Campaign and workflow updates
Third-Party measurement availability for Instant Reserve Masthead deals
Previously, Instant Reserve YouTube Masthead deals were limited to third-party Brand Lift measurement. Display & Video 360 now extends support to enable third-party Viewability and Reach measurement for YouTube Masthead deals on Instant Reserve. Learn more about third-party measurement on YouTube.
Insights updates
Migrate from Universal Analytics to Google Analytics 4 to continue leveraging Google Analytics Events in Custom Bidding for Display & Video 360
Display & Video 360 no longer supports Universal Analytics signals in Custom Bidding algorithms in the European Economic Area (EEA), as of February 16, 2024. Universal Analytics will be deprecated globally starting July 2024. Customers who want to continue using Google Analytics events in custom bidding should migrate to Google Analytics 4.
Learn about how to make the switch to Google Analytics 4
Inventory updates
Disney+ inventory now available in many European countries and the US
Disney+ is a streaming service where you can reach viewers watching movies, series, and originals from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. In addition to US viewers, you can now reach Disney+ subscribers in many European countries including the United Kingdom, France, Germany, Italy, and Spain. Disney+ is available via Programmatic Guaranteed and Preferred Deals. Contact your account manager for more details.