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New AdWords features

Expand the sections below to see what's new in AdWords each month. To get the most out of these new features, head over to Google Best Practices for checklists and step-by-step guides to optimising your account.

September 2017

No updates yet. Check back soon No updates yet. Come back soon
August 2017
Shopping campaigns updateSee how often your Shopping ad is in the top spot with the absolute top impression share reporting metric.
Available in the new AdWords experience.
Help Centre | Blog post
New feature update Create cross-account reports using the Report Editor.
Available in the new AdWords experience.
Help Centre | Google+
New feature update See landing page performance and get data on mobile friendliness with the "Landing pages" page.
Available in the new AdWords experience.
Help Centre | Blog post | Google+
New feature update Discover how customers are searching for you with the new Searches card.
Available in the new AdWords experience.
Help Centre | Google+
New feature update Spot trends in your data with scatter charts in the Report Editor.
Help Centre
July 2017
New feature update Identify shifts in ad performance by comparing two date ranges in the Report Editor.
Available in the new AdWords experience.
Help Centre | Google+
June 2017
New feature update Use custom rules to manage campaigns more effectively with the new AdWords Editor 12.
Help Centre | Blog post | Google+
Known issues update Dynamic sitelinks are now more relevant than ever, and you pay as usual for clicks.
Help Centre
May 2017




New feature update Automatically set bids to get the most conversions with Maximise Conversions.
Help Centre | Blog post | Google+
Acccount settings update Save time and reduce errors by scheduling your conversion imports.
Help Centre | Google+
Acccount settings update Get more transparency into keyword Quality Score performance with new reporting columns.
Help Centre | Blog post | Google+
Known issues update Get more conversions and bidding flexibility with Enhanced CPC (ECPC) bidding.
Help Centre
New feature update Find people similar to your best customers with similar audiences for Search.
Help Centre | Blog post | Google+
April 2017

New feature update Reach customers more easily with Smart display campaigns.
Help Centre
Acccount settings update Measure view-through conversions (VTCs) for your Gmail ads campaigns. Help Centre
March 2017





New feature update Learn how DSA supports expanded text ads, URL uploads via page feeds and improves ad relevance. Help Centre | Blog post | Google+
Known issues update See your effective target CPA performance (actual vs target) in your bid strategy reports. Help Centre
Acccount settings update Soon, exact match close variants will include rewording and reordering. Help Centre | Blog post | Google+
New feature update Show local information in display ads to drive more in-store visits. Help Centre | Google+
Acccount settings update Learn about updates to the default window for view-through conversions (VTCs). Help Centre | Google+|
Acccount settings update Automatically show your prices to more people with price extensions on all devices. Help Centre | Google+
February 2017
Switch to using to a new feature AdWords Campaign Experiments are no longer supported; use campaign drafts and experiments.
2/9/2017
Help Centre
January 2017
New feature update Create more relevant ads with ad customisers using IF functions and default values. Help Centre | Google+
Acccount settings update Share your negative keyword lists across accounts that are linked to your manager account. Help Centre
December 2016
November 2016
New feature update Show more of your services and range of products and their prices, with swipeable price extensions. Help Centre | Google+
New feature update Drive visits to partner retail locations with affiliate location extensions. Help Centre | Google+
October 2016
New feature update Allow consumers to text message you from mobile search ads using message extensions.
10/24/2016
Help Centre | Blog post | Google+ | Google Best Practices
Switch to using to a new feature Managed-Read only and Managed-Standard levels will upgrade to Administrative access in November.
10/24/2016
Help Centre
New feature update Customise your bids and ads with demographics for search ads in the Audiences tab. Help Centre | Blog post | Google+
Acccount settings update Share your saved AdWords reports for easier collaboration with improved report sharing.
20/10/2016
Help Centre | Google+
New feature update See search term suggestions from high volume keywords in the Ad Preview and Diagnosis Tool. Help Centre
Acccount settings update Import your existing keywords into Keyword Planner directly from your campaigns and ad groups. Help Centre | Google+
Acccount settings update Display URLs show as Unicode characters regardless of the user's language preference.
10/5/2016
Google+
Acccount settings update New AdWords Editor 11.6 features include universal app campaigns, Gmail ad templates, and more. Help Centre | Blog post | Google+
Acccount settings update See a single Google Click ID reported at each impression time for better reporting accuracy.
4/10/2016
Help Centre | Blog post

Looking for something more basic? Check out Your guide to AdWords.

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