New AdWords features

Expand the sections below to see what's new in AdWords each month. To get the most out of these new features, head over to Google Best Practices for checklists and step-by-step guides to optimising your account.

April 2018
Acccount settings update See which of your keywords aren’t showing ads and why in a single, downloadable report.
Available in the new AdWords experience.
4/12/2018
Help Centre
March 2018
New feature update See how viewable impressions drive foot traffic with store visits measurement for the Google Display Network.
Available in the new AdWords experience.
3/30/2018
Help Centre
YouTube update Drive leads and conversions using TrueView for action ads on YouTube.
3/30/2018
Help Centre | Blog post
Switch to using to a new feature AdWords accounts without spend in the last 15 months will automatically be deactivated.
26/3/2018
Help Centre
Acccount settings update Find new keywords and plan your search campaigns faster with the improved Keyword Planner.
Available in the new AdWords experience.
20/3/2018
Help Centre | Google+
YouTube update Show where your products are sold nearby with affiliate location extensions for YouTube.
21/3/2018
Help Centre
New feature update Get deeper insights into your data with custom columns at the keyword and ad level.
2/3/2018
Help Centre | Google+
January 2018
Known issues update Find out when your impressions shift significantly across devices or position in search results.
Available in the new AdWords experience.
31/1/2018
Help Centre | Google+
Acccount settings update Quickly identify and fix Display ads issues from the "Overview" page.
Available in the new AdWords experience.
25/1/2018
Help Centre
New feature update Add, edit or remove keywords on the go using the AdWords app.
18/1/2018
Help Centre
December 2017
Known issues update View full reporting metrics for your expanded landing page URLs.
Available in the new AdWords experience.
Help Centre
Acccount settings update Quickly go to the campaigns or ad groups you made changes to from "Change history".
Available in the new AdWords experience.
Help Centre
Acccount settings update Re-engage customers by using phone numbers and mailing addresses to set up Customer Match.
Available in the new AdWords experience.
Help Centre
New feature update Test changes across multiple ads and apply the ones that work with ad variations.
Available in the new AdWords experience.
Help Centre | Blog post
Acccount settings update Act faster on auction insights and impression share data – now refreshed multiple times per day.
Help Centre
November 2017
New feature update Access the Recommendations page from an AdWords manager account.
Available in the new AdWords experience.
16/11/2017
Help Centre | Blog post
New feature update Highlight your top deals with promotion extensions.
Available in the new AdWords experience.
16/11/2017
Help Centre | Blog post
Acccount settings update Reach people as they’re making a purchase decision with custom intent audiences.
Available in the new AdWords experience.
16/11/2017
Help Centre | Blog post
Acccount settings update Create Gmail asset-based ads, promotion extensions and video campaign extensions with AW Editor 12.2
14/11/2017
Help Centre
October 2017
Acccount settings update Re-engage your customers with remarketing campaigns for Gmail ads.
Help Centre | Blog post
Acccount settings update Drive store visits to retail chains with affiliate location extensions on the Display network.
Help Centre
Acccount settings update Reach customers based on their household income with demographics for Search.
Available in the new AdWords experience.
Help Centre
Acccount settings update See the time between ad clicks and conversions with the "Days to conversion" segment.
Help Centre | Google+
Known issues update The faster AdWords experience is now available to all advertisers.
Help Centre | Blog post
Acccount settings update Location extensions and store visits measurement are available for YouTube.
Help Centre | Blog post | Google+
Known issues update Daily budgets are now more flexible to help you hit your ad goals, like clicks and conversions.
Help Centre | Google+
September 2017
New feature update Cancel inactive accounts in bulk within your manager account.
Help Center | Google+
Acccount settings update Show your best ad with the new “optimise” ad rotation setting.
Help Centre | Blog post
Acccount settings update Enhance your call-only ads with additional details using ad extensions.
Help Centre | Blog post | Google+
Acccount settings update Access new metrics, ad formats and custom rules alerts with AdWords Editor 12.1.
Help Center | Google+
August 2017
Shopping campaigns update See how often your Shopping ad is in the top spot with the absolute top impression share reporting metric.
Available in the new AdWords experience.
Help Centre | Blog post
New feature update Create cross-account reports using the Report Editor.
Available in the new AdWords experience.
Help Centre | Google+
New feature update See landing page performance and get data on mobile friendliness with the "Landing pages" page.
Available in the new AdWords experience.
Help Center | Blog post | Google+
New feature update Discover how customers are searching for you with the new Searches card.
Available in the new AdWords experience.
Help Centre | Google+
New feature update Quickly see the relationship between two metrics with scatter charts in the Report Editor.
Help Centre
July 2017
New feature update Drive more calls to your business using call bid adjustments.
Help Centre | Blog post | Google+
New feature update Identify shifts in ad performance by comparing two date ranges in the Report Editor.
Available in the new AdWords experience.
Help Center | Google+
June 2017
New feature update Use custom rules to manage campaigns more effectively with the new AdWords Editor 12.
Help Center | Blog post | Google+
Known issues update Links are now more relevant with dynamic sitelinks, and you pay per click.
Help Centre
May 2017
New feature update Automatically set bids to get the most conversions with Maximise Conversions.
Help Center | Blog post | Google+
Acccount settings update Save time and reduce errors by scheduling your conversion imports.
Help Centre | Google+
Acccount settings update Get more transparency into keyword Quality Score performance with new reporting columns.
Help Center | Blog post | Google+
Known issues update Get more conversions and bidding flexibility with Enhanced CPC (ECPC) bidding.
Help Centre
New feature update Find people similar to your best customers with similar audiences for Search.
Help Center | Blog post | Google+

Looking for something more basic? Check out Your guide to AdWords.

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