Coming soon: May and June reporting updates

Update to reach reports

Starting in late May, Advertiser will be a required dimension for all reach reports. The Advertiser dimension will automatically be added to existing reports that don't already have it.

Reporting changes to Floodlight Activity dimensions

As part of the change from pixels to Floodlight activities in Display & Video 360, a series of reporting changes will be made.

Removal of dimensions

The following dimensions will be removed from Display & Video 360 in early June.

  • DV360 Activity
    • Use the Floodlight Activity dimension instead, which will be available in early May.
  • Dv360 Activity ID
  • DV360 Activity Status
    • No longer useful for reporting.
  • DV360 Activity Integration Code
    • No longer useful for reporting.

Update to conversion reporting 

Starting in mid June, including dimensions (like Floodlight Activity) that can claim attribution for conversions, will cause the same conversions from higher level objects (like Campaign) to no longer be reported separately. This will allow you to sum your conversions column accurately, and make Display & Video 360 conversion reporting more consistent with impressions and clicks reporting.

Before change (conversions shouldn't be summed across Campaign and Floodlight Activity) 

Campaign Floodlight Activity Conversions*
Campaign X   5
Campaign X Floodlight 1 3
Campaign X Floodlight 2 2

*There are 5 conversions in total.

After change (conversions can be summed across Campaign and Floodlight Activity)

Campaign  Floodlight Activity Conversions*
Campaign X   0
Campaign X Floodlight 1 3
Campaign X Floodlight 2 2

*There are 5 conversions in total.

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