature video, designed to help you provide a more immersive, contextual experience for shoppers. Video in Showcase Shopping ads is the next addition to the Showcase Shopping ads we launched last year, wh…
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  234. Vertical video ads now available for TrueView and Universal App campaigns on YouTube

    12 September 2018

    Globally, more than 70% of YouTube watch time happens on mobile devices1. To engage these viewers effectively with TrueView and Universal App campaigns, it’s important to adapt to their viewing behaviours and create a variety of different video ads – including square and vertical videos. We’re launching vertical video ads to provide a more seamless mobile experience for viewers. With vertical video ads for Universal App and TrueView campaigns on YouTube, you can upload a vertical video, and when a viewer sees the ad on their mobile device, the player will expand based on the dimensions of the …
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  235. Use and test Accelerated Mobile Pages (AMP) in Google Ads

    31 August 2018

    Accelerated Mobile Pages (AMP) are pages that load near instantaneously for mobile users. To date, you could test the impact of your AMP pages vs. conventional web pages using either Google Ads' campaign experiments or ad variations. You can learn more about the pros and cons of each approach for testing AMP pages here. To make your AMP testing even more insightful, we've developed a new testing methodology for campaign experiments known as "cookie-based splits". This new testing type aligns with ad variations’ cookie-based approach. We recommend you use this methodology whenever you test AMP …
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  236. Deliver the best message across the web with responsive display ads

    10 September, 2018

    Great display ads assist consumers using rich images and useful information. However, showing the most relevant and engaging ads across millions of sites and apps isn’t easy. That’s why we’re rolling out responsive display ads. Responsive display ads (RDA) combine your creativity with the power of Google’s machine learning to deliver relevant, valuable ads across the web, at scale. Just provide a few simple inputs about your business – up to 15 images, five headlines, five descriptions and five logos. Google uses machine learning to test different combinations and show the ads that work best. …
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  237. Match the intent of a search with close variants

    6 September, 2018

    The ways people search are constantly changing: roughly 15% of the searches that we see every day are new.1 With so many new queries, there’s a good chance that people are searching for your products or services with terms you haven’t discovered. Take deodorant, for example. Last year, we saw people search for deodorant in more than 150,000 unique ways.2 That’s a lot of different ways to say the same thing. But you shouldn’t have to manage an exhaustive list of keywords to reach these hygiene-conscious consumers. That’s why exact match close variants will begin including close variations that …
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  238. Use URL level stats for your Dynamic Search Ads

    5 September, 2018

    Landing page data is now available in the search terms report under the Dynamic ad targets. This report makes it easy to find your top performing pages and target them specifically. You also can find pages that you’d want to add as negative targets. For example, if your ad group targeting all webpages is driving traffic to a product page on an out of stock product, you can exclude that product’s page. Posted by Walter Vulej, Product Manager, Google Ads
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  239. Drive more traffic to your standard campaigns’ landing pages

    4 September 2018

    Dynamic Search Ads (DSA) expand your search advertising beyond keywords. You can now run DSA exclusively on landing pages from your standard ad groups with a simple set up. Just select “landing pages from your standard ad groups” from the list of available categories. This will target all landing pages in your account that are being used with text ads. For example, if you have standard campaigns set up for different types of shoes this can capture all types of shoes featured on your landing pages, even when the type is not featured in your keyword list. We recommend that you start with this ap…
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  240. Editor release includes 4 new features

    30 August 2018

    Earlier this week, we released Google Ads Editor 12.5. New features include: More text in expanded text ads New description line for Dynamic Search Ads Longer descriptions for call-only ads New custom rule: Sitelinks with no descriptions Learn more about these recent updates to Editor.
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  241. Get more out of responsive search ads with new insights

    Responsive search ads combine your creativity with the power of Google’s machine learning to help you deliver relevant, valuable ads. To help you create more effective responsive search ads, we’re introducing three new reporting and feedback tools: Preview ad combinations as you build them. This will help give you confidence about what your ads might look like, and you can even browse through them to double-check your work. View reporting for headlines, descriptions and top combinations to make it easy for you to see what’s showing up most often on the search results page. Measure the relevanc…
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  242. Workshops for scripts available

    23 August 2018

    You’re invited to join a training session on scripts. We’ll host beginner and advanced courses in 6 cities around the world. The training features: Keynote speakers Hands-on codelabs Manager account scripts Basic troubleshooting for beginners Connecting to external data and services for advanced users Learn more and register for this opportunity. The workshops will take place in: North America New York City (Advanced session, 4 September) San Francisco (Advanced session, 7 September) Europe Hamburg (Beginner session, 27 September and Advanced session, 28 September) London (Beginner session, 3 …
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  243. Modernising the look of display ads for better performance

    20 August 2018

    We've updated the visuals around Google Display ads to help you get better performance. First, text ads are now more than simple text. Ads can now feature a logo when a logo has been added to a creative. Along with increased branding potential, there’s a new font and a rounded call-to-action button. Both changes are intended to align with current design best practices. As these changes roll out, you’ll also begin to see an option to add custom colours, both a main and an accent colour, so that your ads align as closely as possible with your branding preferences. Second, the assets for your res…
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  244. Take action on cards within the Overview page

    17 August 2018

    The Overview page provides a top-level view of your account and campaign performance. This view might inform changes you need to make in your account. You can now implement some of those changes directly from the Overview page itself. These actions include: Pause or unpause campaigns, ad groups and keywords Edit campaign budgets Edit keyword and ad group bids Edit ad copy Exclude irrelevant search terms by adding negative keywords right within the “searches” card For example, let’s say you want to drive more traffic from searches on a particular keyword. You can click into that term, click “Ed…
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  245. Introducing new local marketing innovations for advertisers

    Consumers are increasingly turning to their smartphones to research and explore the physical world around them. In fact, 'near me' searches on mobile have grown 3x in the past two years.1 And 3 in 4 people who conduct a local search on their smartphone visit a related business within 24 hours.2 For marketers, this means that it’s more important than ever to build experiences that surface relevant local information as easily as possible, and then measure the impact to your business. Last month at Google Marketing Live, we announced Local campaigns, a new dedicated campaign type for marketers wi…
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  246. Use new local conversion insights to optimise your local advertising

    9 August 2018

    83% of U.S. shoppers who visited a shop in the last week said they used online search before going into a shop.1 We're expanding reporting on location extensions to not only include actions on the extension itself, but also ones that occur after the ad click on the Place Page. This will help advertisers better understand activity between online advertising and local actions even if they're not eligible for store visits reporting. The new metrics include: Clicks to call Directions Website visits Orders (vertical-specific) Menu views (vertical-specific) Other engagements How to use the new local…
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  247. Deliver more relevance with responsive search ads

    9 August 2018

    Last month at Google Marketing Live, we shared how responsive search ads use the power of Google’s machine learning to help you deliver the best ad for any search query. Starting in September, responsive search ads will be rolling out to more advertisers in English, French, German, and Spanish, with other languages to follow soon. One of the advantages of responsive search ads is that they give you more room to convey your message. While we work on improving responsive search ads across languages, it’s important to extend that same advantage to your existing text ads. That’s why, starting in l…
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  248. Become an expert on creative strategy for App campaigns

    7 August 2018

    App campaigns use ad assets to design relevant ads at scale to promote your mobile app. To help you create effective ad assets for the campaign, we’ve launched a new course called Ad Assets for App Campaigns as part of our growing app ads education program. In this latest course, you’ll find short, snackable video lessons and interactive activities to help you learn how App campaigns use ad assets, what are the best types of assets to provide and how to use asset reporting for creative insights. Sign up for the course and earn a certificate today!
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  249. New security protection for your Google Ads account

    6 August 2018

    When you use Google Ads, you’re trusting us with sensitive information – which is why it’s important to keep it private and safe. Today, we’re making updates to put you in control of your security and ensure that you stay protected. Add an optional layer of security 2-step verification requires Google Ads users to sign in to their account with a password and an additional step, like a text message code or security key. This added layer of security helps keep millions of users safe while using Google products. In the coming weeks, we’ll be improving this protection by allowing you to require 2-…
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  250. Chart time comparison data in the Report Editor

    3 August, 2015

    Report Editor users often tell us how important it is to be able to chart performance for two different time periods. That's why we’re happy to announce that Report Editor charts now support time comparison. This allows you to better visualise your performance, such as how this week's clicks compare to last week's. You'll be able to visualise week over week, month over month or other date range comparison charts in your customised reports in the Report Editor.
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  251. Use optimisation score to guide your account optimisations

    2 August, 2018

    Your optimisation score, found on the Recommendations page, helps you understand your account’s optimisation potential. Optimisation score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential. We look across key aspects of your campaigns to evaluate whether they are fully optimised and then offer recommended actions if there is room for improvement. If a recommendation can have more impact on your performance, it’s given more weight on your overall score. Optimisation score encompasses several aspects of your campaign, including: Bids & budgets Ads & exte…
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  252. Make every conversion count with site-wide tagging

    13 October 2020

    There has never been a more exciting time to be a digital marketer. From second-screening during an advert break to searching at a bus stop, there are more opportunities than ever to reach your customers. But all of that access makes measurement difficult. Conversion measurement is getting more complex, and your site’s tagging needs to keep up. The best way to measure online conversions is to use tools that set cookies in the same domain as your site (known as first-party cookies). The tags for such tools should be placed site-wide, on every page of your site, to effectively measure and optimi…
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  253. Take advantage of the new features in Google Ads Editor 12.4

    24 July 2018

    Earlier this month, we released Google Ads Editor 12.4. With this release, Editor now supports more bid strategies, responsive display ads, smart display campaigns and more. Learn more and download the new version of Editor.
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  254. Updates to Smart Bidding

    23 July 2018

    Smart Bidding helps you maximise your performance by setting the optimal bid for each individual auction. To make Smart Bidding simpler, more intuitive and transparent, we’ve rolled out several new updates. Use updated Target ROAS to focus on the conversions that matter most To help get more conversion value or revenue at your target return-on-ad-spend (ROAS) use Target ROAS. Target ROAS has an updated algorithm that considers more factors when predicting conversion values. For example, if your customers tend to make high-value purchases on evenings and weekends, Target ROAS can bid more aggre…
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  255. Create dedicated user test and control groups with cookie-based experiments.

    19 July 2018

    By default, campaign experiments assigns a user to a test or control group every time that they enter a search (this is known as 'search-based splits'). This means that if someone performs three searches, two of those searches could be subject to test treatments and the third could be subject to the control treatment. With our new cookie-based splits, you now have the option to assign searchers to dedicated test and control groups. This means that if someone is mapped to a test group and performs three searches, all three will be subject to test treatments. What type of split option you decide…
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  256. New landing page parameter options available in Google Ads

    18 July 2018

    We've introduced two changes to make it easier to specify landing page parameters. Final URL Suffix is now available in Google Ads and the number of available custom parameters has increased from 3 to 8. These changes give you more options to specify landing page parameters. This is especially helpful for accounts using third-party tracking solutions. With these additions, Google Ads now supports all the features needed to migrate your accounts to parallel tracking. The deadline for the migration is 30 October. If you haven't done so already, we recommend that you migrate your accounts to para…
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  257. Use the Landing Pages report with Dynamic Search Ads.

    18 July 2018

    The Landing Pages report in Google Ads shows you how your landing pages are performing for traditional Search and Display campaigns. This report now also includes landing pages for Dynamic Search Ad (DSA) campaigns. Use these insights to evaluate and optimise landing pages. For example, let’s say that you have an account selling sports gear and your landing page on footballs is performing well. Based on this insight, you could create a targeting group dedicated to this landing page so you can customise ad copy more closely to the landing page and drive more traffic. Learn more about the landin…
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  258. Improve your keywords with the New Words insight card.

    17 July 2018

    New search terms might be triggering your ads over time, even without keyword changes on your part. These new search terms could signal new keyword opportunities. Previously, advertisers had to manually uncover these new search terms in the search term report. The New Words insight now does this work for you. It monitors for new search terms and alerts you so that you can address them in a timely manner. Let’s say that you’re advertising for a shoe company. Upon reviewing the insight card, you notice a new search term, ‘trainer’, that is triggering your ad. You find that searches with the term…
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  259. Quickly act on changes in your campaigns with the ad group shift insight.

    16 July 2018

    Campaign performance can be impacted by sudden shifts in spend between ad groups. To date, identifying which Ad Groups had significant changes in traffic has been a highly manual process. You had to click into campaigns, select cost as a metric and scope different date ranges to identify impacted ad groups. The new ad group shifts insight alerts you when shifts occur between ad groups automatically. From there, you can evaluate how these shifts have impacted performance and make the necessary adjustments. For example, let’s say Ad group 1 has historically driven lower margin sales than Ad grou…
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  260. Save time on reporting. Use the new Google Ads add-on in Google Sheets

    13 July 2018

    Use the Google Ads add-on in Google Sheets to save time with report creation. Let’s say you’re an advertiser who needs to download your Google Ads data as a CSV so you can join it with your proprietary data to build a report. This requires the frequently downloading and updating of data, a time-consuming, monotonous and error-prone operation. The Google Ads add-on makes the process quick and easy. With the add-on, you only need to create your report one time. You can then easily refresh your data directly in Sheets with a few clicks, which will update linked reports automatically. This prevent…
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  261. Speed matters when providing assistive experiences

    11 July 2018

    Getting better results from your online ads today requires more than just the right keywords or the right bids. You need to deliver the helpful and frictionless experiences that consumers expect from brands. Yesterday at Google Marketing Live, we shared ad innovations powered by Google’s machine learning that help you do just that. However, even the best ads struggle to deliver results if they’re sending people to slow landing pages, especially on mobile. In retail, we see that for every one second delay in page load time, conversions can fall by up to 20 percent.¹ That’s why we’re making it e…
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  262. Putting machine learning into the hands of every advertiser

    10 July 2018

    The ways that people get things done are constantly changing, from finding the closest coffee shop to organising family photos. Earlier this year, we explored how machine learning is being used to improve our consumer products and help people get stuff done. In just one hour, we’ll share how we're helping marketers unlock more opportunities for their businesses with our largest deployment of machine learning in ads. We’ll explore how this technology works in our products and why it’s key to delivering the helpful and frictionless experiences that consumers expect from brands. Join us live toda…
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  263. Use Notes to share details about account performance with anyone in your business

    9 July 2018

    You can now comment directly in your Google Ads performance graphs, or in a Notes panel in your Google Ads account. This allows you to flag and share timely details about your account with others. This can be useful in a variety of contexts. If you work with others in managing an account, using notes can relay timely changes (like the fact that you just launched a new ad group). This can improve productivity and collaboration across your team. For example, let’s say performance spiked and you already diagnosed the issue. You can leave a comment for other team members’ reference so that they do…
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  264. Faster, safer and better ad experiences for consumers

    17 May 2018

    Consumers have high expectations for faster, safer and better digital experiences. This means it's more important than ever for brands to deliver on these expectations. At Google, we're building new innovations to help Google Ads advertisers design the best web experiences for your customers. Speed: Improvements to click measurement Speed matters. In fact, a one-second delay in mobile page load can decrease conversions up to 20%.1 That’s why we announced support for Accelerated Mobile Pages (AMP) as landing pages in Google Ads and developed new tools like the Mobile Speed Scorecard and the Imp…
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