Campaign and workflow updates
Publisher eligibility checks for CTV creatives
Advanced creative management capabilities for connected TV assets is now available. Publisher eligibility checks enable users to review connected TV creatives and ensure they meet publisher-specific inventory requirements. New requirements for election ads
To help viewers make informed decisions, election ads with synthetic content that have been digitally altered or generated must be disclosed. Learn more about advertising political content.
“Global site tag” renamed to “Google tag”
The global site tag (gtag.js) is n…
了解详情 Display & Video 360 announcements
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What's new: April 2024
Learn about new features and updates to Display & Video 360 from April 2024
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Coming soon: April 29, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Audience Profile Analysis deprecation Display & Video 360 will be removing the Audience Profile Analysis feature to simplify Display & Video 360’s audience portfolio affected by 3PCD (third-party cookie deprecation) and focus on building durable and future-proof solutions. Starting July 1, 2024, users will no longer be able to access the Audience Profile Analysis, and the feature will be removed from the Analysis section of the Display & Video 360 Audience module. YouTube Instant Reserve deals available through instant deals An additional entry point for YouTube Instant Reserve deals will be a…了解详情 -
Coming soon: April 15, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Publisher eligibility checks for CTV creatives Display & Video 360 will soon be launching advanced creative management capabilities for connected TV assets. Publisher eligibility checks will enable users to review connected TV creatives and ensure they meet publisher-specific inventory requirements.了解详情 -
What's new: March 2024
Learn about new features and updates to Display & Video 360 from March 2024
Campaign and workflow updates Updates to YouTube efficient reach line items YouTube & partners efficient reach line items now automatically default to include in-feed and Shorts ads for broader reach. Customers can choose to opt-out of this selection, but video ads in your line item will only be shown as skippable in-stream or bumper ad formats. Updates to goal builder for custom bidding Customers can use goal builder to create custom bidding algorithms. The improved goal builder allows customers to set multipliers and rules for conversion, click, and impression signals like time on screen, ad…了解详情 -
Coming soon: April 1, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
“Global site tag” renamed to “Google tag” The global site tag (gtag.js) is now the Google tag. All references to “Global site tag” will be named to “Google tag” to be consistent with terminology used in Google Ads. New source for mobile app inventory Display & Video 360 will soon have a new “app mediation partners” inventory source available for direct targeting. This will allow more access to mobile app inventory across third-party mobile app mediation partners, such as AdMost, AppLovin MAX, Chartboost Mediation, DT Fairbid, TopOn, and Unity LevelPlay. Learn more about app mediation partners.…了解详情 -
Coming soon: March 18, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Updates to goal builder for custom bidding Goal builder will soon allow users to set multipliers and rules for conversion, click, and brand awareness for known signals in bid requests. New insights for custom bidding In the “Summary” tab of custom bidding, customers will soon see a graphical representation of how impressions are scored to help evaluate their algorithms. Campaign Manager 360 click trackers in transparency mode required for YouTube & partner line items Customers who use Campaign Manager 360 click trackers for YouTube ads will need to enable transparency mode as part of the Googl…了解详情 -
What's new: February 2024
Learn about new features and updates to Display & Video 360 from February 2024
Campaign and workflow updates Third-Party measurement availability for Instant Reserve Masthead deals Previously, Instant Reserve YouTube Masthead deals were limited to third-party Brand Lift measurement. Display & Video 360 now extends support to enable third-party Viewability and Reach measurement for YouTube Masthead deals on Instant Reserve. Learn more about third-party measurement on YouTube. Insights updates Migrate from Universal Analytics to Google Analytics 4 to continue leveraging Google Analytics Events in Custom Bidding for Display & Video 360 Display & Video 360 no longer supports…了解详情 -
Coming soon: March 4, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Updates to YouTube efficient reach line items YouTube & partners efficient reach line items will soon automatically default to include in-feed and Shorts ads for broader reach. Customers can choose to opt-out of this selection, but video ads in your line item will only be shown as skippable in-stream or bumper ad formats. New price transparency reports for Display & Video 360 and Campaign Manager 360 advertisers in the EEA Advertisers in the EEA can now opt-in to view daily fees at the billable event level for ads displayed on third-party or Google-owned surfaces. Price transparency reports wi…了解详情 -
Coming soon: Trafficking updates in April 2024
Campaign Manager 360 and Display & Video 360 Floodlight activity geo non-personalized advertising deprecation Estimated April 2024 Floodlight activity-level control allowing users to disable personalization in selected geographies will be deprecated. These Floodlight activities will automatically switch to disable ads personalization in all geographies. Users will still be able to control ads personalization at the Floodlight configuration-level. Floodlight activity legacy tag deprecation Estimated July 2024 The option to generate new Image and iFrame versions of Floodlight tags will be remove…了解详情 -
Coming soon: Reporting updates in March 2024
Campaign Manager 360 and Display & Video 360 European Economic Area consent requirements Estimated week of March 4, 2024 To continue using personalization capabilities beyond March 6, 2024, advertisers who reach users in the European Economic Area (EEA) must collect end-user consent and pass consent signals to Google via their Floodlight tags. Learn more about Consent requirements for the European Economic Area (EEA) in Campaign Manager 360 and Display & Video 360. Cross-device conversion metrics will be deprecated Estimated week of February 28, 2024 The following metrics will be deprecated: T…了解详情 -
What's new: January 2024
Learn about new features and updates to Display & Video 360 from January 2024
Campaign and workflow updates Control eligibility to serve YouTube & partner video line items on Google TV Google TV is a media-streaming platform that allows users to stream TV shows, movies, and other video content from their favorite streaming apps and services. Advertisers are now able to control whether their YouTube & partners video line items serve on Google TV, separate from controlling eligibility to serve on video partners. The Google TV inventory source is available and enabled by default for efficient reach and non-skippable line items, as well as Instant Reserve deals using bumper…了解详情 -
Coming soon: February 6, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Third-Party measurement availability for Instant Reserve Masthead deals Previously, Instant Reserve YouTube Masthead deals were limited to third-party Brand Lift measurement. We will be extending support to enable third-party Viewability and Reach measurement for YouTube Masthead deals on Instant Reserve. Learn more about third-party measurement on YouTube. Programmatic Guaranteed Cost Per Day (CPD) deal deprecation in the EEA Display & Video 360 partners and advertisers who have billing addresses within the European Economic Area (EEA) will no longer be able to set up or transact Programmatic…了解详情 -
为支持广告客户透明度和内容审核机制而进行了更新
我们将做出一些更改，以便更好地支持广告客户的透明度，让用户对广告体验拥有更大的控制权。由于监管要求不断增加，我们升级并重命名了 Display & Video 360 的线上行为广告 (OBA) 法规遵从功能。这些升级将对所有形式的广告客户透明度增加支持。 与 OBA 法规遵从有关的更新 2024 年 2 月 12 日，我们在 Display & Video 360 中进行了以下更改： OBA 规范遵从设置从 OBA 规范遵从设置重命名为了广告标记、透明度和举报。 在您创建新的广告客户时，广告标记、透明度和举报功能默认处于启用状态。 选择启用后，当前广告标记的外观将保持不变，但现在所有广告格式（包括视频和音频）都将支持 Google 的关于此广告功能。 广告客户设置的“基本详情”页面提供了更多信息，以及选择停用时所需满足的法规遵从要求。 只需更改广告客户设置，即可轻松停用 Google 广告标记、透明度和举报功能。系统会要求您确认您的解决方案符合相关法规要求，才能停用 Google 的“关于此广告”功能。 这对我有什么影响？ 要了解这是否会对您产生影响，请查看您的广告客户设置。 如果您选择启用此功能，则无需采取任何行动 所有广告素材格式现在支持“关于此广告”功能。通过“关于此广告”功能，用户可以详细了解您的广告客户、为什么会看到您的广告，还可以举报非法广告内容。 如果您已选择停用，…了解详情 -
What's new: December 2023
Learn about new features and updates to Display & Video 360 from December 2023
Campaign and workflow updates Value based bidding for YouTube & partners video action line items Value based bidding considers the value that different Floodlight activities may have for your business. Use value based bidding strategies to optimize your bids to achieve more value, rather than simply a higher number of conversions. This enables you to apply custom bidding strategies to YouTube video action line items, specifically Maximize conversion value and Target ROAS. Global expansion of 30 second non-skippable ads on YouTube Select 30 second non-skippable ads are now available through Ins…了解详情 -
What's new: November 2023
Learn about new features and updates to Display & Video 360 from November 2023
Campaign and workflow updates YouTube Select Shorts in Display & Video 360 Instant Reserve Advertisers can now reserve Shorts ads on YouTube Select lineups using Display & Video 360 Instant Reserve at a fixed CPM with guaranteed delivery at agreed rates or market rates. Advertisers can extend the reach of their existing media buys and target Shorts-only inventory with YouTube Select Shorts lineups in Instant Reserve. Learn more about Instant Reserve deals for YouTube QR code call-to-action (CTA) overlays for Instant Reserve deals on connected TV as a limited pilot Select accounts participating…了解详情 -
Coming soon: December 4, 2023 edition
See what's coming to Display & Video 360 over the next few weeks
Control eligibility to serve YouTube & partner video line items on Google TV Google TV is a media-streaming platform that allows users to stream TV shows, movies, and other video content from their favorite streaming apps and services. Advertisers will soon be able to control whether their YouTube & partners video line items serve on Google TV separately from controlling eligibility to serve on video partners. Previously, eligibility of YouTube & partners video line items to serve on Google TV in-stream inventory was controlled via the video partners inventory source. The Google TV inventory s…了解详情 -
即将推出：2023 年 11 月 13 日版
了解未来几周内 Display & Video 360 将会发生的变化
Display & Video 360 即时预订中的 YouTube 优选 Shorts 通过使用 Display & Video 360 即时预订，广告客户很快就能按照固定每千次展示费用预订 YouTube 优选频道组上的 Shorts 广告，并以商定费率或市场费率进行有保证的投放。借助即时预订中的 YouTube 优选 Shorts 频道组，广告客户可扩大现有媒体购买交易的覆盖面，并定位到 Shorts 专用广告资源。 详细了解 YouTube 即时预订交易 针对联网电视的品牌提升效果研究 通过 Display & Video 360 跨广告交易平台品牌提升效果研究，您可以衡量在联网电视设备上投放的广告的效果。这有助于您确保联网电视广告系列与营销目标保持一致，从而衡量广告回想度、品牌认知度和考虑度。 小范围试用联网电视上用于即时预订交易的二维码号召性用语 (CTA) 重叠式广告 参与此项试用计划的特定账号将能选择在联网电视设备上为包含不可跳过的 YouTube 广告的即时预订型广告系列呈现二维码。这样，观看者便可扫描二维码，以在移动设备上打开点击后到达网址。这有助于利用着陆页提升观看者的品牌互动度，并让您能衡量转化指标。了解详情 -
What's new: October 2023
Learn about new features and updates to Display & Video 360 from October 2023
Campaign and workflow updates Operating System Targeting on Connected TV line items You can now specifically tailor your targeting to reach top operating systems in your Connected TV line items. This new targeting option gives you more targeting control to help optimize your campaign.了解详情 -
即将推出：2023 年 10 月 2 日版
了解未来几周内 Display & Video 360 将会发生的变化
自定义出价功能支持 Scibids 作为第三方服务提供商 用户将能使用 Scibids 创建和优化自定义出价脚本。SciBids 可以生成自定义出价算法，并使用相应 API 将这些数据上传到您的广告系列。 为了提升广告客户的广告效果，对于除有保证的程序化广告资源之外的所有广告资源，Display & Video 360 将开始实施出价下限。 为了提升广告客户的广告效果，Display & Video 360 将开始为所有无保证的广告资源实施出价下限。通过设置这些出价下限，Display & Video 360 将为合作伙伴移除价值最低的广告资源、优化机器使用以及按市场管理底价。 使用自动出价的广告客户应该不会看到支出下降，因为自动出价会根据用户所定义的广告系列目标，调整为购买效果较好的相关广告资源。Display & Video 360 致力于在程序化生态系统中实现 CPM 透明度。用户可在 Display & Video 360 报告界面、API 报告或数据传输文件中查看展示费用。 将“YouTube 视频观看”订单项设为默认子类型 借助 YouTube 视频观看订单项，您可以使用多种格式的广告（包括可跳过的插播广告、信息流广告和 Shorts 视频广告），通过 YouTube 及合作伙伴订单项获得更多观看次数。在创建设有产品和品牌考虑度目标的 YouTube 及合作伙伴订单项时…了解详情 -
即将推出：2023 年 11 月报告更新
Campaign Manager 360 “归因”标签页中的报告将被弃用 预计在 2024 年 2 月 在 2024 年 2 月的最后一周，我们将停止支持以下多渠道漏斗报告： “辅助转化”报表 “首次互动”报告 “热门转化路径”报表 转化耗时报表 路径长度报表 您可以在 Campaign Manager 360 的“归因”标签页中找到这些报告。您仍然可以使用归因建模工具创建和修改以数据为依据的归因模型。落实这些变化后，Campaign Manager 360 将继续提供转化归因功能，这些变化只会影响部分高级分析功能。 离线报告向即时报告的迁移 预计在 2024 年上半年 2024 年上半年，部分离线报告将被弃用，完成离线报告用户向即时报告的过渡。弃用后，用户将无法在离线报告中创建标准报告、覆盖面报告、Floodlight 报告和 URA 报告。在离线报告的“已保存的报告”部分中，用户将看不到标准报告、覆盖面报告、Floodlight 报告和 URA 报告。 这些报告会显示在即时报告中，用户可以在即时报告中打开和修改这些报告模板。这不会影响定期生成的报告或通过 Reporting API 访问的报告。在迁移之前、期间和之后，客户将能够修改其 API 报告。 “定位了受众群体”维度将被弃用 预计在 2013 年 12 月 5 日当周 “定位了受众群体”字段将被弃用。 Display &…了解详情 -
新变化：2023 年 9 月
了解 Display & Video 360 的新功能和新动态（2023 年 9 月）
广告系列和工作流程方面的更新 针对有保证的程序化交易更新对“增加的覆盖面”的衡量方法 我们已针对有保证的程序化交易更新对“增加的覆盖面”的衡量方法，以简化启用流程并更好地体现频次管理的优势。 对频次管理方面的改进 一些高度注重隐私的全新输入方式（例如 Privacy Sandbox API 和发布商提供的标识符 [PPID、EPID、IFFA]）扩展了 Display & Video 360 中的“基于模型的频次管理”功能，以帮助营销者和代理机构管理在所有媒体类型、广告交易平台和环境（包括联网电视、网站和应用）中的广告展示频次。 支持 YouTube TV 网络频道排除项 借助 YouTube TV，您可覆盖观看从直播体育赛事到点播剧集等有线电视流媒体内容的美国观众。我们添加了对广告客户级排除项的支持，最多可排除您不想用来展示广告的 10 个 YouTube TV 网络频道。这样，您便可避免在不适合您品牌的 YouTube TV 频道上投放广告。在广告客户级设置的定位条件将应用于相应广告客户名下当前和未来的所有 YouTube 及合作伙伴订单项。 详细了解 YouTube 及合作伙伴订单项的定位设置。 自助启用 YouTube 第三方衡量 现在，您无需提交 Google 支持服务工单，即可为您账号中的 YouTube 及合作伙伴订单项启用第三方衡量合作伙伴。若要选择一个第三方衡量合…了解详情 -
即将推出：2023 年 10 月 2 日版
了解未来几周内 Display & Video 360 将会发生的变化
自定义出价功能支持 Scibids 作为第三方服务提供商 用户将能使用 Scibids 创建和优化自定义出价脚本。SciBids 可以生成自定义出价算法，并使用相应 API 将这些数据上传到您的广告系列。 为了提升广告客户的广告效果，对于除有保证的程序化广告资源之外的所有广告资源，Display & Video 360 将开始实施出价下限。 为了提升广告客户的广告效果，Display & Video 360 将开始为所有无保证的广告资源实施出价下限。通过设置这些出价下限，Display & Video 360 将为合作伙伴移除价值最低的广告资源、优化机器使用以及按市场管理底价。 使用自动出价的广告客户应该不会看到支出下降，因为自动出价会根据用户所定义的广告系列目标，调整为购买效果较好的相关广告资源。Display & Video 360 致力于在程序化生态系统中实现 CPM 透明度。用户可在 Display & Video 360 报告界面、API 报告或数据传输文件中查看展示费用。 将“YouTube 视频观看”订单项设为默认子类型 借助 YouTube 视频观看订单项，您可以使用多种格式的广告（包括可跳过的插播广告、信息流广告和 Shorts 视频广告），通过 YouTube 及合作伙伴订单项获得更多观看次数。在创建设有产品和品牌考虑度目标的 YouTube 及合作伙伴订单项时…了解详情 -
即将推出：2023 年 9 月 18 日
了解未来几周内 Display & Video 360 将会发生的变化
预测中的 YouTube 目标频次即将推出 我们很快就会为 YouTube 中设有“目标频次”的订单项提供预测功能。向方案中添加产品时，您将能够选择 YouTube 及合作伙伴，并从提供的广告格式（导视广告、可跳过式广告、导视广告以及可跳过式广告或不可跳过式广告）中选择。 针对有保证的程序化交易更新对“增加的覆盖面”的衡量方法 我们将针对有保证的程序化交易更新对“增加的覆盖面”的衡量方法，以简化启用流程并更好地体现频次管理的优势。自 2023 年 9 月 1 日起，“添加的覆盖面”微件和离线报告将会体现此次更新。 频次管理更新 我们推出注重隐私保护的全新标识符（PPID、EPID、IFA）并对频次模型进行了改进，这将会扩展 Display & Video 360 的频次管理功能。此次更新将有助于管理所有媒体类型、广告交易平台和环境（包括联网电视、网站和应用）中的广告展示频次和曝光率。了解详情 -
新变化：2023 年 8 月
广告系列和工作流程方面的更新 类似受众群体不再受支持 Display & Video 360 正在不断改进受众群体定位，以便成为更长久的解决方案。类似受众群体（也称为类似细分受众群）无法再用于定位或报告，并且已从广告组和广告系列中移除。 请务必检查您的 YouTube 及合作伙伴广告系列，因为您的定位条件可能已更新，以便尽可能获得与使用类似受众群体时相同的行为和效果。 但您应当了解以下注意事项： 产品和以提高钟意度为目标的广告系列： 如果您定位的是类似受众群体：您的广告系列已自动改用受众群体扩展功能。 如果您之前使用单独的类似受众群体种子名单定位第一方受众群体：您将需要手动启用受众群体扩展功能。 受众群体扩展功能提供基于相似度的第一方受众群体扩展体验，可生成相似受众群体。不妨详细了解 YouTube 受众群体扩展。 YouTube 行动号召视频广告系列: 如果您之前只定位类似受众群体：如果您想使用优化型定位，则需要改用其他类型的受众群体定位。 优化型定位可帮助您找到您手动选择的细分受众群之外的新的相关受众群体。不妨详细了解优化型定位。 您仍能继续访问为既往细分的类似受众群体生成的历史报表。了解详情 -
即将推出：2023 年 9 月 5 日
了解未来几周内 Display & Video 360 将会发生的变化
故事广告订单将被弃用 自 2023 年 10 月起，您将无法创建新的故事广告订单，也无法向现有的故事广告订单添加订单项。有效的故事广告订单订单项将于 2023 年 12 月暂停且停止投放。 联网电视订单项中的操作系统定位 联网电视订单项中很快就会提供操作系统定位设置。这样，您便能有针对性地调整自己的定位条件来覆盖热门操作系统。 跨媒体覆盖面 跨媒体覆盖面报告功能可在同一视图中报告以下数据：由以往的数字广告系列和线性电视广告系列带来的增量覆盖面和去重覆盖面。此功能将在美国、德国、日本、越南和法国推出。 支持 YouTube TV 网络频道排除项 借助 YouTube TV，您可覆盖观看从直播体育赛事到点播剧集等有线电视流媒体内容的美国观众。我们将在广告客户级引入 YouTube 展示位置排除定位，让您能够排除您不希望用来展示广告的最多 10 个 YouTube TV 频道。这样，您便可避免在不适合您品牌的 YouTube TV 频道上投放广告。在广告客户级设置的定位条件将应用于相应广告客户名下当前和未来的所有 YouTube 及合作伙伴订单项。了解详情 -
Coming soon: Reporting updates in September 2023
Display & Video 360 Exchange names update in reporting The following third-party exchange names are changing in Display & Video 360, scheduled reporting, and API reporting. Exchange New name Smart RTB Equativ Permodo SSPX AppLovin AppLovin Exchange MediaGrid Criteo Commerce Grid UnrulyX Nexxen (fka Unruly) Fyber Digital Turbine Bidswitch Subexchange: Inneractive Digital Turbine Bidswitch Subexchange: Adcolony Adcolony By Digital Turbine了解详情 -
新变化：2023 年 7 月
广告系列和工作流程方面的更新 YouTube 广告格式“插播广告”现在称为“可跳过式广告” 为了更准确地描述广告格式，YouTube 广告格式“插播广告”现已在整个 Display & Video 360 中更名为“可跳过式广告”。 此次命名更新对广告系列制作或管理工作流程毫无影响，但我们建议您确保让自己的各个团队知道这些新名称。离线报告和结构化数据文件实体仍会引用旧名称“插播广告”。 详细了解 YouTube 及合作伙伴订单项中的视频广告格式。 不再支持“按结果付费购买”模式 Display & Video 360 正在不断改进用户可采取的广告系列效果优化方式，以便充分利用 AI、自定义和透明度方面的最新发展成果。自 2023 年 7 月 1 日起，“按结果付费购买”模式已不再受支持，使用该模式的订单项将无法再投放。 您可按照下列方式使用自动化技术优化广告系列效果： 自动出价策略：您可根据展示机会能促成预期结果或达到理想价格的几率，使用自动出价策略来优化出价。 如果订单项是通过“按结果付费购买”模式按观看次数付费 (PPV)，可以使用会最大限度增加可见展示次数或转化次数的出价策略。 如果订单项是通过“按结果付费购买”模式按点击付费 (PPC)，则可以使用会尽可能争取更多点击次数或转化次数的出价策略。 您还可通过使用设有目标每千次可见展示费用或目标每次转化费用的自动出价策略，进一步…了解详情 -
即将推出：2023 年 7 月 17 日
了解未来几周内 Display & Video 360 将会发生的变化
通过 Floodlight 集成 Google Analytics（分析）4 和 Campaign Manager 360 用户将能够通过 Floodlight 将 Google Analytics（分析）4 关联到 Campaign Manager 360 或 Display & Video 360（如果未直接使用 Campaign Manager 360）。这样一来，Google Analytics（分析）4 用户便可以将 Campaign Manager 360 视为跨渠道报告中的流量来源，并能够在 Display & Video 360 中投放以 Google Analytics（分析）4 归因转化为目标进行优化的自动出价广告系列。了解详情 -
“法律要求”政策更新（2023 年 8 月）
Google 提供帮助中心内容的翻译版本，但我们政策的内容不会因此而改变。英语版是我们在执行政策时所依据的官方语言版本。要查看本文的其他语言版本，请使用页面底部的语言下拉列表。 Google Ads“法律要求”政策将于 2023 年 8 月 7 日更新。此页面中将不再列出各个示例。 本次更新不会改变广告客户在以下方面的责任：确保广告遵守标准的 Google Ads 政策以及所定位到的所有区域的所有当地法律法规要求。 本次更新也不会改变 Google 执行此政策的方式。 （发布时间：2023 年 7 月 5 日）了解详情 -
What's new: June 2023
Campaign and workflow updates Tag Guaranteed Deals is no longer supported Beginning June 1, 2023, Display & Video 360 will begin a phased deprecation of Tag Guaranteed as a transaction method when setting up new inventory sources. Users of Tag Guaranteed transactions should be aware of this change to prepare for transitions to other transaction types. Beginning June 1, 2023: No new Tag Guaranteed inventory sources will be permitted. Tag Guaranteed as a transaction method will no longer be a selection when creating new inventory sources. Existing Tag Guaranteed inventory sources will continue t…了解详情 -
Coming soon: June 26, 2023
See what's coming to Display & Video 360 over the next few weeks
Self-service enablement of YouTube third-party measurement YouTube & partners line items on your account without filing a Google support ticket. You can learn more about Third-party measurement on YouTube Note: Selecting a third-party measurement partner as a default partner will still require a Google support ticket.了解详情 -
Coming soon: June 13, 2023
See what's coming to Display & Video 360 over the next few weeks
Custom Bidding now available in audio line items You’ll soon be able to select custom bidding algorithms to optimize towards your KPIs when running audio ad campaigns. Learn more about custom bidding. Scheduled reports that consistently fail will be suspended Scheduled reports that have been failing consistently for more than 30 days will soon be suspended. Display & Video 360 will no longer have network accounts On June 20, 2023, Display & Video 360 is simplifying its account structure by automatically converting network accounts to standard accounts. If you currently have a network account, …了解详情 -
Coming soon: Trafficking updates in July 2023
Deprecation of line item level brand safety settings for YouTube Content category, content label, and content type controls will not be available for YouTube line items created after July 11, 2023. All new YouTube line items will inherit brand safety settings set at the advertiser level. Existing YouTube line items with brand safety settings will continue to have the option to edit line item level brand safety settings.了解详情 -
Coming soon: Reporting updates in July 2023
Campaign Manager 360 Offline reports migration to instant reporting Some offline reports will be deprecated to transition Campaign Manager 360 offline report users to instant reporting. Users will not be able to create Standard, Reach, Floodlight, and URA reports in offline reporting, or see them in the offline reporting saved reports section. Instead these reports will be available in instant reporting, where users can open and modify these templates. Before, during, and after this migration, customers will be able to edit their API reports. This migration will occur in waves starting on Augu…了解详情 -
2023 年 5 月的新变化
了解 Display & Video 360 的新功能和新动态（2023 年 5 月）
广告系列和工作流程方面的更新 使用优化型定位取代定位范围扩展 我们面向所有合作伙伴推出了优化型定位，以便取代定位范围扩展。采用定位范围扩展的固定出价订单项现在只能通过手动定位进行投放，而且如果定位到包含种子名单排除对象的第一方受众群体，或许还会被暂停。 不妨详细了解优化型定位与受众群体扩展有什么不同之处。 适用于 OTT 服务订单项的受众群体扩展功能 Display & Video 360 中提供了联网电视受众群体扩展功能，旨在取代适用于 OTT 服务订单项的定位范围扩展功能。受众群体扩展功能可帮助您覆盖更多与您所选的第一方受众群体名单具有类似情境信号的受众群体。 某些受众群体定位功能不再受支持 无法再新建基于广告系列活动的受众群体和基于频次的受众群体。无法再在广告订单/订单项中共享、更新或使用这些受众群体。 Google 受众群体和组合的受众群体不再支持已安装的和新的移动设备。无法再在广告订单/订单项中使用这些受众群体，也无法再在现有广告订单/订单项中更新这些受众群体。 Display & Video 360 正在不断改进，以便在不依赖第三方 Cookie 的情况下覆盖更多潜在客户。利用优化型定位，您可以在所选细分受众群之外寻找新的相关受众群体，从而覆盖更多潜在客户。 类似受众群体不再受支持 Display & Video 360 正在不断改进受众群体定位，以便成为更长久的解决方…了解详情 -
即将推出：2023 年 5 月 30 日版本
了解未来几周内 Display & Video 360 将会发生的变化
在 YouTube TV 和 YouTube Select TV 上投放 30 秒和 60 秒的不可跳过式广告 不久之后，定位到 YouTube TV 和 YouTube 优选频道组的 30 秒和 60 秒不可跳过式广告将能通过即时预订进行投放。YouTube TV 将仅在美国支持 30 秒和 60 秒的不可跳过式广告。CTV 设备上的 YouTube 优选最初将在美国、加拿大、英国、日本、印度和韩国支持 30 秒的不可跳过式广告。 此功能让您能以更丰富的方式讲述故事，并让您能更轻松地在 YouTube 和 YouTube TV 的绝大多数直播内容中使用现有视频素材资源。通过即时预订进行预订还能让您获享更多功能，例如定位到自定义的兴趣相似细分受众群、详细受众特征、人生大事和有购买意向的受众群体。 “按结果付费购买”功能将于 2023 年 7 月 1 日弃用 自 2023 年 6 月 1 日起，您将无法再新建按结果付费购买的实体，而且按结果付费购买的订单项将于 2023 年 7 月 1 日停止投放。 Display & Video 360 正在运用 AI、自定义和透明度方面的最新发展成果，帮助其用户改进广告系列效果优化方式。为了针对即将发生的弃用做好准备，您可按照下列方式使用自动化技术优化广告系列效果： 自动出价策略：您可以使用自动出价策略，以便借助强大的 Google 人工智能优化…了解详情 -
即将推出：2023 年 5 月 15 日版本
了解未来几周内 Display & Video 360 将会发生的变化
在广告客户级设置否定关键字定位 您很快就能在广告客户级设置和修改多达 1000 个否定关键字了。所有现有的和新的展示订单项、视频订单项和 YouTube 及合作伙伴订单项都会沿用否定关键字。了解详情 -
新变化：2023 年 4 月
了解 Display & Video 360 的新功能和新动态（2023 年 4 月）
广告系列和工作流程方面的更新 YouTube 及合作伙伴订单项的邻近区域定位 邻近区域定位适用于 YouTube 及合作伙伴订单项（但 YouTube 有保证的程序化交易和即时预订交易除外）。借助此功能，用户可在地理位置最重要时利用 Display & Video 360 覆盖客户。 通过邻近区域定位，您可将实际所处位置作为情境信号来覆盖最有可能对您的广告内容感兴趣的客户。您可为具体的地图注点、街道地址和纬度/经度坐标界定目标半径（以英里或公里为单位），以使广告展示范围扩展至所选地理位置周围。Display & Video 360 会使用由广告交易平台提供的坐标及其地理定位技术来预测用户的位置，以确定是否要投放广告。 YouTube 即时预订交易的广告资源保留 如果选择保留，您便可将广告资源和 CPM 报价保留 72 小时（或更长时间，具体取决于产品和建议的开始日期）。如果某项保留在给定的时限内未促成预订，它会自动过期，届时您将需要请求一个新报价，该报价可能会不同于所保留的报价。详细了解 YouTube 即时预订交易 YouTube 即时预订交易的智能失效日期 现在，无法连续 4 天投放广告的 YouTube 即时预订交易会自动过期。如果未获配广告素材或者广告素材未获批/被暂停，就会出现上述情况。详细了解 YouTube 即时预订交易 数据分析方面的更新 更新了对“增加的覆盖面”的…了解详情 -
Coming soon: April 17, 2023 edition
See what's coming to Display & Video 360 over the next few weeks
Changes to placement, keyword, and category targeting for YouTube & partners line items We are making improvements for YouTube & partners line items to simplify management and optimization of contextual inclusion targeting, and provide a comprehensive and consolidated view of your contextual targeting. Starting in late May, placement, keyword, and category contextual targeting will be consolidated to a single contextual targeting dimension in YouTube & partners line items. Your ads will target any context you include. For example, if you target “bikes” as a topic and “cycling” as a keyword, yo…了解详情 -
What's new: March 2023
Learn about new features and updates to Display & Video 360 from March 2023
Campaign and workflow updates Consolidation of YouTube Search and YouTube Video networks to a unified YouTube network For YouTube & partners line items, you will now see YouTube Search and YouTube Videos combined under one network, “YouTube”, allowing advertisers to tap into the entire inventory of YouTube. Google Analytics 4 conversions available in goal builder Custom Bidding Goal builder is now the default selection when creating an algorithm. This update offers support for Google Analytics 4 conversions in the goals, and applies validation rules to prevent conflicting goals from being set …了解详情 -
Coming soon: March 20, 2023 edition
See what's coming to Display & Video 360 over the next few weeks
Some audience targeting features will be deprecated starting May 20, 2023 Starting May 20, 2023, the following audience-targeting features will be deprecated: Activity-based audiences: You won’t be able to create new campaign activity-based audiences and frequency-based audiences. You won't be able to share these audiences, update existing audiences, use them in insertion orders/line items, or update these audiences in existing insertion orders/line items. Installed apps and new mobile devices: Installed apps and new mobile devices will be deprecated in Google audiences and combined audiences.…了解详情 -
What's new: February 2023
Learn about new features and updates to Display & Video 360 from February 2023
Campaign and workflow updates Device types renamed for YouTube & partners and YouTube & partners on connected TV line items To provide a more consistent experience of Device type targeting, Mobile is renamed Smartphone, and Desktop is renamed Computer for YouTube & partners and connected TV line items throughout Display & Video 360. The new names are reflected during line item creation. All settings will continue to function as they did previously. Reporting and SDF are not affected by this change. Workflow updates to bid adjustments for YouTube and connected TV line items For YouTube and conn…了解详情 -
Coming soon: March 6, 2023 edition
See what's coming to Display & Video 360 over the next few weeks
Custom Intent audiences on CTV devices Custom Intent audiences on Display & Video 360 will soon be available across connected TV devices (US only). Learn more about custom audiences on Display & Video 360 Increased coverage of Google audiences on CTV devices Expanded coverage of Google’s In-Market & Affinity audiences on connected TV devices will soon be available on Display & Video 360 (US only). Users can access available audiences by filtering to CTV eligibility within Audience targeting. Learn more about CTV Google audiences on Display & Video 360 Instant Deals for Google Ad Manager Instan…了解详情 -
Coming soon: February 21, 2023 edition
See what's coming to Display & Video 360 over the next few weeks
Support for multiple YouTube third-party measurement vendors You’ll soon be able to measure YouTube & partners line items with multiple third-party measurement vendors for viewability, brand safety, reach, and brand lift, giving you greater flexibility with managing campaign-specific measurement strategies. Previously, only one vendor could be selected for each measurement type. Learn more about third-party measurement on YouTube. Device Types renamed for YouTube & partners and YouTube & partners on connected TV line items To provide a more consistent experience of Device Type targeting, we’re…了解详情 -
Coming soon: Creative updates in April 2023
Gmail line items will be archived The ability to create new line items will be removed April 3, 2023. Gmail line items will stop serving and will be archived on May 1, 2023. Users can continue to run Native creatives on non-Gmail inventory or can access Gmail inventory via Discovery campaigns in Google Ads. AMP HTML creatives will be removed AMP HTML creatives are specifically designed to run on AMP webpages. The option to create new AMP HTML creatives will be removed April 3, 2023 and existing creatives will stop serving on May 1, 2023. Moving forward, ensure HTML5 creatives don’t include AMP…了解详情 -
Coming soon: Reporting updates in April 2023
Campaign Manager 360 Verification deprecation and rebrand Campaign Manager 360's Verification is being rebranded to Brand Controls. This rebrand will improve existing workflows for viewing brand safety coverage and setting brand safety controls for ads running through Campaign Manager 360. Verification will be deprecated in February 2023. Until the deprecation, Brand Controls will be the default UI, but users can return to the Verification UI. Users can use Instant Reporting to monitor brand safety controls and tag issues. There will not be any changes to ad serving capabilities with this laun…了解详情 -
Coming soon: February 6, 2023 edition
See what's coming to Display & Video 360 over the next few weeks
Additional YouTube reporting dimensions added to Instant reporting In our continued efforts to bring the benefits of instant reporting to more use cases we will be adding and consolidating the remaining YouTube dimensions into Instant reporting bringing it into parity with Offline reporting forYouTube reports. Conversion Ad Event Type , Conversion Ad Event ID along with Total Conversion Value (partner Currency) will be added, and ZipCode will be under Location rather than Additional Dimensions. Advertiser verification will be required for selected advertisers starting in February 2023 Advertis…了解详情 -
What's new: January 2023
Learn about new features and updates to Display & Video 360 from January 2023
Campaign and workflow updates Custom Affinity audience targeting in Instant Reserve This launch allows advertisers to create in-stream Instant Reserve campaigns targeting Custom Affinity audiences, including those targeting YouTube Select lineups. Custom Affinity audience targeting allows advertisers to reach customized user personas, inferred by the media they consume online and created by specifying keywords, URLs and apps that the target audience is interested in. Learn more about Instant Reserve deals for YouTube了解详情 -
新变化：2022 年 11 月
了解 Display & Video 360 的新功能和新动态（2022 年 11 月）
广告系列和工作流程方面的更新 在“即时预订”中创建 YouTube 标头广告和 YouTube 优选预订交易 YouTube 优选频道组包含非常受欢迎的 YouTube 频道，可以大规模覆盖相关的受众群体，而 YouTube 标头广告则可以帮助您通过 YouTube 首页上的优质展示位置扩展大众覆盖面并提高大众认知度。现在，您可以通过“即时预订”配置定位到这两种广告资源的预订型广告系列，让您无需进行任何协商便可立即获得报价并预订广告资源。若要开始使用，请在“市场”中选择 YouTube 发布商卡片。 YouTube 即时预订交易仅适用于受管理的 Display & Video 360 帐号。 针对 YouTube 的 Floodlight 优化 现在，您可将 YouTube 订单项设为针对 Floodlight 配置所衡量的转化生成报表和进行优化。这样能简化转化设置，且能为实现新类型的转化进行优化，因为无需启用针对 YouTube 的 Floodlight 活动。如此一来，您便可在 YouTube 订单项和非 YouTube 订单项之间实现更加一致的转化优化和报表。详细了解针对 YouTube 的 Floodlight 优化。了解详情 -
Coming soon: December 12, 2022 edition
See what's coming to Display & Video 360 over the next few weeks
Creative bulk edit in Display & Video 360 Soon you'll be able to edit creative attributes, such as assets and landing pages, across multiple creatives in just a few steps.了解详情 -
Coming soon: November 21, 2022 edition
See what's coming to Display & Video 360 over the next few weeks
Policy announcement In November 2022, there will be an update to Disapprovals and suspensions to provide more information about Display & Video 360 account suspension. Information will be added about how the violation of the following policies will lead to an advertiser’s account suspension: Circumventing systems Coordinated deceptive practices Counterfeit Promotion of unauthorized pharmacies Unacceptable business practices Trade Sanctions violation Sexually explicit content Partner accounts will also be suspended if advertisers within the partner have repeatedly or predominantly engaged in eg…了解详情 -
新变化：2022 年 10 月
了解 Display & Video 360 的新功能和新动态（2022 年 10 月）
广告系列和工作流程方面的更新 优化型定位已取代对展示/音频/视频广告系列适用的定位范围扩展 优化型定位可帮助广告客户根据其广告系列目标找到有望完成转化的相关新客户。优化型定位采用 Google 的机器学习技术来寻找您手动选择的受众群体（也称为信号）之外的客户，从而帮助您提升广告系列的效果并找到您可能因仅使用手动定位而错失的客户。 通过在电视“市场”中过滤您的联网电视广告资源包来查看与第三方受众群体的重叠情况 此功能在电视“市场”中提供了一个额外的过滤选项，让用户能查看可用广告资源包与第三方受众群体之间的重叠情况。 弃用了“热门视频出价调整幅度” “热门视频出价调整幅度”选项已被弃用。之前，我们从广告系列创建流程中移除了此功能；现在，热门内容出价调节系数值已自动更新为 0%。 针对 Display & Video 360 用户的广告客户验证 针对 Display & Video 360 用户的广告客户验证 Display & Video 360 用户可提供与其身份相关的基本信息，以接受 Google 的验证。待 Google 验证您的身份后，系统会生成一条广告披露信息，其中会显示您的用户名和所在位置并会包含在您投放的所有广告中。通过公开显示广告客户的身份和所在位置，我们能提高用户对 Google 产品和服务的信任度，并能使他们就其在线看到的广告做出明智的决策。 修改您在首页上看到的内…了解详情 -
Coming soon: October 31, 2022 edition
See what's coming to Display & Video 360 over the next few weeks
Use new conversion types & the Floodlight attribution methodology to power the bidding of your conversion optimized YouTube campaigns With Floodlight optimization for YouTube, YouTube video action campaigns are optimized toward conversions as measured by your Floodlight configuration. This makes optimization & attribution methodology consistent across YouTube and non-YouTube line items. This enables a simple conversion tagging implementation, support for new conversion types, and more streamlined campaign reporting. Similar audiences will no longer be generated starting May 2023 Starting May 2…了解详情 -
Coming soon: October 17, 2022 edition
See what's coming to Display & Video 360 over the next few weeks
Upload Display & Video 360-hosted audio creatives to YouTube for YouTube audio campaigns This launch will enable users to easily upload Display & Video 360-hosted audio creatives to YouTube for use on YouTube audio campaigns. Users will be able to create and upload a single video to YouTube by combining existing audio and optional companion image assets. Only users with access to a YouTube channel owned by the brand or media agency can upload creatives. Filter your CTV inventory packages in the TV Marketplace to see overlap with third-party audiences This feature provides an additional filter …了解详情 -
Coming soon: Reporting updates in November 2022
Campaign Manager 360 Path type will be removed from some reports The Path type dimension will be removed from Floodlight reports and Path to Conversion reports. Display & Video 360 Exchange will be renamed in reporting In reporting, the following dimension will be renamed: Old name New name Exchange Exchange code了解详情 -
新变化：2022 年 9 月
了解 Display & Video 360 的新功能和新动态（2022 年 9 月）
广告系列和工作流程方面的更新 在广告客户级接受协商 现在，拥有广告客户访问权限的用户可在广告客户级接受协商，无需再依赖合作伙伴级用户来设置已同步到 Display & Video 360 的交易。 在广告客户级，用户可在我的广告资源 > 协商页面中导入并接受协商。已接受的交易将显示在我的广告资源页面中。 改进了增强型自动化功能的耐用性 用户可在 Display & Video 360 中的不同层级选择启用增强型自动化功能，并测试广告效果提升情况。 联网电视订单项支持自定义出价算法 自定义出价算法可用作联网电视订单项的出价机制，以便您针对自己的 KPI 进行优化。 广告系列规划方面的更新 现在支持为广告系列方案预测长达 92 天内的效果 现在，您将能够利用可涵盖长达 92 天的日期范围的预测功能来创建新的或修改现有的广告系列方案。这样一来，您便能深入了解采用更长日期范围的广告系列方案有望实现的目标和 KPI。 如需详细了解预测功能，请参阅为广告系列创建方案。 广告素材方面的更新 改进了就遭拒广告素材提出异议的流程 现在，您可使用“申诉”按钮就 Display & Video 360 中不正确的广告素材政策标签提出异议。提出申诉后，您可在“申诉记录”页面中查看状态和反馈。您可依次前往广告素材 > 申诉记录（以前称为“政策概览”）找到广告素材申诉记录。 数据分析方面的更新 即时报表中提供…了解详情 -
Coming soon: October 3 edition
See what's coming to Display & Video 360 over the next few weeks
Popular Video Bid Adjustment deprecation The Popular Video Bid Adjustment option will be fully deprecated in October. This functionality was previously removed at campaign creation, and top content bid modifier values will automatically be updated to 0%. To avoid disruptions in your delivery, you can manually change this setting to "0%" before deprecation. Advertiser verification for Display & Video 360 users Display & Video 360 will enable users to provide basic information about their identity which Google then verifies. Once Google verifies your identity, an ad disclosure is generated which…了解详情 -
Coming soon: September 19 edition
See what's coming to Display & Video 360 over the next few weeks
Optimized targeting will replace targeting expansion for display, audio, and video campaigns Optimized targeting helps advertisers find new and relevant customers likely to convert within their campaign goals. Optimized targeting uses Google's machine learning to look for customers beyond your manually selected audiences, also known as signals, to improve campaign performance and find customers you may have missed with manual targeting alone. Accept negotiations at the advertiser level Users with advertiser access can now accept negotiations at the advertiser level, and no longer need to rely …了解详情 -
新变化：2022 年 8 月
了解 Display & Video 360 的新功能和新动态（2022 年 8 月）
广告系列和工作流程方面的更新 在联网电视受众特征定位条件中添加了受众群体建议 现在，当您向“联网电视和 OTT 串流”广告订单和“OTT 服务”订单项添加受众特征定位条件时，系统会提供受众群体建议。向定位条件中添加建议的受众群体，以扩大覆盖面。 购买数字户外广告资源 买方可以通过一种集中式程序化工作流程来投放数字户外广告系列。现在，广告客户可以通过一个新的专用“市场”标签页发现、协商和购买数字户外广告资源，并且可以使用新的数字户外广告订单和订单项类型。 通过 Display & Video 360 投放的数字户外广告不会进行个性化设置，我们不会使用个人标识符或任何用户位置数据。Display & Video 360 会审核所有发布商，以确保衡量方法遵循公认的业界标准或可识别的第三方供应商，并且不支持自行衡量的发布商。 管理员用户现在可以选择自动启用新的广告交易平台 现在，您可在 Display & Video 360 中的合作伙伴级别自动启用新的广告交易平台，从而简化了从新集成的广告交易平台启用广告资源的工作流程。这样一来，您无需手动启用每个新广告交易平台。新广告交易平台上的投放仍可在订单项级别进行控制。 改进了自定义出价算法概览表格 我们更新了自定义出价概览表格。在合作伙伴级别，您会看到： 一个嵌套表，其中显示了每个关联广告客户的算法就绪状态的。 新增了两个列：模型就绪与否和暂停…了解详情 -
Coming soon: August 29 edition
See what's coming to Display & Video 360 over the next few weeks
Additional metrics available in Instant Reporting You'll soon see additional metrics available in instant reporting, including all MRC related filters, dimensions, and metrics. This provides the ability to run more reports through instant reporting and helps align instant reporting with offline reports. Additional durability to enhanced automation Users will be able to opt-in to enhanced automation at different levels in Display & Video 360 and test performance improvements. Improved process to dispute rejected creatives The appeals workflow will be expanded to allow users to dispute creative …了解详情 -
Coming soon: August 15 edition
See what's coming to Display & Video 360 over the next few weeks
Audience suggestions in demographics targeting for connected TV Audience suggestions will now be provided when you add demographics targeting to Connected TV and OTT streaming insertion orders and Over-the-top line items. Add suggested audiences to your targeting to increase your reach. Purchase Digital Out of Home inventory Buyers will soon be able to execute Digital Out of Home campaigns through a centralized programmatic workflow. Advertisers will be able to discover, negotiate and buy digital out of home inventory through a new dedicated Marketplace tab, and new Digital Out of Home inserti…了解详情 -
即将推出：8 月 1 日版
了解未来几周内 Display & Video 360 将会发生的变化
Cookie 覆盖面报表和指标将于 2022 年 8 月 31 日被弃用 Unique Reach 模型提供比 Cookie 覆盖面更准确、更持久的覆盖面衡量解决方案。了解详情 -
What's new: July 2022
Learn about new features and updates to Display & Video 360 from July 2022
Campaign and workflow updates Optimized targeting on YouTube video action line items Optimized targeting leverages machine learning to look for additional conversions by finding users most likely to convert based on real time campaign conversion data. Optimized targeting will be turned on by default for YouTube video action campaign ad groups when any type of audience list is targeted. Insights updates Set up Engaged View Conversion directly in Display & Video 360 You can now set up your engaged view definition and create an Engaged View Conversion attribution model in Display & Video 360. Eng…了解详情 -
Coming soon: July 18 edition
See what's coming to Display & Video 360 over the next few weeks
Optimized Targeting for YouTube video action campaigns You'll soon be able to use Optimized targeting to help find new and relevant people beyond your manually-selected audience segments. This gives your campaign the flexibility to explore customers who have the highest chance of converting to improve your return on investment for your YouTube video action campaigns. Accept negotiations at the advertiser level Users with advertiser access can now accept negotiations at the advertiser level, and no longer need to rely on partner-level users to set up a deal synced to DV360. At the Advertiser le…了解详情 -
新变化：2022 年 6 月
了解 Display & Video 360 的新功能和新动态（2022 年 6 月）
广告系列和工作流程方面的更新 YouTube 品牌认知度和钟意度广告系列现已支持商品 Feed 现在，支持商品 Feed 的 YouTube 视频广告系列类型多了 2 种。得益于此次更新，您可将商品 Feed 关联到 YouTube 品牌认知度和覆盖面广告系列以及产品和品牌钟意度广告系列，以便用户通过这些类型的广告系列轻松购物。广告客户将能在导视广告、不可跳过式广告或可跳过式广告旁边展示由 Google Merchant Center Feed 提供的引人入胜的商品图片和详情，吸引用户采取行动。 客户将无法选择 Meetrics 作为第三方可见度衡量服务供应商 我们将于 2022 年 7 月移除用于选择 Meetrics 作为第三方可见度衡量服务供应商的功能。新建或复制的订单项将无法选择 Meetrics 作为供应商，已选择 Meetrics 的现有订单项将能更改供应商。我们会继续向 Meetrics 发送数据，直到于 2022 年 12 月彻底撤消相关支持为止。客户应开始改用 DoubleVerify，以免第三方衡量服务出现中断。 广告素材方面的更新 关联 Ads Creative Studio 帐号即可获取合作伙伴的广告素材 现在，您的广告素材合作伙伴可以请求关联到您的 Display & Video 360 广告客户。关联之后，广告素材合作伙伴便能向您的帐号发送广告素材了。您…了解详情 -
Coming soon: June 27 edition
See what's coming to Display & Video 360 over the next few weeks
New audience segment dimensions will be added to YouTube reports We’re adding two new dimensions to YouTube offline reports to provide a consolidated view of audience reporting: audience segment and audience segment type. Audience segment includes: The name or list of the data segment Audience segment type includes: Custom affinity, detailed demographics, life events, interest, and remarketing lists With these new dimensions, you can pull a comprehensive report that shows your campaign performance metrics and the effectiveness of your audience targeting, all in one place. Support for new third…了解详情 -
Coming soon: June 13 edition
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Product feeds for YouTube brand awareness and consideration campaigns We’re adding support for product feeds to two more YouTube video campaign types. With this update, you can link product feeds to your YouTube brand awareness and reach and product and brand consideration campaigns to make them shoppable. Advertisers will be able to feature compelling product imagery and details from a Google Merchant Center feed alongside a bumper, non-skippable, or skippable ad to encourage users to take action. Removing inventory quality insights from Campaign tab Inventory quality insights will no longer …了解详情 -
Coming soon: Reporting updates in July 2022
Campaign Manager 360 & Display & Video 360 Cookie Reach reports removed A more specific timeline about report and metric removal will be provided in Q3 following the release of Unique Reach Overlap. The following reports and metrics will be removed: CM360 Report type Cookie Reach Overlap Report templates under the “Reach” report type: Cookie Reach Active View Metrics: Cookie Reach Metrics: Cookie Reach: Average Impression Frequency Cookie Reach: Click Reach Cookie Reach: Impression Reach Cookie Reach: Incremental Click Reach Cookie Reach: Incremental Impression Reach Cookie Reach: Incremental …了解详情 -
What's new: May 2022
Learn about new features and updates to Display & Video 360 from May 2022
Campaign and workflow updates Related video extensions for YouTube now globally available Related video extensions are now globally available to all advertisers for YouTube & Partners Video Brand awareness and reach and Product and brand consideration line item types. With related video extensions, you can show a list of 2 to 5 related videos below your video ad on the YouTube mobile app.了解详情 -
Coming soon: May 31 edition
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Bidding insights improvements New additions to bidding insights will include more dimension breakdowns (App/URL, Exchange, Device, Location, Browser, Day of Week, and Time of Day), line item navigation within the insights panel, and filtering of the combined view to show entities with available insights.了解详情 -
Coming soon: May 16 edition
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Improved creative appeal process Improvements to workflows for resubmitting previously rejected creatives will include more control and better visibility into the status of appealed creatives. This is the first step of a multi-part effort to improve user workflows in Display & Video 360 for finding, reviewing, fixing, and appealing rejected and restricted creatives, at scale. Export reports from Report builder to a linked BigQuery Project When you create a report within Report builder, you will be able to select BigQuery as an export option when you have linked your account to a BigQuery Proje…了解详情 -
Coming soon: May 2 edition
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Automated bidding performance goal suggestions Suggestions for new performance targets will be shown in the Intelligence panel for automated bidding line items with restrictive performance goals. You'll be able to adjust or apply the recommended target value. Magnite DV+ will use the deal negotiation workflow Magnite DV+ will be upgraded to the standard Display & Video 360 deal negotiation workflow. Once upgraded, the same deal negotiation workflow will apply on all third-party exchanges that support the deal sync API. Deprecation of manual deal creation workflow Through the rest of 2022 the m…了解详情 -
Coming soon: April 18 edition
See what's coming to Display & Video 360 over the next few weeks
TrueView dimensions and metrics in instant reporting in Display & Video 360 All TrueView dimensions and metrics that are supported in offline reporting will also be available in instant reporting.了解详情 -
What's new: March 2022
Learn about new features and updates to Display & Video 360 from March 2022
Campaign and workflow updates YouTube connected TV interactivity with ‘Send to phone’ functionality An interactive Send to phone call-to-action is now available for YouTube ads serving on connected TV, providing the ability to send a link to the logged-in user's phone. This feature was added for new and existing YouTube & partners video line items that feature call-to-action text or are YouTube video action campaigns that are opted into connected TV devices. Additional signals in custom bidding Custom Bidding scripts now offer new brand signals, allowing you to optimize toward video player siz…了解详情 -
Coming soon: April 4 edition
See what's coming to Display & Video 360 over the next few weeks
Line item-specific conversion goals for YouTube video action campaigns Line item-specific conversion goals give you the ability to choose which YouTube-enabled Floodlight activities contribute to optimization and conversion counting on a per-line item basis. By checking the box Use the selected Floodlight activities to drive this line item's performance, the line item will only optimize to these activities, instead of all YouTube-enabled Floodlight activities at the Advertiser ID level.了解详情 -
Coming soon: March 14 edition
See what's coming to Display & Video 360 over the next few weeks
YouTube connected TV interactivity with ‘Send to phone’ functionality An interactive Send to phone call-to-action will be added to YouTube ads serving on connected TV, providing the ability to send a link to the logged-in user's phone. This feature will be added for new and existing YouTube & partners video line items that feature call-to-action text or are YouTube video action campaigns that are opted into connected TV devices. Japan’s Amended APPI will come into force on April 1, 2022 2020 年 6 月，日本政府针对现行的《个人信息保护法》(APPI) 进行了一系列修订。修订后的 APPI 将于 2022 年 4 月 1 日生效。 修订后的 APPI 包含处理日本用户“个人相关信息”(PRI) …了解详情 -
2022 年 2 月的新变化
了解 Display & Video 360 的新功能和新动态（2022 年 2 月）
广告系列和工作流程方面的更新 新的首页工作区 我们在首页中添加了一个每天都会动态变化的工作区，以便您快速查看重要的广告订单。该工作区是系统根据您最近查看过的广告订单生成的。 控制联网电视上的广告频次 我们在 Display & Video 360 中推出了新的联网电视广告频次管理解决方案。此类解决方案有助于控制用户通过 YouTube 和其他联网电视应用看到广告的次数，从而让联网电视直播活动受众获享更流畅的观看体验。对广告客户而言，此类解决方案不仅能限制媒体浪费，还能扩大联网电视的覆盖面。 更新了订单项复制选项 现在，当复制订单项时，您可以更好地控制目标位置以及要沿用的设置：您既可选择复制到相应订单项所属的现有广告订单内，也可选择复制到同一广告客户名下的另一兼容广告订单内。详细了解如何复制订单项 广告素材方面的更新 更新了广告素材审批结果消息 我们更新了 Display & Video 360 中用于表明广告素材获批/遭拒的措辞和格式。 数据分析方面的更新 自定义出价参考面板 现在，当创建自定义出价脚本时，您可以使用参考面板。该面板会显示相关广告客户名下有哪些可用的归因模型、Floodlight 活动和 u 变量。了解详情 -
Coming soon: February 28 edition
See what's coming to Display & Video 360 over the next few weeks
Additional signals coming soon to custom bidding Custom bidding scripts will soon offer new brand signals, allowing you to optimize toward video player size and environment. Use these new signals to maximize client-specific goals. New filters for faster analysis on the homepage You’ll soon be able to filter your homepage workspace to only show insertion orders that are underpacing, underperforming, or have rejected creative. Updated destination requirements policy In March 2022, we will reorganize and update our Destination requirements policy for improved clarity. As a result, certain policy …了解详情 -
Coming soon: Reporting updates in April 2022
Campaign Manager 360 Nielsen auto tagging will be removed Estimated week of April 4, 2022 Nielsen auto tagging functionality will be removed. You can continue to use Nielsen tags and apply them as event tags when trafficking campaigns. Nielsen reports in Campaign Manager 360 offline report builder will also be removed, including any scheduled reports and any related metrics/dimensions. Display and Video 360 Some YouTube Ad Type dimension values will be renamed Estimated week of April 4, 2022 The following YouTube Ad type dimension values will be renamed: Old value name New value name Video dis…了解详情 -
Coming soon: February 14 edition
See what's coming to Display & Video 360 over the next few weeks
Flash creatives will be deleted on March 12, 2022 Support for Flash creatives was removed in 2016 and these creative types have not been servable since January 2, 2017. Since they can no longer be used, we are permanently deleting all Flash creatives. Control your ad frequency on connected TV New connected TV frequency management solutions are available in Display & Video 360. This helps you control the number of times people see your ads across YouTube and other connected TV apps, giving connected TV streamers a smoother viewing experience. For advertisers this limits media waste and increase…了解详情 -
新变化：2022 年 1 月
了解 Display & Video 360 的新功能和新动态（2022 年 1 月）
广告系列和工作流程方面的更新 改进了订单项和广告订单概览的工作流程 我们向广告订单和订单项概览中添加了“合并”视图，以提升使用效率。现在，您会看到固定的视图、更多数据洞见、更高的工作流程效率和更多内嵌控件。 新的通知面板 我们在 Display & Video 360 中添加了一个新的通知面板，以便用户集中查看各种产品公告，例如功能发布和改进、报表更新、政策、直播活动链接或研究机会。 YouTube 及合作伙伴视频订单项类别更新 我们根据广告系列目标对 YouTube 视频订单项类型进行了重命名，以使订单项创建流程更直观。 更新后的 YouTube 订单项类型： 产品和品牌钟意度（旧称“品牌认知度”）。与“每次观看费用”出价策略兼容： 插播视频广告或信息流视频广告 仅采用“每次观看费用”出价策略的广告序列 品牌认知度和覆盖面（旧称“覆盖面”）。与“目标每千次展示费用”出价策略兼容： 经济实惠地扩大覆盖面（导视广告、可跳过式插播广告） 不可跳过式广告 仅采用“目标每千次展示费用”出价策略的广告序列 弃用了程序化电视广告技术 Display & Video 360 的线性电视广告资源购买功能（程序化电视广告技术）已被弃用；2021 年 12 月 31 日之后，相关广告系列会停止投放。不过，您仍能购买联网电视广告资源。 网站环境定位设置更新 我们从网站环境定位设置中移除了“包含未按设备类…了解详情 -
Coming soon: May 4 edition
See what's coming to Display & Video 360 over the next few weeks
Verification for election advertising in New Zealand Verification to run election ads in New Zealand will be available from May 19, 2020. Information about verification requirements can be found here. New optimization suggestion to improve pacing and performance with automated bid strategies coming soon to the Intelligence Panel The Intelligence Panel will soon show new optimization suggestions to enable automated bid strategies on eligible line items. The suggestions will recommend a default bidding strategy and show an indication of expected spend improvements. Troubleshooter will soon show …了解详情 -
Coming soon: January 31 edition
See what's coming to Display & Video 360 over the next few weeks
Custom bidding reference panel A reference panel will be available while creating custom bidding scripts. The panel displays the attribution models, Floodlight activities, and u-variables available within the associated advertiser. New homepage workspace A daily dynamic workspace will be added to the Display & Video 360 homepage, allowing for a quick review of important insertion orders. The workspace is system-generated and based on your recently viewed insertion orders.了解详情 -
Coming soon: January 18 edition
See what's coming to Display & Video 360 over the next few weeks
Workflow improvements for insertion order and line item overviews We are bringing the efficiencies of the combined view to the insertion order and line item overviews. You'll soon see pinned views, more insights, greater workflow efficiency, and more inline controls. Deprecating WEBM transcodes for in-stream video in Campaign Manager 360 We will be deprecating redundant WEBM video transcodes that are often not supported by publishers. Parallel tracking for YouTube & partners enabled after January 31, 2022 The deadline to adopt parallel tracking for YouTube & partners is January 31, 2022. Paral…了解详情 -
Coming soon: December 6 edition
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New notification panel A new notification panel will be added in Display & Video 360, providing users with a single location to find product announcements such as feature launches and improvements, updates to reporting, policies, links to livestreams, or research opportunities. Update to YouTube & partners video line item categories YouTube video line item types will be renamed to make creation more intuitive based on the campaign objective. New YouTube line item types: Product and brand consideration (renamed from “Brand awareness“). Compatible with CPV bid strategy: In-stream or in-feed vide…了解详情 -
新变化：2021 年 11 月
了解 Display & Video 360 的新功能和新动态（2021 年 11 月）
广告系列和工作流程方面的更新 新功能指标 为了帮助用户更轻松地发现新功能，Display & Video 360 会使用蓝点指示更新后的导航功能，还会在值得注意的新功能旁边显示“新”标记。 YouTube 行动号召视频广告系列现在会显示有关目标每次转化费用的建议 在创建订单项的过程中，系统会显示有关目标每次转化费用的建议，以最大限度地提升您的 YouTube 行动号召视频广告系列的效果。 为联网电视规划和覆盖第一方和第三方受众群体 “受众群体”模块现在会根据联网电视广告资源显示受众群体覆盖面。 为邻近区域定位目标设置半径或范围 现在，邻近区域定位目标可让您选择区域半径（以数值单位表示）。也就是说，您可以选择邻近区域定位目标周围任意方向的英里或公里距离。 YouTube 视频发现广告现在称为信息流视频广告 “信息流视频广告”已取代“视频发现广告”。这种广告格式的运作方式和以前一样，只是名称发生了变化。 广告订单设置中新增了自定义目标跟踪功能 客户可以在广告订单设置中设置“展示机会价值/费用”目标（在自定义出价中使用），从而更轻松地在概览中和 InfoSnack 图表内跟踪效果。 广告素材方面的更新 按结果付费的点击型广告系列现在支持 HTML5 广告素材 Display & Video 360 会将重叠式广告应用于分配给按结果付费的点击型广告系列的 HTML5 广告素材，以使该广告素…了解详情 -
Coming soon: November 8 edition
See what's coming to Display & Video 360 over the next few weeks
YouTube video action campaigns will surface suggestions for target CPA During line item creation you will see a suggestion for a target CPA to maximize the performance of your YouTube video action campaigns. New feature indicators To improve the discoverability of new features Display & Video 360 will indicate updated navigation using blue dots, and a “New” badge next to notable new features.了解详情 -
Coming soon: September 27 edition
See what's coming to Display & Video 360 over the next few weeks
Two new video dimensions will be added for more detailed reporting We're adding two new dimensions for better video reporting: media type and video content position. Media type can be: audio, video, display, tracking, or unknown. Video content position can be: pre-roll, mid-roll, post-roll, or unknown. Enhancing click and conversion tracking for YouTube campaigns If your Display & Video 360 account is linked to Campaign Manager 360, you can choose a tracking placement when creating a YouTube ad. This tracking placement captures impressions, viewability, and other metrics tied to Display & Vide…了解详情 -
Coming soon: October 25 edition
See what's coming to Display & Video 360 over the next few weeks
Set a radius for your proximity targets Soon you'll select a radius for proximity targets in numerical units. You'll be able to choose a distance in any direction (in miles or kilometers) from your proximity target. YouTube video discovery ads will have a new name “Video discovery ads” will be renamed “in-feed video ads.” The ad format will work the same as before the change. Plan for and reach your 1P and 3P audiences across CTV Within the audience module, 3rd party audiences will show reach for CTV inventory. There will be two new filters for eligible 3rd party audiences based on “Provider” …了解详情 -
Coming soon: Reporting updates in November 2021
Changes previously communicated as happening the week of November 15, will now happen the week of November 29th. Campaign Manager 360 Start/End Date in Account Timezone Estimated week of November 29 2021 To provide a more unified user experience with Trafficking, dimensions and filters will use the account timezone instead of UTC. Reports generated after this change will show different creative start/end dates compared to before and will filter out different creatives if the filters are not adjusted to the account timezone. Content classifier dimension will be renamed Estimated week of Novembe…了解详情 -
Coming soon: October 11 edition
See what's coming to Display & Video 360 over the next few weeks
New custom goal tracking in insertion order settings Soon you'll be able to set a Impression value over cost goal (used in custom bidding) in insertion order settings. This allows for better performance tracking in the overview and info graphs. YouTube & partners audio metrics in Display & Video 360 and offline reports We’re changing the way YouTube & partners metrics are presented in Display & Video 360 to make them more relevant to the media type of your ads. Audio-specific metrics will be added to the campaign, insertion order, line item, and combined view tables when applicable. A Media Ty…了解详情 -
What's new: September 2021
Learn about new features and updates to Display & Video 360 from September 2021
Campaign and workflow updates Review settings differences between experiment arms You can use the new Diff tab in experiments to check which settings are different between baseline and variant experiment arms. SDF v 5.4 now available The latest version of Structured Data Files includes: TV insertion orders and over-the-top line items YouTube reach line items “Adult” brand safety content label renamed to “Sexual” Custom bidding goals at the insertion order level Media plan budget segments to link budgets at the insertion order level Insights updates Frequency management value quantification for…了解详情 -
Coming soon: September 13 edition
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Removing WEBM and 3GPP video transcodes The current list of video transcodes is comprehensive for the sake of thoroughness, however we’ve learned that the majority of publisher requirements can be met with a smaller list of transcodes. To make it easier to review transcodes, we’re removing rarely used WEBM and 3GPP transcodes from the list. Improving view-through-conversion modeling for Firefox Browsers and operating systems are constantly making changes to the way third-party cookies are used and accessible to advertising platforms like Campaign Manager 360 and Display & Video 360. The goal o…了解详情 -
What's new: August 2021
Learn about new features and updates to Display & Video 360 from August 2021
Campaign and workflow updates New functionality for YouTube ads and ad groups in Combined view The Combined view for campaigns now includes new functionality for YouTube: View YouTube ads across your campaign View review status and appeal disapprovals Bulk pause and activate ads and ad groups across your campaign View and edit the ad group bid strategy via inline settings New way to create a display URL for YouTube Video action campaigns Today, display URLs (sometimes known as vanity URLs) are automatically generated for YouTube video action campaigns. You can now customize the display URL for…了解详情 -
Coming soon: August 30 edition
See what's coming to Display & Video 360 over the next few weeks
A better way to view reports We’re adding pivot tables to Report Builder so you can better visualize your report data directly within our Instant Reporting. Once you add your desired dimensions and metrics, a pivot table will be ready for your viewing. An easy way to create Custom Bidding algorithms through goals You'll be able to generate algorithms based on goals you set up within the platform. These goals will allow for simple creation of ROAS (return on ad spend) or weighted conversion algorithms, without the need to write or test scripts. Just select the Floodlights and their correspondin…了解详情 -
Coming soon: Reporting updates in September 2021
Campaign Manager 360 Creative Start/End Date in Account Timezone Estimated week of September 6, 2021 To provide a more unified user experience with Trafficking, dimensions and filters will use the account timezone instead of UTC. Reports generated after this change will show different creative start/end dates. Creative filters must be updated to the account timezone to function correctly. Removal of leading spaces for Rich Media Events Estimated week of September 6, 2021 Leading spaces for Rich Media events will be removed. If you automatically ingest Rich Media Events you may have to adjust s…了解详情 -
What's new: July 2021
Learn about new features and updates to Display & Video 360 from July 2021
Campaign and workflow updates Bid suggestions available in the Troubleshooter Bid suggestions from the Intelligence Panel are available in the Troubleshooter if your line items have impressions that are restricted by bids. Accept these suggestions to reach more impressions by adjusting your bid or enabling an automated bid strategy. Download SDF metadata for ID lookups We’ve added a Download metadata option to the SDF actions menu, in addition to the current Upload and Download options. This allows you to download CSV files to look up various public and private ID and name mappings to use with…了解详情 -
Coming soon: July 21 edition
See what's coming to Display & Video 360 over the next few weeks
Improved measurement of YouTube impressions The pipeline for Active View metrics in Campaign Manager 360 and Display & Video 360 will be upgraded to align with other ads products. As a benefit, there will be improvement in Measurable Impressions and Viewable Impressions for some Display & Video 360 YouTube inventory. Because these metrics are MRC accredited, there will be a notice for all impacted customers with an estimate of the change. The notice will display in product until around Aug 15th, and the changes will be complete the week of Aug 16th. Customer Match Uploader API for Display & Vi…了解详情 -
What's new: June 2021
Learn about new features and updates to Display & Video 360 from June 2021
Creative updates Creative names can be up to 512 characters long Creative names were previously limited to 256 characters in Display & Video 360. We’ve increased this to 512 characters, which matches the limit in Campaign Manager 360. If you sync your creatives from a linked Campaign Manager 360 advertiser, placements with longer names in Campaign Manager 360 will no longer be trimmed when they’re synced over as creatives in Display & Video 360. OGG format support for audio creatives You can now upload OGG assets for audio creatives in both Display & Video 360 and Campaign Manager 360. Media A…了解详情 -
Coming soon: June 21 edition
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Display & Video 360 Lightbox creatives will no longer be available Due to low usage and updated creative strategy within Display & Video 360, new Lightbox ads will no longer be available on August 1, 2021, and all Lightbox ads will stop serving by August 31, 2021. We’ve introduced innovative new products that can meet your goals, such as Panorama, Cue Cards, and Flipbook. Before the end of August, consider building a new creative and assigning it to your relevant line items. Please note the following timeline: July 1, 2021 - Deprecation announced. August 1, 2021 - New Lightbox ads cannot be cr…了解详情 -
Display & Video 360 助力您的广告系列平稳度过新型冠状病毒肺炎 (COVID-19) 疫情期
目前，社会各界正在采取措施应对 COVID-19 疫情。我们知道，这一特殊时期给商家带来了独特的难题。本文旨在介绍一些可供参考的注意事项，帮助您评估自己的广告并适应不断变化的市场状况。 了解客户需求的变化 借助 Google 趋势，您可以轻松了解客户眼下最关心什么，并调整您的广告系列以使其更实用。了解如何使用 Google 趋势来发现新的数据洞见并设法应对业务中断情况。 不断重新评估 受众群体的媒体消费习惯正在快速变化，因此您常用的媒体策划方案当下未必适用。由于 Display & Video 360 规划工具直通您的媒体购买平台，因此该工具是一项非常不错的资源 - 它不仅能让您及时得知目标受众的转变情况，还能助您高效地重新评估媒体策划方案并快速地调整广告策略以覆盖转变后的目标受众。 若要评估您的广告是否能够有效提升用户对您品牌的认知度，并快速调整您的广告系列以使其更贴合您的营销目标，请考虑设置品牌提升效果评测。在这款免费工具的帮助下，您可轻松以品牌指标（例如广告回想度、品牌认知度和钟意度）为目标来优化您的 YouTube 和程序化视频广告系列。 重新思考品牌适宜性 自从 COVID-19 疫情爆发之后，几乎所有在线内容都在直接报道或间接提及这个主题。这给营销者带来了前所未有的品牌保障难题。若想为您的品牌寻找正确的营销方法，您可能需要修改以前使用的品牌适宜性策略。下面这些问题或许能…了解详情 -
Coming soon: June 7 edition
See what's coming to Display & Video 360 over the next few weeks
Programmatically manage budgets and reconcile invoices for Display & Video 360 in Prisma Customers and agencies using Display & Video 360 will be able to programmatically manage budgets and reconcile invoices through MediaOcean’s Prisma, including: Map Display & Video 360 partners and advertisers to corresponding hierarchies in Prisma Create Display & Video 360 campaigns and campaign level budgets using Prisma Link programmatically created campaign level budgets to insertion orders in Display & Video 360 Automatically receive and reconcile Display & Video 360 invoices in Prisma Bidding insight…了解详情 -
What's new: May 2021
Learn about new features and updates to Display & Video 360 from May 2021
Campaign and workflow updates Custom bidding metrics are now available in Combined view You can now see custom bidding metrics in the performance view of the Combined tab of a campaign. Refer to these metrics to quickly see custom bidding performance without creating an offline report. Impression value or cost data is available in-line for any line items that use a custom bidding algorithm. Advertiser-level users can access and create custom bidding scripts Custom bidding, which was previously only available at the partner level, is now available at the advertiser level. Users with advertiser …了解详情 -
Coming soon: May 24 edition
See what's coming to Display & Video 360 over the next few weeks
OGG format support for audio creatives Starting this week you’ll be able to upload OGG assets for audio creatives in both Display & Video 360 and Campaign Manager 360. Tracking ad support for audio placements You’ll soon be able to assign tracking ads to audio placements, just like you can for video and display placements. With this change, you’ll be able to create tracking ads in Campaign Manager 360 and assign them to YouTube audio creatives in Display & Video 360, as well as third-party ad served audio creatives. Support for using these tracking ads with non-YouTube audio creatives hosted b…了解详情 -
Coming soon: May 10 edition
See what's coming to Display & Video 360 over the next few weeks
Removal of Creatives download button from Gallery view The option to download HTML5 Creatives from Gallery view will be removed from Display & Video 360. Display creatives with multiple .html files no longer supported in Display & Video 360 and Campaign Manager 360 Starting the week of May 24 Studio Creatives with multiple .html files will not be available for export from Campaign Manager 360. Starting the week of June 28, 2021, Studio, Campaign Manager 360, and Display & Video 360 will no longer support creatives that include more than one .html file. These creatives will be archived in Campa…了解详情 -
Coming soon: Reporting updates in June 2021
Changes are estimated the week of June 7, 2021
The metric name changes in offline reports and Data Transfer referenced in the March 2021 reporting updates will now go into effect the week of June 7, 2021. Display & Video 360 Changes to reporting dimensions Time of Day Values returned by the Time of Day dimension will change from single digit to double digit. For example 0 will be 00, 2 will be 02, and 10 will be 10. The change is being made to make values easier to sort. Scheduled reports will continue to run with the new values. Creative Attributes The Creative Attributes dimension in DV360 reporting will no longer return the following va…了解详情 -
What's new: April 2021
Learn about new features and updates to Display & Video 360 from April 2021
Campaign and workflow updates Media cost markup option for revenue models deprecated The media cost markup option is no longer an option for new revenue models due to low usage. Existing line items that use media cost markup will continue to be able to use this revenue model, but you won’t be able to create new line items with this setting. Download the Combined tab into a .csv file There is now a download button in the Combined tab of your campaigns that downloads a .csv file of your current view of your campaign, including custom columns. Use this download to share, review, and analyze data …了解详情 -
Data outage for some reporting metrics between March 31 and April 7, 2021
Between March 31 and April 7, 2021 there was data missing (from display ads served to web environments) which resulted in undercounting the following metrics: Begin-to-render Impressions Provisional Impressions Viewable Impressions This was caused by problems with a Display & Video 360 and Campaign Manager 360 counting method and how that method interacted with the IMA SDK. The problem was fully resolved as of April 8, but the data is unrecoverable. No other metrics were affected, including any used for billing. Last updated May 6, 2021了解详情 -
Coming soon: April 26 edition
See what's coming to Display & Video 360 over the next few weeks
Outcome based buying is expanding to include pay per Active View A new outcome based buying option will give the choice to be billed based on viewable impressions, measured by Active View. Pay per Active View will be available when you use a bid strategy that targets conversions (target CPA and Maximize conversions). Open auction inventory for audio line items available through Google Ad Manager Open auction inventory will soon be available for audio line items via Google Ad Manager. To access open auction inventory enable all audio exchanges at the Partner level, then target Google Ad Manager…了解详情 -
Coming soon: April 12 edition
See what's coming to Display & Video 360 over the next few weeks
Media Asset IDs will now be available in all VAST tags from Display & Video 360 and Campaign Manager 360 Media Asset ID <mediafile> will be available in Display & Video 360 and Campaign Manager 360 video VAST tags. This unique identifier provides a workaround for how advertisers and publishers identify unique videos in their own platforms. New metrics and dimensions to expose budget and pacing information in standard reports The following metrics and dimensions will be added to Display & Video 360 standard reports: Metrics: Percentage of current IO goal Dimensions: Budget segment budget Budget…了解详情 -
What's new: March 2021
Learn about new features and updates to Display & Video 360 from March 2021
Campaign and workflow updates Display & Video 360 API update The Display & Video 360 API now includes support for default line item generation, campaign targeting retrieval, expanded app targeting, and full replacement of sites in a channel or negative keywords in a negative keyword list. See the release notes for more details. New insertion order goals available There are new performance goals available for insertion orders including: Target cost per completed audio listen (CPCL) Target cost per completed video view (CPCV) Target cost per video impression that was on screen for at least 10 se…了解详情 -
Coming soon: March 29 edition
See what's coming to Display & Video 360 over the next few weeks
New setting coming soon for auto-tagging for YouTube & partners inventory We’re adding a partner-level setting to enable advertisers to use YouTube auto-tagging. Enabling auto-tagging helps track conversions for YouTube & partners inventory and is a best practice for the upcoming parallel tracking changes. Auto-tagging will be turned off by default and can be selectively turned on by going to Partner settings > Advertiser configurations in your Display & Video 360 partner. Improvements to bulk duplications coming soon to the Combined tab Duplicating insertion orders and line items from the Com…了解详情 -
即将推出：3 月 15 日版本
了解未来几周内 Display & Video 360 将会发生的变化
2021 年 4 月 30 日之后会为 YouTube 及合作伙伴订单项启用并行跟踪 对于 YouTube 及合作伙伴订单项，您必须在 2021 年 4 月 30 日之前完成为采用并行跟踪而需进行的准备工作。并行跟踪可帮助系统更快速地加载您的着陆页。客户会直接转到您的着陆页，同时系统会在后台进行点击衡量。这样可以减少错失的访问，从而促成更多转化并提高广告效果。 为确保客户在点击您的广告后会被重定向到正确的位置，您的点击跟踪广告代码中指定的最终着陆页和您在 Display & Video 360 中为相应广告设定的着陆页网址必须是同一网址（包括所有跟踪参数）。对已设定的广告着陆页网址做出的更改需要接受审核。了解如何做好准备 更新“滥用广告网络”政策 2021 年 5 月，我们将会重新整理“滥用广告网络”政策，以使其更便于阅读和理解。某些根据政策采取的处置措施和向 Google 广告客户发送的相关通知将会包含更新后的政策名称。这些更改会影响到目前受政策限制或禁止的内容。我们将于 2021 年 5 月 4 日开始强制实施政策更新。详细了解具体变化 收入模式选项“媒体费用加价”很快就会被弃用 由于使用率较低，“媒体费用加价”很快将不再是更新后的收入模式选项之一。使用“媒体费用加价”的现有订单项仍可继续使用此收入模式，但您将无法创建采用此设置的新订单项。 新报表模板将会深入分析 Displa…了解详情 -
What's new: February 2021
Learn about new features and updates to Display & Video 360 from February 2021
Campaign and workflow updates Display & Video 360 API update The Display & Video 360 API now includes support for insertion order targeting retrieval, third-party audio creatives, and new performance goal types for insertion orders and campaigns. See the release notes for more details. Geography targeting update As of February 2021, some geography targeting locations (e.g. outdated zip codes, cities, etc.) are no longer supported in Display & Video 360. Line items that only targeted these locations have been paused. You can view a full list of locations here. Line item troubleshooter now suppo…了解详情 -
Coming soon: March 1 edition
See what's coming to Display & Video 360 over the next few weeks
New targeting expansion suggestions coming soon to the Intelligence panel You’ll soon see new suggestions in the Intelligence panel for using targeting expansion to help improve pacing and performance. By accepting the suggestions, you can increase your available impressions and expand the reach of your line item. View the geographic location of where ads served from the quality view in the Combined tab of a campaign The quality view of your campaign will soon include the geographic location by country of where your ads served. Use this view to see geography information quickly from Display & …了解详情 -
Coming soon: February 15 edition
See what's coming to Display & Video 360 over the next few weeks
Open Measurement enabled (OMID) inventory will be targeted by default for more measurable, higher quality inventory Starting the week of April 19, Open Measurement enabled (OMID) mobile display inventory will be targeted by default by Display & Video 360. An Open Measurement setting will be available as part of viewability targeting at the advertiser and line item level. If the advertiser level setting is on, all line items in that advertiser will target Open Measurement enabled inventory. If the advertiser level setting is off, you can control Open Measurement targeting per line item. Beginni…了解详情 -
Coming soon: February 1 edition
See what's coming to Display & Video 360 over the next few weeks
Active View to start using Open Measurement SDK on mobile app display inventory During the week of March 1, Active View measurement will start using signals from the Open Measurement (OM) SDK when measuring viewability for mobile app display inventory in Display & Video 360 and Campaign Manager 360. This change brings Active View in line with the industry standard. There may be a small change in mobile app display measurability and viewability. This change only impacts Active View measurement on inventory where the OM SDK is available. Advertiser-level users will be able to access and create c…了解详情 -
What's new: January 2021
Learn about new features and updates to Display & Video 360 from January 2021
Campaign and workflow updates Display & Video 360 API update The Display & Video 360 API now includes support for TV insertion orders, over-the-top line items, and mobile app install line items, as well as support for additional exchanges and Google audiences. Advertisers can also now be filtered by their last updated time when retrieved. See the release notes for more details. SDF v 5.3 now available The latest version of Structured Data Files includes updated "Campaign Manager 360" references in brand safety sensitivity settings. Learn more Local linear TV inventory via WideOrbit now availab…了解详情 -
Coming soon: January 18 edition
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All sub-exchanges (with the exception of BidSwitch) will no longer be available for targeting In order to make seller-packaged and curated inventory more discoverable as auction packages in Marketplace, all sub-exchanges except for BidSwitch won’t be available for individual targeting under the list of Public Inventory in inventory source targeting. Any sub-exchanges currently targeted in existing line items won’t be affected by this change. Some geography targeting options will be removed Some geography targeting locations (e.g. outdated zip codes, cities, etc.) will be no longer supported in…了解详情 -
Important changes to Data Transfer
Updated November, 2021
As part of our ongoing commitment to user privacy we are in the process of making important changes to our Data Transfer feature in Display & Video 360 and Campaign Manager 360. YouTube: We no longer populate the encrypted UserID and PartnerID fields in Data Transfer for impressions served on YouTube inventory globally and recorded in Campaign Manager 360 and Display & Video 360. Google Marketing Platform: We no longer populate encrypted UserID and PartnerID fields in Data Transfer for certain events recorded in Campaign Manager 360 and Display & Video 360. Authorized Buyers (formerly DoubleCl…了解详情 -
Coming soon: Reporting updates in March 2021
Display & Video 360 YouTube watch time metrics incompatible with geo dimensions Estimated week of Mar 1, 2021 The Watch Time metric in YouTube reports will no longer be compatible with the following dimensions: Country City Zip Code API requests that combine Watch Time with these dimensions will return an error. Any existing scheduled reports that use Watch Time with these dimensions will no longer run. The change is being made because of no/low usage. Entity names for filter selections included in report footers Estimated week of Mar 29, 2021 To align with Campaign Manager 360 offline reports…了解详情 -
What's new: December 2020
Learn about new features and updates to Display & Video 360 from December 2020
Campaign and workflow updates Display & Video 360 API update The Display & Video 360 API now includes a search method for geographic region targeting options, as well as additional line item warnings and the ability to filter resources by last updated time. See the release notes for more details. Sitelink extensions for TrueView for action Sitelink extensions add more links to your TrueView for action line items. Sitelink extensions take people to specific pages on your site (for example a product, or store hours). When someone clicks or taps your links, they go directly to what they want to k…了解详情 -
Coming soon: December 14 edition
See what's coming to Display & Video 360 over the next few weeks
Upcoming changes to the Combined tab of a campaign You’ll soon see the following changes coming to the Combined tab of your campaigns: Ad groups from YouTube & partners line items: The Summary view will include ad groups from YouTube & partners line items, including basic performance metrics. The ability to update ad groups in bulk from the Combined tab will follow. Updated column names for Interactions data: To better represent the variety of inventory sources available in Display & Video 360, the following column names will be updated. These update only impact the Combined tab and have no im…了解详情 -
What's new: November 2020
Learn about new features and updates to Display & Video 360 from November 2020
Campaign and workflow updates Display & Video 360 API update The Display & Video 360 API now includes support for manual triggers, targeting expansion, and third-party custom segments for Integral Ad Science and DoubleVerify. See the release notes for more details. Improve pacing and performance with optimization suggestions in line item details You’ll see optimization suggestions next to relevant settings on the Line item details page, including an indication of expected pacing improvements. By seeing a suggestion next to a specific setting, like the line item’s bid strategy, you can quickly …了解详情 -
Coming soon: November 30 edition
See what's coming to Display & Video 360 over the next few weeks
Local linear TV inventory via WideOrbit will soon be available to all Display & Video 360 users in the US In the TV insertion order you’ll soon be able to access inventory from local TV stations affiliated with national broadcast networks through a linear TV line item. You’ll need to enable access to WideOrbit TV buying in your partner settings.了解详情 -
What's new: October 2020
Learn about new features and updates to Display & Video 360 from October 2020
Campaign and workflow updates Display & Video 360 API October update The Display & Video 360 API now includes support for line item warning messages and click-through rate (CTR) performance goals. See the release notes for more details. Use match ID to sync your namespace with Google for offline conversion attribution Match ID (a new tag parameter) is now available for use with Floodlight. Match ID is a unique advertiser created identifier (passed via Floodlight) that can be synced with Google to attribute offline conversions. For more information see custom fields in the global site tag and M…了解详情 -
Coming soon: November 2 edition
See what's coming to Display & Video 360 over the next few weeks
Nielsen mobile digital ad ratings (mDAR) measurement will soon be available in more countries Advertisers in additional countries will soon be able to use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR) for both Display & Video 360-bought impressions and direct reservations through Campaign Manager 360. Measurement will be available in Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, Indonesia, Ireland, Israel, Japan, Malaysia, Mexico, Poland, New Zealand, Norway, Philippines, Puerto Rico, United Arab Emirates, Singapore, South Africa, Spain, Taiwan, …了解详情 -
Coming soon: Reporting updates in November 2020
Campaign Manager Updates to app reporting We’re making improvements to how Campaign Manager reports impressions served on mobile app inventory. As a result, you may see see a change in mobile app impressions (using the platform dimension) beginning the week of November 30. If you're impacted you'll see a notification directly in the Campaign Manager interface and no additional action is required. Removal of insights tab Because of low usage, the Insights tab in Campaign Manager reporting will be removed the week of November 2. You should instead use Instant Reporting, which provides most of th…了解详情 -
Coming soon: October 19 edition
See what's coming to Display & Video 360 over the next few weeks
Multicultural publisher attribute coming soon to Marketplace As part of Google’s commitment to support Black and Latino-owned publishers, we’re introducing new ways to discover and support a more diverse set of publishers in Marketplace. First, we’re introducing auction packages with a clear indicator that they feature inventory from multicultural publishers. Second, we’re using the same indicator to make it easier to discover properties in Marketplace owned by members of multicultural communities so you can support these publishers with your campaigns. Similar audience settings to be replaced…了解详情 -
Coming soon: October 5 edition
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Simplifying lookback windows for line item conversions Starting early Q1 2021, new line items won’t be able to be created with more than one lookback window. Edits to existing line items with more than one lookback window won’t be saved without choosing a single lookback window. Quickly view your user role information with new profile section in User Management You’ll soon see a new section at the top of the User Management page called “My Profile” that shows your user role and the partners and advertiser you have access to. Navigate to User management and notification settings > User manageme…了解详情 -
What's new: September 2020
Learn about new features and updates to Display & Video 360 from September 2020
Campaign and workflow updates Additional brand signals available for Custom Bidding Custom Bidding scripts now include new brand signals, allowing you to optimize towards brand KPIs such as time on screen, audibility, and more. Use these new signals to maximize client-specific goals. Learn more Weekly frequency caps now available for YouTube ad sequence line items YouTube ad sequence line items now offer more control over frequency capping and allow you to repeat sequences on a weekly basis. Learn more Gujarati and Kannada language targeting now available for YouTube & partners line items Lang…了解详情 -
Coming soon: September 21 edition
See what's coming to Display & Video 360 over the next few weeks
Additional brand signals coming soon to Custom Bidding Custom Bidding scripts will soon offer new brand signals, allowing you to optimize towards brand KPIs such as time on screen, audibility, and more. Use these new signals to maximize client-specific goals. Comments in event history coming soon to insertion orders and advertisers To help you further improve collaboration across your teams, you’ll soon be able to add comments under specific dates in the History tab on insertion orders and advertisers. You can use these comments to annotate changes made by your team or on behalf of clients. Co…了解详情 -
Coming soon: September 7 edition
See what's coming to Display & Video 360 over the next few weeks
Refreshed look-and-feel coming soon to Instant Reporting During the week of September 21, Instant Reporting will be updated with a refreshed look-and-feel and clearer groupings of some settings. To avoid disruption, you’ll be able to revert to the previous version for a limited time. New insertion order optimization suggestions coming soon to the Intelligence Panel The Intelligence Panel will soon show the following new optimization suggestions for insertion orders, including an indication of expected pacing improvements: Enabling automated bid strategies on insertion orders that only have lin…了解详情 -
What's new: August 2020
Learn about new features and updates to Display & Video 360 from August 2020
Campaign and workflow updates Display & Video 360 API update An incremental update to the Display & Video 360 API v1 is now available, with support for user management, partner-level settings and channels, Custom Bidding, and audio line items, as well as the ability to count entities and track against global entity limits. Additional filters are also available when listing advertisers, campaigns, insertion orders, line items, and targeting criteria. See the Release Notes for more details. Manage Structured Data Files faster and avoid common formatting issues with Google Sheets download You can…了解详情 -
Coming soon: August 24 edition
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Use modeling to recover lost conversions due to browser changes Starting the week of September 28, all attribution models will be opted into conversion modeling by default. Conversion metrics will include modeled conversions from this point forward. Starting today, the settings to create a new attribution model in Campaign Manager and Display & Video 360 will allow you to choose which models should include modeled conversions in the future. You’ll see a notification with these settings asking you to review your attribution models and opt-out of modeling if you wish. During the next 30 days, yo…了解详情 -
Coming soon: August 10 edition
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Advertiser identity verification To increase transparency for users, advertisers will be required to complete an identity verification program. Based on this information, Google will generate a disclosure on any ads you run, displaying your name and country. As part of our phased rollout, certain advertisers may be selected to complete this verification the week of August 28. Because Display & Video 360 adheres to Google Ads policy, you can learn more about this update in the Google Ads Help Center. Create Custom Bidding scripts using Google Analytics goals You’ll soon be able to use goals fro…了解详情 -
What's new: July 2020
Learn about new features and updates to Display & Video 360 from July 2020
Campaign and workflow updates Understanding negative keyword targeting during COVID-19 We recommend removing COVID-19 negative keywords from your campaigns as they can significantly impact news publisher revenue and their ability to fund the essential reporting people need today. If you’re negatively targeting COVID-related keywords, you’ll see new warnings in the keyword targeting and advertiser’s brand control settings. By following the suggestions in the warnings, you can avoid overly constraining your targeting while still remaining brand safe. Learn more about navigating your campaigns th…了解详情 -
Coming soon: July 27 edition
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Programmatic Guaranteed deals for audio on third-party exchanges coming soon to Display & Video 360 We’re expanding Programmatic Guaranteed support for audio on third-party exchanges in order to provide an automated audio buying solution with tagless trafficking, advanced targeting, and consolidated reporting and billing. You’ll be able to select audio as the format when you’re setting up a new Programmatic Guaranteed deal and fill in details about the deal specific to audio. Refreshed look-and-feel coming soon to YouTube audiences workflows You’ll soon see a refreshed look-and-feel to the wor…了解详情 -
Coming soon: Reporting updates in August 2020
Starting the week of August 17th, the following changes will be made to Display & Video 360 reporting: YouTube Cookie Reach metrics deprecated On August 1st, 2019, we changed the following metrics to show 0 for YouTube reports with date ranges spanning 8/1/2019 or later: Average Impression Frequency per Cookie Average View Frequency per Cookie Total Cookies Total Viewers (Cookies) Soon these metrics will removed, and new reports won't be able to be created using them. Existing scheduled reports that include these metrics will not be impacted, nor will the current version of the API. Updated Ex…了解详情 -
Coming soon: July 13 edition
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Structured Data Files v5.2 coming soon A new version of Structured Data Files (SDF) is coming soon, featuring updates including the ability to assign combined audiences to line items and set third-party measurement vendors and reporting IDs for YouTube & partners line items. Custom grouping coming soon to Unique Reach reports Currently, Unique Reach metrics can only be calculated for individual entities in Display & Video 360 if you’re using filters in the report. For example, if you include the Line Item dimension or use the line item filter, you’ll see reach per line item. You’ll soon be abl…了解详情 -
What's new: June 2020
Learn about new features and updates to Display & Video 360 from June 2020
Campaign and workflow updates Display & Video 360 API update The Display & Video 360 API v1 now includes support for: Advertiser-level brand safety targeting Creating and managing inventory source groups, channels, keyword lists, and location lists Listing the line items associated with a particular creative New expository fields for first- and third-party audiences New third-party exchange options Learn more in the Display & Video 360 API release notes. Custom bidding now available, allowing you to optimize towards your own KPIs With a basic knowledge of Python and some help from Display & Vi…了解详情 -
Coming soon: June 29 edition
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Understanding negative keyword targeting during COVID-19 We recommend removing COVID-19 negative keywords from your campaigns as they can significantly impact news publisher revenue and their ability to fund the essential reporting people need today. If you’re negatively targeting COVID-related keywords, you’ll soon see new warnings in the keyword targeting and advertiser’s brand control settings. By following the suggestions in the warnings, you can avoid overly constraining your targeting while still remaining brand safe. Learn more about navigating your campaigns through COVID-19 Manage Str…了解详情 -
我们将会使用新的管理员用户角色和标准用户角色更新 Display & Video 360 中的读写权限
摘要 为了让您更轻松地为合适的用户指定适当的角色，我们将为所有读写用户更新用户角色选项。未来几周内，Display & Video 360 将会发生以下变化： 推出新的管理员角色和标准角色。管理员角色可帮您确定贵组织中的哪些用户需要成为具有用户管理和结算权限的真正管理员，哪些用户只需访问帐号设置和广告系列管理。详见下文 将现有的读写用户迁移到新角色。所有读写用户都将迁移到这些新角色。详见下文 所有用户都将迁移到能反映其当前访问权限级别的角色，因此所有用户都不会因为这项变化而失去或获得任何权限。 随着这些扩充选项的推出，建议您检查日后可能需要在整个组织中分配哪些角色。 在接下来的几周内，我们将对 Display & Video 360 中的用户管理体验做出一些调整，以便您更轻松地为贵组织中的合适用户指定适当的角色。 推出管理员用户角色和标准用户角色 我们将在 Display & Video 360 中推出两种新的用户角色：管理员和标准。这些用户角色将在以下级别提供： 访问权限级别 用户角色 权限 合作伙伴 管理员 合作伙伴级管理员用户被视为合作伙伴帐号的真正管理员。 这些用户拥有对整个合作伙伴的完全读/写权限。他们可以创建新用户和修改用户访问权限，并拥有对所有结算功能的完全使用权限。该角色与当前合作伙伴级读写用户角色具有同等权限。 合作伙伴 标准 合作伙伴级标准用户拥有对整个合作伙伴…了解详情 -
Coming soon: June 15 edition
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Unused scheduled reports in offline reporting will be automatically deactivated Starting the week of July 13, scheduled reports will be disabled if generated report files aren’t downloaded for 60 or more days. You’ll see a message in the Schedule section of the report configuration page letting you know that it’s been deactivated. You’ll be able to reactivate any report that’s been deactivated. Continuing to scale brand safety targeting options for connected TV globally Display & Video 360 is continuing to invest in labeling connected TV inventory for brand safety targeting options like digita…了解详情 -
Coming soon: June 1 edition
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Custom Bidding coming to Display & Video 360, allowing you to optimize towards your own KPIs With a basic knowledge of Python and some help from Display & Video 360, you can use Custom Bidding to maximize impression values for you and your goals. Custom Bidding lets you write a custom script that defines how much an impression is worth. Display & Video 360 then uses that script to optimize your bids for the highest performance based on your goal. Because Display & Video 360 also has automated bid strategies, Custom Bidding is best for optimization to metrics other than standard automated biddi…了解详情 -
What's new: May 2020
Learn about new features and updates to Display & Video 360 from May 2020
Campaign and workflow updates Third-party measurement updates for YouTube You can now set third-party viewability, brand safety, brand lift, and reach measurement on line items directly in Display & Video 360. Reach out to support with your vendor client ID to enable this feature for your advertiser, and then you can set third-party measurement on individual line items in Additional settings > Third-party vendors. Learn more Additionally, after careful consideration, we are extending the timelines for the Ads Data Hub migration for third-party measurement on YouTube. You can find more details …了解详情 -
Display & Video 360 中的环境和位置定位发生了重大变化
摘要 我们已于 8 月 28 日推出经过改进的环境和位置定位体验，让您能够在定位广告时获享更高的准确度和精细度。您将在 Display & Video 360 中看到为支持此次变化而进行的更新，具体包括： 改进了逐个或批量创建或修改项目时的定位设置。 更新了报表中的维度，以反映新定位设置。 推出了新版结构化数据文件，以支持新定位设置。 所有广告订单和订单项的旧定位设置都已映射到经过改进的选项，以使您的所有定位选择保持不变。所有订单项将使用这些映射后的新设置继续进行投放。 此次变化不会对数据传输产生任何影响。 为了让报表功能在此次变化生效后依然能照常工作，并让您的团队为使用新定位设置创建广告系列做好准备，我们强烈建议您采取以下措施： 熟悉新定位设置。详见下文 更新使用“环境”维度的所有报表或信息中心（包括第三方工具），因为此维度的值已发生变化。详见下文 如果您使用结构化数据文件更新环境定位设置，请准备好使用新推出的结构化数据文件 v5。旧版结构化数据文件不支持新的环境定位设置。详见下文 我们已于 8 月 28 日在 Display & Video 360 中推出经过改进的环境和位置定位体验。以前的环境定位选项在设计之初主要考虑的是互联网桌面网站和移动网站上的展示广告。随着用户行为和广告生态系统的不断演变，我们希望为 Display & Video 360 用户提供根据环境（应用或网站…了解详情 -
Coming soon: May 18 edition
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Change to impression counting in OMID enabled mobile app environments Impressions will soon only be counted for OMID enabled mobile app display inventory when at least 1 pixel of the creative is on screen. We're launching a Provisional Impressions metric on June 1 that can be compared with the Impressions metric to see the impact of this change. There will also be an OMID reporting dimension that describes whether an impression served on OMID-enabled inventory or not. The change to this new counting methodology for the Impressions metric (including billable impressions) will take place early n…了解详情 -
What's new: April 2020
Learn about new features and updates to Display & Video 360 from April 2020
Campaign and workflow updates Display & Video 360 API v1 major feature update We’ve announced a major feature update to the Display & Video 360 API v1, including: Core resource management that allows you to create, retrieve, update, and delete entities. Line item targeting capabilities that allow you to edit or retrieve current targeting options for a line item individually or in bulk. Creative resource management that allows you to upload creative assets, create creatives, and assign those creatives to line items. Learn more about getting started with the Display & Video 360 API on our develo…了解详情 -
Coming soon: April 20 edition
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Planners can soon convert campaign plans into insertion orders and line items for streamlined campaign setup In order to help you quickly and efficiently move from planning to executing your campaign, you’ll soon see an option to convert a plan to insertion orders and line items. By clicking a new “Set up” button that will appear next to each plan, you’ll be able to use this new workflow to help ensure that your eligible planned products are converted into line items that match your media plan. Previously, you’d need to rebuild a plan into a campaign. Bulk upload for native video creatives com…了解详情 -
Coming soon: April 6 edition
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The Troubleshooter will soon show rejections related to targeting and creative vendor mismatches with inventory sources In order to help you troubleshoot and fix issues with your line items and deals, the Troubleshooter will soon show new rejections and reasons for the following: Targeting and inventory sources: You’ll be able to click on the Targeting link in the Troubleshooter and dive into what targeting settings are causing mismatches between your line items and targeted inventory sources. Creatives vendors and inventory sources: You’ll be able to click on the Creatives link in the Trouble…了解详情 -
What's new: March 2020
Learn about new features and updates to Display & Video 360 from March 2020
Campaign and workflow updates Structured Data Files version 5.1 now available Version 5.1 of Structured Data Files (SDF) has been released. Highlights of this version include: Inventory source group targeting Custom bidding Outcome based buying TrueView popular content targeting Share Floodlight groups across advertisers in a partners You can now share Floodlight groups across multiple advertisers within a partner if you have partner-level access. You’ll see a few changes across Display & Video 360 to support this change: Floodlight groups management from your partner: View and manage all of t…了解详情 -
Coming soon: March 9 edition
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The Combined tab, with a new look-and-feel and real-time performance data, will soon become the default view for your campaigns The revamped Combined tab will soon become the default view for your campaigns, giving you a complete picture of campaign performance and structure. Highlights include: View your campaign hierarchy in one place: The Combined tab features a hierarchical list of all of the insertion orders and line items in your campaign. You can also see creatives from the Summary view. Refreshed look-and-feel and quicker workflows: You’ll see several improvements that make it easier t…了解详情 -
What's new: February 2020
Learn about new features and updates to Display & Video 360 from February 2020
Campaign and workflow updates Updated frequency management and new value reporting for Programmatic Guaranteed deals Programmatic Guaranteed deals now have the ability to pass on impressions once the campaign frequency cap has been met. Display & Video 360 prioritizes meeting the spend amount set in the deal terms, then optimizes to the frequency cap (set on the campaign-level) based on the publisher inventory that’s available. You can report on Programmatic Guaranteed impressions passed due to frequency and Programmatic Guaranteed savings re-invested due to frequency from a new card on the de…了解详情 -
Coming soon: February 24 edition
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Upcoming parallel tracking changes for YouTube As previously announced, on March 31, 2020 parallel tracking will come into effect for YouTube buys, including auction-based TrueView line items and YouTube Programmatic Guaranteed. Parallel tracking helps load your landing page more quickly, which can reduce lost visits. That can lead to increased conversions, and improved ad performance. Parallel tracking sends customers directly from your ad to your landing page URL while click measurement happens in the background (without sending them to the click tracker URLs first). We strongly recommend th…了解详情 -
Coming soon: Reporting updates in March 2020
Metrics and dimensions renaming The following will be renamed in Display & Video 360 and Campaign Manager Reporting, including scheduled reports. Display & Video 360 reporting Companion metrics and dimensions Old metric name New metric name Companion Impressions (Audio) Companion Views (Audio) Companion Impressions (Video) Companion Views (Video) Old dimension name New dimension name Video Companion creative Companion creative Video Companion ID Companion ID Video Companion size Companion size TrueView metrics, dimensions, values, and templates Old metric name New metric name TrueView: Views Y…了解详情 -
Coming soon: February 10 edition
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Updated combined audience creation and audience targeting experiences coming soon You’ll soon see updates to the combined audience creation and audience targeting workflows that will provide increased flexibility in the audience combinations you can create and target: Combined audience creation: You’ll soon see increased flexibility in the data that can be used to create a combined audience. This includes the ability to AND together Google audiences with first-party audiences. Currently, these different audience types can only be OR’d together in a combined audience. Refreshed audience targeti…了解详情 -
What's new: January 2020
Learn about new features and updates to Display & Video 360 from January 2020
Campaign and workflow updates Integral Ad Science and DoubleVerify "Invoiced" partner cost deprecation Display & Video 360 no longer offers the option to invoice partner costs for Integral Ad Science and DoubleVerify non-prebid directly from a line item. Previously, there was an option under a line item’s Additional Settings > Partner Costs to invoice these costs. With this option selected, Google collected payment for these costs to remit to the third-party vendor. Now, customers will need to pay the vendor directly for these services, as is often the arrangement. This setting were removed fr…了解详情 -
Coming soon: January 27 edition
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Display & Video 360 will soon begin to auto-archive unused inventory sources To make it easier to manage your active deals from the My Inventory tab, inventory sources that were created at least a year ago and have had no spend or activity will be automatically archived. There will be a bulk cleanup over the next few weeks of inventory sources that meet this criteria, and going forward these inventory sources will be automatically archived. You’ll see alerts that show which deals, deal groups, and line items are targeting the inventory sources that will be archived. You’ll be able to unarchive…了解详情 -
Display & Video 360 pro tips
Get the most out of Display & Video 360 with pro tips from our expert campaign optimization teams
Whenever you see a star icon , you'll find tried and true recommendations for everything from campaign performance to faster workflows. You can check out our current pro tips below: Use cross-channel connected Connected TV frequency management to limit ad exposure and expand overall reach. Learn more Use Customer Match as a durable audience strategy for third party cookie deprecation.. Learn more Use the Campaign-Level Frequency Management Value Quantification tool to measure added reach on mixed media campaigns. Learn more Last updated August 2, 2022了解详情 -
Coming soon: January 13 edition
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Template selection for offline reports will move from New report menu to report configuration page When you’re creating a new offline report today, you need to select a report type and template from the New report menu button. Going forward, you’ll select a report type from the New report menu button, and can select a template on the report configuration page. Updates coming soon to the History tab to show more data and include TrueView line items The History tab currently shows data for the last 30 days by default. Going forward, it will show the most recent edit and data for 30 days precedin…了解详情 -
What's new: December 2019
Learn about new features and updates to Display & Video 360 from December 2019
Campaign and workflow updates In-flight inventory forecasts now available Display & Video 360's line item reach forecasting now shows available and estimated impressions for line items that are in flight. Learn more New budget and pacing setup recommendations In order to help avoid budget and pacing settings that mismatch or could lead to underspending, Display & Video 360 now shows recommendations for these settings when you’re creating a new insertion order. The new recommendations include a default daily pacing amount and warnings if your daily budget doesn't add up to the total insertion o…了解详情 -
Coming soon: December 16 edition
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Integral Ad Science and DoubleVerify "Invoiced" partner cost deprecation Display & Video 360 will be removing the option to invoice partner costs for Integral Ad Science and DoubleVerify non-prebid directly from a line item. Currently, there’s an option under a line item’s Additional Settings > Partner Costs to invoice these costs. With this option selected, Google collects payment for these costs to remit to the third-party vendor. Going forward, customers will need to pay the vendor directly for these services, as is often the arrangement today. This setting will be removed from Display & Vi…了解详情 -
What's new: November 2019
Learn about new features and updates to Display & Video 360 from November 2019
Campaign and workflow updates New ads in mobile apps line item type now available New ads in mobile apps line items allow you to separate out app inventory. This is useful if you're getting started with mobile app advertising, and if you rely on specific audience lists or brand safety settings that are incompatible with mobile apps. Learn more On-target reach of planned campaigns now available Display & Video 360 now has the ability to show you the "on-target reach," or estimated number of people matching your demographic targeting, of your planned campaigns. Learn more "Flight" pacing now ava…了解详情 -
Coming soon: November 25 edition
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Self-service data management platform (DMP) linking for audience management coming soon You'll be able to allow a DMP to manage your audiences through a self-service linking option coming soon to Display & Video 360. Currently, this process requires whitelisting via Display & Video 360 support. You'll be able to add your DMP from the Google Marketing Platform Linked Accounts tab of your advertiser. Multiple roles per user coming soon In order to provide more flexibility in how you manage access to Display & Video 360, you'll soon be able to select multiple roles per user. Currently, each user …了解详情 -
November 20, update to political ads targeting policies
The election ads policy will be updated to reflect which targeting options may be used with election ads for verified advertisers. We’ll begin enforcing this change for election ads in the U.K. within a week, in the EU by the end of the year, and in the rest of the world (where advertiser verification is required to run election ads) starting on January 6, 2020. On January 6, 2020, we’ll also update the personalized advertising policies under Platforms program policies to deprecate the country-specific United States policy, resulting in the global prohibition of political affiliation in person…了解详情 -
Coming soon: November 11 edition
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HTML5 and image creatives will soon scale across sizes for app interstitial inventory HTML5 and image creatives hosted by Display & Video 360 will soon be able to render across sizes on app interstitial inventory while maintaining the aspect ratio of the creative, allowing for better looking creatives with higher performance. You can disable this scaling by selecting a new "Don’t scale to fit device width" option on the creative. While previewing your creative, you'll also be able to see how it scales in different device widths with a new option to "Fit to device." Changes to how creative SSL …了解详情 -
What's new: October 2019
Learn about new features and updates to Display & Video 360 from October 2019
Campaign and workflow updates Display forecasting in reach planning Open auction display inventory is now supported in the reach planning tool, allowing you to forecast the expected performance of your display campaigns alongside video campaigns. Learn more Google video partners inventory now available with TrueView for action line items New TrueView for action line items automatically target Google video partners, expanding the available inventory for these line items. Learn more Target popular content with new placement targeting option for TrueView line items You can now target popular cont…了解详情 -
Coming soon: October 28 edition
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Audio metrics are coming soon to Instant Reporting Audio metrics will soon be available in Instant Reporting, allowing you to see data immediately for your audio campaigns. The metrics available will include: Starts (Audio), Companion Clicks (Audio), Completed Listens (Audio), First Quartile (Audio), Midpoint (Audio), and Third Quartile (Audio). Direct upload of companions during audio creative creation coming soon You’ll soon be able to upload image or non-responsive HTML5 companion assets directly within the workflow for setting up a new audio creative (previously these had to be uploaded be…了解详情 -
Coming soon: October 14 edition
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New user role coming soon for agencies and partners to give access to their clients A new user role will be added soon that allows agencies and partners to give their clients access to Display & Video 360. Users with the new “Partner client” role will not be able to view details related to linked partners or advertisers, billable cost, or platform fees. The maximum reporting window for in-line stats is changing to 2 years In order to align with the ranges available in Display & Video 360 reporting, the maximum reporting window for in-line stats is changing from the lifetime of an item to 2 yea…了解详情 -
What's new: September 2019
Learn about new features and updates to Display & Video 360 from September 2019
Campaign and workflow updates Authorized Seller (ads.txt) targeting available at the partner level A new Authorized Seller (ads.txt) targeting option is now available at the partner level, helping to reduce the risk of buying counterfeit inventory and providing greater flexibility on whether to purchase direct-only or reseller inventory. Learn more Changes to targeting: By default, Authorized Direct Sellers and Resellers are included in your targeting, and publishers who don’t use the ads.txt standard are excluded. New campaigns and associated insertion orders and line items will inherit this …了解详情 -
Coming soon: September 30 edition
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Standardized connected TV IDs in targeting and Reporting coming soon You’ll soon start seeing standardized app store identifiers for the top 7 connected TV app stores (Roku, Fire TV, Apple TV, Android TV, Xbox, Playstation, Samsung) in targeting and the App/URL dimension in Reporting. App store IDs are currently shown in Display & Video 360 exactly as they’re passed by the publisher, which are hard to parse. Going forward, you’ll see a standard, easy-to-read format for these IDs so you can more easily identify where your ads served. Display forecasting coming soon to the reach planning tool Op…了解详情 -
Coming soon: September 16 edition
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Audience geographic distribution analysis coming soon Get an understanding of the geographic distribution of your audience with a new analysis tool coming soon to Display & Video 360. By navigating to Audiences > Analysis > Geographic distribution you’ll be able to select an audience for which you want to analyze the geographic distribution. With this analysis, you’ll be able to quickly assess where your most qualified users are and determine the ideal geography targeting settings for the audience. New views coming to the Combined tab The Quality, Pacing, and Performance views will soon be ava…了解详情 -
Coming soon: September 3 edition
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Improved deal creation workflow coming soon An improved deal creation workflow is coming soon to Display & Video 360. You’ll soon be able to create multiple inventory sources at the same time, designate the deal format, and assign deals to line items from the My Inventory page. You’ll also see expanded inventory source attributes with matching filters, including: Commitment type: Guaranteed/Non-Guaranteed Rate type: Auction/Fixed Delivery method: Programmatic/Tag Format: Display/Video/Audio In addition, inventory source targeting will filter out deals that don’t match the format of the line it…了解详情 -
What's new: August 2019
Learn about new features and updates to Display & Video 360 from August 2019
Campaign and workflow updates Revamped environment and position targeting We’ve introduced a revamped experience for environment and position targeting that allows you to target your ads with increased accuracy and granularity. You’ll see updates across Display & Video 360 to support this change, including: Revamped targeting settings when you’re creating or editing items individually or in bulk. Updated dimensions in Reporting that reflect the new targeting settings. A new version of Structured Data Files that supports the new targeting settings. The previous targeting settings on all inserti…了解详情 -
Coming soon: August 19 edition
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Display & Video 360 will start enforcing the IAB app-ads.txt standard As previously announced, Display & Video 360 will start enforcing the IAB app-ads.txt standard and stop buying unauthorized app inventory as identified by app-ads.txt files. For app inventory with an associated app-ads.txt file, Display & Video 360 will stop bidding if the publisher ID isn’t declared in the file. Display & Video 360 will continue to bid on app inventory that doesn’t have an associated app-ads.txt file. Campaigns targeting unauthorized app inventory will see limited reach and a potential drop in spend. New Au…了解详情 -
Coming soon: August 5 edition
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Non-skippable YouTube ads coming soon to the reach planning tool Non-skippable YouTube ads will soon be supported in the reach planning tool, allowing you to forecast the expected performance of your upcoming non-skippable ad campaigns alongside other YouTube inventory and ad formats. You’ll see the same features available for non-skippable ads that are currently available in plans today for other YouTube formats, including the ability to export the forecast to a spreadsheet.了解详情 -
What's new: July 2019
Learn about new features and updates to Display & Video 360 from July 2019
Campaign and workflow updates Content exclusions from games have changed for TrueView line items In order to provide more precise controls, content exclusions from games have changed for TrueView line items. The Games content type has been deprecated from the Other content type option in ad group- and advertiser-level Category exclusion targeting. To continue to exclude games, use the Games option in Categories targeting in your ad groups. This option includes the same inventory as the Games content type exclusion and provides more coverage for web games content. Customize attribution models n…了解详情 -
Coming soon: July 22 edition
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YouTube channel linking is moving to Google Ads Linked Accounts, which will be renamed to Other Linked Accounts The current tab under advertiser Settings called Google Ads Linked Accounts will be renamed soon to Other Linked Accounts. YouTube channel linking will move from the Settings > Basic Details tab to the Settings > Other Linked Accounts tab. New bid multiplier for inventory source coming soon You’ll soon be able to set a bid multiplier for your line items based on inventory sources, saving you time from creating separate line items based on inventory pricing levels. The inventory sourc…了解详情 -
Coming soon: Reporting updates in August and September 2019
Campaign Manager Audience performance report dimensions deprecation The following dimensions will be removed from Campaign Manager reporting, including scheduled reports and the Reporting and Trafficking API. The Display & Video 360 Audience Performance Report will not be affected. User List User List ID User List Description User List Current Size User List Membership Life Span Twitter and social metrics renaming The following Twitter specific metrics will be renamed in Campaign Manager Reporting, including scheduled reports and the Reporting and Trafficking API. This is being done so the met…了解详情 -
What's new: June 2019
Learn about new features and updates to Display & Video 360 from June 2019
Campaign and workflow updates A/B experiments now support unidentified traffic As you’re setting up a new A/B experiment, you can now opt in to including users that we don’t have cookies or other ID information for in the experiment. This unidentified traffic can potentially bias experiments if the traffic is concentrated to certain users. Unless specifically looking to capture unidentified traffic, this option is best left off by default. Learn more Frequency capping has moved to only line item level for TrueView line items As previously announced, frequency capping is no longer be available …了解详情 -
Display & Video 360 中的环境和位置定位发生了重大变化
摘要 我们已于 8 月 28 日推出经过改进的环境和位置定位体验，让您能够在定位广告时获享更高的准确度和精细度。您将在 Display & Video 360 中看到为支持此次变化而进行的更新，具体包括： 改进了逐个或批量创建或修改项目时的定位设置。 更新了报表中的维度，以反映新定位设置。 推出了新版结构化数据文件，以支持新定位设置。 所有广告订单和订单项的旧定位设置都已映射到经过改进的选项，以使您的所有定位选择保持不变。所有订单项将使用这些映射后的新设置继续进行投放。 此次变化不会对数据传输产生任何影响。 为了让报表功能在此次变化生效后依然能照常工作，并让您的团队为使用新定位设置创建广告系列做好准备，我们强烈建议您采取以下措施： 熟悉新定位设置。详见下文 更新使用“环境”维度的所有报表或信息中心（包括第三方工具），因为此维度的值已发生变化。详见下文 如果您使用结构化数据文件更新环境定位设置，请准备好使用新推出的结构化数据文件 v5。旧版结构化数据文件不支持新的环境定位设置。详见下文 我们已于 8 月 28 日在 Display & Video 360 中推出经过改进的环境和位置定位体验。以前的环境定位选项在设计之初主要考虑的是互联网桌面网站和移动网站上的展示广告。随着用户行为和广告生态系统的不断演变，我们希望为 Display & Video 360 用户提供根据环境（应用或网站…了解详情 -
Coming soon: June 17 edition
See what's coming to Display & Video 360 over the next few weeks
New Active View-based automated bid strategy for display line items coming soon Display & Video 360 will soon introduce a new automated bid strategy for display line items: Maximize quality impressions that are viewable. With this strategy, the platform will set bids according to the likeliness that an impression will be viewable based on Active View’s viewability definitions. This new strategy allows brand advertisers to maximize their viewable impressions while still spending their full budget. Customize attribution models for Floodlight and offline reports You’ll soon be able to customize y…了解详情 -
电子邮件支持服务选项更新
从 2019 年 6 月 20 日开始，Google Marketing Platform 广告产品（Campaign Manager 360、Display & Video 360、Studio、Search Ads 360）的支持团队将无法再受理直接通过电子邮件发来的请求。 您可以点击产品右上角的 图标，通过产品内的快捷帮助以聊天或发送电子邮件的方式，继续与我们的支持团队联系。也可以点击帮助中心右上角的“与我们联系”或“获取支持”与支持团队联系。了解详情 产品内和帮助中心内的支持渠道有诸多优点，包括： 除了您目前使用的电子邮件联系方式以外，您还可通过聊天支持服务实时连线支持专家。 预先向我们的支持团队提供更完整的问题描述，从而更快获得针对您所提问题的更合适解决方案； 您可以立即获得某些问题的解答，因为我们采用了最新技术，可推荐对您有用的帮助中心文章。了解详情 -
What's new: May 2019
Learn about new features and updates to Display & Video 360 from May 2019
Campaign and workflow updates Native mobile and desktop Gmail ads now available through Display & Video 360 You can now purchase native mobile and desktop Gmail ads through a new line item type in Display & Video 360. Gmail inventory is native, fully viewable, and brand safe. Bids for Gmail ads are set using a new cost per engagement metric, and your Gmail buys are billed based on engagements rather than CPM (cost-per-thousand impressions). Learn more Third-party viewability measurement settings now self-service for TrueView line items You can now set third-party viewability measurement on Tru…了解详情 -
Coming soon: June 3 edition
See what's coming to Display & Video 360 over the next few weeks
Frequency capping moving to only line item level for TrueView line items Frequency capping will no longer be available for TrueView line items at the ad and ad group level, but will continue to be available at the line item level. This change will make frequency cap settings for TrueView more straightforward - and easier to implement and manage. Your line item will be updated to include a suggested line item level frequency cap that takes into account any ad or ad group level settings. We recommend checking the frequency cap setting for your TrueView line items to verify that it aligns with yo…了解详情 -
Coming soon: May 20 edition
See what's coming to Display & Video 360 over the next few weeks
Enabling entity read files will soon be self-service in Display & Video 360 Users with partner-level read & write access will soon be able to enable or disable entity read files for that partner. This will allow you to get your teams set up with entity read files without needing to contact Display & Video 360 support. Conditional formatting coming to Instant Reporting To make it easier to read Instant Reports, you’ll soon be able to specify conditional formatting rules for integer metrics. The rules will apply a background color to column cells based on whether or not the value meets the crite…了解详情 -
Coming soon: May 6 edition
See what's coming to Display & Video 360 over the next few weeks
Gmail ads will soon be available through Display & Video 360 You’ll soon be able to purchase native mobile and desktop Gmail ads through a new line item type in Display & Video 360. Gmail inventory is native, fully viewable, and brand safe. Bids for Gmail ads will be set using a new cost per engagement metric, and your Gmail buys will be billed based on engagements rather than CPM (cost-per-thousand impressions). Preview the new version of the change history You can now preview a new version of the change history from the History (beta) tab. This updated version will replace the existing Histo…了解详情 -
What's new: April 2019
Learn about new features and updates to Display & Video 360 from April 2019
Campaign and workflow updates Programmatic Guaranteed deals with third-party exchanges You can now set up Programmatic Guaranteed deals with third-party exchanges. This increases the amount of reservation inventory available for Programmatic Guaranteed deals while leveraging tagless transactions and Google-managed billing features. Learn more Bumper video campaign bidding changes New TrueView line items for bumper ads now use a target CPM (cost-per-thousand impressions) bidding strategy. Target CPM bidding allows you to set how much on average you’re willing to pay every thousand times your ad…了解详情 -
Coming soon: April 22 edition
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New maximize conversions bid strategy coming to TrueView for action line items TrueView for action line items will soon offer a new bid strategy to maximize conversions. This option uses advanced machine learning to automatically set and optimize bids to help get the most TrueView conversions while spending your budget. New TrueView for action line items will default to using maximize conversions as the bid strategy; you can change it to target CPA bidding as needed. New audience list and page category performance segmentations coming to the Optimization view The Optimization view will soon co…了解详情 -
Coming soon: May and June reporting updates
Update to reach reports Starting in late May, Advertiser will be a required dimension for all reach reports. The Advertiser dimension will automatically be added to existing reports that don't already have it. Reporting changes to Floodlight Activity dimensions As part of the change from pixels to Floodlight activities in Display & Video 360, a series of reporting changes will be made. Removal of dimensions The following dimensions will be removed from Display & Video 360 in early June. DV360 Activity Use the Floodlight Activity dimension instead, which will be available in early May. Dv360 Ac…了解详情 -
Coming soon: April 8 edition
See what's coming to Display & Video 360 over the next few weeks
New look and feel for the ad groups page for TrueView line items We’re updating the ad groups page for TrueView line items, including clearer descriptions of ad group and ad statuses, improved stability, and a refreshed design. You’ll be able to take all of the same actions on your ad groups and ads, as well as view the same performance data, from this page.了解详情 -
新变化：2019 年 3 月
了解 Display & Video 360 的新功能和动态（2019 年 3 月）
广告系列和工作流程方面的更新 在 Display & Video 360 中规划广告系列并预测唯一用户身份覆盖面 “广告系列”模块中现在新增了一个新的规划工作区，在该工作区中，广告客户可以找到全面的跨广告资源规划工具和覆盖面预测工具（用于视频广告资源购买）。规划人员可以发现新的广告资源、预测视频覆盖面以及导出广告系列方案。了解详情 欧盟选举广告 根据 Google 的要求，广告客户必须先通过验证才能在欧盟（不包括英国）投放选举广告。验证申请流程已于 2019 年 3 月 14 日正式开放。处理这些申请最多可能需要 3-5 个工作日。了解详情 利用实时触发器，在关键时刻即时覆盖客户 通过实时触发器，您可以将数字广告系列与体育赛事等线下信号进行同步，从而在关键时刻立即覆盖客户并与之互动。这些信号用于即时触发广告系列的投放并加快投放速度，因此您只需在相应信号与您的品牌和客户相关时支出广告费用。实时触发器适用于展示广告订单项和视频广告订单项。了解详情 结构化数据文件 4.2 版现已发布 结构化数据文件 (SDF) 4.2 版现已发布。此版本的亮点包括： 支持 TrueView 联网电视出价调整 能够在订单项一级沿用广告订单的开始日期和结束日期 更改了一些名称，以便使 SDF 与 Display & Video 360 界面更加一致 现在可在广告订单中使用“浏览预算选项”图表 现在，您可以在…了解详情 -
Coming soon: March 25 edition
See what's coming to Display & Video 360 over the next few weeks
Plan workspace and reach planning launching in Display & Video 360 A new Plan workspace is launching in the Campaigns module in Display & Video 360, giving media planners and traders a comprehensive cross-inventory planning tool and a reach forecasting tool for video buys. Planners will now be able to discover new inventory, forecast video reach, and export campaign plans. New video line items will default to Active View-powered automated bid strategy New video line items will soon default to using the "Viewable" automated bid strategy if the line item doesn’t target any deals. This bid strate…了解详情 -
Coming soon: March 11 edition
See what's coming to Display & Video 360 over the next few weeks
Instantly reach customers in the moments that matter with real-time triggers Real-time triggers allow you to instantly reach and engage with customers in the moments that matter by syncing your digital campaign with real-time signals such as sports events. These signals are used to trigger line item spend and accelerate delivery so you only spend when the signal is relevant to your brand and customers. You’ll be able to create a trigger in your Display & Video 360 advertiser and then associate it to line items that you want to activate instantly based on the signals in the trigger. Real-time t…了解详情 -
What's new: February 2019
Learn about new features and updates to Display & Video 360 from February 2019
Campaign and workflow updates Reach viewers with your full message with non-skippable YouTube ads Non-skippable ads on YouTube are short in-stream video ads that play before, during, or after another video. Viewers don’t have the option to skip your ad. With videos of 15 seconds or less, non-skippable ads allow you to reach viewers with your entire message. Get started with non-skippable ads by setting up a TrueView line item. Learn more New Active View-based automated bid strategy for video line items Display & Video 360 now offers a new automated bid strategy for video line items: Maximize q…了解详情 -
Coming soon: February 25 edition
See what's coming to Display & Video 360 over the next few weeks
Bumper video campaign bidding changes Starting in March 2019, new TrueView line items for bumper ads will use a target CPM (cost-per-thousand impressions) bidding strategy. Target CPM bidding allows you to set how much on average you’re willing to pay every thousand times your ad is shown. Display & Video 360 will optimize your bids to help get as many impressions as possible using your target CPM amount. Existing line items are not affected and will continue to serve using the current maximum CPM bidding strategy. Expanded access to non-skippable YouTube video ads launching to Display & Video…了解详情 -
Coming soon: February 11 edition
See what's coming to Display & Video 360 over the next few weeks
New Active View-based automated bid strategy for video line items Display & Video 360 will soon introduce a new automated bid strategy for video line items: Maximize quality video impressions that were viewabile. With this strategy, the platform will set bids according to the likeliness that an impression will be viewable based on Active View’s viewability definitions. This new strategy allows brand advertisers to maximize their viewable video impressions while still spending their full budget.了解详情 -
What's new: January 2019
Learn about new features and updates to Display & Video 360 from January 2019
Campaign and workflow updates Investigate spend issues with the line item Troubleshooter You can now use the Troubleshooter on all of your inventory, not only deals. Investigate why a line item may be underspending by using the Troubleshooter to help determine where bids may have been filtered by their line item settings, creative requirements, or the auction. Learn more Partial uploads for Structured Data Files (SDF) now available Display & Video 360 will now process all valid rows within a SDF file and only show rows with errors. Learn more Waze inventory now available Display & Video 360 no…了解详情 -
有关 Google 受众群体功能的最新动态
根据 2022 年 11 月 1 日公布的消息，“类似受众群体”功能将改为更长效的解决方案。自 2023 年 5 月 1 日起，将会发生一些变化，这些变化将会影响 Google Ads 中类似细分受众群的使用方式。不妨详细了解受众群体定位的这些变化。 2021 年，Google Ads 宣布打算制定一条发展路线来打造更加以隐私保护为先的网络。为帮助广告客户适应没有第三方 Cookie 的线上生态系统，我们一直致力于开发既能保护用户隐私，又能大规模投放相关广告的解决方案。 请不时查看此页面，了解我们的最新进展。 最近更新 2023 年 6 月 - 继续实验采用可保护隐私的信号来构建 Google 受众群体 针对用户兴趣投放广告 (IBA) Alpha 版实验已于 2023 年初结束。如果您参与了此 Alpha 版测试，或者想要了解更多信息，请与您的 Google 客户代表联系，以详细了解实验结果。 完成 Alpha 版实验后，我们进入了下一阶段的测试，尝试结合使用真正的 Topics API 信号、发布商第一方标识符和情境信息来构建 Google 受众群体，而不再使用第三方 Cookie。 在最近的 IBA 实验中，我们发现，与采用第三方 Cookie 相比，采用可保护隐私的信号打造的基于兴趣的受众群体解决方案 (IBA) 有望取得良好的效果。实验表明，在展示广告网络上实施采用可保护…了解详情 -
Coming soon: Reporting updates in September 2022
Metric and dimension renaming The following metrics and dimensions in Display & Video 360 YouTube reports will be renamed: Old name New name Engagements Engagements (YouTube) Engagement Rate Engagement Rate (YouTube Age Age (YouTube) Incomplete data report footer For some permissioned fields in Display & Video 360 (e.g. Channel), a new footer will be appended to reports stating when reporting data is incomplete. Total Row Sum (for click type dimension) In Youtube Report to be removed For offline YouTube reports in Display & Video 360, including the click type dimension will cause the total row…了解详情 -
2023 年 Google Marketing Live 大会：启用 Display & Video 360 中的新功能
2023 年 5 月 23 日
随着消费者对隐私保护的期望越来越高，企业必须找到解决方案，以更有效且保护隐私的方式吸引新客户并与现有客户建立联系。Display & Video 360 平台可通过程序化购买帮助您实现这一目标。在 2023 年 Google Marketing Live 大会上，我们分享了与有价值的客户建立联系的新方法，并了解了联网电视广告系列是如何提升效果的。 借助 Display & Video 360 中的优化型定位功能覆盖有望转化的新受众群体。在隐私保护要求不断提升的环境下，AI 赋能的受众群体解决方案可帮助您继续寻找相关的新客户，而不必依赖第三方 Cookie。因此，我们推出了优化型定位，该功能可利用 AI 信号帮助您吸引有可能完成转化的新受众群体。广告客户为 Google 展示广告使用优化型定位后，在投资回报率与原来大致相当的情况下，转化次数平均提高了 50%。1 此外，广告客户在 Display & Video 360 中将优化型定位与第一方受众群体结合使用后，平均提升幅度达到了 55%。2 通过 Display & Video 360 吸引第一方受众群体。发布商与广告客户间用户身份匹配 (PAIR) 现已在 Display & Video 360 中面向更多广告客户和发布商推出，并且很快还将提高使用第三方数据净室的灵活性。通过使用注重隐私保护的技术，广告客户和发布商可核对第一方数据…了解详情