Check the review status of an ad or asset

After you’ve created an ad or asset, you can check whether it’s been reviewed or not in the “Status” column.

This article explains how to check that status and what each status means.

Check the approval status of an ad or asset (English)

Instructions

To check the status of an ad or asset:

  1. Sign in to your Google Ads account.
  2. Click Ads & asset from the page menu to see a list of your ads.
  3. To check an ad or asset status, review the “Status” column. If you hover over each status, you’ll notice a more detailed explanation of what the status means.

To view more detailed policy information (or to check the status of a paused ad), enable the "Policy details" in the table.

  1. Visit the "Ads & assets" page in your Google Ads account.
  2. Click the column icon A picture of the Google Ads columns icon above the statistics table, then click Modify columns.
  3. Click Association from the table view.
  4. In the "Attributes" section, click select the checkbox next to "Policy details."
  5. Click Apply.

The Policy details column provides information about why a disapproved ad isn't Eligible, or why an "Eligible (limited)" ad is limited to a certain audience.

What each status means

You’ll notice a status both before your ad or asset is eligible and after it’s been reviewed.

Before review, your ad will have this status:

  • Under review: The ad is still being reviewed and can't show until it's eligible.

After review, your ad can run if it has one of these statuses:

  • Eligible: The ad complies with the Google Ads policies, so it can be shown to all audiences.
  • Eligible (limited): The ad can run, but not in all situations because of policy restrictions, such as trademark use or gambling-related content.
  • Eligible (limited all locations): The ad can’t run in your targeted locations because of policy restrictions and targeting settings. The ad can run, however, to people interested in your targeted locations.
  • Serving: The video ad is eligible to appear on YouTube.

After review, your asset can run if it has one of these statuses:

  • Approved: The asset complies with the Google Ads policies, so it can be shown to all audiences.
  • Approved (limited): The asset can run, but not in all situations because of policy restrictions such as trademark use or gambling-related content.

After review, your ad can't run if it has one these statuses:

  • Disapproved: The ad cannot run because its content or its destination violates Google Ads policy.
  • Not eligible: Ad is not serving because the campaign is paused, removed, ended, or pending or the ad group is paused, removed, or incomplete.

Not related to ad review, your ad might have another status such as Paused, Ended, and Pending.

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