Campaign and workflow updates
Publisher eligibility checks for CTV creatives
Advanced creative management capabilities for connected TV assets is now available. Publisher eligibility checks enable users to review connected TV creatives and ensure they meet publisher-specific inventory requirements. New requirements for election ads
To help viewers make informed decisions, election ads with synthetic content that have been digitally altered or generated must be disclosed. Learn more about advertising political content.
“Global site tag” renamed to “Google tag”
The global site tag (gtag.js) is n…
瞭解詳情 Display & Video 360 announcements
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What's new: April 2024
Learn about new features and updates to Display & Video 360 from April 2024
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Coming soon: April 29, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Audience Profile Analysis deprecation Display & Video 360 will be removing the Audience Profile Analysis feature to simplify Display & Video 360’s audience portfolio affected by 3PCD (third-party cookie deprecation) and focus on building durable and future-proof solutions. Starting July 1, 2024, users will no longer be able to access the Audience Profile Analysis, and the feature will be removed from the Analysis section of the Display & Video 360 Audience module. YouTube Instant Reserve deals available through instant deals An additional entry point for YouTube Instant Reserve deals will be a…瞭解詳情 -
Coming soon: April 15, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Publisher eligibility checks for CTV creatives Display & Video 360 will soon be launching advanced creative management capabilities for connected TV assets. Publisher eligibility checks will enable users to review connected TV creatives and ensure they meet publisher-specific inventory requirements.瞭解詳情 -
What's new: March 2024
Learn about new features and updates to Display & Video 360 from March 2024
Campaign and workflow updates Updates to YouTube efficient reach line items YouTube & partners efficient reach line items now automatically default to include in-feed and Shorts ads for broader reach. Customers can choose to opt-out of this selection, but video ads in your line item will only be shown as skippable in-stream or bumper ad formats. Updates to goal builder for custom bidding Customers can use goal builder to create custom bidding algorithms. The improved goal builder allows customers to set multipliers and rules for conversion, click, and impression signals like time on screen, ad…瞭解詳情 -
Coming soon: April 1, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
“Global site tag” renamed to “Google tag” The global site tag (gtag.js) is now the Google tag. All references to “Global site tag” will be named to “Google tag” to be consistent with terminology used in Google Ads. New source for mobile app inventory Display & Video 360 will soon have a new “app mediation partners” inventory source available for direct targeting. This will allow more access to mobile app inventory across third-party mobile app mediation partners, such as AdMost, AppLovin MAX, Chartboost Mediation, DT Fairbid, TopOn, and Unity LevelPlay. Learn more about app mediation partners.…瞭解詳情 -
Coming soon: March 18, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Updates to goal builder for custom bidding Goal builder will soon allow users to set multipliers and rules for conversion, click, and brand awareness for known signals in bid requests. New insights for custom bidding In the “Summary” tab of custom bidding, customers will soon see a graphical representation of how impressions are scored to help evaluate their algorithms. Campaign Manager 360 click trackers in transparency mode required for YouTube & partner line items Customers who use Campaign Manager 360 click trackers for YouTube ads will need to enable transparency mode as part of the Googl…瞭解詳情 -
What's new: February 2024
Learn about new features and updates to Display & Video 360 from February 2024
Campaign and workflow updates Third-Party measurement availability for Instant Reserve Masthead deals Previously, Instant Reserve YouTube Masthead deals were limited to third-party Brand Lift measurement. Display & Video 360 now extends support to enable third-party Viewability and Reach measurement for YouTube Masthead deals on Instant Reserve. Learn more about third-party measurement on YouTube. Insights updates Migrate from Universal Analytics to Google Analytics 4 to continue leveraging Google Analytics Events in Custom Bidding for Display & Video 360 Display & Video 360 no longer supports…瞭解詳情 -
Coming soon: March 4, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Updates to YouTube efficient reach line items YouTube & partners efficient reach line items will soon automatically default to include in-feed and Shorts ads for broader reach. Customers can choose to opt-out of this selection, but video ads in your line item will only be shown as skippable in-stream or bumper ad formats. New price transparency reports for Display & Video 360 and Campaign Manager 360 advertisers in the EEA Advertisers in the EEA can now opt-in to view daily fees at the billable event level for ads displayed on third-party or Google-owned surfaces. Price transparency reports wi…瞭解詳情 -
Coming soon: Trafficking updates in April 2024
Campaign Manager 360 and Display & Video 360 Floodlight activity geo non-personalized advertising deprecation Estimated April 2024 Floodlight activity-level control allowing users to disable personalization in selected geographies will be deprecated. These Floodlight activities will automatically switch to disable ads personalization in all geographies. Users will still be able to control ads personalization at the Floodlight configuration-level. Floodlight activity legacy tag deprecation Estimated July 2024 The option to generate new Image and iFrame versions of Floodlight tags will be remove…瞭解詳情 -
Coming soon: Reporting updates in March 2024
Campaign Manager 360 and Display & Video 360 European Economic Area consent requirements Estimated week of March 4, 2024 To continue using personalization capabilities beyond March 6, 2024, advertisers who reach users in the European Economic Area (EEA) must collect end-user consent and pass consent signals to Google via their Floodlight tags. Learn more about Consent requirements for the European Economic Area (EEA) in Campaign Manager 360 and Display & Video 360. Cross-device conversion metrics will be deprecated Estimated week of February 28, 2024 The following metrics will be deprecated: T…瞭解詳情 -
What's new: January 2024
Learn about new features and updates to Display & Video 360 from January 2024
Campaign and workflow updates Control eligibility to serve YouTube & partner video line items on Google TV Google TV is a media-streaming platform that allows users to stream TV shows, movies, and other video content from their favorite streaming apps and services. Advertisers are now able to control whether their YouTube & partners video line items serve on Google TV, separate from controlling eligibility to serve on video partners. The Google TV inventory source is available and enabled by default for efficient reach and non-skippable line items, as well as Instant Reserve deals using bumper…瞭解詳情 -
Coming soon: February 6, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Third-Party measurement availability for Instant Reserve Masthead deals Previously, Instant Reserve YouTube Masthead deals were limited to third-party Brand Lift measurement. We will be extending support to enable third-party Viewability and Reach measurement for YouTube Masthead deals on Instant Reserve. Learn more about third-party measurement on YouTube. Programmatic Guaranteed Cost Per Day (CPD) deal deprecation in the EEA Display & Video 360 partners and advertisers who have billing addresses within the European Economic Area (EEA) will no longer be able to set up or transact Programmatic…瞭解詳情 -
促進廣告主資訊公開和支援內容審核機制的更新措施
我們做了一些調整，進一步促進廣告主資訊公開，並讓使用者更能控管廣告體驗。配合增訂的法規要求，我們已升級並重新命名 Display & Video 360 的線上行為廣告服務 (OBA) 法規遵循功能。這些升級可促進廣告主針對所有格式的廣告公開相關資訊。 OBA 法規遵循更新 我們在 2024 年 2 月 12 日對 Display & Video 360 做出以下變更： OBA 法規遵循設定已從「OBA 法規遵循」重新命名為「廣告標記、資訊公開及檢舉」。 建立新的廣告主時，系統預設會開啟「廣告標記、資訊公開及檢舉」設定。 開啟這項設定後，目前的廣告標記外觀不會改變，但所有廣告格式 (包括影片和音訊廣告) 現在都會支援 Google 的「關於這則廣告」功能。 您可以在廣告主設定的「基本資料」頁面新增更多資訊。如果選擇關閉這項設定，相關法規遵循要求也會包含這些資訊。 您可以變更廣告主設定，輕鬆關閉 Google 的「廣告標記、資訊公開及檢舉」。如要關閉 Google 的「關於這則廣告」，系統會要求您確認目前採用的解決方案符合法規要求。 這對我有什麼影響？ 如要瞭解這項異動是否會對您造成影響，請檢查廣告主設定。 如果您選擇開啟這項設定，就不必採取任何行動 所有廣告素材格式現在都支援「關於這則廣告」。透過「關於這則廣告」，使用者可以進一步瞭解您的廣告主、他們看到您廣告的原因，以及檢舉違法的…瞭解詳情 -
What's new: December 2023
Learn about new features and updates to Display & Video 360 from December 2023
Campaign and workflow updates Value based bidding for YouTube & partners video action line items Value based bidding considers the value that different Floodlight activities may have for your business. Use value based bidding strategies to optimize your bids to achieve more value, rather than simply a higher number of conversions. This enables you to apply custom bidding strategies to YouTube video action line items, specifically Maximize conversion value and Target ROAS. Global expansion of 30 second non-skippable ads on YouTube Select 30 second non-skippable ads are now available through Ins…瞭解詳情 -
What's new: November 2023
Learn about new features and updates to Display & Video 360 from November 2023
Campaign and workflow updates YouTube Select Shorts in Display & Video 360 Instant Reserve Advertisers can now reserve Shorts ads on YouTube Select lineups using Display & Video 360 Instant Reserve at a fixed CPM with guaranteed delivery at agreed rates or market rates. Advertisers can extend the reach of their existing media buys and target Shorts-only inventory with YouTube Select Shorts lineups in Instant Reserve. Learn more about Instant Reserve deals for YouTube QR code call-to-action (CTA) overlays for Instant Reserve deals on connected TV as a limited pilot Select accounts participating…瞭解詳情 -
Coming soon: December 4, 2023 edition
See what's coming to Display & Video 360 over the next few weeks
Control eligibility to serve YouTube & partner video line items on Google TV Google TV is a media-streaming platform that allows users to stream TV shows, movies, and other video content from their favorite streaming apps and services. Advertisers will soon be able to control whether their YouTube & partners video line items serve on Google TV separately from controlling eligibility to serve on video partners. Previously, eligibility of YouTube & partners video line items to serve on Google TV in-stream inventory was controlled via the video partners inventory source. The Google TV inventory s…瞭解詳情 -
即將推出：2023 年 11 月 13 日版本
瞭解 Display & Video 360 將於未來幾週內推出的新功能
Display & Video 360 即時預訂中的 YouTube Select Shorts 廣告主很快就能使用 Display & Video 360 即時預訂，在 YouTube Select 首選頻道上以固定千次曝光出價預訂 Shorts 廣告，確保能夠以協議費率或市場費率放送。廣告主將可在即時預訂中使用 YouTube Select Shorts 首選頻道，擴大現有媒體採購的觸及範圍，並指定 Shorts 專屬廣告空間。 進一步瞭解 YouTube 即時預訂交易 連網電視的品牌提升 Display & Video 360 跨廣告交易平台品牌提升研究可評估連網電視裝置上的廣告成效。這類研究可讓連網電視廣告活動配合行銷目標，評估廣告印象、品牌知名度和考慮度。 在連網電視上針對即時預訂交易顯示 QR code 行動號召重疊廣告 (僅限參與前測的帳戶) 參與前測的帳戶可以選擇在連網電視裝置上，針對包含不可略過 YouTube 廣告的即時預訂廣告活動顯示 QR code。這樣一來，觀眾只要掃描 QR code，就能在行動裝置上開啟到達網址。這不但有助於提升觀眾前往到達網頁的品牌參與度，也能協助評估轉換指標。瞭解詳情 -
What's new: October 2023
Learn about new features and updates to Display & Video 360 from October 2023
Campaign and workflow updates Operating System Targeting on Connected TV line items You can now specifically tailor your targeting to reach top operating systems in your Connected TV line items. This new targeting option gives you more targeting control to help optimize your campaign.瞭解詳情 -
即將推出：2023 年 10 月 2 日版本
瞭解 Display & Video 360 將於未來幾週內推出的新功能
自訂出價功能將支援第三方服務供應商 Scibids 使用者將可透過 Scibids 建立自訂出價指令碼並進行最佳化。Scibids 可以產生自訂出價演算法，然後使用 API 將其上傳至廣告活動。 Display & Video 360 將開始為所有非程式輔助保證廣告空間導入出價下限，藉此提升廣告主成效 Display & Video 360 將開始為所有非程式輔助保證廣告空間導入出價下限，藉此提升廣告主成效。Display & Video 360 會使用這些出價下限，為夥伴移除最低價值的廣告空間、提升機器使用率，並根據個別市場管理底價。 自動出價功能會根據使用者定義的廣告活動目標進行調整，以便購買成效較佳的相關廣告空間，因此使用自動出價的廣告主應不會發現支出減少。Display & Video 360 致力於在程式輔助生態系統中維持千次曝光出價的透明度。使用者可以在 Display & Video 360 報表使用者介面、API 報表或資料移轉檔案中查看曝光費用。 YouTube 影片觀看委刊項將設為預設子類型 YouTube 影片觀看委刊項可以運用綜合格式廣告 (包括可略過的串流內廣告、動態內廣告和 Shorts 影片廣告)，提高 YouTube 與合作夥伴委刊項的觀看次數。如果您建立設有「產品與品牌考慮度」目標的 YouTube 與合作夥伴委刊項，系統就會將 YouTube 影…瞭解詳情 -
即將推出：2023 年 11 月報表更新
Campaign Manager 360 「歸因」分頁中的報表即將淘汰 預計生效時間：2024 年 2 月 自 2024 年 2 月最後一週起，我們將停止支援下列多管道漏斗報表： 輔助轉換報表 最初互動報表 熱門轉換路徑報表 轉換時間差報表 路徑長度報表 這些報表位於 Campaign Manager 360 的「歸因」分頁中。您還是可以使用歸因模式工具建立及編輯以數據為準歸因模式。上述異動生效後，Campaign Manager 360 仍會繼續提供轉換歸因功能。這些異動只會影響某些進階數據分析功能。 將離線報表使用者轉移至即時報表 預計生效時間：2024 年上半年 我們將在 2024 上半年淘汰部分離線報表，並完成將離線報表使用者轉移至即時報表的程序。屆時，使用者就無法在離線報表中建立「標準」、「觸及」、「Floodlight」和「URA」報表，也不會在離線報表的「已儲存的報表」部分中看到這些報表。 上述報表會改為顯示在即時報表中，方便使用者開啟及修改相關報表範本。這項異動不會影響定期報表或透過 Reporting API 存取的報表。在這項遷移作業之前、期間和之後，使用者都可以編輯 API 報表。 「已指定的目標對象」維度即將淘汰 預計生效時間：2023 年 12 月 5 日當週 我們即將淘汰「已指定的目標對象」欄位。 Display & Video 360 損益報表中的部分…瞭解詳情 -
新功能：2023 年 9 月
瞭解自 2023 年 9 月起提供的 Display & Video 360 新功能和更新項目
廣告活動和工作流程更新項目 程式輔助保證交易的觸及數增量評估更新 我們更新了程式輔助保證交易的觸及數增量評估方法，除了簡化啟動方式，還更有效地反映展示頻率管理功能的優點。 展示頻率管理功能改善項目 我們新增了採用 Privacy Sandbox API 和發布商提供的 ID (PPID、EPID、IFA) 等以隱私權為重的輸入方式，藉此強化 Display & Video 360 的模擬展示頻率管理功能，進而協助行銷人和代理商管理所有媒體類型、廣告交易平台和環境 (包括連網電視、網站和應用程式) 的廣告展示頻率曝光。 支援 YouTube TV 電視網頻道排除項目 YouTube TV 可讓您觸及在美國地區觀看有線電視串流內容 (包括運動賽事直播和隨選影集) 的目標對象。我們新增了廣告主層級排除項目的支援功能，最多可排除 10 個您不希望顯示廣告的 YouTube TV 電視網頻道，避免系統在不適合您品牌的 YouTube TV 頻道上放送廣告。凡是在廣告主層級設定的指定目標，都會套用到該廣告主中目前及未來的所有 YouTube 與合作夥伴委刊項。 進一步瞭解 YouTube 與合作夥伴委刊項的指定目標。 自行啟用 YouTube 第三方評估服務 現在您不必提交 Google 支援單，就能為帳戶中的 YouTube 與合作夥伴委刊項啟用第三方評估服務夥伴。不過，如果想選擇第三方評估…瞭解詳情 -
即將推出：2023 年 10 月 2 日版本
瞭解 Display & Video 360 將於未來幾週內推出的新功能
自訂出價功能將支援第三方服務供應商 Scibids 使用者將可透過 Scibids 建立自訂出價指令碼並進行最佳化。Scibids 可以產生自訂出價演算法，然後使用 API 將其上傳至廣告活動。 Display & Video 360 將開始為所有非程式輔助保證廣告空間導入出價下限，藉此提升廣告主成效 Display & Video 360 將開始為所有非程式輔助保證廣告空間導入出價下限，藉此提升廣告主成效。Display & Video 360 會使用這些出價下限，為夥伴移除最低價值的廣告空間、提升機器使用率，並根據個別市場管理底價。 自動出價功能會根據使用者定義的廣告活動目標進行調整，以便購買成效較佳的相關廣告空間，因此使用自動出價的廣告主應不會發現支出減少。Display & Video 360 致力於在程式輔助生態系統中維持千次曝光出價的透明度。使用者可以在 Display & Video 360 報表使用者介面、API 報表或資料移轉檔案中查看曝光費用。 YouTube 影片觀看委刊項將設為預設子類型 YouTube 影片觀看委刊項可以運用綜合格式廣告 (包括可略過的串流內廣告、動態內廣告和 Shorts 影片廣告)，提高 YouTube 與合作夥伴委刊項的觀看次數。如果您建立設有「產品與品牌考慮度」目標的 YouTube 與合作夥伴委刊項，系統就會將 YouTube 影…瞭解詳情 -
即將推出：2023 年 9 月 18 日
瞭解 Display & Video 360 將於未來幾週內推出的新功能
預測功能即將支援 YouTube 目標頻率 預測功能即將支援 YouTube 目標頻率委刊項。在企劃書中新增產品時，您將可以選擇 YouTube 與合作夥伴以及可用的廣告格式 (串場廣告、可略過的廣告、可略過的串場廣告，或不可略過的廣告)。 程式輔助保證交易的觸及數增量評估更新 我們將更新程式輔助保證交易的觸及數增量評估方，除了簡化啟動方式，還更有效地反映展示頻率管理功能的優點。觸及數增量小工具和離線報表將從 2023 年 9 月 1 日起套用這項更新。 展示頻率管理功能更新 新增注重隱私權的 ID (PPID、EPID、IFA) 並改善頻率模型，藉此擴大 Display & Video 360 的展示頻率管理功能。這項更新有助於跨媒體類型、廣告交易平台和環境 (包括連網電視、網頁及應用程式) 管理廣告展示頻率和曝光率。瞭解詳情 -
新功能：2023 年 8 月
廣告活動和工作流程更新項目 我們不再支援類似目標對象 Display & Video 360 正在調整指定目標對象，以便提供更加可靠的解決方案。我們已將目標對象 (又稱為類似區隔) 從廣告群組和廣告活動中移除，因此您無法再指定類似目標對象，也不能再製作相關報表。 系統可能會更新指標目標，盡可能讓您獲得與使用類似目標對象時相近的行為和結果，因此請務必檢查 YouTube 與合作夥伴廣告活動。 以下是一些注意事項： 產品與考慮度廣告活動： 如果您指定了類似目標對象：廣告活動會自動改為使用目標對象擴展。 如果您使用個別類似目標對象種子請單指定了第一方目標對象：請手動開啟目標對象擴展。 目標對象擴展提供以相似度為基準的第一方目標對象擴展體驗，可產生相似的目標對象。進一步瞭解 YouTube 目標對象擴展功能。 YouTube 影片行動廣告活動： 如果您之前僅指定類似目標對象：如要使用最佳化指定目標對象功能，請改用其他指定目標對象類型。 除了手動選取的目標對象區隔外，最佳化指定目標對象還可讓您找出新的相關目標對象。進一步瞭解最佳化指定目標對象。 您還是可以存取先前區隔中類似目標對象的歷來報表。瞭解詳情 -
即將推出：2023 年 9 月 5 日
瞭解 Display & Video 360 將於未來幾週內推出的新功能
故事廣告訂單將遭到淘汰 自 2023 年 10 月起，您將無法建立新的故事廣告訂單，也無法在現有的故事廣告訂單中新增委刊項。目前放送中的故事廣告訂單委刊項將於 2023 年 12 月停止放送。 連網電視委刊項的作業系統指定功能 作業系統指定功能即將支援連網電視委刊項，屆時您就能自訂指定目標，以便觸及熱門作業系統。 跨媒體觸及數 跨媒體觸及數報表功能可在單一檢視畫面中，提供歷來數位廣告活動所促成觸及增量和不重複觸及數的報表。這項功能將在美國、德國、日本、越南和法國推出。 支援 YouTube TV 網路頻道排除項目 YouTube TV 可讓您觸及在美國地區觀看有線電視串流內容 (包括運動賽事直播和隨選影集) 的目標對象。我們將在廣告客戶層級加入 YouTube 刊登位置排除指定目標，方便您排除最多 10 個 YouTube TV 頻道，避免系統在不適合您品牌的 YouTube TV 頻道上放送廣告。凡是在廣告客戶層級設定的指定目標，都會套用到該廣告客戶中目前及未來的所有 YouTube 與合作夥伴委刊項。瞭解詳情 -
Coming soon: Reporting updates in September 2023
Display & Video 360 Exchange names update in reporting The following third-party exchange names are changing in Display & Video 360, scheduled reporting, and API reporting. Exchange New name Smart RTB Equativ Permodo SSPX AppLovin AppLovin Exchange MediaGrid Criteo Commerce Grid UnrulyX Nexxen (fka Unruly) Fyber Digital Turbine Bidswitch Subexchange: Inneractive Digital Turbine Bidswitch Subexchange: Adcolony Adcolony By Digital Turbine瞭解詳情 -
新功能：2023 年 7 月
廣告活動和工作流程更新項目 YouTube 串流內廣告格式現已改名為「可略過廣告」 為了提供更準確的廣告格式說明，YouTube 廣告格式「串流內廣告」現已在 Display & Video 360 中改名為「可略過廣告」。 這項名稱更新不會影響廣告活動建立或管理工作流程，但我們建議您確認團隊成員皆已知悉這項更新。離線報表和結構化資料檔案實體仍會使用「串流內廣告」這個舊名稱。 進一步瞭解 YouTube 與合作夥伴委刊項中的影片廣告格式。 停止支援依據結果採購 Display & Video 360 正在運用 AI、自訂功能和透明度方面的最新發展，協助使用者輕鬆提升廣告活動成效。自 2023 年 7 月 1 日起，我們不再支援依據結果採購，使用這種模式的委刊項也無法再放送。 您可以使用下列自動化功能提升廣告活動成效： 自動出價策略：您可以使用自動出價策略，讓系統根據能達到理想結果或取得最佳價格的機率和曝光，設定最佳出價。 如果委刊項採用依據結果採購的每次收視付費 (PPV) 模式，就可以使用盡量提高可視曝光或轉換的出價策略。 如果委刊項採用依據結果採購的每次點擊付費 (PPC) 模式，就可以使用盡量爭取點擊或轉換的出價策略。 您還可以使用指定千次可視曝光出價或目標單次轉換出價的自動出價策略，進一步將委刊項最佳化。 自訂出價：您可以使用自訂出價功能定義曝光價值，將更多價值分配給較符合…瞭解詳情 -
即將推出：2023 年 7 月 17 日
瞭解 Display & Video 360 將於未來幾週內推出的新功能
透過 Floodlight 整合 Google Analytics (分析) 4 與 Campaign Manager 360 使用者可以透過 Floodlight 將 Google Analytics (分析) 4 連結到 Campaign Manager 360 或 Display & Video 360 (如果未直接使用 Campaign Manager 360 的話)。這樣一來，Google Analytics (分析) 4 使用者就能在跨管道報表中查看 Campaign Manager 360 流量來源，Display & Video 360 使用者則可以執行針對 Google Analytics (分析) 4 歸因轉換進行最佳化的自動出價廣告活動。瞭解詳情 -
《法律要求》政策修訂 (2023 年 8 月)
為方便大眾理解說明中心內容，Google 提供不同語言的翻譯版本。若政策內容譯文的文意與官方英文版有出入，我們將以英文版做為執行政策的依據。如要閱讀這篇文章的其他語言版本，請使用頁面底部的語言下拉式選單。 Google Ads 《法律要求》政策將於 2023 年 8 月 7 日更新。這個網頁將不再列出任何範例。 廣告客戶的責任不會因這次異動而改變，除了遵守標準 Google Ads 政策，還須確保廣告符合指定區域當地所有的法律和法規。 這項異動亦不影響 Google 實施本政策。 (發布時間：2023 年 7 月 5 日)瞭解詳情 -
What's new: June 2023
Campaign and workflow updates Tag Guaranteed Deals is no longer supported Beginning June 1, 2023, Display & Video 360 will begin a phased deprecation of Tag Guaranteed as a transaction method when setting up new inventory sources. Users of Tag Guaranteed transactions should be aware of this change to prepare for transitions to other transaction types. Beginning June 1, 2023: No new Tag Guaranteed inventory sources will be permitted. Tag Guaranteed as a transaction method will no longer be a selection when creating new inventory sources. Existing Tag Guaranteed inventory sources will continue t…瞭解詳情 -
Coming soon: June 26, 2023
See what's coming to Display & Video 360 over the next few weeks
Self-service enablement of YouTube third-party measurement YouTube & partners line items on your account without filing a Google support ticket. You can learn more about Third-party measurement on YouTube Note: Selecting a third-party measurement partner as a default partner will still require a Google support ticket.瞭解詳情 -
Coming soon: June 13, 2023
See what's coming to Display & Video 360 over the next few weeks
Custom Bidding now available in audio line items You’ll soon be able to select custom bidding algorithms to optimize towards your KPIs when running audio ad campaigns. Learn more about custom bidding. Scheduled reports that consistently fail will be suspended Scheduled reports that have been failing consistently for more than 30 days will soon be suspended. Display & Video 360 will no longer have network accounts On June 20, 2023, Display & Video 360 is simplifying its account structure by automatically converting network accounts to standard accounts. If you currently have a network account, …瞭解詳情 -
Coming soon: Trafficking updates in July 2023
Deprecation of line item level brand safety settings for YouTube Content category, content label, and content type controls will not be available for YouTube line items created after July 11, 2023. All new YouTube line items will inherit brand safety settings set at the advertiser level. Existing YouTube line items with brand safety settings will continue to have the option to edit line item level brand safety settings.瞭解詳情 -
Coming soon: Reporting updates in July 2023
Campaign Manager 360 Offline reports migration to instant reporting Some offline reports will be deprecated to transition Campaign Manager 360 offline report users to instant reporting. Users will not be able to create Standard, Reach, Floodlight, and URA reports in offline reporting, or see them in the offline reporting saved reports section. Instead these reports will be available in instant reporting, where users can open and modify these templates. Before, during, and after this migration, customers will be able to edit their API reports. This migration will occur in waves starting on Augu…瞭解詳情 -
新功能：2023 年 5 月
瞭解自 2023 年 5 月起提供的 Display & Video 360 新功能和更新項目
廣告活動和工作流程更新項目 最佳化指定目標對象已取代擴展指定目標 我們為所有夥伴推出了最佳化指定目標對象，藉此取代擴展指定目標。使用擴展指定目標的固定出價委刊項現在只會在使用手動指定目標的情況下放送。如果指定的第一方目標對象設有種子名單排除條件，這類委刊項可能會暫停。 進一步瞭解最佳化指定目標對象和目標對象擴展有何不同。 over-the-top 委刊項的目標對象擴展功能 我們在 Display & Video 360 中推出了連網電視目標對象擴展，取代 over-the-top (OTT) 委刊項的擴展指定目標。您可以使用目標對象擴展功能，觸及更多背景與所選第一方目標對象名單類似的目標對象。 停止支援某些指定目標對象功能 您無法再新建以廣告活動為依據的目標對象和以展示頻率為依據的目標對象，也無法再分享、更新這些目標對象或用於廣告訂單/委刊項。 此外，Google 目標對象和合併目標對象不再支援已安裝及新的行動裝置。您無法再將這些目標對象用於廣告訂單/委刊項，也無法在現有廣告訂單/委刊項中更新這些目標對象。 我們不斷改良 Display & Video 360，協助您觸及更多潛在客戶，而不必依賴第三方 Cookie。除了使用最佳化指定目標對象手動選取的目標對象區隔外，您還可以找出新的相關目標對象，藉此觸及更多潛在客戶。 停止支援類似目標對象 Display & Video 360 …瞭解詳情 -
即將推出：2023 年 5 月 30 日版本
瞭解 Display & Video 360 將於未來幾週內推出的新功能
在 YouTube TV 與 YouTube Select TV 上放送的 30 秒和 60 秒不可略過廣告 我們即將開放使用者在指定 YouTube TV 與 YouTube Select 首選頻道時，透過即時預訂放送 30 秒和 60 秒不可略過廣告。YouTube TV 僅支援在美國放送 30 秒和 60 秒的不可略過廣告。連網電視裝置的 YouTube Select 最初會先在美國、加拿大、英國、日本、印度和韓國支援 30 秒不可略過廣告。 您不僅能運用這項功能述說更精彩的故事，還能更輕鬆地搭配串流播放次數最多的 YouTube 和 YouTube TV 內容，使用現有的影片素材資源。此外，透過即時預訂完成預訂還可啟用額外功能，例如指定自訂興趣相似目標對象、詳細客層、人生大事和潛在目標消費者。 依據結果採購將於 2023 年 7 月 1 日淘汰 自 2023 年 6 月 1 日起，您將無法再建立新的依據結果採購實體，且使用依據結果採購的委刊項將於 2023 年 7 月 1 日起停止放送。 Display & Video 360 正在運用 AI、自動功能和透明度方面的最新發展，協助使用者輕鬆提升廣告活動成效。為了因應即將到來的淘汰作業，您可以按照下列方式使用自動化功能提升廣告活動成效： 自動出價策略：您可以使用自動出價策略，運用 Google AI 技術將出價最佳化。 如果委…瞭解詳情 -
即將推出：2023 年 5 月 15 日版本
瞭解 Display & Video 360 將於未來幾週內推出的新功能
在廣告客戶層級設定指定排除關鍵字 不久後，您就能在廣告客戶層級設定及編輯最多 1,000 個排除關鍵字。所有現有和新的多媒體、影片和 YouTube 與合作夥伴委刊項都會沿用排除關鍵字。瞭解詳情 -
新功能：2023 年 4 月
瞭解自 2023 年 4 月起提供的 Display & Video 360 新功能和更新項目
廣告活動和工作流程更新項目 YouTube 與合作夥伴委刊項的指定鄰近目標 指定鄰近目標適用於 YouTube 與合作夥伴委刊項，但不支援 YouTube 程式輔助保證和即時預訂交易。透過這項功能，使用者可以在位置因素影響性最大的情況下，運用 Display & Video 360 觸及客戶。 指定鄰近目標時，您可以使用實際位置做為比對內容訊號，藉此觸及最有可能對廣告訊息感興趣的客戶。您可以為個別搜尋點、街道地址和經緯度座標指定半徑範圍 (以英里或公里為單位)，讓廣告在指定的地理位置周圍顯示。Display & Video 360 會使用廣告交易平台提供的座標及其地理位置技術，推測使用者的所在位置，並決定是否要放送廣告。 YouTube 即時預訂交易的廣告空間保留報價 如果選擇保留報價，您可以保留廣告空間和千次曝光出價報價 72 小時 (視產品和提議的開始日期而定，保留期間可能會更長)。如果未在指定的時限內預訂，保留的報價將自動失效，屆時您必須提出新的報價要求，且報價金額可能會不同。進一步瞭解 YouTube 即時預訂交易 YouTube 即時預訂交易的智慧型過期機制 現在開始，連續四天不符放送資格的 YouTube 即時預訂交易將自動過期。造成這種情況的可能原因包括您未指派任何廣告素材、廣告素材未獲核准，或是廣告素材已暫停。進一步瞭解 YouTube 即時預訂交易 深入分析更新項…瞭解詳情 -
Coming soon: April 17, 2023 edition
See what's coming to Display & Video 360 over the next few weeks
Changes to placement, keyword, and category targeting for YouTube & partners line items We are making improvements for YouTube & partners line items to simplify management and optimization of contextual inclusion targeting, and provide a comprehensive and consolidated view of your contextual targeting. Starting in late May, placement, keyword, and category contextual targeting will be consolidated to a single contextual targeting dimension in YouTube & partners line items. Your ads will target any context you include. For example, if you target “bikes” as a topic and “cycling” as a keyword, yo…瞭解詳情 -
What's new: March 2023
Learn about new features and updates to Display & Video 360 from March 2023
Campaign and workflow updates Consolidation of YouTube Search and YouTube Video networks to a unified YouTube network For YouTube & partners line items, you will now see YouTube Search and YouTube Videos combined under one network, “YouTube”, allowing advertisers to tap into the entire inventory of YouTube. Google Analytics 4 conversions available in goal builder Custom Bidding Goal builder is now the default selection when creating an algorithm. This update offers support for Google Analytics 4 conversions in the goals, and applies validation rules to prevent conflicting goals from being set …瞭解詳情 -
Coming soon: March 20, 2023 edition
See what's coming to Display & Video 360 over the next few weeks
Some audience targeting features will be deprecated starting May 20, 2023 Starting May 20, 2023, the following audience-targeting features will be deprecated: Activity-based audiences: You won’t be able to create new campaign activity-based audiences and frequency-based audiences. You won't be able to share these audiences, update existing audiences, use them in insertion orders/line items, or update these audiences in existing insertion orders/line items. Installed apps and new mobile devices: Installed apps and new mobile devices will be deprecated in Google audiences and combined audiences.…瞭解詳情 -
What's new: February 2023
Learn about new features and updates to Display & Video 360 from February 2023
Campaign and workflow updates Device types renamed for YouTube & partners and YouTube & partners on connected TV line items To provide a more consistent experience of Device type targeting, Mobile is renamed Smartphone, and Desktop is renamed Computer for YouTube & partners and connected TV line items throughout Display & Video 360. The new names are reflected during line item creation. All settings will continue to function as they did previously. Reporting and SDF are not affected by this change. Workflow updates to bid adjustments for YouTube and connected TV line items For YouTube and conn…瞭解詳情 -
Coming soon: March 6, 2023 edition
See what's coming to Display & Video 360 over the next few weeks
Custom Intent audiences on CTV devices Custom Intent audiences on Display & Video 360 will soon be available across connected TV devices (US only). Learn more about custom audiences on Display & Video 360 Increased coverage of Google audiences on CTV devices Expanded coverage of Google’s In-Market & Affinity audiences on connected TV devices will soon be available on Display & Video 360 (US only). Users can access available audiences by filtering to CTV eligibility within Audience targeting. Learn more about CTV Google audiences on Display & Video 360 Instant Deals for Google Ad Manager Instan…瞭解詳情 -
Coming soon: February 21, 2023 edition
See what's coming to Display & Video 360 over the next few weeks
Support for multiple YouTube third-party measurement vendors You’ll soon be able to measure YouTube & partners line items with multiple third-party measurement vendors for viewability, brand safety, reach, and brand lift, giving you greater flexibility with managing campaign-specific measurement strategies. Previously, only one vendor could be selected for each measurement type. Learn more about third-party measurement on YouTube. Device Types renamed for YouTube & partners and YouTube & partners on connected TV line items To provide a more consistent experience of Device Type targeting, we’re…瞭解詳情 -
Coming soon: Creative updates in April 2023
Gmail line items will be archived The ability to create new line items will be removed April 3, 2023. Gmail line items will stop serving and will be archived on May 1, 2023. Users can continue to run Native creatives on non-Gmail inventory or can access Gmail inventory via Discovery campaigns in Google Ads. AMP HTML creatives will be removed AMP HTML creatives are specifically designed to run on AMP webpages. The option to create new AMP HTML creatives will be removed April 3, 2023 and existing creatives will stop serving on May 1, 2023. Moving forward, ensure HTML5 creatives don’t include AMP…瞭解詳情 -
Coming soon: Reporting updates in April 2023
Campaign Manager 360 Verification deprecation and rebrand Campaign Manager 360's Verification is being rebranded to Brand Controls. This rebrand will improve existing workflows for viewing brand safety coverage and setting brand safety controls for ads running through Campaign Manager 360. Verification will be deprecated in February 2023. Until the deprecation, Brand Controls will be the default UI, but users can return to the Verification UI. Users can use Instant Reporting to monitor brand safety controls and tag issues. There will not be any changes to ad serving capabilities with this laun…瞭解詳情 -
Coming soon: February 6, 2023 edition
See what's coming to Display & Video 360 over the next few weeks
Additional YouTube reporting dimensions added to Instant reporting In our continued efforts to bring the benefits of instant reporting to more use cases we will be adding and consolidating the remaining YouTube dimensions into Instant reporting bringing it into parity with Offline reporting forYouTube reports. Conversion Ad Event Type , Conversion Ad Event ID along with Total Conversion Value (partner Currency) will be added, and ZipCode will be under Location rather than Additional Dimensions. Advertiser verification will be required for selected advertisers starting in February 2023 Advertis…瞭解詳情 -
What's new: January 2023
Learn about new features and updates to Display & Video 360 from January 2023
Campaign and workflow updates Custom Affinity audience targeting in Instant Reserve This launch allows advertisers to create in-stream Instant Reserve campaigns targeting Custom Affinity audiences, including those targeting YouTube Select lineups. Custom Affinity audience targeting allows advertisers to reach customized user personas, inferred by the media they consume online and created by specifying keywords, URLs and apps that the target audience is interested in. Learn more about Instant Reserve deals for YouTube瞭解詳情 -
新功能：2022 年 11 月
瞭解 Display & Video 360 自 2022 年 11 月起提供的新功能和更新項目
廣告活動和工作流程更新項目 透過即時預訂建立 YouTube 刊頭廣告和 YouTube Select 預訂交易 YouTube Select 首選頻道包含熱門 YouTube 頻道，專為大規模觸及相關目標對象所設計。YouTube 刊頭廣告則可透過 YouTube 首頁上的優質刊登位置，大幅提升觸及率和知名度。您現在可以透過即時預訂設定同時指定 YouTube Select 首選頻道和 YouTube 刊頭廣告的預訂廣告活動，以便立即取得報價並預訂廣告空間，完全不必進行協商。在市集中選取 YouTube 發布商資訊卡即可開始設定。 YouTube 即時預訂交易僅適用於 Display & Video 360 客戶帳號。 YouTube 的 Floodlight 最佳化功能 您現在可以將 YouTube 委刊項設為根據 Floodlight 設定評估的轉換產生報表及進行最佳化。這樣您就不必為 YouTube 啟用 Floodlight 活動，進而簡化轉換設定程序，還能讓您對新轉換類型進行最佳化。此外，這麼做還可讓 YouTube 與非 YouTube 委刊項的轉換最佳化設定和報表資料更加一致。進一步瞭解 YouTube 的 Floodlight 最佳化功能。瞭解詳情 -
Coming soon: December 12, 2022 edition
See what's coming to Display & Video 360 over the next few weeks
Creative bulk edit in Display & Video 360 Soon you'll be able to edit creative attributes, such as assets and landing pages, across multiple creatives in just a few steps.瞭解詳情 -
Coming soon: November 21, 2022 edition
See what's coming to Display & Video 360 over the next few weeks
Policy announcement In November 2022, there will be an update to Disapprovals and suspensions to provide more information about Display & Video 360 account suspension. Information will be added about how the violation of the following policies will lead to an advertiser’s account suspension: Circumventing systems Coordinated deceptive practices Counterfeit Promotion of unauthorized pharmacies Unacceptable business practices Trade Sanctions violation Sexually explicit content Partner accounts will also be suspended if advertisers within the partner have repeatedly or predominantly engaged in eg…瞭解詳情 -
新功能：2022 年 10 月
瞭解自 2022 年 10 月起提供的 Display & Video 360 新功能和更新項目
廣告活動和工作流程更新項目 最佳化指定目標對象已取代多媒體、音訊和影片廣告活動的擴充指定目標 最佳化指定目標對象可協助廣告客戶找出可能會在其廣告活動目標內完成轉換的新相關客群。這項功能會運用 Google 的機器學習技術，在您以手動方式選取的目標對象 (也就是「信號」) 之外尋找合適的客群，從而提升廣告活動成效，並找出單憑手動指定目標可能錯失的客群。 在電視市集中篩選連網電視廣告空間套裝方案，以便查看與第三方目標對象重複的資料 這項功能為電視市集加入了更多篩選器選項，可讓使用者查看可用廣告空間套裝方案與第三方目標對象之間重複的資料。 熱門影片出價調整幅度已淘汰 我們淘汰了熱門影片出價調整幅度選項。具體來說，您無法在建立廣告活動時使用這項功能，而熱門內容出價調節係數值現在會自動更新為 0%。 Display & Video 360 使用者可進行廣告客戶驗證程序 Display & Video 360 使用者可進行廣告客戶驗證程序 Display & Video 360 使用者可以提供有關個人身分的基本資訊，讓 Google 進行驗證。Google 驗證身分之後，系統將產生廣告揭露 (當中會顯示您的名稱和所在位置)，並加入您放送的所有廣告中。Google 會公開廣告客戶的身分和所在位置，藉此讓使用者更加信任我們的產品和服務，同時協助使用者做出更明智的線上廣告決策。 編輯首頁上顯示的內容…瞭解詳情 -
Coming soon: October 31, 2022 edition
See what's coming to Display & Video 360 over the next few weeks
Use new conversion types & the Floodlight attribution methodology to power the bidding of your conversion optimized YouTube campaigns With Floodlight optimization for YouTube, YouTube video action campaigns are optimized toward conversions as measured by your Floodlight configuration. This makes optimization & attribution methodology consistent across YouTube and non-YouTube line items. This enables a simple conversion tagging implementation, support for new conversion types, and more streamlined campaign reporting. Similar audiences will no longer be generated starting May 2023 Starting May 2…瞭解詳情 -
Coming soon: October 17, 2022 edition
See what's coming to Display & Video 360 over the next few weeks
Upload Display & Video 360-hosted audio creatives to YouTube for YouTube audio campaigns This launch will enable users to easily upload Display & Video 360-hosted audio creatives to YouTube for use on YouTube audio campaigns. Users will be able to create and upload a single video to YouTube by combining existing audio and optional companion image assets. Only users with access to a YouTube channel owned by the brand or media agency can upload creatives. Filter your CTV inventory packages in the TV Marketplace to see overlap with third-party audiences This feature provides an additional filter …瞭解詳情 -
Coming soon: Reporting updates in November 2022
Campaign Manager 360 Path type will be removed from some reports The Path type dimension will be removed from Floodlight reports and Path to Conversion reports. Display & Video 360 Exchange will be renamed in reporting In reporting, the following dimension will be renamed: Old name New name Exchange Exchange code瞭解詳情 -
新功能：2022 年 9 月
瞭解自 2022 年 9 月起提供的 Display & Video 360 新功能和更新項目
廣告活動和工作流程更新項目 在廣告客戶層級接受協商 具有廣告客戶存取權的使用者現可在廣告客戶層級接受協商，不再需要仰賴夥伴層級使用者幫忙設定與 Display & Video 360 保持同步的交易。 使用者可以在廣告客戶層級依序前往「我的廣告空間」>「協商」，匯入並接受協商。已接受的交易會顯示在「我的廣告空間」中。 提升加強型自動化功能的耐用性 Display & Video 360 使用者可在各個層級選擇採用加強型自動化功能，並測試成效提升結果。 連網電視委刊項支援自訂出價演算法 您可以使用自訂出價演算法做為連網電視委刊項的出價機制，以便根據自己的 KPI 進行最佳化。 廣告活動規劃功能更新項目 廣告活動企劃書的預測功能現在可支援最多 92 天 您現可在建立新的廣告活動企劃書或編輯現有廣告活動企劃書時，使用預測功能對最多 92 天內的情況進行預測。這樣一來，您就能在深入瞭解廣告活動企劃書的目標和 KPI 時，取得更長日期範圍內的洞察資訊。 如要進一步瞭解預測功能，請參閱「為廣告活動建立企劃書」一文。 廣告素材更新項目 改善對遭拒廣告素材提出爭議的程序 您現在可以在 Display & Video 360 中使用「申訴」按鈕，對不同意的廣告素材政策標籤提出爭議。提出申訴後，您可以前往「申訴記錄」頁面查看申訴狀態和相關意見回饋。如要查看廣告素材申訴記錄，請依序前往「廣告素材」>「申…瞭解詳情 -
Coming soon: October 3 edition
See what's coming to Display & Video 360 over the next few weeks
Popular Video Bid Adjustment deprecation The Popular Video Bid Adjustment option will be fully deprecated in October. This functionality was previously removed at campaign creation, and top content bid modifier values will automatically be updated to 0%. To avoid disruptions in your delivery, you can manually change this setting to "0%" before deprecation. Advertiser verification for Display & Video 360 users Display & Video 360 will enable users to provide basic information about their identity which Google then verifies. Once Google verifies your identity, an ad disclosure is generated which…瞭解詳情 -
Coming soon: September 19 edition
See what's coming to Display & Video 360 over the next few weeks
Optimized targeting will replace targeting expansion for display, audio, and video campaigns Optimized targeting helps advertisers find new and relevant customers likely to convert within their campaign goals. Optimized targeting uses Google's machine learning to look for customers beyond your manually selected audiences, also known as signals, to improve campaign performance and find customers you may have missed with manual targeting alone. Accept negotiations at the advertiser level Users with advertiser access can now accept negotiations at the advertiser level, and no longer need to rely …瞭解詳情 -
新功能：2022 年 8 月
瞭解自 2022 年 8 月起提供的 Display & Video 360 新功能和更新項目
廣告活動和工作流程更新項目 連網電視的指定客層目標對象建議 當您為「連網電視和 OTT 串流」廣告訂單及「over-the-top」委刊項新增指定客層時，系統現在會提供目標對象建議。請將建議的目標對象納入指定目標以增加觸及率。 購買數位戶外廣告空間 買家可以透過整合式程式輔助工作流程執行數位戶外廣告活動。廣告客戶現在可以透過新的「市集」分頁探索、協商及購買數位戶外廣告空間，此外，我們還加入了新的數位戶外廣告訂單和委刊項類型。 透過 Display & Video 360 刊登的數位戶外廣告不會經過個人化，而且我們不會使用個別使用者 ID 或任何使用者位置資料。Display & Video 360 會檢查所有發布商，確保評估方法符合公認的業界標準或第三方供應商的規定。請注意，進行自我評估的發布商不在支援範圍內。 管理員使用者現可選擇自動啟用新的廣告交易平台 現在，您可以在 Display & Video 360 的夥伴層級自動啟用新廣告交易平台，藉此簡化從新整合的廣告交易平台啟用廣告空間的工作流程，進而免去手動啟用每個新廣告交易平台的作業。不過，您仍可在委刊項層級控管透過新廣告交易平台放送的廣告。 改善自訂出價演算法總覽表格 我們更新了自訂出價總覽表格。您可在夥伴層級看到以下項目： 一個巢狀表格，當中會顯示每個相關廣告客戶的演算法完備性狀態。 兩個新增設的資料欄：「模型完備性」和「…瞭解詳情 -
Coming soon: August 29 edition
See what's coming to Display & Video 360 over the next few weeks
Additional metrics available in Instant Reporting You'll soon see additional metrics available in instant reporting, including all MRC related filters, dimensions, and metrics. This provides the ability to run more reports through instant reporting and helps align instant reporting with offline reports. Additional durability to enhanced automation Users will be able to opt-in to enhanced automation at different levels in Display & Video 360 and test performance improvements. Improved process to dispute rejected creatives The appeals workflow will be expanded to allow users to dispute creative …瞭解詳情 -
Coming soon: August 15 edition
See what's coming to Display & Video 360 over the next few weeks
Audience suggestions in demographics targeting for connected TV Audience suggestions will now be provided when you add demographics targeting to Connected TV and OTT streaming insertion orders and Over-the-top line items. Add suggested audiences to your targeting to increase your reach. Purchase Digital Out of Home inventory Buyers will soon be able to execute Digital Out of Home campaigns through a centralized programmatic workflow. Advertisers will be able to discover, negotiate and buy digital out of home inventory through a new dedicated Marketplace tab, and new Digital Out of Home inserti…瞭解詳情 -
新版本將於 8 月 1 日推出
瞭解 Display & Video 360 將於未來幾週內推出的新功能
Cookie 觸及率報表和指標將於 2022 年 8 月 31 日淘汰 相較於 Cookie 觸及率，Unique Reach 模型的觸及率成效評估解決方案更加準確且耐用。瞭解詳情 -
What's new: July 2022
Learn about new features and updates to Display & Video 360 from July 2022
Campaign and workflow updates Optimized targeting on YouTube video action line items Optimized targeting leverages machine learning to look for additional conversions by finding users most likely to convert based on real time campaign conversion data. Optimized targeting will be turned on by default for YouTube video action campaign ad groups when any type of audience list is targeted. Insights updates Set up Engaged View Conversion directly in Display & Video 360 You can now set up your engaged view definition and create an Engaged View Conversion attribution model in Display & Video 360. Eng…瞭解詳情 -
Coming soon: July 18 edition
See what's coming to Display & Video 360 over the next few weeks
Optimized Targeting for YouTube video action campaigns You'll soon be able to use Optimized targeting to help find new and relevant people beyond your manually-selected audience segments. This gives your campaign the flexibility to explore customers who have the highest chance of converting to improve your return on investment for your YouTube video action campaigns. Accept negotiations at the advertiser level Users with advertiser access can now accept negotiations at the advertiser level, and no longer need to rely on partner-level users to set up a deal synced to DV360. At the Advertiser le…瞭解詳情 -
新功能：2022 年 6 月
瞭解 2022 年 6 月的 Display & Video 360 新功能和更新項目
廣告活動和工作流程更新項目 YouTube 品牌認知和考慮度廣告活動的產品動態饋給 產品動態饋給現在多支援兩種 YouTube 影片廣告活動。本次更新後，您可以將產品動態饋給連結到 YouTube 品牌認知和觸及率與產品和品牌考慮度廣告活動，讓觀眾可以透過這些廣告活動購物。當串場廣告、可略過或不可略過的廣告放送時，廣告客戶可在旁邊放上 Google Merchant Center 動態饋給中的吸睛產品圖片和詳細資料，以吸引使用者採取行動。 客戶無法再將 Meetrics 設為第三方可視度供應商 2022 年 7 月起，客戶無法再將 Meetrics 設為第三方可視度供應商。之後建立或複製新委刊項時，客戶無法選取 Meetrics 做為供應商。不過，假如現有委刊項的可視度供應商是 Meetrics，客戶可以變更供應商。在 2022 年 12 月完全停止支援前，我們會繼續將資料傳送給 Meetrics。我們建議客戶開始改用 DoubleVerify，以免第三方評估服務中斷。 廣告素材更新項目 連結廣告素材工作室帳戶即可取得夥伴的廣告素材 廣告素材夥伴現在可以要求連結 Display & Video 360 廣告客戶。連結完成後，廣告素材夥伴就能將廣告素材傳送至您的帳戶。來自廣告素材工作室的廣告素材會標示為「製作工具」。 改善廣告素材申訴程序 我們改善了遭拒廣告素材的重新提交工作流程，包…瞭解詳情 -
Coming soon: June 27 edition
See what's coming to Display & Video 360 over the next few weeks
New audience segment dimensions will be added to YouTube reports We’re adding two new dimensions to YouTube offline reports to provide a consolidated view of audience reporting: audience segment and audience segment type. Audience segment includes: The name or list of the data segment Audience segment type includes: Custom affinity, detailed demographics, life events, interest, and remarketing lists With these new dimensions, you can pull a comprehensive report that shows your campaign performance metrics and the effectiveness of your audience targeting, all in one place. Support for new third…瞭解詳情 -
Coming soon: June 13 edition
See what's coming to Display & Video 360 over the next few weeks
Product feeds for YouTube brand awareness and consideration campaigns We’re adding support for product feeds to two more YouTube video campaign types. With this update, you can link product feeds to your YouTube brand awareness and reach and product and brand consideration campaigns to make them shoppable. Advertisers will be able to feature compelling product imagery and details from a Google Merchant Center feed alongside a bumper, non-skippable, or skippable ad to encourage users to take action. Removing inventory quality insights from Campaign tab Inventory quality insights will no longer …瞭解詳情 -
Coming soon: Reporting updates in July 2022
Campaign Manager 360 & Display & Video 360 Cookie Reach reports removed A more specific timeline about report and metric removal will be provided in Q3 following the release of Unique Reach Overlap. The following reports and metrics will be removed: CM360 Report type Cookie Reach Overlap Report templates under the “Reach” report type: Cookie Reach Active View Metrics: Cookie Reach Metrics: Cookie Reach: Average Impression Frequency Cookie Reach: Click Reach Cookie Reach: Impression Reach Cookie Reach: Incremental Click Reach Cookie Reach: Incremental Impression Reach Cookie Reach: Incremental …瞭解詳情 -
What's new: May 2022
Learn about new features and updates to Display & Video 360 from May 2022
Campaign and workflow updates Related video extensions for YouTube now globally available Related video extensions are now globally available to all advertisers for YouTube & Partners Video Brand awareness and reach and Product and brand consideration line item types. With related video extensions, you can show a list of 2 to 5 related videos below your video ad on the YouTube mobile app.瞭解詳情 -
Coming soon: May 31 edition
See what's coming to Display & Video 360 over the next few weeks
Bidding insights improvements New additions to bidding insights will include more dimension breakdowns (App/URL, Exchange, Device, Location, Browser, Day of Week, and Time of Day), line item navigation within the insights panel, and filtering of the combined view to show entities with available insights.瞭解詳情 -
Coming soon: May 16 edition
See what's coming to Display & Video 360 over the next few weeks
Improved creative appeal process Improvements to workflows for resubmitting previously rejected creatives will include more control and better visibility into the status of appealed creatives. This is the first step of a multi-part effort to improve user workflows in Display & Video 360 for finding, reviewing, fixing, and appealing rejected and restricted creatives, at scale. Export reports from Report builder to a linked BigQuery Project When you create a report within Report builder, you will be able to select BigQuery as an export option when you have linked your account to a BigQuery Proje…瞭解詳情 -
Coming soon: May 2 edition
See what's coming to Display & Video 360 over the next few weeks
Automated bidding performance goal suggestions Suggestions for new performance targets will be shown in the Intelligence panel for automated bidding line items with restrictive performance goals. You'll be able to adjust or apply the recommended target value. Magnite DV+ will use the deal negotiation workflow Magnite DV+ will be upgraded to the standard Display & Video 360 deal negotiation workflow. Once upgraded, the same deal negotiation workflow will apply on all third-party exchanges that support the deal sync API. Deprecation of manual deal creation workflow Through the rest of 2022 the m…瞭解詳情 -
Coming soon: April 18 edition
See what's coming to Display & Video 360 over the next few weeks
TrueView dimensions and metrics in instant reporting in Display & Video 360 All TrueView dimensions and metrics that are supported in offline reporting will also be available in instant reporting.瞭解詳情 -
What's new: March 2022
Learn about new features and updates to Display & Video 360 from March 2022
Campaign and workflow updates YouTube connected TV interactivity with ‘Send to phone’ functionality An interactive Send to phone call-to-action is now available for YouTube ads serving on connected TV, providing the ability to send a link to the logged-in user's phone. This feature was added for new and existing YouTube & partners video line items that feature call-to-action text or are YouTube video action campaigns that are opted into connected TV devices. Additional signals in custom bidding Custom Bidding scripts now offer new brand signals, allowing you to optimize toward video player siz…瞭解詳情 -
Coming soon: April 4 edition
See what's coming to Display & Video 360 over the next few weeks
Line item-specific conversion goals for YouTube video action campaigns Line item-specific conversion goals give you the ability to choose which YouTube-enabled Floodlight activities contribute to optimization and conversion counting on a per-line item basis. By checking the box Use the selected Floodlight activities to drive this line item's performance, the line item will only optimize to these activities, instead of all YouTube-enabled Floodlight activities at the Advertiser ID level.瞭解詳情 -
Coming soon: March 14 edition
See what's coming to Display & Video 360 over the next few weeks
YouTube connected TV interactivity with ‘Send to phone’ functionality An interactive Send to phone call-to-action will be added to YouTube ads serving on connected TV, providing the ability to send a link to the logged-in user's phone. This feature will be added for new and existing YouTube & partners video line items that feature call-to-action text or are YouTube video action campaigns that are opted into connected TV devices. Japan’s Amended APPI will come into force on April 1, 2022 日本政府於 2020 年 6 月對現有《個人資訊保護法》(APPI) 做了一系列的修訂。修訂版 APPI 將於 2022 年 4 月 1 日生效。 修訂版 APPI 等法規包含與處理日本使用者個人參照資訊 (簡稱「P…瞭解詳情 -
新功能：2022 年 2 月
瞭解自 2022 年 2 月起提供的 Display & Video 360 新功能和更新項目
廣告活動和工作流程更新項目 新的首頁工作區 首頁新增了每日動態工作區，方便您快速查看重要的廣告訂單。系統會根據您最近查看的廣告訂單自動產生首頁的內容。 控制連網電視的廣告展示頻率 Display & Video 360 推出了全新的連網電視展示頻率管理解決方案，協助您控制廣告在 YouTube 和其他連網電視應用程式中的顯示次數，讓連網電視直播主提供更流暢的觀看體驗。對廣告客戶來說，這個解決方案不僅可減少媒體資源浪費，還能提高連網電視的觸及率。 更新委刊項複製選項 當您要複製委刊項及選擇要沿用的設定時，現在有更多目標控制選項。您現在可以透過多種方式在現有廣告訂單或相同廣告客戶的其他相容廣告訂單中複製委刊項。進一步瞭解如何複製委刊項。 廣告素材更新項目 更新廣告素材核准訊息 我們更新了 Display & Video 360 中用於核准及拒登廣告素材的字詞和格式設定。 深入分析更新項目 自訂出價參照面板 您現在可以在建立自訂出價指令碼時使用參照面板，當中會顯示歸因模式、Floodlight 活動，以及相關聯廣告客戶可使用的 u 變數。瞭解詳情 -
Coming soon: February 28 edition
See what's coming to Display & Video 360 over the next few weeks
Additional signals coming soon to custom bidding Custom bidding scripts will soon offer new brand signals, allowing you to optimize toward video player size and environment. Use these new signals to maximize client-specific goals. New filters for faster analysis on the homepage You’ll soon be able to filter your homepage workspace to only show insertion orders that are underpacing, underperforming, or have rejected creative. Updated destination requirements policy In March 2022, we will reorganize and update our Destination requirements policy for improved clarity. As a result, certain policy …瞭解詳情 -
Coming soon: Reporting updates in April 2022
Campaign Manager 360 Nielsen auto tagging will be removed Estimated week of April 4, 2022 Nielsen auto tagging functionality will be removed. You can continue to use Nielsen tags and apply them as event tags when trafficking campaigns. Nielsen reports in Campaign Manager 360 offline report builder will also be removed, including any scheduled reports and any related metrics/dimensions. Display and Video 360 Some YouTube Ad Type dimension values will be renamed Estimated week of April 4, 2022 The following YouTube Ad type dimension values will be renamed: Old value name New value name Video dis…瞭解詳情 -
Coming soon: February 14 edition
See what's coming to Display & Video 360 over the next few weeks
Flash creatives will be deleted on March 12, 2022 Support for Flash creatives was removed in 2016 and these creative types have not been servable since January 2, 2017. Since they can no longer be used, we are permanently deleting all Flash creatives. Control your ad frequency on connected TV New connected TV frequency management solutions are available in Display & Video 360. This helps you control the number of times people see your ads across YouTube and other connected TV apps, giving connected TV streamers a smoother viewing experience. For advertisers this limits media waste and increase…瞭解詳情 -
新功能：2022 年 1 月
瞭解自 2022 年 1 月起提供的 Display & Video 360 新功能和更新項目
廣告活動和工作流程更新項目 改善委刊項和廣告訂單總覽的工作流程 我們為廣告訂單和委刊項總覽新增合併檢視畫面，藉此提高使用效率。您現在可以查看固定的檢視畫面、取得更多深入分析、享有效率更高的工作流程，以及使用更多內嵌控制項。 新的通知面板 我們為 Display & Video 360 新增了通知面板，方便使用者集中查看產品公告，例如有關功能推出及改善的資訊、報表更新項目、政策、直播連結或研究機會。 更新 YouTube 與合作夥伴影片委刊項類別 我們根據廣告活動目標重新命名了 YouTube 影片委刊項類型，讓您以更直覺的方式建立這類委刊項。 新的 YouTube 委刊項類型： 產品與品牌考慮度 (原本稱為「品牌意識」)，適用於單次收視出價策略： 串流內或動態內影片廣告 僅使用單次收視出價策略的廣告序列 品牌意識和觸及率 (原本稱為「觸及率」)，適用於目標千次曝光出價策略： 有效觸及率 (串場廣告、可略過的串流內廣告) 不可略過的廣告 僅使用目標千次曝光出價策略的廣告序列 程式輔助電視已淘汰 自 2021 年 12 月 31 日起，Display & Video 360 的線性電視廣告購買功能 (程式輔助電視) 已淘汰，相關廣告活動也已停止放送。不過，您仍可使用連網電視廣告空間。 更新網站環境指定功能 我們從網站環境指定功能移除了「包含未依裝置類型最佳化的廣告空間」選項。 Camp…瞭解詳情 -
Coming soon: May 4 edition
See what's coming to Display & Video 360 over the next few weeks
Verification for election advertising in New Zealand Verification to run election ads in New Zealand will be available from May 19, 2020. Information about verification requirements can be found here. New optimization suggestion to improve pacing and performance with automated bid strategies coming soon to the Intelligence Panel The Intelligence Panel will soon show new optimization suggestions to enable automated bid strategies on eligible line items. The suggestions will recommend a default bidding strategy and show an indication of expected spend improvements. Troubleshooter will soon show …瞭解詳情 -
Coming soon: January 31 edition
See what's coming to Display & Video 360 over the next few weeks
Custom bidding reference panel A reference panel will be available while creating custom bidding scripts. The panel displays the attribution models, Floodlight activities, and u-variables available within the associated advertiser. New homepage workspace A daily dynamic workspace will be added to the Display & Video 360 homepage, allowing for a quick review of important insertion orders. The workspace is system-generated and based on your recently viewed insertion orders.瞭解詳情 -
Coming soon: January 18 edition
See what's coming to Display & Video 360 over the next few weeks
Workflow improvements for insertion order and line item overviews We are bringing the efficiencies of the combined view to the insertion order and line item overviews. You'll soon see pinned views, more insights, greater workflow efficiency, and more inline controls. Deprecating WEBM transcodes for in-stream video in Campaign Manager 360 We will be deprecating redundant WEBM video transcodes that are often not supported by publishers. Parallel tracking for YouTube & partners enabled after January 31, 2022 The deadline to adopt parallel tracking for YouTube & partners is January 31, 2022. Paral…瞭解詳情 -
Coming soon: December 6 edition
See what's coming to Display & Video 360 over the next few weeks
New notification panel A new notification panel will be added in Display & Video 360, providing users with a single location to find product announcements such as feature launches and improvements, updates to reporting, policies, links to livestreams, or research opportunities. Update to YouTube & partners video line item categories YouTube video line item types will be renamed to make creation more intuitive based on the campaign objective. New YouTube line item types: Product and brand consideration (renamed from “Brand awareness“). Compatible with CPV bid strategy: In-stream or in-feed vide…瞭解詳情 -
新功能：2021 年 11 月
瞭解自 2021 年 11 月起提供的 Display & Video 360 新功能和更新項目
廣告活動和工作流程更新項目 新功能指標 為了讓使用者更容易找到新功能，Display & Video 360 會使用藍點標示更新的導覽功能，並且在值得注意的新功能旁邊顯示「新功能」標記。 YouTube 影片行動廣告活動現在會顯示目標單次操作出價建議 建立委刊項時，系統會顯示目標單次操作出價建議，協助您盡量提升 YouTube 影片行動廣告活動的成效。 為連網電視上的第一方和第三方目標對象擬訂計畫，並觸及這些目標對象 目標對象模組現在會顯示連網電視廣告空間的目標對象觸及率。 設定鄰近目標的半徑或範圍 您現在可以為鄰近目標設定數值單位的半徑範圍。也就是說，您可選擇公里或英里做為單位，指定鄰近目標四周的範圍。 YouTube 影片探索廣告現已改名為動態內影片廣告 「動態內影片廣告」現已取代「影片探索廣告」。這個廣告格式僅更改名稱，其運作方式保持不變。 廣告訂單設定提供新的自訂目標追蹤功能 客戶可以在廣告訂單設定中指定「超出總費用的曝光次數值」目標 (用於自訂出價)，以便透過總覽和資訊圖表更輕鬆地追蹤成效。 廣告素材更新項目 依據結果採購點擊廣告活動現在支援 HTML5 廣告素材 Display & Video 360 會為指派給依據結果採購點擊廣告活動的 HTML5 廣告素材套用重疊元素。這樣一來，使用者點選廣告素材的任何一處後，就會重新導向至到達網頁。 深入分析更新項目 Displa…瞭解詳情 -
Coming soon: November 8 edition
See what's coming to Display & Video 360 over the next few weeks
YouTube video action campaigns will surface suggestions for target CPA During line item creation you will see a suggestion for a target CPA to maximize the performance of your YouTube video action campaigns. New feature indicators To improve the discoverability of new features Display & Video 360 will indicate updated navigation using blue dots, and a “New” badge next to notable new features.瞭解詳情 -
Coming soon: September 27 edition
See what's coming to Display & Video 360 over the next few weeks
Two new video dimensions will be added for more detailed reporting We're adding two new dimensions for better video reporting: media type and video content position. Media type can be: audio, video, display, tracking, or unknown. Video content position can be: pre-roll, mid-roll, post-roll, or unknown. Enhancing click and conversion tracking for YouTube campaigns If your Display & Video 360 account is linked to Campaign Manager 360, you can choose a tracking placement when creating a YouTube ad. This tracking placement captures impressions, viewability, and other metrics tied to Display & Vide…瞭解詳情 -
Coming soon: October 25 edition
See what's coming to Display & Video 360 over the next few weeks
Set a radius for your proximity targets Soon you'll select a radius for proximity targets in numerical units. You'll be able to choose a distance in any direction (in miles or kilometers) from your proximity target. YouTube video discovery ads will have a new name “Video discovery ads” will be renamed “in-feed video ads.” The ad format will work the same as before the change. Plan for and reach your 1P and 3P audiences across CTV Within the audience module, 3rd party audiences will show reach for CTV inventory. There will be two new filters for eligible 3rd party audiences based on “Provider” …瞭解詳情 -
Coming soon: Reporting updates in November 2021
Changes previously communicated as happening the week of November 15, will now happen the week of November 29th. Campaign Manager 360 Start/End Date in Account Timezone Estimated week of November 29 2021 To provide a more unified user experience with Trafficking, dimensions and filters will use the account timezone instead of UTC. Reports generated after this change will show different creative start/end dates compared to before and will filter out different creatives if the filters are not adjusted to the account timezone. Content classifier dimension will be renamed Estimated week of Novembe…瞭解詳情 -
Coming soon: October 11 edition
See what's coming to Display & Video 360 over the next few weeks
New custom goal tracking in insertion order settings Soon you'll be able to set a Impression value over cost goal (used in custom bidding) in insertion order settings. This allows for better performance tracking in the overview and info graphs. YouTube & partners audio metrics in Display & Video 360 and offline reports We’re changing the way YouTube & partners metrics are presented in Display & Video 360 to make them more relevant to the media type of your ads. Audio-specific metrics will be added to the campaign, insertion order, line item, and combined view tables when applicable. A Media Ty…瞭解詳情 -
What's new: September 2021
Learn about new features and updates to Display & Video 360 from September 2021
Campaign and workflow updates Review settings differences between experiment arms You can use the new Diff tab in experiments to check which settings are different between baseline and variant experiment arms. SDF v 5.4 now available The latest version of Structured Data Files includes: TV insertion orders and over-the-top line items YouTube reach line items “Adult” brand safety content label renamed to “Sexual” Custom bidding goals at the insertion order level Media plan budget segments to link budgets at the insertion order level Insights updates Frequency management value quantification for…瞭解詳情 -
Coming soon: September 13 edition
See what's coming to Display & Video 360 over the next few weeks
Removing WEBM and 3GPP video transcodes The current list of video transcodes is comprehensive for the sake of thoroughness, however we’ve learned that the majority of publisher requirements can be met with a smaller list of transcodes. To make it easier to review transcodes, we’re removing rarely used WEBM and 3GPP transcodes from the list. Improving view-through-conversion modeling for Firefox Browsers and operating systems are constantly making changes to the way third-party cookies are used and accessible to advertising platforms like Campaign Manager 360 and Display & Video 360. The goal o…瞭解詳情 -
What's new: August 2021
Learn about new features and updates to Display & Video 360 from August 2021
Campaign and workflow updates New functionality for YouTube ads and ad groups in Combined view The Combined view for campaigns now includes new functionality for YouTube: View YouTube ads across your campaign View review status and appeal disapprovals Bulk pause and activate ads and ad groups across your campaign View and edit the ad group bid strategy via inline settings New way to create a display URL for YouTube Video action campaigns Today, display URLs (sometimes known as vanity URLs) are automatically generated for YouTube video action campaigns. You can now customize the display URL for…瞭解詳情 -
Coming soon: August 30 edition
See what's coming to Display & Video 360 over the next few weeks
A better way to view reports We’re adding pivot tables to Report Builder so you can better visualize your report data directly within our Instant Reporting. Once you add your desired dimensions and metrics, a pivot table will be ready for your viewing. An easy way to create Custom Bidding algorithms through goals You'll be able to generate algorithms based on goals you set up within the platform. These goals will allow for simple creation of ROAS (return on ad spend) or weighted conversion algorithms, without the need to write or test scripts. Just select the Floodlights and their correspondin…瞭解詳情 -
Coming soon: Reporting updates in September 2021
Campaign Manager 360 Creative Start/End Date in Account Timezone Estimated week of September 6, 2021 To provide a more unified user experience with Trafficking, dimensions and filters will use the account timezone instead of UTC. Reports generated after this change will show different creative start/end dates. Creative filters must be updated to the account timezone to function correctly. Removal of leading spaces for Rich Media Events Estimated week of September 6, 2021 Leading spaces for Rich Media events will be removed. If you automatically ingest Rich Media Events you may have to adjust s…瞭解詳情 -
What's new: July 2021
Learn about new features and updates to Display & Video 360 from July 2021
Campaign and workflow updates Bid suggestions available in the Troubleshooter Bid suggestions from the Intelligence Panel are available in the Troubleshooter if your line items have impressions that are restricted by bids. Accept these suggestions to reach more impressions by adjusting your bid or enabling an automated bid strategy. Download SDF metadata for ID lookups We’ve added a Download metadata option to the SDF actions menu, in addition to the current Upload and Download options. This allows you to download CSV files to look up various public and private ID and name mappings to use with…瞭解詳情 -
Coming soon: July 21 edition
See what's coming to Display & Video 360 over the next few weeks
Improved measurement of YouTube impressions The pipeline for Active View metrics in Campaign Manager 360 and Display & Video 360 will be upgraded to align with other ads products. As a benefit, there will be improvement in Measurable Impressions and Viewable Impressions for some Display & Video 360 YouTube inventory. Because these metrics are MRC accredited, there will be a notice for all impacted customers with an estimate of the change. The notice will display in product until around Aug 15th, and the changes will be complete the week of Aug 16th. Customer Match Uploader API for Display & Vi…瞭解詳情 -
What's new: June 2021
Learn about new features and updates to Display & Video 360 from June 2021
Creative updates Creative names can be up to 512 characters long Creative names were previously limited to 256 characters in Display & Video 360. We’ve increased this to 512 characters, which matches the limit in Campaign Manager 360. If you sync your creatives from a linked Campaign Manager 360 advertiser, placements with longer names in Campaign Manager 360 will no longer be trimmed when they’re synced over as creatives in Display & Video 360. OGG format support for audio creatives You can now upload OGG assets for audio creatives in both Display & Video 360 and Campaign Manager 360. Media A…瞭解詳情 -
Coming soon: June 21 edition
See what's coming to Display & Video 360 over the next few weeks
Display & Video 360 Lightbox creatives will no longer be available Due to low usage and updated creative strategy within Display & Video 360, new Lightbox ads will no longer be available on August 1, 2021, and all Lightbox ads will stop serving by August 31, 2021. We’ve introduced innovative new products that can meet your goals, such as Panorama, Cue Cards, and Flipbook. Before the end of August, consider building a new creative and assigning it to your relevant line items. Please note the following timeline: July 1, 2021 - Deprecation announced. August 1, 2021 - New Lightbox ads cannot be cr…瞭解詳情 -
讓 Display & Video 360 帶領您的廣告活動順利渡過 COVID-19 時期
隨著各地社群紛紛為因應 COVID-19 而採取相關措施，我們明白企業商家目前面臨了前所未有的挑戰。以下提供幾點注意事項，方便您在評估廣告成效與因應市場的多變局面時做為參考。 瞭解客戶需求的改變趨勢 您可以利用 Google 搜尋趨勢瞭解客戶的心占率，並據此調整廣告活動，以便提高廣告的實用性。請參閱這篇文章，瞭解如何使用 Google 搜尋趨勢找出新的深入分析資訊，幫助您的事業克服挑戰。 持續檢討 目標對象的媒體使用習慣瞬息萬變，一般的媒體企劃書或許已不適用於目前的環境。Display & Video 360 規劃工具已直接與您的媒體廣告空間購買平台連結，因此您可以透過這項實用工具查看目標對象當前的媒體使用趨勢變化、有效檢討自己的媒體企劃書，並快速調整廣告策略，讓廣告觸及使用者。 如要評估廣告是否讓使用者對您的品牌產生正面觀感，並根據行銷目標快速調整廣告活動，建議您設定品牌提升評估。這項免費工具可讓您依據廣告印象、品牌意識和考慮度等品牌指標，輕鬆改善 YouTube 和程式輔助影片廣告活動的成效。 重新思考品牌合適度 受到 COVID-19 的影響，幾乎所有線上內容都會直接或間接提及這個主題。對行銷人而言，這帶來了前所未有的品牌安全挑戰。為找出適合自己品牌的做法，您可能要調整先前採用的品牌合適度策略。以下提供幾個引導式問題： 哪些內容會真正對我的品牌帶來無法承擔的風險，而又有哪些內…瞭解詳情 -
Coming soon: June 7 edition
See what's coming to Display & Video 360 over the next few weeks
Programmatically manage budgets and reconcile invoices for Display & Video 360 in Prisma Customers and agencies using Display & Video 360 will be able to programmatically manage budgets and reconcile invoices through MediaOcean’s Prisma, including: Map Display & Video 360 partners and advertisers to corresponding hierarchies in Prisma Create Display & Video 360 campaigns and campaign level budgets using Prisma Link programmatically created campaign level budgets to insertion orders in Display & Video 360 Automatically receive and reconcile Display & Video 360 invoices in Prisma Bidding insight…瞭解詳情 -
What's new: May 2021
Learn about new features and updates to Display & Video 360 from May 2021
Campaign and workflow updates Custom bidding metrics are now available in Combined view You can now see custom bidding metrics in the performance view of the Combined tab of a campaign. Refer to these metrics to quickly see custom bidding performance without creating an offline report. Impression value or cost data is available in-line for any line items that use a custom bidding algorithm. Advertiser-level users can access and create custom bidding scripts Custom bidding, which was previously only available at the partner level, is now available at the advertiser level. Users with advertiser …瞭解詳情 -
Coming soon: May 24 edition
See what's coming to Display & Video 360 over the next few weeks
OGG format support for audio creatives Starting this week you’ll be able to upload OGG assets for audio creatives in both Display & Video 360 and Campaign Manager 360. Tracking ad support for audio placements You’ll soon be able to assign tracking ads to audio placements, just like you can for video and display placements. With this change, you’ll be able to create tracking ads in Campaign Manager 360 and assign them to YouTube audio creatives in Display & Video 360, as well as third-party ad served audio creatives. Support for using these tracking ads with non-YouTube audio creatives hosted b…瞭解詳情 -
Coming soon: May 10 edition
See what's coming to Display & Video 360 over the next few weeks
Removal of Creatives download button from Gallery view The option to download HTML5 Creatives from Gallery view will be removed from Display & Video 360. Display creatives with multiple .html files no longer supported in Display & Video 360 and Campaign Manager 360 Starting the week of May 24 Studio Creatives with multiple .html files will not be available for export from Campaign Manager 360. Starting the week of June 28, 2021, Studio, Campaign Manager 360, and Display & Video 360 will no longer support creatives that include more than one .html file. These creatives will be archived in Campa…瞭解詳情 -
Coming soon: Reporting updates in June 2021
Changes are estimated the week of June 7, 2021
The metric name changes in offline reports and Data Transfer referenced in the March 2021 reporting updates will now go into effect the week of June 7, 2021. Display & Video 360 Changes to reporting dimensions Time of Day Values returned by the Time of Day dimension will change from single digit to double digit. For example 0 will be 00, 2 will be 02, and 10 will be 10. The change is being made to make values easier to sort. Scheduled reports will continue to run with the new values. Creative Attributes The Creative Attributes dimension in DV360 reporting will no longer return the following va…瞭解詳情 -
What's new: April 2021
Learn about new features and updates to Display & Video 360 from April 2021
Campaign and workflow updates Media cost markup option for revenue models deprecated The media cost markup option is no longer an option for new revenue models due to low usage. Existing line items that use media cost markup will continue to be able to use this revenue model, but you won’t be able to create new line items with this setting. Download the Combined tab into a .csv file There is now a download button in the Combined tab of your campaigns that downloads a .csv file of your current view of your campaign, including custom columns. Use this download to share, review, and analyze data …瞭解詳情 -
Data outage for some reporting metrics between March 31 and April 7, 2021
Between March 31 and April 7, 2021 there was data missing (from display ads served to web environments) which resulted in undercounting the following metrics: Begin-to-render Impressions Provisional Impressions Viewable Impressions This was caused by problems with a Display & Video 360 and Campaign Manager 360 counting method and how that method interacted with the IMA SDK. The problem was fully resolved as of April 8, but the data is unrecoverable. No other metrics were affected, including any used for billing. Last updated May 6, 2021瞭解詳情 -
Coming soon: April 26 edition
See what's coming to Display & Video 360 over the next few weeks
Outcome based buying is expanding to include pay per Active View A new outcome based buying option will give the choice to be billed based on viewable impressions, measured by Active View. Pay per Active View will be available when you use a bid strategy that targets conversions (target CPA and Maximize conversions). Open auction inventory for audio line items available through Google Ad Manager Open auction inventory will soon be available for audio line items via Google Ad Manager. To access open auction inventory enable all audio exchanges at the Partner level, then target Google Ad Manager…瞭解詳情 -
Coming soon: April 12 edition
See what's coming to Display & Video 360 over the next few weeks
Media Asset IDs will now be available in all VAST tags from Display & Video 360 and Campaign Manager 360 Media Asset ID <mediafile> will be available in Display & Video 360 and Campaign Manager 360 video VAST tags. This unique identifier provides a workaround for how advertisers and publishers identify unique videos in their own platforms. New metrics and dimensions to expose budget and pacing information in standard reports The following metrics and dimensions will be added to Display & Video 360 standard reports: Metrics: Percentage of current IO goal Dimensions: Budget segment budget Budget…瞭解詳情 -
What's new: March 2021
Learn about new features and updates to Display & Video 360 from March 2021
Campaign and workflow updates Display & Video 360 API update The Display & Video 360 API now includes support for default line item generation, campaign targeting retrieval, expanded app targeting, and full replacement of sites in a channel or negative keywords in a negative keyword list. See the release notes for more details. New insertion order goals available There are new performance goals available for insertion orders including: Target cost per completed audio listen (CPCL) Target cost per completed video view (CPCV) Target cost per video impression that was on screen for at least 10 se…瞭解詳情 -
Coming soon: March 29 edition
See what's coming to Display & Video 360 over the next few weeks
New setting coming soon for auto-tagging for YouTube & partners inventory We’re adding a partner-level setting to enable advertisers to use YouTube auto-tagging. Enabling auto-tagging helps track conversions for YouTube & partners inventory and is a best practice for the upcoming parallel tracking changes. Auto-tagging will be turned off by default and can be selectively turned on by going to Partner settings > Advertiser configurations in your Display & Video 360 partner. Improvements to bulk duplications coming soon to the Combined tab Duplicating insertion orders and line items from the Com…瞭解詳情 -
新版本將於 3 月 15 日推出
瞭解 Display & Video 360 將於未來幾週內推出的新功能
2021 年 4 月 30 日後的 YouTube 與合作夥伴並行追蹤啟用事宜 替 YouTube 與合作夥伴啟用並行追蹤的期限為 2021 年 4 月 30 日。並行追蹤可加快到達網頁的載入速度，實際做法是將客戶從廣告直接帶往到達網頁網址，同時在背景評估點擊次數。這樣有助於降低訪客流失率，進而提升轉換率和廣告成效。 為了確保客戶點擊廣告後會重新導向至正確的位置，您在點擊追蹤程式中定義的最終到達網頁，以及在 Display & Video 360 中為廣告設定的到達網頁網址必須為相同網址，任何追蹤參數也都必須一致。如果您變更廣告中設定的到達網頁網址，就必須將廣告送交審查。瞭解如何準備因應 《濫用廣告聯播網》政策更新 2021 年 5 月，我們將重整《濫用廣告聯播網》政策，讓政策內容更簡明易懂。某些根據政策採行的處置措施，以及傳送給 Google 廣告客戶的相關訊息，都將採用新版政策名稱。這些異動將影響目前政策設定的限制或禁令。我們將於 2021 年 5 月 4 日開始實施上述政策更新。進一步瞭解異動內容 媒體費用加成收益模式即將淘汰 由於媒體費用加成的使用率低，因此新的收益模式將不再提供這個選項。採用媒體費用加成的現有委刊項不會受到影響，但您無法為新建的委刊項設定這個收益模式。 可讓您深入分析 Display & Video 360 競價成效的新報表範本 我們即將在標準報表類型中新…瞭解詳情 -
What's new: February 2021
Learn about new features and updates to Display & Video 360 from February 2021
Campaign and workflow updates Display & Video 360 API update The Display & Video 360 API now includes support for insertion order targeting retrieval, third-party audio creatives, and new performance goal types for insertion orders and campaigns. See the release notes for more details. Geography targeting update As of February 2021, some geography targeting locations (e.g. outdated zip codes, cities, etc.) are no longer supported in Display & Video 360. Line items that only targeted these locations have been paused. You can view a full list of locations here. Line item troubleshooter now suppo…瞭解詳情 -
Coming soon: March 1 edition
See what's coming to Display & Video 360 over the next few weeks
New targeting expansion suggestions coming soon to the Intelligence panel You’ll soon see new suggestions in the Intelligence panel for using targeting expansion to help improve pacing and performance. By accepting the suggestions, you can increase your available impressions and expand the reach of your line item. View the geographic location of where ads served from the quality view in the Combined tab of a campaign The quality view of your campaign will soon include the geographic location by country of where your ads served. Use this view to see geography information quickly from Display & …瞭解詳情 -
Coming soon: February 15 edition
See what's coming to Display & Video 360 over the next few weeks
Open Measurement enabled (OMID) inventory will be targeted by default for more measurable, higher quality inventory Starting the week of April 19, Open Measurement enabled (OMID) mobile display inventory will be targeted by default by Display & Video 360. An Open Measurement setting will be available as part of viewability targeting at the advertiser and line item level. If the advertiser level setting is on, all line items in that advertiser will target Open Measurement enabled inventory. If the advertiser level setting is off, you can control Open Measurement targeting per line item. Beginni…瞭解詳情 -
Coming soon: February 1 edition
See what's coming to Display & Video 360 over the next few weeks
Active View to start using Open Measurement SDK on mobile app display inventory During the week of March 1, Active View measurement will start using signals from the Open Measurement (OM) SDK when measuring viewability for mobile app display inventory in Display & Video 360 and Campaign Manager 360. This change brings Active View in line with the industry standard. There may be a small change in mobile app display measurability and viewability. This change only impacts Active View measurement on inventory where the OM SDK is available. Advertiser-level users will be able to access and create c…瞭解詳情 -
What's new: January 2021
Learn about new features and updates to Display & Video 360 from January 2021
Campaign and workflow updates Display & Video 360 API update The Display & Video 360 API now includes support for TV insertion orders, over-the-top line items, and mobile app install line items, as well as support for additional exchanges and Google audiences. Advertisers can also now be filtered by their last updated time when retrieved. See the release notes for more details. SDF v 5.3 now available The latest version of Structured Data Files includes updated "Campaign Manager 360" references in brand safety sensitivity settings. Learn more Local linear TV inventory via WideOrbit now availab…瞭解詳情 -
Coming soon: January 18 edition
See what's coming to Display & Video 360 over the next few weeks
All sub-exchanges (with the exception of BidSwitch) will no longer be available for targeting In order to make seller-packaged and curated inventory more discoverable as auction packages in Marketplace, all sub-exchanges except for BidSwitch won’t be available for individual targeting under the list of Public Inventory in inventory source targeting. Any sub-exchanges currently targeted in existing line items won’t be affected by this change. Some geography targeting options will be removed Some geography targeting locations (e.g. outdated zip codes, cities, etc.) will be no longer supported in…瞭解詳情 -
Important changes to Data Transfer
Updated November, 2021
As part of our ongoing commitment to user privacy we are in the process of making important changes to our Data Transfer feature in Display & Video 360 and Campaign Manager 360. YouTube: We no longer populate the encrypted UserID and PartnerID fields in Data Transfer for impressions served on YouTube inventory globally and recorded in Campaign Manager 360 and Display & Video 360. Google Marketing Platform: We no longer populate encrypted UserID and PartnerID fields in Data Transfer for certain events recorded in Campaign Manager 360 and Display & Video 360. Authorized Buyers (formerly DoubleCl…瞭解詳情 -
Coming soon: Reporting updates in March 2021
Display & Video 360 YouTube watch time metrics incompatible with geo dimensions Estimated week of Mar 1, 2021 The Watch Time metric in YouTube reports will no longer be compatible with the following dimensions: Country City Zip Code API requests that combine Watch Time with these dimensions will return an error. Any existing scheduled reports that use Watch Time with these dimensions will no longer run. The change is being made because of no/low usage. Entity names for filter selections included in report footers Estimated week of Mar 29, 2021 To align with Campaign Manager 360 offline reports…瞭解詳情 -
What's new: December 2020
Learn about new features and updates to Display & Video 360 from December 2020
Campaign and workflow updates Display & Video 360 API update The Display & Video 360 API now includes a search method for geographic region targeting options, as well as additional line item warnings and the ability to filter resources by last updated time. See the release notes for more details. Sitelink extensions for TrueView for action Sitelink extensions add more links to your TrueView for action line items. Sitelink extensions take people to specific pages on your site (for example a product, or store hours). When someone clicks or taps your links, they go directly to what they want to k…瞭解詳情 -
Coming soon: December 14 edition
See what's coming to Display & Video 360 over the next few weeks
Upcoming changes to the Combined tab of a campaign You’ll soon see the following changes coming to the Combined tab of your campaigns: Ad groups from YouTube & partners line items: The Summary view will include ad groups from YouTube & partners line items, including basic performance metrics. The ability to update ad groups in bulk from the Combined tab will follow. Updated column names for Interactions data: To better represent the variety of inventory sources available in Display & Video 360, the following column names will be updated. These update only impact the Combined tab and have no im…瞭解詳情 -
What's new: November 2020
Learn about new features and updates to Display & Video 360 from November 2020
Campaign and workflow updates Display & Video 360 API update The Display & Video 360 API now includes support for manual triggers, targeting expansion, and third-party custom segments for Integral Ad Science and DoubleVerify. See the release notes for more details. Improve pacing and performance with optimization suggestions in line item details You’ll see optimization suggestions next to relevant settings on the Line item details page, including an indication of expected pacing improvements. By seeing a suggestion next to a specific setting, like the line item’s bid strategy, you can quickly …瞭解詳情 -
Coming soon: November 30 edition
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Local linear TV inventory via WideOrbit will soon be available to all Display & Video 360 users in the US In the TV insertion order you’ll soon be able to access inventory from local TV stations affiliated with national broadcast networks through a linear TV line item. You’ll need to enable access to WideOrbit TV buying in your partner settings.瞭解詳情 -
What's new: October 2020
Learn about new features and updates to Display & Video 360 from October 2020
Campaign and workflow updates Display & Video 360 API October update The Display & Video 360 API now includes support for line item warning messages and click-through rate (CTR) performance goals. See the release notes for more details. Use match ID to sync your namespace with Google for offline conversion attribution Match ID (a new tag parameter) is now available for use with Floodlight. Match ID is a unique advertiser created identifier (passed via Floodlight) that can be synced with Google to attribute offline conversions. For more information see custom fields in the global site tag and M…瞭解詳情 -
Coming soon: November 2 edition
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Nielsen mobile digital ad ratings (mDAR) measurement will soon be available in more countries Advertisers in additional countries will soon be able to use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR) for both Display & Video 360-bought impressions and direct reservations through Campaign Manager 360. Measurement will be available in Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, Indonesia, Ireland, Israel, Japan, Malaysia, Mexico, Poland, New Zealand, Norway, Philippines, Puerto Rico, United Arab Emirates, Singapore, South Africa, Spain, Taiwan, …瞭解詳情 -
Coming soon: Reporting updates in November 2020
Campaign Manager Updates to app reporting We’re making improvements to how Campaign Manager reports impressions served on mobile app inventory. As a result, you may see see a change in mobile app impressions (using the platform dimension) beginning the week of November 30. If you're impacted you'll see a notification directly in the Campaign Manager interface and no additional action is required. Removal of insights tab Because of low usage, the Insights tab in Campaign Manager reporting will be removed the week of November 2. You should instead use Instant Reporting, which provides most of th…瞭解詳情 -
Coming soon: October 19 edition
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Multicultural publisher attribute coming soon to Marketplace As part of Google’s commitment to support Black and Latino-owned publishers, we’re introducing new ways to discover and support a more diverse set of publishers in Marketplace. First, we’re introducing auction packages with a clear indicator that they feature inventory from multicultural publishers. Second, we’re using the same indicator to make it easier to discover properties in Marketplace owned by members of multicultural communities so you can support these publishers with your campaigns. Similar audience settings to be replaced…瞭解詳情 -
Coming soon: October 5 edition
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Simplifying lookback windows for line item conversions Starting early Q1 2021, new line items won’t be able to be created with more than one lookback window. Edits to existing line items with more than one lookback window won’t be saved without choosing a single lookback window. Quickly view your user role information with new profile section in User Management You’ll soon see a new section at the top of the User Management page called “My Profile” that shows your user role and the partners and advertiser you have access to. Navigate to User management and notification settings > User manageme…瞭解詳情 -
What's new: September 2020
Learn about new features and updates to Display & Video 360 from September 2020
Campaign and workflow updates Additional brand signals available for Custom Bidding Custom Bidding scripts now include new brand signals, allowing you to optimize towards brand KPIs such as time on screen, audibility, and more. Use these new signals to maximize client-specific goals. Learn more Weekly frequency caps now available for YouTube ad sequence line items YouTube ad sequence line items now offer more control over frequency capping and allow you to repeat sequences on a weekly basis. Learn more Gujarati and Kannada language targeting now available for YouTube & partners line items Lang…瞭解詳情 -
Coming soon: September 21 edition
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Additional brand signals coming soon to Custom Bidding Custom Bidding scripts will soon offer new brand signals, allowing you to optimize towards brand KPIs such as time on screen, audibility, and more. Use these new signals to maximize client-specific goals. Comments in event history coming soon to insertion orders and advertisers To help you further improve collaboration across your teams, you’ll soon be able to add comments under specific dates in the History tab on insertion orders and advertisers. You can use these comments to annotate changes made by your team or on behalf of clients. Co…瞭解詳情 -
Coming soon: September 7 edition
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Refreshed look-and-feel coming soon to Instant Reporting During the week of September 21, Instant Reporting will be updated with a refreshed look-and-feel and clearer groupings of some settings. To avoid disruption, you’ll be able to revert to the previous version for a limited time. New insertion order optimization suggestions coming soon to the Intelligence Panel The Intelligence Panel will soon show the following new optimization suggestions for insertion orders, including an indication of expected pacing improvements: Enabling automated bid strategies on insertion orders that only have lin…瞭解詳情 -
What's new: August 2020
Learn about new features and updates to Display & Video 360 from August 2020
Campaign and workflow updates Display & Video 360 API update An incremental update to the Display & Video 360 API v1 is now available, with support for user management, partner-level settings and channels, Custom Bidding, and audio line items, as well as the ability to count entities and track against global entity limits. Additional filters are also available when listing advertisers, campaigns, insertion orders, line items, and targeting criteria. See the Release Notes for more details. Manage Structured Data Files faster and avoid common formatting issues with Google Sheets download You can…瞭解詳情 -
Coming soon: August 24 edition
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Use modeling to recover lost conversions due to browser changes Starting the week of September 28, all attribution models will be opted into conversion modeling by default. Conversion metrics will include modeled conversions from this point forward. Starting today, the settings to create a new attribution model in Campaign Manager and Display & Video 360 will allow you to choose which models should include modeled conversions in the future. You’ll see a notification with these settings asking you to review your attribution models and opt-out of modeling if you wish. During the next 30 days, yo…瞭解詳情 -
Coming soon: August 10 edition
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Advertiser identity verification To increase transparency for users, advertisers will be required to complete an identity verification program. Based on this information, Google will generate a disclosure on any ads you run, displaying your name and country. As part of our phased rollout, certain advertisers may be selected to complete this verification the week of August 28. Because Display & Video 360 adheres to Google Ads policy, you can learn more about this update in the Google Ads Help Center. Create Custom Bidding scripts using Google Analytics goals You’ll soon be able to use goals fro…瞭解詳情 -
What's new: July 2020
Learn about new features and updates to Display & Video 360 from July 2020
Campaign and workflow updates Understanding negative keyword targeting during COVID-19 We recommend removing COVID-19 negative keywords from your campaigns as they can significantly impact news publisher revenue and their ability to fund the essential reporting people need today. If you’re negatively targeting COVID-related keywords, you’ll see new warnings in the keyword targeting and advertiser’s brand control settings. By following the suggestions in the warnings, you can avoid overly constraining your targeting while still remaining brand safe. Learn more about navigating your campaigns th…瞭解詳情 -
Coming soon: July 27 edition
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Programmatic Guaranteed deals for audio on third-party exchanges coming soon to Display & Video 360 We’re expanding Programmatic Guaranteed support for audio on third-party exchanges in order to provide an automated audio buying solution with tagless trafficking, advanced targeting, and consolidated reporting and billing. You’ll be able to select audio as the format when you’re setting up a new Programmatic Guaranteed deal and fill in details about the deal specific to audio. Refreshed look-and-feel coming soon to YouTube audiences workflows You’ll soon see a refreshed look-and-feel to the wor…瞭解詳情 -
Coming soon: Reporting updates in August 2020
Starting the week of August 17th, the following changes will be made to Display & Video 360 reporting: YouTube Cookie Reach metrics deprecated On August 1st, 2019, we changed the following metrics to show 0 for YouTube reports with date ranges spanning 8/1/2019 or later: Average Impression Frequency per Cookie Average View Frequency per Cookie Total Cookies Total Viewers (Cookies) Soon these metrics will removed, and new reports won't be able to be created using them. Existing scheduled reports that include these metrics will not be impacted, nor will the current version of the API. Updated Ex…瞭解詳情 -
Coming soon: July 13 edition
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Structured Data Files v5.2 coming soon A new version of Structured Data Files (SDF) is coming soon, featuring updates including the ability to assign combined audiences to line items and set third-party measurement vendors and reporting IDs for YouTube & partners line items. Custom grouping coming soon to Unique Reach reports Currently, Unique Reach metrics can only be calculated for individual entities in Display & Video 360 if you’re using filters in the report. For example, if you include the Line Item dimension or use the line item filter, you’ll see reach per line item. You’ll soon be abl…瞭解詳情 -
What's new: June 2020
Learn about new features and updates to Display & Video 360 from June 2020
Campaign and workflow updates Display & Video 360 API update The Display & Video 360 API v1 now includes support for: Advertiser-level brand safety targeting Creating and managing inventory source groups, channels, keyword lists, and location lists Listing the line items associated with a particular creative New expository fields for first- and third-party audiences New third-party exchange options Learn more in the Display & Video 360 API release notes. Custom bidding now available, allowing you to optimize towards your own KPIs With a basic knowledge of Python and some help from Display & Vi…瞭解詳情 -
Coming soon: June 29 edition
See what's coming to Display & Video 360 over the next few weeks
Understanding negative keyword targeting during COVID-19 We recommend removing COVID-19 negative keywords from your campaigns as they can significantly impact news publisher revenue and their ability to fund the essential reporting people need today. If you’re negatively targeting COVID-related keywords, you’ll soon see new warnings in the keyword targeting and advertiser’s brand control settings. By following the suggestions in the warnings, you can avoid overly constraining your targeting while still remaining brand safe. Learn more about navigating your campaigns through COVID-19 Manage Str…瞭解詳情 -
Display & Video 360 將推出讀取及寫入權限更新 (包括新的管理員和標準使用者角色)
摘要 為方便您替適當的使用者指定正確的角色，我們將更新所有讀取及寫入使用者的使用者角色選項。未來幾週內，Display & Video 360 將有以下異動： 加入新的管理員和標準角色。您可以將管理員角色指派給實際管理員，方便他們管理使用者及使用帳單功能。如果是只要使用帳戶設定和廣告活動管理功能的人，您可以指派標準角色。詳情請參閱下文 將現有讀取及寫入使用者遷移至新角色。所有讀取及寫入使用者都將遷移至這些新角色。詳情請參閱下文 所有使用者都將根據他們目前的存取層級遷移至對應的角色，因此不會有人因這項異動而失去或取得任何權限。 當我們推出這些額外選項後，建議您查看日後要為貴機構使用者指派的角色。 未來幾週內，我們將變更 Display & Video 360 的使用者管理功能，協助您輕鬆替貴機構中適當的使用者指定正確的角色。 加入新的管理員和標準使用者角色 我們將在 Display & Video 360 中加入兩種全新的使用者角色：管理員和標準。這些使用者角色適用於以下層級： 存取層級 使用者角色 權限 夥伴 管理員 系統會將夥伴層級的管理員使用者視為夥伴帳戶的實際管理員。 這些使用者擁有整個夥伴的完整讀取/寫入權限。他們可以新增使用者及編輯使用者存取權，而且具有所有帳單功能的完整存取權。這種角色的權限與目前的夥伴層級讀取及寫入使用者角色相同。 夥伴 標準 夥伴層級的標準使用者擁有…瞭解詳情 -
Coming soon: June 15 edition
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Unused scheduled reports in offline reporting will be automatically deactivated Starting the week of July 13, scheduled reports will be disabled if generated report files aren’t downloaded for 60 or more days. You’ll see a message in the Schedule section of the report configuration page letting you know that it’s been deactivated. You’ll be able to reactivate any report that’s been deactivated. Continuing to scale brand safety targeting options for connected TV globally Display & Video 360 is continuing to invest in labeling connected TV inventory for brand safety targeting options like digita…瞭解詳情 -
Coming soon: June 1 edition
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Custom Bidding coming to Display & Video 360, allowing you to optimize towards your own KPIs With a basic knowledge of Python and some help from Display & Video 360, you can use Custom Bidding to maximize impression values for you and your goals. Custom Bidding lets you write a custom script that defines how much an impression is worth. Display & Video 360 then uses that script to optimize your bids for the highest performance based on your goal. Because Display & Video 360 also has automated bid strategies, Custom Bidding is best for optimization to metrics other than standard automated biddi…瞭解詳情 -
What's new: May 2020
Learn about new features and updates to Display & Video 360 from May 2020
Campaign and workflow updates Third-party measurement updates for YouTube You can now set third-party viewability, brand safety, brand lift, and reach measurement on line items directly in Display & Video 360. Reach out to support with your vendor client ID to enable this feature for your advertiser, and then you can set third-party measurement on individual line items in Additional settings > Third-party vendors. Learn more Additionally, after careful consideration, we are extending the timelines for the Ads Data Hub migration for third-party measurement on YouTube. You can find more details …瞭解詳情 -
Display & Video 360 煥然一新的環境和位置指定功能
摘要 我們已於 8 月 28 日推出煥然一新的環境和位置指定功能，以提升廣告指定目標的準確性和精細度。我們將對 Display & Video 360 的眾多功能做出更新來支援這項異動，包括： 建立或編輯個別/大量項目時提供全新指定目標設定。 報表提供更新過的維度，以反映新的指定目標設定。 推出支援新指定目標設定的新版結構化資料檔案。 系統已將所有廣告訂單和委刊項先前的指定目標設定對應到改版後的選項，讓所有選定的指定目標全都維持不變。所有委刊項都將採用這些對應的設定繼續放送。 這項異動並未影響資料移轉功能。 為能維持報表的一致性，並協助您的小組使用新的指定目標設定建立廣告活動，我們強烈建議您採取下列步驟： 瞭解新的指定目標設定。詳情請參閱下文 更新所有使用環境維度當做值的報表或資訊主頁 (包括第三方工具)，原因是這項維度已有異動。詳情請參閱下文 如果您是使用結構化資料檔案這項工具更新環境指定目標設定，請準備使用新的結構化資料檔案第 5 版。舊版的結構化資料檔案不支援新的環境指定目標設定。詳情請參閱下文 我們已於 8 月 28 日為 Display & Video 360 推出煥然一新的環境和位置指定功能。舊版的環境指定目標選項，適用於以電腦和行動網頁上的多媒體廣告為主的網際網路。隨著使用者行為和廣告生態系統的演變，我們希望能為 Display & Video 360 使用者提供依據…瞭解詳情 -
Coming soon: May 18 edition
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Change to impression counting in OMID enabled mobile app environments Impressions will soon only be counted for OMID enabled mobile app display inventory when at least 1 pixel of the creative is on screen. We're launching a Provisional Impressions metric on June 1 that can be compared with the Impressions metric to see the impact of this change. There will also be an OMID reporting dimension that describes whether an impression served on OMID-enabled inventory or not. The change to this new counting methodology for the Impressions metric (including billable impressions) will take place early n…瞭解詳情 -
What's new: April 2020
Learn about new features and updates to Display & Video 360 from April 2020
Campaign and workflow updates Display & Video 360 API v1 major feature update We’ve announced a major feature update to the Display & Video 360 API v1, including: Core resource management that allows you to create, retrieve, update, and delete entities. Line item targeting capabilities that allow you to edit or retrieve current targeting options for a line item individually or in bulk. Creative resource management that allows you to upload creative assets, create creatives, and assign those creatives to line items. Learn more about getting started with the Display & Video 360 API on our develo…瞭解詳情 -
Coming soon: April 20 edition
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Planners can soon convert campaign plans into insertion orders and line items for streamlined campaign setup In order to help you quickly and efficiently move from planning to executing your campaign, you’ll soon see an option to convert a plan to insertion orders and line items. By clicking a new “Set up” button that will appear next to each plan, you’ll be able to use this new workflow to help ensure that your eligible planned products are converted into line items that match your media plan. Previously, you’d need to rebuild a plan into a campaign. Bulk upload for native video creatives com…瞭解詳情 -
Coming soon: April 6 edition
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The Troubleshooter will soon show rejections related to targeting and creative vendor mismatches with inventory sources In order to help you troubleshoot and fix issues with your line items and deals, the Troubleshooter will soon show new rejections and reasons for the following: Targeting and inventory sources: You’ll be able to click on the Targeting link in the Troubleshooter and dive into what targeting settings are causing mismatches between your line items and targeted inventory sources. Creatives vendors and inventory sources: You’ll be able to click on the Creatives link in the Trouble…瞭解詳情 -
What's new: March 2020
Learn about new features and updates to Display & Video 360 from March 2020
Campaign and workflow updates Structured Data Files version 5.1 now available Version 5.1 of Structured Data Files (SDF) has been released. Highlights of this version include: Inventory source group targeting Custom bidding Outcome based buying TrueView popular content targeting Share Floodlight groups across advertisers in a partners You can now share Floodlight groups across multiple advertisers within a partner if you have partner-level access. You’ll see a few changes across Display & Video 360 to support this change: Floodlight groups management from your partner: View and manage all of t…瞭解詳情 -
Coming soon: March 9 edition
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The Combined tab, with a new look-and-feel and real-time performance data, will soon become the default view for your campaigns The revamped Combined tab will soon become the default view for your campaigns, giving you a complete picture of campaign performance and structure. Highlights include: View your campaign hierarchy in one place: The Combined tab features a hierarchical list of all of the insertion orders and line items in your campaign. You can also see creatives from the Summary view. Refreshed look-and-feel and quicker workflows: You’ll see several improvements that make it easier t…瞭解詳情 -
What's new: February 2020
Learn about new features and updates to Display & Video 360 from February 2020
Campaign and workflow updates Updated frequency management and new value reporting for Programmatic Guaranteed deals Programmatic Guaranteed deals now have the ability to pass on impressions once the campaign frequency cap has been met. Display & Video 360 prioritizes meeting the spend amount set in the deal terms, then optimizes to the frequency cap (set on the campaign-level) based on the publisher inventory that’s available. You can report on Programmatic Guaranteed impressions passed due to frequency and Programmatic Guaranteed savings re-invested due to frequency from a new card on the de…瞭解詳情 -
Coming soon: February 24 edition
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Upcoming parallel tracking changes for YouTube As previously announced, on March 31, 2020 parallel tracking will come into effect for YouTube buys, including auction-based TrueView line items and YouTube Programmatic Guaranteed. Parallel tracking helps load your landing page more quickly, which can reduce lost visits. That can lead to increased conversions, and improved ad performance. Parallel tracking sends customers directly from your ad to your landing page URL while click measurement happens in the background (without sending them to the click tracker URLs first). We strongly recommend th…瞭解詳情 -
Coming soon: Reporting updates in March 2020
Metrics and dimensions renaming The following will be renamed in Display & Video 360 and Campaign Manager Reporting, including scheduled reports. Display & Video 360 reporting Companion metrics and dimensions Old metric name New metric name Companion Impressions (Audio) Companion Views (Audio) Companion Impressions (Video) Companion Views (Video) Old dimension name New dimension name Video Companion creative Companion creative Video Companion ID Companion ID Video Companion size Companion size TrueView metrics, dimensions, values, and templates Old metric name New metric name TrueView: Views Y…瞭解詳情 -
Coming soon: February 10 edition
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Updated combined audience creation and audience targeting experiences coming soon You’ll soon see updates to the combined audience creation and audience targeting workflows that will provide increased flexibility in the audience combinations you can create and target: Combined audience creation: You’ll soon see increased flexibility in the data that can be used to create a combined audience. This includes the ability to AND together Google audiences with first-party audiences. Currently, these different audience types can only be OR’d together in a combined audience. Refreshed audience targeti…瞭解詳情 -
What's new: January 2020
Learn about new features and updates to Display & Video 360 from January 2020
Campaign and workflow updates Integral Ad Science and DoubleVerify "Invoiced" partner cost deprecation Display & Video 360 no longer offers the option to invoice partner costs for Integral Ad Science and DoubleVerify non-prebid directly from a line item. Previously, there was an option under a line item’s Additional Settings > Partner Costs to invoice these costs. With this option selected, Google collected payment for these costs to remit to the third-party vendor. Now, customers will need to pay the vendor directly for these services, as is often the arrangement. This setting were removed fr…瞭解詳情 -
Coming soon: January 27 edition
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Display & Video 360 will soon begin to auto-archive unused inventory sources To make it easier to manage your active deals from the My Inventory tab, inventory sources that were created at least a year ago and have had no spend or activity will be automatically archived. There will be a bulk cleanup over the next few weeks of inventory sources that meet this criteria, and going forward these inventory sources will be automatically archived. You’ll see alerts that show which deals, deal groups, and line items are targeting the inventory sources that will be archived. You’ll be able to unarchive…瞭解詳情 -
Display & Video 360 pro tips
Get the most out of Display & Video 360 with pro tips from our expert campaign optimization teams
Whenever you see a star icon , you'll find tried and true recommendations for everything from campaign performance to faster workflows. You can check out our current pro tips below: Use cross-channel connected Connected TV frequency management to limit ad exposure and expand overall reach. Learn more Use Customer Match as a durable audience strategy for third party cookie deprecation.. Learn more Use the Campaign-Level Frequency Management Value Quantification tool to measure added reach on mixed media campaigns. Learn more Last updated August 2, 2022瞭解詳情 -
Coming soon: January 13 edition
See what's coming to Display & Video 360 over the next few weeks
Template selection for offline reports will move from New report menu to report configuration page When you’re creating a new offline report today, you need to select a report type and template from the New report menu button. Going forward, you’ll select a report type from the New report menu button, and can select a template on the report configuration page. Updates coming soon to the History tab to show more data and include TrueView line items The History tab currently shows data for the last 30 days by default. Going forward, it will show the most recent edit and data for 30 days precedin…瞭解詳情 -
What's new: December 2019
Learn about new features and updates to Display & Video 360 from December 2019
Campaign and workflow updates In-flight inventory forecasts now available Display & Video 360's line item reach forecasting now shows available and estimated impressions for line items that are in flight. Learn more New budget and pacing setup recommendations In order to help avoid budget and pacing settings that mismatch or could lead to underspending, Display & Video 360 now shows recommendations for these settings when you’re creating a new insertion order. The new recommendations include a default daily pacing amount and warnings if your daily budget doesn't add up to the total insertion o…瞭解詳情 -
Coming soon: December 16 edition
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Integral Ad Science and DoubleVerify "Invoiced" partner cost deprecation Display & Video 360 will be removing the option to invoice partner costs for Integral Ad Science and DoubleVerify non-prebid directly from a line item. Currently, there’s an option under a line item’s Additional Settings > Partner Costs to invoice these costs. With this option selected, Google collects payment for these costs to remit to the third-party vendor. Going forward, customers will need to pay the vendor directly for these services, as is often the arrangement today. This setting will be removed from Display & Vi…瞭解詳情 -
What's new: November 2019
Learn about new features and updates to Display & Video 360 from November 2019
Campaign and workflow updates New ads in mobile apps line item type now available New ads in mobile apps line items allow you to separate out app inventory. This is useful if you're getting started with mobile app advertising, and if you rely on specific audience lists or brand safety settings that are incompatible with mobile apps. Learn more On-target reach of planned campaigns now available Display & Video 360 now has the ability to show you the "on-target reach," or estimated number of people matching your demographic targeting, of your planned campaigns. Learn more "Flight" pacing now ava…瞭解詳情 -
Coming soon: November 25 edition
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Self-service data management platform (DMP) linking for audience management coming soon You'll be able to allow a DMP to manage your audiences through a self-service linking option coming soon to Display & Video 360. Currently, this process requires whitelisting via Display & Video 360 support. You'll be able to add your DMP from the Google Marketing Platform Linked Accounts tab of your advertiser. Multiple roles per user coming soon In order to provide more flexibility in how you manage access to Display & Video 360, you'll soon be able to select multiple roles per user. Currently, each user …瞭解詳情 -
November 20, update to political ads targeting policies
The election ads policy will be updated to reflect which targeting options may be used with election ads for verified advertisers. We’ll begin enforcing this change for election ads in the U.K. within a week, in the EU by the end of the year, and in the rest of the world (where advertiser verification is required to run election ads) starting on January 6, 2020. On January 6, 2020, we’ll also update the personalized advertising policies under Platforms program policies to deprecate the country-specific United States policy, resulting in the global prohibition of political affiliation in person…瞭解詳情 -
Coming soon: November 11 edition
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HTML5 and image creatives will soon scale across sizes for app interstitial inventory HTML5 and image creatives hosted by Display & Video 360 will soon be able to render across sizes on app interstitial inventory while maintaining the aspect ratio of the creative, allowing for better looking creatives with higher performance. You can disable this scaling by selecting a new "Don’t scale to fit device width" option on the creative. While previewing your creative, you'll also be able to see how it scales in different device widths with a new option to "Fit to device." Changes to how creative SSL …瞭解詳情 -
What's new: October 2019
Learn about new features and updates to Display & Video 360 from October 2019
Campaign and workflow updates Display forecasting in reach planning Open auction display inventory is now supported in the reach planning tool, allowing you to forecast the expected performance of your display campaigns alongside video campaigns. Learn more Google video partners inventory now available with TrueView for action line items New TrueView for action line items automatically target Google video partners, expanding the available inventory for these line items. Learn more Target popular content with new placement targeting option for TrueView line items You can now target popular cont…瞭解詳情 -
Coming soon: October 28 edition
See what's coming to Display & Video 360 over the next few weeks
Audio metrics are coming soon to Instant Reporting Audio metrics will soon be available in Instant Reporting, allowing you to see data immediately for your audio campaigns. The metrics available will include: Starts (Audio), Companion Clicks (Audio), Completed Listens (Audio), First Quartile (Audio), Midpoint (Audio), and Third Quartile (Audio). Direct upload of companions during audio creative creation coming soon You’ll soon be able to upload image or non-responsive HTML5 companion assets directly within the workflow for setting up a new audio creative (previously these had to be uploaded be…瞭解詳情 -
Coming soon: October 14 edition
See what's coming to Display & Video 360 over the next few weeks
New user role coming soon for agencies and partners to give access to their clients A new user role will be added soon that allows agencies and partners to give their clients access to Display & Video 360. Users with the new “Partner client” role will not be able to view details related to linked partners or advertisers, billable cost, or platform fees. The maximum reporting window for in-line stats is changing to 2 years In order to align with the ranges available in Display & Video 360 reporting, the maximum reporting window for in-line stats is changing from the lifetime of an item to 2 yea…瞭解詳情 -
What's new: September 2019
Learn about new features and updates to Display & Video 360 from September 2019
Campaign and workflow updates Authorized Seller (ads.txt) targeting available at the partner level A new Authorized Seller (ads.txt) targeting option is now available at the partner level, helping to reduce the risk of buying counterfeit inventory and providing greater flexibility on whether to purchase direct-only or reseller inventory. Learn more Changes to targeting: By default, Authorized Direct Sellers and Resellers are included in your targeting, and publishers who don’t use the ads.txt standard are excluded. New campaigns and associated insertion orders and line items will inherit this …瞭解詳情 -
Coming soon: September 30 edition
See what's coming to Display & Video 360 over the next few weeks
Standardized connected TV IDs in targeting and Reporting coming soon You’ll soon start seeing standardized app store identifiers for the top 7 connected TV app stores (Roku, Fire TV, Apple TV, Android TV, Xbox, Playstation, Samsung) in targeting and the App/URL dimension in Reporting. App store IDs are currently shown in Display & Video 360 exactly as they’re passed by the publisher, which are hard to parse. Going forward, you’ll see a standard, easy-to-read format for these IDs so you can more easily identify where your ads served. Display forecasting coming soon to the reach planning tool Op…瞭解詳情 -
Coming soon: September 16 edition
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Audience geographic distribution analysis coming soon Get an understanding of the geographic distribution of your audience with a new analysis tool coming soon to Display & Video 360. By navigating to Audiences > Analysis > Geographic distribution you’ll be able to select an audience for which you want to analyze the geographic distribution. With this analysis, you’ll be able to quickly assess where your most qualified users are and determine the ideal geography targeting settings for the audience. New views coming to the Combined tab The Quality, Pacing, and Performance views will soon be ava…瞭解詳情 -
Coming soon: September 3 edition
See what's coming to Display & Video 360 over the next few weeks
Improved deal creation workflow coming soon An improved deal creation workflow is coming soon to Display & Video 360. You’ll soon be able to create multiple inventory sources at the same time, designate the deal format, and assign deals to line items from the My Inventory page. You’ll also see expanded inventory source attributes with matching filters, including: Commitment type: Guaranteed/Non-Guaranteed Rate type: Auction/Fixed Delivery method: Programmatic/Tag Format: Display/Video/Audio In addition, inventory source targeting will filter out deals that don’t match the format of the line it…瞭解詳情 -
What's new: August 2019
Learn about new features and updates to Display & Video 360 from August 2019
Campaign and workflow updates Revamped environment and position targeting We’ve introduced a revamped experience for environment and position targeting that allows you to target your ads with increased accuracy and granularity. You’ll see updates across Display & Video 360 to support this change, including: Revamped targeting settings when you’re creating or editing items individually or in bulk. Updated dimensions in Reporting that reflect the new targeting settings. A new version of Structured Data Files that supports the new targeting settings. The previous targeting settings on all inserti…瞭解詳情 -
Coming soon: August 19 edition
See what's coming to Display & Video 360 over the next few weeks
Display & Video 360 will start enforcing the IAB app-ads.txt standard As previously announced, Display & Video 360 will start enforcing the IAB app-ads.txt standard and stop buying unauthorized app inventory as identified by app-ads.txt files. For app inventory with an associated app-ads.txt file, Display & Video 360 will stop bidding if the publisher ID isn’t declared in the file. Display & Video 360 will continue to bid on app inventory that doesn’t have an associated app-ads.txt file. Campaigns targeting unauthorized app inventory will see limited reach and a potential drop in spend. New Au…瞭解詳情 -
Coming soon: August 5 edition
See what's coming to Display & Video 360 over the next few weeks
Non-skippable YouTube ads coming soon to the reach planning tool Non-skippable YouTube ads will soon be supported in the reach planning tool, allowing you to forecast the expected performance of your upcoming non-skippable ad campaigns alongside other YouTube inventory and ad formats. You’ll see the same features available for non-skippable ads that are currently available in plans today for other YouTube formats, including the ability to export the forecast to a spreadsheet.瞭解詳情 -
What's new: July 2019
Learn about new features and updates to Display & Video 360 from July 2019
Campaign and workflow updates Content exclusions from games have changed for TrueView line items In order to provide more precise controls, content exclusions from games have changed for TrueView line items. The Games content type has been deprecated from the Other content type option in ad group- and advertiser-level Category exclusion targeting. To continue to exclude games, use the Games option in Categories targeting in your ad groups. This option includes the same inventory as the Games content type exclusion and provides more coverage for web games content. Customize attribution models n…瞭解詳情 -
Coming soon: July 22 edition
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YouTube channel linking is moving to Google Ads Linked Accounts, which will be renamed to Other Linked Accounts The current tab under advertiser Settings called Google Ads Linked Accounts will be renamed soon to Other Linked Accounts. YouTube channel linking will move from the Settings > Basic Details tab to the Settings > Other Linked Accounts tab. New bid multiplier for inventory source coming soon You’ll soon be able to set a bid multiplier for your line items based on inventory sources, saving you time from creating separate line items based on inventory pricing levels. The inventory sourc…瞭解詳情 -
Coming soon: Reporting updates in August and September 2019
Campaign Manager Audience performance report dimensions deprecation The following dimensions will be removed from Campaign Manager reporting, including scheduled reports and the Reporting and Trafficking API. The Display & Video 360 Audience Performance Report will not be affected. User List User List ID User List Description User List Current Size User List Membership Life Span Twitter and social metrics renaming The following Twitter specific metrics will be renamed in Campaign Manager Reporting, including scheduled reports and the Reporting and Trafficking API. This is being done so the met…瞭解詳情 -
What's new: June 2019
Learn about new features and updates to Display & Video 360 from June 2019
Campaign and workflow updates A/B experiments now support unidentified traffic As you’re setting up a new A/B experiment, you can now opt in to including users that we don’t have cookies or other ID information for in the experiment. This unidentified traffic can potentially bias experiments if the traffic is concentrated to certain users. Unless specifically looking to capture unidentified traffic, this option is best left off by default. Learn more Frequency capping has moved to only line item level for TrueView line items As previously announced, frequency capping is no longer be available …瞭解詳情 -
Display & Video 360 煥然一新的環境和位置指定功能
摘要 我們已於 8 月 28 日推出煥然一新的環境和位置指定功能，以提升廣告指定目標的準確性和精細度。我們將對 Display & Video 360 的眾多功能做出更新來支援這項異動，包括： 建立或編輯個別/大量項目時提供全新指定目標設定。 報表提供更新過的維度，以反映新的指定目標設定。 推出支援新指定目標設定的新版結構化資料檔案。 系統已將所有廣告訂單和委刊項先前的指定目標設定對應到改版後的選項，讓所有選定的指定目標全都維持不變。所有委刊項都將採用這些對應的設定繼續放送。 這項異動並未影響資料移轉功能。 為能維持報表的一致性，並協助您的小組使用新的指定目標設定建立廣告活動，我們強烈建議您採取下列步驟： 瞭解新的指定目標設定。詳情請參閱下文 更新所有使用環境維度當做值的報表或資訊主頁 (包括第三方工具)，原因是這項維度已有異動。詳情請參閱下文 如果您是使用結構化資料檔案這項工具更新環境指定目標設定，請準備使用新的結構化資料檔案第 5 版。舊版的結構化資料檔案不支援新的環境指定目標設定。詳情請參閱下文 我們已於 8 月 28 日為 Display & Video 360 推出煥然一新的環境和位置指定功能。舊版的環境指定目標選項，適用於以電腦和行動網頁上的多媒體廣告為主的網際網路。隨著使用者行為和廣告生態系統的演變，我們希望能為 Display & Video 360 使用者提供依據…瞭解詳情 -
Coming soon: June 17 edition
See what's coming to Display & Video 360 over the next few weeks
New Active View-based automated bid strategy for display line items coming soon Display & Video 360 will soon introduce a new automated bid strategy for display line items: Maximize quality impressions that are viewable. With this strategy, the platform will set bids according to the likeliness that an impression will be viewable based on Active View’s viewability definitions. This new strategy allows brand advertisers to maximize their viewable impressions while still spending their full budget. Customize attribution models for Floodlight and offline reports You’ll soon be able to customize y…瞭解詳情 -
電子郵件支援方式異動說明
自 2019 年 6 月 20 日起，Google Marketing Platform 廣告產品 (Campaign Manager 360、Display & Video 360、Studio 和 Search Ads 360) 的支援團隊將不再受理直接以電子郵件傳送的要求。 如有需要，您還是可以按一下產品右上方的 圖示，透過產品內說明用即時通訊或電子郵件聯絡支援團隊，或者是點選說明中心右上角的 [與我們聯絡] 或 [取得支援] 洽詢支援團隊。瞭解詳情 利用產品內和說明中心的支援管道可為您提供許多好處，包括： 除了原有的電子郵件外，您還可以透過即時通訊支援服務，即時與客服專員對話； 為支援小組事先提供完整的相關資訊，加快取得更切合問題的解決方案； 我們採用最新技術向您推薦實用的說明中心文章，方便您立刻找到部分問題的答案。瞭解詳情 -
What's new: May 2019
Learn about new features and updates to Display & Video 360 from May 2019
Campaign and workflow updates Native mobile and desktop Gmail ads now available through Display & Video 360 You can now purchase native mobile and desktop Gmail ads through a new line item type in Display & Video 360. Gmail inventory is native, fully viewable, and brand safe. Bids for Gmail ads are set using a new cost per engagement metric, and your Gmail buys are billed based on engagements rather than CPM (cost-per-thousand impressions). Learn more Third-party viewability measurement settings now self-service for TrueView line items You can now set third-party viewability measurement on Tru…瞭解詳情 -
Coming soon: June 3 edition
See what's coming to Display & Video 360 over the next few weeks
Frequency capping moving to only line item level for TrueView line items Frequency capping will no longer be available for TrueView line items at the ad and ad group level, but will continue to be available at the line item level. This change will make frequency cap settings for TrueView more straightforward - and easier to implement and manage. Your line item will be updated to include a suggested line item level frequency cap that takes into account any ad or ad group level settings. We recommend checking the frequency cap setting for your TrueView line items to verify that it aligns with yo…瞭解詳情 -
Coming soon: May 20 edition
See what's coming to Display & Video 360 over the next few weeks
Enabling entity read files will soon be self-service in Display & Video 360 Users with partner-level read & write access will soon be able to enable or disable entity read files for that partner. This will allow you to get your teams set up with entity read files without needing to contact Display & Video 360 support. Conditional formatting coming to Instant Reporting To make it easier to read Instant Reports, you’ll soon be able to specify conditional formatting rules for integer metrics. The rules will apply a background color to column cells based on whether or not the value meets the crite…瞭解詳情 -
Coming soon: May 6 edition
See what's coming to Display & Video 360 over the next few weeks
Gmail ads will soon be available through Display & Video 360 You’ll soon be able to purchase native mobile and desktop Gmail ads through a new line item type in Display & Video 360. Gmail inventory is native, fully viewable, and brand safe. Bids for Gmail ads will be set using a new cost per engagement metric, and your Gmail buys will be billed based on engagements rather than CPM (cost-per-thousand impressions). Preview the new version of the change history You can now preview a new version of the change history from the History (beta) tab. This updated version will replace the existing Histo…瞭解詳情 -
What's new: April 2019
Learn about new features and updates to Display & Video 360 from April 2019
Campaign and workflow updates Programmatic Guaranteed deals with third-party exchanges You can now set up Programmatic Guaranteed deals with third-party exchanges. This increases the amount of reservation inventory available for Programmatic Guaranteed deals while leveraging tagless transactions and Google-managed billing features. Learn more Bumper video campaign bidding changes New TrueView line items for bumper ads now use a target CPM (cost-per-thousand impressions) bidding strategy. Target CPM bidding allows you to set how much on average you’re willing to pay every thousand times your ad…瞭解詳情 -
Coming soon: April 22 edition
See what's coming to Display & Video 360 over the next few weeks
New maximize conversions bid strategy coming to TrueView for action line items TrueView for action line items will soon offer a new bid strategy to maximize conversions. This option uses advanced machine learning to automatically set and optimize bids to help get the most TrueView conversions while spending your budget. New TrueView for action line items will default to using maximize conversions as the bid strategy; you can change it to target CPA bidding as needed. New audience list and page category performance segmentations coming to the Optimization view The Optimization view will soon co…瞭解詳情 -
Coming soon: May and June reporting updates
Update to reach reports Starting in late May, Advertiser will be a required dimension for all reach reports. The Advertiser dimension will automatically be added to existing reports that don't already have it. Reporting changes to Floodlight Activity dimensions As part of the change from pixels to Floodlight activities in Display & Video 360, a series of reporting changes will be made. Removal of dimensions The following dimensions will be removed from Display & Video 360 in early June. DV360 Activity Use the Floodlight Activity dimension instead, which will be available in early May. Dv360 Ac…瞭解詳情 -
Coming soon: April 8 edition
See what's coming to Display & Video 360 over the next few weeks
New look and feel for the ad groups page for TrueView line items We’re updating the ad groups page for TrueView line items, including clearer descriptions of ad group and ad statuses, improved stability, and a refreshed design. You’ll be able to take all of the same actions on your ad groups and ads, as well as view the same performance data, from this page.瞭解詳情 -
新功能：2019 年 3 月
瞭解自 2019 年 3 月起提供的 Display & Video 360 新功能和更新項目
廣告活動和工作流程更新項目 在 Display & Video 360 中規劃廣告活動及預測不重複觸及率 「廣告活動」模組現在提供了一個全新的規劃工作區，為廣告客戶提供影片廣告採購專用的全方位跨廣告空間規劃工具和觸及率預測工具。企劃人員可以發掘新的廣告空間、預測影片觸及率以及匯出廣告活動企劃書。瞭解詳情 歐盟選舉廣告 根據 Google 規定，如果廣告客戶想在英國以外的歐盟地區放送選舉廣告，必須先經過驗證。自 2019 年 3 月 14 日起開放驗證申請，處理程序最多需要 3 到 5 個工作天。瞭解詳情 利用即時觸發條件，在關鍵時刻立即接觸客戶 您可利用即時觸發條件，讓數位廣告活動與離線信號 (例如運動賽事) 同步，在關鍵時刻立即接觸客戶並與客戶互動。這類信號可用於立即觸發廣告活動的上線並加速放送廣告，因此您只需在信號與您的品牌和客戶相關時支出預算。即時觸發條件適用於多媒體和影片委刊項。瞭解詳情 現已推出結構化資料檔案 4.2 版 我們已發布結構化資料檔案 (SDF) 4.2 版。這個版本的重要功能包括： 支援 TrueView 連網電視出價調整幅度 可在委刊項層級沿用廣告訂單開始和結束日期 重新命名的變更，讓 SDF 與 Display & Video 360 UI 緊密整合 現在可透過廣告訂單使用探索預算選項圖表 現在，您可在查看廣告訂單時使用全新的探索預算選項圖表。如果您按比…瞭解詳情 -
Coming soon: March 25 edition
See what's coming to Display & Video 360 over the next few weeks
Plan workspace and reach planning launching in Display & Video 360 A new Plan workspace is launching in the Campaigns module in Display & Video 360, giving media planners and traders a comprehensive cross-inventory planning tool and a reach forecasting tool for video buys. Planners will now be able to discover new inventory, forecast video reach, and export campaign plans. New video line items will default to Active View-powered automated bid strategy New video line items will soon default to using the "Viewable" automated bid strategy if the line item doesn’t target any deals. This bid strate…瞭解詳情 -
Coming soon: March 11 edition
See what's coming to Display & Video 360 over the next few weeks
Instantly reach customers in the moments that matter with real-time triggers Real-time triggers allow you to instantly reach and engage with customers in the moments that matter by syncing your digital campaign with real-time signals such as sports events. These signals are used to trigger line item spend and accelerate delivery so you only spend when the signal is relevant to your brand and customers. You’ll be able to create a trigger in your Display & Video 360 advertiser and then associate it to line items that you want to activate instantly based on the signals in the trigger. Real-time t…瞭解詳情 -
What's new: February 2019
Learn about new features and updates to Display & Video 360 from February 2019
Campaign and workflow updates Reach viewers with your full message with non-skippable YouTube ads Non-skippable ads on YouTube are short in-stream video ads that play before, during, or after another video. Viewers don’t have the option to skip your ad. With videos of 15 seconds or less, non-skippable ads allow you to reach viewers with your entire message. Get started with non-skippable ads by setting up a TrueView line item. Learn more New Active View-based automated bid strategy for video line items Display & Video 360 now offers a new automated bid strategy for video line items: Maximize q…瞭解詳情 -
Coming soon: February 25 edition
See what's coming to Display & Video 360 over the next few weeks
Bumper video campaign bidding changes Starting in March 2019, new TrueView line items for bumper ads will use a target CPM (cost-per-thousand impressions) bidding strategy. Target CPM bidding allows you to set how much on average you’re willing to pay every thousand times your ad is shown. Display & Video 360 will optimize your bids to help get as many impressions as possible using your target CPM amount. Existing line items are not affected and will continue to serve using the current maximum CPM bidding strategy. Expanded access to non-skippable YouTube video ads launching to Display & Video…瞭解詳情 -
Coming soon: February 11 edition
See what's coming to Display & Video 360 over the next few weeks
New Active View-based automated bid strategy for video line items Display & Video 360 will soon introduce a new automated bid strategy for video line items: Maximize quality video impressions that were viewabile. With this strategy, the platform will set bids according to the likeliness that an impression will be viewable based on Active View’s viewability definitions. This new strategy allows brand advertisers to maximize their viewable video impressions while still spending their full budget.瞭解詳情 -
What's new: January 2019
Learn about new features and updates to Display & Video 360 from January 2019
Campaign and workflow updates Investigate spend issues with the line item Troubleshooter You can now use the Troubleshooter on all of your inventory, not only deals. Investigate why a line item may be underspending by using the Troubleshooter to help determine where bids may have been filtered by their line item settings, creative requirements, or the auction. Learn more Partial uploads for Structured Data Files (SDF) now available Display & Video 360 will now process all valid rows within a SDF file and only show rows with errors. Learn more Waze inventory now available Display & Video 360 no…瞭解詳情 -
Google 目標對象更新
如 2022 年 11 月 1 日的公告所述，類似目標對象功能將轉換成更耐久的解決方案。自 2023 年 5 月 1 日起，推出的變更將影響 Google Ads 中類似區隔功能的使用方式。進一步瞭解指定目標對象功能異動。 Google Ads 在 2021 年宣布多項計畫，目標是循序建立一個更注重隱私安全的網路環境。為協助廣告主因應沒有第三方 Cookie 的網路生態系統，我們致力開發解決方案，希望在維護使用者隱私的前提下，大規模放送貼近需求的廣告。 歡迎到本頁面查看最新消息，瞭解我們的最新進展。 近期更新 2023 年 6 月 - 持續測試 Google 目標對象隱私權保護信號 按照興趣顯示廣告 (IBA) Alpha 版實驗已於 2023 年初結束。如果您有參與 Alpha 版測試或想瞭解更多資訊，請與 Google 帳戶代表聯絡，進一步瞭解實驗結果。 Alpha 版實驗結束後，我們進入下個測試階段，嘗試使用真實的 Topics API 信號、發布商第一方 ID 和情境資訊組合，強化 Google 目標對象功能，而非使用第三方 Cookie。 我們在最新的 IBA 實驗中發現，依興趣指定目標對象解決方案搭配隱私權保護信號，成效比使用第三方 Cookie 更出色。實驗結果顯示，在多媒體廣告聯播網中，相較於使用第三方 Cookie，搭配採用依興趣指定目標對象解決方案和隱私權保護信…瞭解詳情 -
Coming soon: Reporting updates in September 2022
Metric and dimension renaming The following metrics and dimensions in Display & Video 360 YouTube reports will be renamed: Old name New name Engagements Engagements (YouTube) Engagement Rate Engagement Rate (YouTube Age Age (YouTube) Incomplete data report footer For some permissioned fields in Display & Video 360 (e.g. Channel), a new footer will be appended to reports stating when reporting data is incomplete. Total Row Sum (for click type dimension) In Youtube Report to be removed For offline YouTube reports in Display & Video 360, including the click type dimension will cause the total row…瞭解詳情 -
2023 年 Google Marketing Live：在 Display & Video 360 中啟用新功能
2023 年 5 月 23 日
隨著消費者越來越重視隱私權，商家在設法觸及新客戶並與現有客戶交流互動時，不能只想提高成效，更必須加強對隱私權的保障。有了 Display & Video 360 這個平台，您就能透過程式輔助採購的方式達成上述目標。在 2023 年 Google Marketing Live，我們介紹了幾種新的方式，協助您與有價值的客戶交流互動，同時瞭解連網電視廣告活動如何帶來良好成效。 您可以使用 Display & Video 360 的最佳化指定目標對象功能，觸及能完成轉換的新目標對象。隱私權觀念現已有所轉變，而 AI 技術輔助目標對象解決方案可讓您持續發掘新的相關客戶，而不必使用第三方 Cookie。因此，我們推出了最佳化指定目標對象功能，運用 AI 信號來協助您接觸可能完成轉換的新目標對象。廣告客戶在 Google 多媒體廣告上使用最佳化指定目標對象後，就能以相近的投資報酬率，平均增加 50% 的轉換量1。廣告客戶在 Display & Video 360 上搭配第一方目標對象使用最佳化指定目標對象後，成效平均提升 55%2。 您可以使用 Display & Video 360 接觸第一方目標對象。發布商及廣告商使用者身分資料比對 (PAIR) 功能現已擴大開放給 Display & Video 360 的廣告客戶和發布商使用，不久之後彈性甚至更大，可以使用第三方資料潔淨室 (clean …瞭解詳情