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New AdWords features

Expand the sections below to see what's new in AdWords each month. To get the most out of these new features, head over to Google Best Practices for checklists and step-by-step guides to optimizing your account.

April 2017
Acccount settings update Measure view-through conversions (VTCs) for your Gmail ads campaigns.
4/12/2017
Help Center
March 2017
New feature update Learn how DSA supports expanded text ads, URL uploads via page feeds, and improves ad relevance.
3/28/2017
Help Center | Blog post | Google+
Known issues update See your effective target CPA performance (actual vs target) in your bid strategy reports.
3/22/2017
Help Center
Acccount settings update Soon, exact match close variants will include rewording and reordering.
3/17/2017
Help Center | Blog post | Google+
New feature update Show local information in display ads to drive more in-store visits.
3/7/2017
Help Center | Google+
Acccount settings update Learn about updates to the default window for view-through conversions (VTCs).
3/6/2017
Help Center | Google+|
Acccount settings update Automatically show your prices to more people with price extensions on all devices.
3/3/2017
Help Center | Google+
February 2017
Switch to using to a new feature AdWords Campaign Experiments are no longer supported; use campaign drafts and experiments.
2/2/2017
Help Center
January 2017
New feature update Create more relevant ads with ad customizers using IF functions and default values. Help Center | Google+
Switch to using to a new featureRead about why "Converted clicks" is going away and what this means for your account.
1/8/2017
Help Center
Acccount settings update Share your negative keyword lists across accounts that are linked to your manager account.
1/6/2017
Help Center
December 2016
Acccount settings update Save time and simplify your audience targeting by adding audiences at the campaign level.
12/8/2016
Help Center | Blog post | Google+
Acccount settings update Download AdWords Editor 11.7 for location extensions, bumper ads, square images for responsive ads.
12/5/2016
Help Center
November 2016
New feature update Show more of your services and range of products and their prices, with swipeable price extensions.
11/14/2016
Help Center | Google+
New feature update Drive visits to partner retail locations with affiliate location extensions.
11/4/2016
Help Center | Google+
October 2016
New feature updateAllow consumers to text message you from mobile search ads using message extensions.
10/24/2016
Help Center | Blog post | Google+ | Google Best Practices
Switch to using to a new feature Managed-Read only and Managed-Standard levels will upgrade to Administrative access in November.
10/24/2016
Help Center
New feature update Customize your bids and ads with demographics for search ads in the Audiences tab.
10/20/2016
Help Center | Blog post | Google+
Acccount settings update Share your saved AdWords reports for easier collaboration with improved report sharing.
10/20/2016
Help Center | Google+
New feature update See search term suggestions from high volume keywords in the Ad Preview and Diagnosis Tool.
10/18/2016
Help Center
Acccount settings update Import your existing keywords into Keyword Planner directly from your campaigns and ad groups.
10/17/2016
Help Center | Google+
New feature update Get the latest updates to the AdWords app, including expanded text ads, notifications and more.
10/6/2016
Help Center | Google+
Acccount settings update Display URLs show as Unicode characters regardless of the user's language preference.
10/5/2016
Google+
Acccount settings update New AdWords Editor 11.6 features include universal app campaigns, Gmail ad templates, and more.
10/4/2016
Help Center | Blog post | Google+
Acccount settings update See a single Google Click ID reported at each impression time for better reporting accuracy.
10/4/2016
Help Center | Blog post
September 2016
Acccount settings update Import your Salesforce conversions into AdWords for a holistic view of ad performance. Help Center | Google+
New feature update Promote your iOS or Android app across Google and bid for installs or in-app actions.
9/14/2016
Help Center | Blog post
New feature update Access multiple accounts with a single login, switch between accounts, and invite new users.
9/13/2016
Help Center | Google+
Acccount settings update Update your Customer Match files more easily with automatic hashing and a replace function.
9/12/2016
Help Center
New feature update Track Android in-app purchases from your ads automatically with Google Play.
9/8/2016
Help Center
New feature update Create and assess campaign groups based on your marketing objectives using performance targets.
9/6/2016
Help Center | Blog post | Google+
August 2016
New feature update Visualize account data for labels, video, shopping, and final URLs in the new Report Editor.
8/31/2016
Help Center | Google+
New feature update Save time and help ensure sitelinks coverage with account-level sitelinks.
8/31/2016
Help Center | Google+| Google Best Practices
New feature update Test changes to your Display campaigns with campaign drafts and experiments.
8/15/2016
Help Center | Google+
New feature update Share your ad's search preview using the Ad Preview and Diagnosis tool.
8/12/2016
Help Center
Acccount settings update Remarketing lists for search ads can now run on Search partners sites.
8/9/2016
Help Center | Google+
July 2016
Switch to using to a new feature TrueView in-display ads are now known as TrueView video discovery ads.
7/28/2016
Help Center | Blog post
Known issues update Gain more insight into customers’ conversion paths with cross-device attribution.
7/28/2016
Help Center
New feature update Download AdWords Editor 11.5 for Expanded text ads, app engagement ads, and more.
7/26/2016
Help Center | Blog post | Google+
New feature update Take advantage of nearly 50% more ad space with expanded text ads.
7/26/2016
Help Center | Blog post | Google Best Practices
Switch to using to a new feature Prepare your account to use "Conversions" instead of "Converted clicks" for automated bidding.
7/25/2016
Help Center | Blog post
New feature update Measure the true value of calls with imported call conversions.
7/20/2016
Help Center | Blog post
New feature update See why your extensions may not be showing with your ads using the Ad Preview & Diagnosis tool.
7/19/2016
Help Center
Switch to using to a new feature Cross-device conversions will be included in the Conversions column starting September 2016.
7/19/2016
Help Center | Blog post | Best Practices
Acccount settings update Control user access on a managed account with the "Administrative owner" access level.
7/18/2016
Help Center | Google+
Known issues update Turn on manager account notifications to quickly ID, prioritize, and act on important items.
7/18/2016
Help Center | Google+
New feature update Showcase your range of products, services, and prices with price extensions.
7/18/2016
Help Center | Blog post | Google+
Known issues update Monitor the health of your automated bidding with more prominent alerts, statuses, and reports.
7/13/2016
Blog post | Best Practices
June 2016
Acccount settings update Import your AdWords conversions into Salesforce to track offline conversions from clicks.
6/6/2016
Help Center | Blog post
May 2016
New feature update Create similar audiences using Customer Match data for targeting on Gmail and YouTube.
5/19/2016
Help Center
New feature update Manage your mobile app conversions easier by linking to your Firebase account.
5/18/2016
Help Center | Blog post
Acccount settings update See conversion columns in the final URLs report in your Dimensions tab.
5/10/2016
Help Center | Google+
New feature update Go beyond last click attribution for your conversions with attribution models.
5/10/2016
Help Center | Best Practices Guide | Blog post
New feature update Download AdWords Express version 11.4 for Display app install campaigns, frequency capping, and more.
5/9/2016
Help Center | Google+

Looking for something more basic? Check out Your guide to AdWords.

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