Display & Video 360 announcements

  1. 1
    Coming soon: April 22 edition
    See what's coming to Display & Video 360 over the next few weeks
    New maximize conversions bid strategy coming to TrueView for action line items TrueView for action line items will soon offer a new bid strategy to maximize conversions. This option uses advanced machine learning to automatically set and optimize bids to help get the most TrueView conversions while spending your budget. New TrueView for action line items will default to using maximize conversions as the bid strategy; you can change it to target CPA bidding as needed. New audience list and page category performance segmentations coming to the Optimization view The Optimization view will soon contain two new performance segmentations: audience lists and page categories. You’ll be able to use these segments to make faster line item optimization choices to see more efficient performance. Performance segmentation coming to all views for insertion order and line items The "segment by" inline reporting currently available within the Optimization view will soon be available in all views, such as Performance and Pacing, for insertion orders and line items. This will allow you to more easily see key metrics for certain dimensions to help aid campaign optimization decisions.
    Read more
  2. 2
    Coming soon: May and June reporting updates
    Update to reach reports Starting in late May, Advertiser will be a required dimension for all reach reports. The Advertiser dimension will automatically be added to existing reports that don't already have it. Reporting changes to Floodlight Activity dimensions As part of the change from pixels to Floodlight activities in Display & Video 360, a series of reporting changes will be made. Removal of dimensions The following dimensions will be removed from Display & Video 360 in early June. DV360 Activity Use the Floodlight Activity dimension instead, which will be available in early May. Dv360 Activity ID Use the Floodlight Activity ID dimension instead. DV360 Activity Status No longer useful for reporting. DV360 Activity Integration Code No longer useful for reporting. Update to conversion reporting  Starting in mid June, including dimensions (like Floodlight Activity) that can claim attribution for conversions, will cause the same conversions from higher level objects (like Campaign) to no longer be reported separately. This will allow you to sum your conversions column accurately, and make Display & Video 360 conversion reporting more consistent with impressions and clicks reporting. Before change (conversions shouldn't be summed across Campaign and Floodlight Activity)  Campaign Floodlight Activity Conversions* Campaign X   5 Campaign X Floodlight 1 3 Campaign X Floodlight 2 2 *There are 5 conversions in total. After change (conversions can be summed across Campaign and Floodlight Activity) Campaign  Floodlight Activity Conversions* Campaign X   0 Campaign X Floodlight 1 3 Campaign X Floodlight 2 2 *There are 5 conversions in total.
    Read more
  3. 3
    Coming soon: April 8 edition
    See what's coming to Display & Video 360 over the next few weeks
    New look and feel for the ad groups page for TrueView line items We’re updating the ad groups page for TrueView line items, including clearer descriptions of ad group and ad statuses, improved stability, and a refreshed design. You’ll be able to take all of the same actions on your ad groups and ads, as well as view the same performance data, from this page.
    Read more
  4. 4
    What's new: March 2019
    Learn about new features and updates to Display & Video 360 from March 2019
    Campaign and workflow updates Plan campaigns and forecast unique reach in Display & Video 360 A new planning workspace is now available in the Campaigns module, which gives advertisers a comprehensive cross-inventory planning tool and a reach forecasting tool for video buys. Planners can discover new inventory, forecast video reach, and export campaign plans. Learn more Election advertising in the European Union Google requires verification for advertisers who want to run election ads in the European Union (excluding the United Kingdom). Applications for verification opened on March 14, 2019. They can take up to 3-5 business days to process. Learn more Instantly reach customers in the moments that matter with real-time triggers Real-time triggers allow you to instantly reach and engage with customers in the moments that matter by syncing your digital campaign with offline signals such as sports events. These signals are used to instantly trigger the launch of a campaign and accelerate delivery so you only spend when the signal is relevant to your brand and customers. Real-time triggers are available for display and video line items. Learn more Structured Data Files version 4.2 now available Version 4.2 of Structured Data Files (SDF) has been released. Highlights of this version include: Support for TrueView connected TV bid adjustments Ability to inherit insertion order start and end dates at the line item level Renaming changes to better align SDF with the Display & Video 360 UI Explore budget options chart now available from insertion orders A new explore budget options chart is now available when you’re viewing an insertion order. You can use the chart to explore how key performance metrics might change if you adjust your insertion order budget proportionally across line items. Learn more Insertion-order level automated bid strategies now available Now when creating an insertion order, you can set the insertion order's optimization settings to have Display & Video 360 automatically adjust bids and shift budgets for better performing line items across the insertion order. Learn more TrueView line items now included in Brand Quality settings TrueView line items and ad groups are now included in your Brand Quality settings overview. Learn more Improved management and reporting for connected TV apps Manage app targeting through channels: You can now create channels with connected TV apps to more easily manage groups of apps for targeting. Learn more App identifiers in reports: You can now see identifiers for individual connected TV apps when you use the App/URL dimension in reports, allowing you to get better insight into what apps your video ads served on through connected devices. Previously, connected TV devices were categorized under “Low volume inventory” with this dimension. Learn more Location lists can now be used for regional geography targeting Regional location lists for bulk postal code targeting are now supported. The size limits for all location lists have also been improved: Location lists can now contain up to 10,000 entries each. You can now create up to 50 proximity and 50 regional location lists (100 total). Learn more Bulk edit in the Combined view for campaign flights Targeting settings for insertion orders and line items can now be edited in bulk from the Combined view. Your email address displayed in Display & Video 360 now aligns with other Google products The email address shown in the User Management section of Display & Video 360 now reflects the primary email address of your Google Account. This aligns the email address shown in Display & Video 360 with the email address you see in other Google products. There’s no change to the email address you use to sign in to Display & Video 360. Creative updates Improvements to the Ad Canvas and new draft creative formats Ad Canvas now has a more intuitive workflow for handling draft and published versions of creatives. You can now: See which version you're currently viewing Switch between versions See what you can edit in each version In addition, Flipbook and Lightbox creative formats now support draft versions. Learn more Creatives can now be copied in bulk You can now create copies of one or more creatives using the “Duplicate” bulk action. Learn more Copy and paste in Ad Canvas list view To make it easier to manage creatives with lots of variants, you can use list view to manage creatives in a spreadsheet-like view. To speed up editing, you can now: Copy and paste cells and columns Copy to and from external spreadsheets Inventory updates Preferred Deals moving into Google Ad Manager Since October 31, 2018, legacy preferred deals that were not created in Google Ad Manager became read-only and non-modifiable by the buyer or seller. Preferred deals launched in Ad Manager on July 31, 2018, and most publishers have moved their preferred deals into Ad Manager. All legacy preferred deals will become inactive on March 31, 2019. Please reach out to your Display & Video 360 representative for questions about specific preferred deals. Inventory source updates For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
    Read more
  5. 5
    Coming soon: March 25 edition
    See what's coming to Display & Video 360 over the next few weeks
    Plan workspace and reach planning launching in Display & Video 360 A new Plan workspace is launching in the Campaigns module in Display & Video 360, giving media planners and traders a comprehensive cross-inventory planning tool and a reach forecasting tool for video buys. Planners will now be able to discover new inventory, forecast video reach, and export campaign plans. New video line items will default to Active View-powered automated bid strategy New video line items will soon default to using the "Viewable" automated bid strategy if the line item doesn’t target any deals. This bid strategy prioritizes buying impressions where the video was viewable according to Active View and offers video buyers the best opportunity to reach their performance goals. You’ll be able to change the bid to other bidding options if needed. Display & Video 360 overview page enhancements coming soon Over the coming weeks, you’ll see some enhancements to the overview page that make it easier to keep track of the items you care about most in Display & Video 360, including: Pinning: You’ll be able to pin line items, insertion orders, campaigns, and advertisers so they stay at the top of the overview page. Snoozing: Snooze line items, insertion orders, campaigns, and advertisers if you don’t want to see them on the overview page for 24 hours. Note that snoozing an item on the overview page also snoozes it in the Intelligence panel. Customize information: You’ll be able to adjust the number of items shown in each section of the overview page. Additional dimensions and metrics coming to offline reporting You’ll soon be able to use the following new metrics and dimensions in offline reports: Dimensions Impression Counting Methodology, which identifies the methodology used to count impressions being reported on. Possible values are Downloaded, Displayed, and Begin-to-render. Video Continuous Play Metrics Invalid Active View Eligible Impressions Invalid Active View Measurable Impressions Invalid Active View Viewable Impressions General Invalid Traffic (GIVT) Active View Eligible Impressions General Invalid Traffic (GIVT) Active View Measurable Impressions General Invalid Traffic (GIVT) Active View Viewable Impressions General Invalid Traffic (GIVT)
    Read more
  6. 6
    Coming soon: March 11 edition
    See what's coming to Display & Video 360 over the next few weeks 
    Instantly reach customers in the moments that matter with real-time triggers Real-time triggers allow you to instantly reach and engage with customers in the moments that matter by syncing your digital campaign with real-time signals such as sports events. These signals are used to trigger line item spend and accelerate delivery so you only spend when the signal is relevant to your brand and customers. You’ll be able to create a trigger in your Display & Video 360 advertiser and then associate it to line items that you want to activate instantly based on the signals in the trigger. Real-time triggers will be available for display and video line items. Improved management and reporting for connected TV apps coming soon Starting in the next few weeks, you’ll see the following improvements for buying and reporting on connected TV apps: Manage app targeting through channels: You’ll be able to create channels with connected TV apps to more easily manage groups of apps in your targeting. App identifiers in reports: You’ll be able to see identifiers for individual connected TV apps when you use the App/URL dimension in reports. This update will give you better insight into what apps your video ads served on through connected TV devices. Connected TV apps are currently categorized under “Low volume inventory” in the App/URL dimension. The data included in the App/URL dimension will be the app identifiers passed to Display & Video by the app publisher. Insertion order budget explorer coming soon A new explore budget options chart will soon be available when you’re viewing an insertion order. You can use the chart to explore how key performance metrics might change if you adjust your insertion order budget proportionally across line items. You’ll be able to view and accept these suggestions from the chart, allowing you to more easily identify and implement opportunities for improved line item performance. New insertion order automated bid strategy coming soon Display & Video 360 will soon introduce automated bid strategies at the insertion order level for insertion orders with display and video line items. With this new setting, Display & Video 360 will automatically adjust bids and shift budgets for better performing line items across the insertion order. This bid strategy is recommended for all insertion orders with a shared line item optimization goal where you’re looking to ensure you spend the full insertion order budget. Improvements to the Ad Canvas coming soon You’ll soon see a more intuitive workflow for handling draft and published versions of creatives in the Ad Canvas that makes the status of the creative and what you can edit in each status clearer.
    Read more
  7. 7
    What's new: February 2019
    Learn about new features and updates to Display & Video 360 from February 2019
    Campaign and workflow updates Reach viewers with your full message with non-skippable YouTube ads Non-skippable ads on YouTube are short in-stream video ads that play before, during, or after another video. Viewers don’t have the option to skip your ad. With videos of 15 seconds or less, non-skippable ads allow you to reach viewers with your entire message. Get started with non-skippable ads by setting up a TrueView line item. Learn more New Active View-based automated bid strategy for video line items Display & Video 360 now offers a new automated bid strategy for video line items: Maximize quality video impressions that were viable. With this strategy, the platform sets bids according to the likeliness that an impression will be viewable based on Active View’s viewability definitions. Learn more Election advertising in India To run election ads in India on open exchanges, TrueView, and deals, you must apply for verification for your advertiser before the ads can serve. You must also provide a valid pre-certificate issued by the Election Commission of India (ECI), or anyone authorized by the ECI, for each election ad. Learn more Improved experience for read-only users Read-only users have an improved navigation experience throughout Display & Video 360 that better reflects the permissions for this user role. In addition to seeing a “Limited access” icon at the top of the UI, read-only users now see editable fields and save buttons as disabled throughout the platform. Read-only users were previously able to click and edit these items, but then received an error message; these updates prevent this frustrating experience from occurring. Duplicate archived insertion orders instead of unarchiving them If you need to recreate an archived insertion order, you can recover its settings and properties by duplicating it into a new insertion order. Previously, you could unarchive the insertion order, but this could cause overspend issues. Learn more Streamlined workflow for adding call-to-action (CTA) overlays to TrueView ads It’s now easier to add call-to-action (CTA) overlays to your TrueView ads: You can now set up CTAs while you’re creating ads in a TrueView line item. Previously, you needed to first create a TrueView line item and then add the CTA. You no longer need to link your Display & Video 360 account to the YouTube account containing the video you want to add a CTA to. There’s no change in serving for existing CTAs as part of these workflow update. Learn more Creative updates AMPHTML creatives now supported for AMP inventory AMPHTML ads enable delivery of faster, lighter and more secure ad experiences for mobile web by applying the principles of AMP (accelerated mobile pages) to building and serving ads. AMPHTML creatives are now supported as an HTML creative type in Display & Video 360. AMPHTML creatives only serve on AMP page inventory via Ad Manager. Learn more More information shown for new video transcodes To help you troubleshoot possible serving issues, newly uploaded video assets now display the audio bit rate, audio sample rate, and frame rate for generated transcodes. Inventory updates For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
    Read more
  8. 8
    Coming soon: February 25 edition
    See what's coming to Display & Video 360 over the next few weeks 
    Bumper video campaign bidding changes Starting in March 2019, new TrueView line items for bumper ads will use a target CPM (cost-per-thousand impressions) bidding strategy. Target CPM bidding allows you to set how much on average you’re willing to pay every thousand times your ad is shown. Display & Video 360 will optimize your bids to help get as many impressions as possible using your target CPM amount. Existing line items are not affected and will continue to serve using the current maximum CPM bidding strategy. Expanded access to non-skippable YouTube video ads launching to Display & Video 360 Non-skippable ads on YouTube are short in-stream video ads that play before, during, or after another video. The video must be 15 seconds or less, and viewers don’t have the option to skip your ad. Non-skippable ads will be available to advertisers running open auction campaigns as a new ad format in TrueView line items. Learn more Improved experience for read-only users coming soon Read-only users will soon have an improved navigation experience throughout Display & Video 360 that better reflects the permissions for this user role. In addition to seeing a “Limited access” icon at the top of the UI, read-only users will see editable fields and save buttons as disabled throughout the platform. Read-only users are currently able to click and edit these items, but then receive an error message; these updates will prevent this frustrating experience from occurring. Your email address displayed in Display & Video 360 may change to align with other Google products The email address shown in the User Management section of Display & Video 360 may be updated to reflect the primary email address of your Google Account. This change aligns the email address shown in Display & Video 360 with the email address you see in other Google products. There’s no change to the email address you use to sign in to Display & Video 360 New splash page will redirect you to the Display & Video 360 overview page if you enter an unknown product URL To improve the navigation experience in Display & Video 360, we’ll be adding a splash page that will redirect you to the overview page if you navigate to an invalid product URL.
    Read more
  9. 9
    Coming soon: February 11 edition
    See what's coming to Display & Video 360 over the next few weeks 
    New Active View-based automated bid strategy for video line items Display & Video 360 will soon introduce a new automated bid strategy for video line items: Maximize quality video impressions that were viewabile. With this strategy, the platform will set bids according to the likeliness that an impression will be viewable based on Active View’s viewability definitions. This new strategy allows brand advertisers to maximize their viewable video impressions while still spending their full budget.
    Read more
  10. 10
    What's new: January 2019
    Learn about new features and updates to Display & Video 360 from January 2019
    Campaign and workflow updates Investigate spend issues with the line item Troubleshooter You can now use the Troubleshooter on all of your inventory, not only deals. Investigate why a line item may be underspending by using the Troubleshooter to help determine where bids may have been filtered by their line item settings, creative requirements, or the auction. Learn more Partial uploads for Structured Data Files (SDF) now available Display & Video 360 will now process all valid rows within a SDF file and only show rows with errors. Learn more Waze inventory now available Display & Video 360 now offers native mobile app inventory from Waze. Learn more TrueView targeting recommendations now available When available, Display & Video 360 can now recommend targeting for your True View line items. This includes recommendations for apps & URLs and categories. Learn more New bid increase suggestions In the optimization view, there are now suggestions to increase a line item’s fixed bids, which can help the pacing of that line item. The line item will continue to perform, and the likelihood of spending its budget will increase. Learn more Creative updates Cross-format storytelling now in open beta Stories are a new type of insertion order you can use to create sequences of video and display line items to tell personalized stories to consumers. Learn more Insights updates Instant Reporting updates Various improvements were made to Instant Reporting, including: more dimensions & metrics, custom columns, metric thresholds, and 100 days of data. Learn more Inventory updates Negotiate guaranteed deals faster with Guaranteed Packages Guaranteed Packages are a faster, simpler way for you to source inventory. It takes your inventory requirements, offers a guaranteed CPM, and automates the sourcing and matching of inventory. You can request certain publishers, audience criteria, and campaign details, and Display & Video 360 will suggest a packaged deal across multiple publishers that fits your specific needs. Learn more Partner admins can now enable or disable exchanges Users with read & write access at the partner level can now enable or disable exchanges, allowing you to control inventory availability across a partner without contacting Display & Video 360 support. Inventory updates The following exchanges are now supported: Waze - Native exchange Unruly is no longer a sub-exchange of Bidswitch. You can now select Unruly as a top-level exchange in your line items. For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
    Read more
  11. 11
    Previous release notes
    You can view previous release notes for Display & Video 360 here.
    Read more