Creative updates
Creative names can be up to 512 characters long
Creative names were previously limited to 256 characters in Display & Video 360. We’ve increased this to 512 characters, which matches the limit in Campaign Manager 360. If you sync your creatives from a linked Campaign Manager 360 advertiser, placements with longer names in Campaign Manager 360 will no longer be trimmed when they’re synced over as creatives in Display & Video 360.
OGG format support for audio creatives
You can now upload OGG assets for audio creatives in both Display & Video 360 and Campaign Manager 360.
Media Asset IDs now available in all VAST tags from Campaign Manager 360 and Display & Video 360
Media Asset ID <mediafile> is now available in Campaign Manager 360 and Display & Video 360 video VAST tags. This unique identifier provides a workaround for how advertisers and publishers identify unique videos in their own platforms.
Universal Ad ID VAST 2.0 Extensions Node now available in all VAST tags from Campaign Manager 360 and Display & Video 360
Universal Ad ID is now supported for VAST 2.0 tags in Campaign Manager 360 and Display & Video 360. This enables publishers who do not accept more recent VAST protocols to run any internal QA processes that rely on Universal Ad ID.
Insights updates
Partner and advertiser filters now required for all offline reports
You need to select at least one partner or advertiser filter in order to run an offline report. This should have minimal impact on your reporting workflows, since this filter is already automatically applied when you go to offline reporting from a Display & Video 360 partner.
QA experiments with new diff tool
You can now see a new Diff tab in your experiment overview that you can use to QA your experiment and reduce issues due to incorrect setup or bias. From the new tab, you’ll be able to see the difference between the arms of your experiment. This can help you check which variables are different and whether they align with user intent.