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New AdWords features

Expand the sections below to see what's new in AdWords each month. To get the most out of these new features, head over to Google Best Practices for checklists and step-by-step guides to optimising your account.

April 2017
No updates yet. Check back soon No updates yet. Come back soon
March 2017
New feature update Learn how DSA supports expanded text ads, URL uploads via page feeds and improves ad relevance. Help Centre | Blog post | Google+
Known issues update See your effective target CPA performance (actual vs target) in your bid strategy reports. Help Centre
Acccount settings update Soon, exact match close variants will include rewording and reordering. Help Centre | Blog post | Google+
New feature update Show local information in display ads to drive more in-store visits. Help Centre | Google+
Acccount settings update Learn about updates to the default window for view-through conversions (VTCs). Help Centre | Google+|
Acccount settings update Automatically show your prices to more people with price extensions on all devices. Help Centre | Google+
February 2017
Switch to using to a new feature AdWords Campaign Experiments are no longer supported; use campaign drafts and experiments.
2/9/2017
Help Centre
January 2017
Switch to using to a new featureRead about why "Converted clicks" is going away and what this means for your account. Help Centre
Acccount settings update Share your negative keyword lists across accounts that are linked to your manager account. Help Centre
December 2016
November 2016
New feature update Show more of your services and range of products and their prices, with swipeable price extensions. Help Centre | Google+
New feature update Drive visits to partner retail locations with affiliate location extensions. Help Centre | Google+
October 2016
New feature update Allow consumers to text message you from mobile search ads using message extensions.
10/24/2016
Help Centre | Blog post | Google+ | Google Best Practices
Switch to using to a new feature Managed-Read only and Managed-Standard levels will upgrade to Administrative access in November.
10/24/2016
Help Centre
New feature update Customise your bids and ads with demographics for search ads in the Audiences tab. Help Centre | Blog post | Google+
New feature update See search term suggestions from high volume keywords in the Ad Preview and Diagnosis Tool. Help Centre
Acccount settings update Import your existing keywords into Keyword Planner directly from your campaigns and ad groups. Help Centre | Google+
Acccount settings update Display URLs show as Unicode characters regardless of the user's language preference.
10/5/2016
Google+
Acccount settings update New AdWords Editor 11.6 features include universal app campaigns, Gmail ad templates, and more. Help Centre | Blog post | Google+
September 2016
Acccount settings update Import your Salesforce conversions into AdWords for a holistic view of ad performance. Help Centre | Google+
New feature update Promote your iOS or Android app across Google and bid for installs or in-app actions. Help Centre | Blog post
Acccount settings update Update your Customer Match files more easily with automatic hashing and a replace function. Help Centre
New feature update Track Android in-app purchases from your ads automatically with Google Play. Help Centre
New feature update Create and assess campaign groups based on your marketing objectives using performance targets. Help Centre | Blog post | Google+
August 2016
New feature update Visualise account data for labels, video, shopping and final URLs in the new Report Editor.
31/8/2016
Help Centre | Google+
New feature update Save time and help ensure sitelinks coverage with account-level sitelinks.
31/8/2016
Help Centre | Google+| Google Best Practices
New feature update Test changes to your Display campaigns with campaign drafts and experiments. Help Centre | Google+
New feature update Share your ad's search preview using the Ad Preview and Diagnosis tool. Help Centre
Acccount settings update Remarketing lists for search ads can now run on Search partners sites. Help Centre | Google+
July 2016
Switch to using to a new feature TrueView in-display ads are now known as TrueView video discovery ads. Help Centre | Blog post
Known issues update Gain more insight into customers’ conversion paths with cross-device attribution. Help Centre
New feature update Download AdWords Editor 11.5 for Expanded text ads, app engagement ads and more. Help Centre | Blog post | Google+
New feature update Take advantage of nearly 50% more ad space with expanded text ads. 26/7/2016 Help Centre | Blog post | Google Best Practices
Switch to using to a new feature Prepare your account to use "Conversions" instead of "Converted clicks" for automated bidding. Help Centre
New feature update Measure the true value of calls with imported call conversions. Help Centre | Blog post
Known issues update See the reasons why your ad may not be running in the Ad Preview and Diagnosis tool Help Centre
Switch to using to a new feature Cross-device conversions will be included in the Conversions column starting 6 September 2016. Help Centre | Blog post | Best Practices
New feature update Showcase your range of products, services and prices with price extensions. Help Centre | Blog post | Google+
Known issues update Monitor the health of your automated bidding with more prominent alerts, statuses and reports. Blog post | Best Practices Guide+
June 2016
Acccount settings update Import your AdWords conversions into Salesforce to track offline conversions from clicks 6/6/2016 Help Centre | Blog post
May 2016
New feature update Create similar audiences using Customer Match data for targeting on Gmail and YouTube. Help Centre
New feature update Manage your mobile app conversions easier by linking to your Firebase account. 18/5/2016 Help Center | Blog post
Acccount settings update See conversion columns in the final URLs report in your Dimensions tab. Help Centre | Google+
New feature update Go beyond last click attribution for your conversions with attribution models. 10/5/2016 Help Centre | Best Practices Guide | Blog post
New feature update Download AdWords Express version 11.4 for Display app install campaigns, frequency capping, app extensions and more. Help Centre | Google+

Looking for something more basic? Check out Your guide to AdWords.

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