Eligible (limited all locations): Definition

A status given to ads that comply with our policies but can’t run in your targeted locations because of policy restrictions and targeting settings. The ad can run, however, to people interested in your targeted locations.

An ad will be marked "Eligible (limited all locations)" when Google Ads policies (common examples include Alcohol, Copyrights, Gambling, Healthcare, and Trademarks) prevent certain types of ads from showing in your targeted locations.

For example:

  • Google Ads policy does not permit ads promoting the sale of alcohol in countries not listed on our Alcohol policy page. If an ad promoting the sale of alcohol targets an unlisted country, it will be marked as Eligible (limited all locations).

What you can do

Here are some steps you can take:

  • If you want the ad to run in your targeted locations, fix the ad so it complies with the policy requirements for your targeted location.

  • Adjust your campaign’s location settings to target allowed locations.

  • Try comparing your location targeting options to find the one that works for you. For example, if you don't want your ads to show to people outside your targeted locations, make sure to target People in your targeted locations under your campaign’s "Locations" settings.

You can always choose to pause the ad while you take the steps necessary to fix your ad.

Learn more

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