Search
Clear search
Close search
Google apps
Main menu

New AdWords features

Expand the sections below to see what's new in AdWords each month. To get the most out of these new features, head over to Google Best Practices for checklists and step-by-step guides to optimizing your account.

November 2017
Acccount settings update Create Gmail asset-based ads, promotion extensions and video extensions with AW Editor 12.2
11/14/2017
Help Center
October 2017
Acccount settings update Drive store visits to retail chains with affiliate location extensions on the Display network.
10/16/2017
Help Center
Acccount settings update See the time between ad clicks and conversions with the "Days to conversion" segment.
10/11/2017
Help Center | Google+
Known issues update The faster AdWords experience is now available to all advertisers.
10/11/2017
Help Center | Blog post
Acccount settings update Location extensions and store visits measurement are available for YouTube.
10/10/2017
Help Center | Blog post | Google+
Known issues update Daily budgets are now more flexible to help you hit your ad goals, like clicks and conversions.
10/4/2017
Help Center | Google+
September 2017
New feature update Cancel inactive accounts in bulk within your manager account.
9/27/2017
Help Center | Google+
Acccount settings update Show your best ad with the new “optimize” ad rotation setting.
9/25/2017
Help Center | Blog post
Acccount settings update Enhance your call-only ads with additional details using ad extensions.
9/21/2017
Help Center | Blog post | Google+
Acccount settings update Access new metrics, ad formats, and custom rules alerts with AdWords Editor 12.1.
9/7/2017
Help Center | Google+
August 2017
Shopping campaigns update See how often your Shopping ad is in the top spot with the absolute top impression share reporting metric.
Available in the new AdWords experience.
8/31/2017
Help Center | Blog post
New feature update Create cross-account reports using the Report Editor.
Available in the new AdWords experience.
8/30/2017
Help Center | Google+
New feature update See landing page performance and get data on mobile friendliness with the "Landing pages" page.
Available in the new AdWords experience.
8/24/2017
Help Center | Blog post | Google+
New feature update Discover how customers are searching for you with the new Searches card.
Available in the new AdWords experience.
8/23/2017
Help Center | Google+
New feature update Quickly see the relationship between two metrics with scatter charts in the Report Editor.
8/15/2017
Help Center
July 2017
New feature update Drive more calls to your business using call bid adjustments.
7/26/2017
Help Center | Blog post | Google+
New feature update Identify shifts in ad performance by comparing two date ranges in the Report Editor.
Available in the new AdWords experience.
7/18/2017
Help Center | Google+
June 2017
New feature update Use custom rules to manage campaigns more effectively with the new AdWords Editor 12.
6/29/2017
Help Center | Blog post | Google+
Known issues update Links are now more relevant with dynamic sitelinks, and you pay per click.
6/28/2017
Help Center
May 2017
New feature update Automatically set bids to get the most conversions with Maximize Conversions.
5/30/2017
Help Center | Blog post | Google+
Acccount settings update Save time and reduce errors by scheduling your conversion imports.
5/16/2017
Help Center | Google+
Acccount settings update Get more transparency into keyword Quality Score performance with new reporting columns.
5/15/2017
Help Center | Blog post | Google+
Known issues update Get more conversions and bidding flexibility with Enhanced CPC (ECPC) bidding.
5/9/2017
Help Center
New feature update Find people similar to your best customers with similar audiences for Search.
5/1/2017
Help Center | Blog post | Google+
April 2017
New feature update Reach customers more easily with Smart display campaigns.
Help Center | Blog post | Google+
Acccount settings update Measure view-through conversions (VTCs) for your Gmail ads campaigns.
4/12/2017
Help Center
March 2017
New feature update Learn how DSA supports expanded text ads, URL uploads via page feeds, and improves ad relevance.
3/28/2017
Help Center | Blog post | Google+
Known issues update See your effective target CPA performance (actual vs target) in your bid strategy reports.
3/22/2017
Help Center
Acccount settings update Soon, exact match close variants will include rewording and reordering.
3/17/2017
Help Center | Blog post | Google+
New feature update Show local information in display ads to drive more in-store visits.
3/7/2017
Help Center | Google+
Acccount settings update Learn about updates to the default window for view-through conversions (VTCs).
3/6/2017
Help Center | Google+
Acccount settings update Automatically show your prices to more people with price extensions on all devices.
3/3/2017
Help Center | Google+
February 2017
Switch to using to a new feature AdWords Campaign Experiments are no longer supported; use campaign drafts and experiments.
2/2/2017
Help Center
January 2017
New feature update Create more relevant ads with ad customizers using IF functions and default values.
1/30/2017
Help Center | Google+
Acccount settings update Share your negative keyword lists across accounts that are linked to your manager account.
1/6/2017
Help Center
December 2016
Acccount settings update Save time and simplify your audience targeting by adding audiences at the campaign level.
12/8/2016
Help Center | Blog post | Google+
Acccount settings update Download AdWords Editor 11.7 for location extensions, bumper ads, square images for responsive ads.
12/5/2016
Help Center

Looking for something more basic? Check out Your guide to AdWords.

Was this article helpful?
How can we improve it?
Learn about Google’s latest marketing innovations

Check out this video to learn about new products designed to improve how you reach consumers, simplify campaign measurement and increase your productivity.

Watch now