See what's coming to Display & Video 360 over the next few weeks
New notification panel
A new notification panel will be added in Display & Video 360, providing users with a single location to find product announcements such as feature launches and improvements, updates to reporting, policies, links to livestreams, or research opportunities.
Update to YouTube & partners video line item categories
YouTube video line item types will be renamed to make creation more intuitive based on the campaign objective.
New YouTube line item types:
- Product and brand consideration (renamed from “Brand awareness“). Compatible with CPV bid strategy:
- In-stream or in-feed video ads
- Ad sequence with CPV bid strategy only
- Brand awareness and reach (renamed from “Reach”). Compatible with target CPM bid strategy:
- Efficient reach (bumper, skippable in-stream)
- Non-skippable ads
- Ad sequence with target CPM bid strategy only
Programmatic TV will be deprecated at the end of the year
Display & Video 360's linear TV buying capability (Programmatic TV) will be deprecated and campaigns will not serve beyond December 31, 2021. Connected TV will remain available.
Web environment targeting update
The option to “Include inventory not optimized by device type” will be removed from web environment targeting.