Updating the TrueView name to YouTube in Display & Video 360

Summary

To better reflect the variety of YouTube inventory available through Display & Video 360, we’re updating the TrueView name to YouTube throughout the platform.

Starting on June 15, you’ll see updates across Display & Video 360 to support this change:

  • The TrueView line item will be renamed to the YouTube & partners line item.
  • Several settings in your partner and advertiser will be renamed to match the YouTube & partners line item.
  • Various metrics, dimensions, and report templates will be updated to use the YouTube name as previously announced.

There are no workflow changes in Display & Video 360 as a result of this change, and all settings will continue to function as they do today. There are also no changes to Data Transfer or Structured Data Files at this time.

To enable consistent reporting and prepare your teams for these naming updates, we recommend that you prepare to take the following steps:

  • Familiarize yourself with the new language you’ll see in Display & Video 360. Learn more below
  • Update any reporting or dashboards, including third-party tools, that use TrueView metrics or dimensions. Learn more below

Since bringing the TrueView ad format to the platform in 2015, Display & Video 360 has continued to expand its YouTube offerings. New buying methods and formats, such as YouTube Programmatic Guaranteed, bumpers, and non-skippable ads, have come to the platform to help you continue to meet your marketing objectives. These various campaign types have continued to be set up in Display & Video 360 through a “TrueView” line item and measured from “TrueView” reports.

To better reflect the variety of YouTube inventory available through Display & Video 360, we’re updating the TrueView name to YouTube throughout the platform. This includes changes to the TrueView line item, various account settings, and reporting metrics and dimensions. You can see the full list of changes below.

TrueView line items will be renamed to YouTube & partners line items

What’s changing: The TrueView line item type will be renamed to the YouTube & partners line item. This new name reflects the various buying methods, inventory sources, and ad formats available on YouTube and Google video partners through this line item type.

This new name will be reflected throughout Display & Video 360, including line item creation and the Combined tab of the Campaign module.

You’ll continue to see the TrueView name in reference to the TrueView in-stream and video discovery ad formats.

What you should do to prepare: There are no campaign creation or management workflow changes as a result of this naming update, but we recommend making sure your teams are aware of the new names.

Updates to advertiser and partner settings

What’s changing: Many settings throughout Display & Video 360 that apply to all YouTube buys currently use the TrueView name. These settings will be updated to use the YouTube name. These settings include:

  • Floodlight: TrueView settings on Floodlight activities will now be called YouTube settings.
  • Extensions: TrueView extensions will now be called YouTube extensions.
  • Targeting settings: Various advertiser-level targeting options, such as sensitive categories, have separate options for TrueView versus other line item types. The TrueView settings will now be called YouTube settings.

What you should do to prepare: There are no workflow changes as a result of this naming update, but we recommend making sure your teams are aware of the new names.

Updates to reporting

What’s changing: As previously announced, we’ll be updating some metrics, dimensions, and report templates to reflect the YouTube name. All reporting options in Display & Video 360, including in-line data in the Combined tab and offline reports, will be updated.

Old metric name New metric name
TrueView: Views YouTube: Views
TrueView: View Rate YouTube: View Rate
TrueView: Revenue eCPV (Partner Currency) YouTube: Revenue eCPV (Partner Currency)
TrueView: Revenue eCPV (Adv Currency) YouTube: Revenue eCPV (Adv Currency)
TrueView: Revenue eCPV (USD) YouTube: Revenue eCPV (USD)
TrueView: Revenue eCPE (Partner Currency) YouTube: Revenue eCPE (Partner Currency)
TrueView: Revenue eCPE (USD) YouTube: Revenue eCPE (USD)
TrueView: Revenue eCPE (Adv Currency) YouTube: Revenue eCPE (Adv Currency)
 
Old dimension name New dimension name
TrueView Ad Group YouTube Ad Group
TrueView Ad YouTube Ad
TrueView Ad Group ID YouTube Ad Group ID
TrueView Ad ID YouTube Ad ID
 
Old value for Line Item Type New value for Line Item Type
TrueView YouTube & partners
 
Old report template name New report template name
TrueView Standard YouTube Standard
TrueView Conversion YouTube Conversion

Scheduled reports will continue to deliver and will reflect the new metric and dimension names.

There are no changes to the metric and dimension names in the DCM/DFA Reporting and Trafficking API.

What you should do to prepare: In order to prevent any reporting or dashboards, including third-party tools, from being impacted by this change, we strongly recommend that you update any reporting that filters on the dimensions or metrics that will be renamed. Any reporting or dashboards you use that are dependent on values that are being updated may no longer function properly, so you should prepare to update these tools to use the names listed above.

No changes to Data Transfer or Structured Data Files

There are no changes to Data Transfer or Structured Data Files as a result of this update.

The line_item_type field in Structured Data Files will continue to use TrueView as a value.

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