Location targeting

A setting that lets you choose your target locations to reach out to your customers. Learn how to target ads to geographic locations.

  • Location targeting lets you select specific locations where you want your ad to be shown.
  • By default, your ads can show to people in, regularly in, or who've shown interest in your targeted locations. For example, if you own a bakery in Paris and choose Paris as a targeted location, your ads can show to people located or regularly in Paris, or to people who have expressed interest in Paris bakeries (now or in the past). Alternatively, you can use other location options to limit the location types you target
  • For most campaign types, you can choose locations for your ads to show. For example, you can choose entire countries, areas within a country like cities or territories, and even a radius around a location. You can also choose your Google My Business locations. Google Ads may also suggest related locations that you can choose to target based on your current settings.
  • You can also select locations to exclude in your campaigns if you don't want your ads to show in specific regions.
  • Location targeting helps you focus your advertising to help find the right customers for your business, and will hopefully help you increase your profits as a result.

Keep in mind
Location targeting is based on a variety of signals, including users' settings, devices, and behavior on our platform, and is Google’s best effort to serve ads to users who meet your location settings. Because these signals vary, 100% accuracy is not guaranteed in every situation.

As always, you should check your overall performance metrics to help ensure your settings are meeting your advertising goals and change them accordingly.

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