Check the review status of an ad or asset

After you’ve created an ad or asset, you can check whether it’s been reviewed or not in the “Status” column. Most reviews are completed within one business day, but more complex reviews can take longer. If your ad is under review for longer than one full business day, check your ad’s status. Google reserves the right to prioritize reviews to ensure the overall stability of system operations.

This article explains how to check that status and what each status means.

Instructions

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

Check the status of an ad or group

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu.
  3. Click Ads or Ad groups.
  4. Review the "Status" column for the current status of your ad or ad group.

Check the status of an asset

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Assets drop down in the section menu.
  3. Click Assets.
  4. Review the "Status" column for the current status of your asset.

Check detailed policy information of an ad, ad group, or asset

The "Policy details" column provides information about why a disapproved ad isn't "Eligible", or why an "Eligible (limited)" ad is limited to a certain audience. You can add the “Policy details column” to the Ads, Ad groups, or Assets table by following the steps below.

  1. From the table on the Ads, Ad groups, or Assets page in your Google Ads account, click the Columns iconA picture of the Google Ads columns icon above the statistics table.
  2. Click Modify columns.
  3. In the “Modify columns” menu, click All Columns.
  4. Click to expand the Attributes column options.
  5. Click Policy details.
  6. Click Apply. The “Policy details” column will now appear in your statistics table.
  • Detailed policy information is readily available in the Google Ads web UI. For advertisers currently using Smart Mode in Google Ads, please switch to Expert Mode for full policy information. Learn more About Smart Mode and Expert Mode.
  • If you create campaigns using another product like Google Ads Editor, the Google Ads mobile app, or a third party product, access your account using the Google Ads web UI for full policy information.

What each status means

You’ll notice a status both before your ad or asset is eligible and after it’s been reviewed.

Before review, your ad will have this status:

  • Under review: The ad is still being reviewed and will be eligible to serve if we determine that it complies with our policies. The review process typically takes one business day.

After review, your ad can run if it has one of these statuses:

  • Eligible: The ad complies with the Google Ads policies, so it can be shown to all audiences.
  • Eligible (limited): The ad can run, but not in all situations because of policy restrictions, such as trademark use or gambling-related content.
  • Eligible (limited all locations): The ad can’t run in your targeted locations because of policy restrictions and targeting settings. The ad can run, however, to people interested in your targeted locations.
  • Serving: The video ad is eligible to appear on YouTube.

After review, your asset can run if it has one of these statuses:

  • Approved: The asset complies with the Google Ads policies, so it can be shown to all audiences.
  • Approved (limited): The asset can run, but not in all situations because of policy restrictions such as trademark use or gambling-related content.

If you believe your asset has been incorrectly labeled for a policy restriction and should not be serving as Approved (limited), please follow the instructions outlined here.

After review, your ad can't run if it has one these statuses:

  • Disapproved: The ad cannot run because its content or its destination violates Google Ads policy. If an ad is disapproved, it will not receive impressions. To fix a disapproved ad, follow the guidelines here.
  • Not eligible: The ad is not serving because the campaign is paused, removed, ended, or pending or the ad group is paused, removed, or incomplete.

Not related to ad review, your ad might have another status such as "Paused", "Ended", or "Pending".

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