Policy announcement
In November 2022, there will be an update to Disapprovals and suspensions to provide more information about Display & Video 360 account suspension. Information will be added about how the violation of the following policies will lead to an advertiser’s account suspension:
- Circumventing systems
- Coordinated deceptive practices
- Counterfeit
- Promotion of unauthorized pharmacies
- Unacceptable business practices
- Trade Sanctions violation
- Sexually explicit content
Partner accounts will also be suspended if advertisers within the partner have repeatedly or predominantly engaged in egregious policy violations.
Both partners and advertisers will be entitled to appeal account suspensions, and information about how to appeal will be included.
Multiple 3P measurement vendor support for YouTube
Currently, you can assign a single vendor per measurement type at the line item level. Soon, you'll be able to activate multiple vendors per measurement type for YouTube line items, allowing greater flexibility in campaign-specific measurement strategies.
Optimized Targeting in Display & Video 360 Launch Delayed
The launch of optimized targeting in DV360 has been postponed from November 2022 to January 2023. The launch of optimized targeting replaces targeting expansion for all display, video and audio line items.