Display & Video 360 announcements

  1. Navigating your campaigns through COVID-19 with Display & Video 360
    As communities respond to COVID-19, we know that this time presents unique challenges for businesses. Below are some considerations as you evaluate your ads and adapt to dynamic market conditions. Understand how your customers needs are changing Use Google Trends to explore what’s top of mind for your customers and adjust your campaigns to be more helpful. Learn how to use Google Trends to discover new insights and navigate disruptions to your business. Constantly reassess Your audience’s media consumption habits are rapidly changing and your typical media plan isn’t necessarily appropriate today. Because it’s directly connected to your media buying platform, the Display & Video 360 planning tool is a good resource to get an updated view of where your audience is shifting, effectively reassess your media plans, and quickly adjust your ad strategy to reach people where they are. To assess if your ads are having the right type of impact on people’s perception of your brand and quickly adjust your campaign to better align with your marketing goals, consider setting up Brand Lift measurement. This free tool can help you easily optimize your YouTube and programmatic video campaigns against brand metrics such as ad recall, brand awareness, and consideration. Rethink brand suitability In the wake of COVID-19, virtually all content available online is either directly addressing this topic or somehow alluding to it. This creates an unprecedented brand safety challenge for marketers. To find the right approach for your brand, you may need to revise your prior brand suitability approach. Some guiding questions can be: What content really presents unacceptable vs tolerable risks to my brand? What content are my customers currently consuming? How will my customers feel to see my brand in that context? All brands are impacted very differently and there is no perfect playbook for times like these. The “Tragedy” sensitive category in Display & Video 360 allows you to avoid serving ads on tragic content without completely avoiding all COVID-19 associations. It’s a great way to protect your brand from the riskiest cases while still supporting your trusted news partners and not severely limiting your ability to reach your audience. Use the "Infectious Diseases" category exclusion as a last resort if your brand has very high sensitivities to any sort of COVID-19 content. This control will prevent you from serving ads on a significant amount of inventory, including major news publishers. In any case, we recommend using classifier-based solutions, which are more dynamic and less laborious to manage than site or keyword exclusions.  In particular, we also suggest removing COVID-19 negative keywords from your campaigns, as they will significantly impact news publishers' revenue and their ability to fund the essential reporting that people need today. Finally, if you are using third-party verification services, save time by using bulk tag wrapping to add tag wrappers to many creatives at once. Design relevant ad experiences Consider your context and tone. Make sure you’re sensitive to how certain words may make your audience feel. Be careful about the double meanings of words like “protection,” “checkup,” “prevention,” or “virus”. Consider if your message is helpful. For example, edit your ads as needed to let customers know if you offer services like delivery or in-store pick up. Review shipping settings and estimated delivery time to ensure you accurately reflect current capabilities.  Review assets thoroughly. For example, think about the appropriateness of images and videos that show large gatherings of people or human interaction. Consider the tone of your headlines, descriptions, and landing pages. Consider using Display & Video 360’s high impact formats to quickly adapt your creatives to the rapidly evolving context with a few simple assets and minimal production. Make sure to check out the Ad Format Gallery for a complete view of engaging ad experiences that are easy to build. With Ad Canvas, our visual workflow for dynamic ad creation, you can even tailor the look and feel of an ad based on specific signals such as dates and time or geography. For example, with Ad Canvas, you could show ads with digital only call to action in cities where your stores are closed due to stay at home orders. The Ad Canvas lets you quickly build data-driven creatives at scale. Respond to real-time changes in auction dynamics Automated bid strategies can help you save time and more effectively react to data volatility and sudden changes in performance. Maintain productivity while working remotely Ensure campaigns have guaranteed delivery. Make Programmatic Guaranteed deals part of your media mix to benefit from one setup and no mid flight optimization required so you can more flexibly reallocate your time. Reduce time spent investigating issues. Get assistance from Display & Video 360’s Intelligence panel to quickly see what’s wrong with your ad campaigns and how to fix. Learn new skills As we adjust to new ways of working, online education can play a part in helping us develop new skills. Skillshop. Use this self-paced course to become proficient in Display & Video 360 and prepare for the certification or broaden your skill set by learning about other Google Marketing Platforms products. And since we’ve seen increased demand for educational content in the past few weeks, we’ve launched five new intermediate training paths. Google Marketing Platform Academy. Get the most out of Google Marketing Platform thanks to this livestream series guided by our team of product experts. For more tips, watch this video to learn how Google Marketing Platform can help you be ready for what comes next. 7 best practices to thrive in dynamic markets7 best practices to thrive in dynamic markets Finally in times that present unique challenges for your business, Display & Video 360 certified partners have your back to alleviate workloads if you need extra time.
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  2. Coming soon: Reporting updates in November 2020
    Campaign Manager Updates to app reporting We’re making improvements to how Campaign Manager reports impressions served on mobile app inventory. As a result,  you may see see a change in mobile app impressions (using the platform dimension) beginning the week of November 30. If you're impacted you'll see a notification directly in the Campaign Manager interface and no additional action is required. Removal of insights tab Because of low usage, the Insights tab in Campaign Manager reporting will be removed the week of November 2. You should instead use Instant Reporting, which provides most of the same details with additional features. You can also use Data Studio for more robust visualizations and dashboards. Display & Video 360 Audience Performance & Page Category report templates restricted to last 93 days The Audience Performance & Page Category report templates will now be restricted to a maximum of the last 93 days. To see this data beyond the last 93 days you can still pull reports over time and combine them.  The following dimensions (in offline reporting, and the API) will be limited to 93 days: Attributed User List Attributed User List ID Attributed User List Type Attributed User List Cost Category New reports created with any of these dimensions won't run if the date range extends beyond the last 93 days. Existing reports that include the above dimensions (and date ranges longer than 93 days) will continue to run and return data for their full date range. Changes to YouTube metric and dimension compatibility Some metrics and dimensions will no longer be compatible in Display & Video 360 YouTube reports. Existing scheduled reports with these metric and dimension combinations will be paused, and will need to be updated in order to run.    Metric(s) No longer compatible with... View Conversion Rate Cost/Conversion Conversion Type Conversion Source Conversion Source ID Watch Time Average Watch Time per Impression Day of Week Quarter Week Age Gender Parental Status Year Month View-Through Conversion View-Through Store Visits Extension Extension type Extension Status
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  3. Coming soon: October 5 edition
    See what's coming to Display & Video 360 over the next few weeks
    Simplifying lookback windows for line item conversions Starting early Q1 2021, new line items won’t be able to be created with more than one lookback window. Edits to existing line items with more than one lookback window won’t be saved without choosing a single lookback window. Quickly view your user role information with new profile section in User Management You’ll soon see a new section at the top of the User Management page called “My Profile” that shows your user role and the partners and advertiser you have access to. Navigate to User management and notification settings  > User management to see these details. Combined audiences will soon be available for YouTube ad groups Combined audiences, which allow you to create custom combinations of audiences and audience attributes, will soon be available for YouTube & partners line items. You’ll be able to select a combined audience in ad-group level audience targeting. When you're building a combined audience, the Audience Summary data will reflect eligibility for display, video, and YouTube. 3D Swirl creatives will only serve on high bandwidth network traffic 3D Swirl, an immersive display format with an interactive 3D model, will only serve on high bandwidth network traffic to ensure the best performance of these ads.
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  4. What's new: September 2020
    Learn about new features and updates to Display & Video 360 from September 2020
    Campaign and workflow updates Additional brand signals available for Custom Bidding Custom Bidding scripts now include new brand signals, allowing you to optimize towards brand KPIs such as time on screen, audibility, and more. Use these new signals to maximize client-specific goals. Learn more Weekly frequency caps now available for YouTube ad sequence line items YouTube ad sequence line items now offer more control over frequency capping and allow you to repeat sequences on a weekly basis. Learn more Gujarati and Kannada language targeting now available for YouTube & partners line items Language targeting for YouTube & partners line items now includes Gujarati and Kannada. Learn more Updates to the popular content option in YouTube placement targeting The popular content option in YouTube placement targeting has been renamed to “Video lineups” to better reflect the available selection of packaged content for YouTube & partners line items. You’ll still be able to find popular content packages in this targeting option. Apply for certification for debt services advertising in Brazil and Canada You can now apply for certification for debt services advertising in Brazil and Canada (in addition to Australia, Japan, South Africa, South Korea, Spain, United Kingdom, and the United States). Learn more Pre-bid filtering with Integral Ad Science custom segments You can now use third-party brand safety settings to exclude a custom segment that you’ve set up with Integral Ad Science. Learn more Creatives updates Updates to creative audit information To make it easier to understand at a glance if your creative is ready to serve, Display & Video 360 creative review statuses have been simplified: Previous Status New Status Pending, Not Servable Pending Pending, Servable Servable Approved, Servable Approved Rejected, Not Servable Rejected The audit information panel on the creative details page has also been redesigned: To give you one place for review feedback, the new Display & Video 360 review section combines feedback from the two previous sections: Creative and landing page review and Content and policy review.  To help you troubleshoot and fix issues with creatives synced from Campaign Manager, any changes you make in Campaign Manager will automatically sync to Display & Video 360, and you can now see what time a creative was last synced at the top of the Display & Video 360 review section. After sync, creative review will automatically restart review–you don’t need to click “Resubmit for approval”. The “Resubmit for approval” button was moved to the bottom of the panel. Learn more Insights updates Refreshed look and feel for Instant Reporting Instant Reporting has been updated with a refreshed look-and-feel and clearer groupings of some settings. To avoid disruption, you can revert to the previous version for a limited time. Deactivation of unused scheduled reports Scheduled reports will be disabled if generated report files aren’t downloaded for 60 or more days. You’ll see a message in the Schedule section of the report configuration page letting you know that it’s been deactivated. You’ll be able to reactivate any report that’s been deactivated. Learn more Attribution models now reporting modeled conversions Attribution models (that weren’t opted-out) are now reporting modeled conversions. You can choose which attribution models should include modeled conversions in attribution model settings in Campaign Manager and Display & Video 360. Including modeled conversions will result in a low double-digit increase in conversions for most advertisers. Select an attribution model at the line item level for reporting and automated bidding You can now select any Floodlight attribution model at the line item level (in Conversion tracking settings)  to use for both bidding and reporting for that line item. The attribution model assigned here will be used for line item bid optimization and to report on conversions for the line item. Update to primary models The attribution model set as the primary model in your advertiser’s Floodlight basic details is now the default model for all line items. Data-driven models are also available as primary if you manage Floodlight in Campaign Manager. Inventory updates Improvements to the default filters in the Negotiations tab, including showing incoming offers from publishers You’ll see improvements to the default filters in the Negotiations tab so you can quickly see deals that need your attention when you navigate to the tab. The changes include seeing incoming offers from publishers directly on the page rather than needing to apply a filter to make these visible. Programmatic Guaranteed deals with third-party exchanges In addition to setting up Programmatic Guaranteed deals with publishers on Google Ad Manager, you can now also set up Programmatic Guaranteed deals with third-party exchanges. This increases the amount of reservation inventory available for Programmatic Guaranteed deals while leveraging tagless transactions and Google-managed billing features. Learn more Pausing and custom terms and conditions for Programmatic Guaranteed deals You and the publisher can now decide during negotiations whether either party has the ability to pause a deal once it starts delivering. This is helpful to both buyers and sellers because it sets clear expectations about whether you want to allow pausing and acts as a reminder to not pause deals unnecessarily. The publisher now has the option to set custom terms and conditions during negotiations. They’re not required and have no relationship to Google’s terms and conditions. Google doesn’t enforce these terms and conditions, and they don’t affect serving. Learn more Inventory source updates For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  5. Coming soon: September 21 edition
    See what's coming to Display & Video 360 over the next few weeks
    Additional brand signals coming soon to Custom Bidding Custom Bidding scripts will soon offer new brand signals, allowing you to optimize towards brand KPIs such as time on screen, audibility, and more. Use these new signals to maximize client-specific goals. Comments in event history coming soon to insertion orders and advertisers To help you further improve collaboration across your teams, you’ll soon be able to add comments under specific dates in the History tab on insertion orders and advertisers. You can use these comments to annotate changes made by your team or on behalf of clients. Comments are already available in line item event history. Clearer labels for Settings tabs coming soon You’ll soon see clearer labels for the Settings tab in Display & Video 360 that clarify what level of your account the setting applies to. For example, you’ll see “Partner Settings” at the partner level and “Advertiser Settings” at the advertiser level.
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  6. Coming soon: September 7 edition
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    Refreshed look-and-feel coming soon to Instant Reporting During the week of September 21, Instant Reporting will be updated with a refreshed look-and-feel and clearer groupings of some settings. To avoid disruption, you’ll be able to revert to the previous version for a limited time. New insertion order optimization suggestions coming soon to the Intelligence Panel The Intelligence Panel will soon show the following new optimization suggestions for insertion orders, including an indication of expected pacing improvements: Enabling automated bid strategies on insertion orders that only have line items that use fixed bidding. Fix budget or pacing misconfigurations to reduce underpacing. These new suggestions can help improve the pacing and performance of your campaigns without the need for manual optimizations by enabling automated bid strategies on eligible items. Optimization suggestions coming soon to the Line item details page You’ll soon see optimization suggestions next to relevant settings on the Line item details page, including an indication of expected pacing improvements. By seeing a suggestion next to a specific setting, like the line item’s bid strategy, you can quickly take action to improve the pacing and performance of your line item.
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  7. What's new: August 2020
    Learn about new features and updates to Display & Video 360 from August 2020
    Campaign and workflow updates Display & Video 360 API update An incremental update to the Display & Video 360 API v1 is now available, with support for user management, partner-level settings and channels, Custom Bidding, and audio line items, as well as the ability to count entities and track against global entity limits. Additional filters are also available when listing advertisers, campaigns, insertion orders, line items, and targeting criteria. See the Release Notes for more details. Manage Structured Data Files faster and avoid common formatting issues with Google Sheets download You can now export Structured Data Files as a Google Sheet, in addition to the .csv option. We recommend editing your files as a Google Sheet to avoid common formatting issues. Learn more Create Custom Bidding scripts using Google Analytics goals You can now use goals from a linked Google Analytics account to build Custom Bidding scripts. By using a goal with Custom Bidding, you can optimize towards metrics from your goal to represent specific user journeys on your site. Before you get started, you’ll need to link your Google Analytics account to your Display & Video 360 advertiser. Learn more Position targeting settings for native inventory now available Position targeting now includes options specific to native inventory, allowing you to set targeting based on where an ad is located in relation to other content. You can use the Position in Content dimension to report on these settings. Learn more Target both iOS and Apple TV apps with the same app ID You can now target both iOS and Apple TV inventory with the same app ID. If you select an iOS app from apps & URL targeting or you add an iOS app ID to a channel, you’ll be able to target that app across all mobile and connected TV Apple inventory. This is because the app ID from the Apple Store is the same across mobile and connected TV. You should include device type targeting if you want to target just mobile or connected TV inventory. Limit attribution models based on viewable impressions You can now fine tune your Floodlight group attribution models to remove view-through conversions attributed to unviewable impressions. The attribution model settings include a new option that lets you indicate if the model should only look at viewable eligible impressions for attribution. There’s also a setting for the behavior for ineligible impressions. Learn more Improve collaboration across your team with comments in line item event history You can now add comments under specific dates in the History tab on line items, allowing you to annotate changes made by your team or on behalf of clients. These notes will be visible to all users that have access to the line item’s event history. Learn more Pause an advertiser to stop serving You can now stop serving across all campaigns and deals in an advertiser with a new “Paused” status. This status is available by navigating to Settings > Basic Details in your advertiser. All historical data will still be retained in a paused advertiser. New location and look-and-feel for Google Ads account linking You’ll see a refreshed look-and-feel for linking a Google Ads account to your Display & Video 360 advertiser. This workflow has also moved to the Settings > Linked Accounts tab in your advertiser from the deprecated Other Linked Accounts tab. Streamlined experience for partner-level Basic Details page You’ll now see a streamlined experience on the Basic Details page of your Display & Video 360 partner. In addition to a refreshed look-and-feel, you’ll see several updates that make it easier to manage your partner-level settings, including clearer groupings of related options. The settings related to enhanced automation, terms & conditions for accessing YouTube & partners, optimized fixed bidding, and outcome based buying have been moved to a new partner-level Advertiser Configurations tab. Advertiser identity verification To increase transparency for users, advertisers will be required to complete an identity verification program. Based on this information, Google will generate a disclosure on any ads you run, displaying your name and country. As part of our phased rollout, certain advertisers may be selected to complete this verification the week of August 28. Because Display & Video 360 adheres to Google Ads policy, you can learn more about this update in the Google Ads Help Center. Audience updates Refreshed look-and-feel for YouTube audiences workflows You’ll see a refreshed look-and-feel to the workflows for YouTube audiences, making it easier to set up and manage these audiences. Creatives updates Updated bulk creative upload experience Bulk creative upload has been updated with a consistent look-and-feel across formats. To save you some clicks, you can now download templates directly from the bulk upload menu or from the Help Center. You can also download errors to apply fixes offline. Learn more New format: Audio Mixer Audio Mixer helps you quickly and easily build an audio ad with up to 5 voice, music, and sound effects tracks. And if you’re looking for help producing audio assets, you can find a list of partners in the Audio Ads Creative Marketplace. Learn more Campaign Manager tracking ads can now be added to more creative types To make it easier to track Display & Video 360 creatives along with other campaigns in your preferred Campaign Manager advertiser, you can now add Campaign Manager tracking ads to more creative types, including Flipbook, Parallax, 3D Swirl, rich media creatives, and data-driven creatives. When you open or create one of these creatives, you can add a tracking ad on the Details page, under “Serving properties.” Insights updates Updated Intelligence Panel experience The Intelligence Panel has been updated to provide more descriptive suggestions, clearer actions, and simpler bulk application of suggestions. You’ll also see additional information to help you resolve more complex issues on your own. Learn more Custom grouping now available in Unique Reach reports You can now report combined reach for a custom group of entities in Unique Reach reports. This will help you answer questions such as "What was the combined reach of these 3 line items?" Use new Path report types for deeper attribution analysis Two new Path report types are now available in offline reporting. Path reports allow you to perform robust attribution analyses over event paths directly in Report Builder. You can discover which sequences of creatives drove users to convert or which creatives were shown as the last interaction before a conversion. Learn more Improved dimension and metric search experience for offline reporting Dimension and metric selection is now easier in offline reporting. Instead of just returning exact matches, the search option also returns related options, making it easier to find the dimensions and metrics you need. For example, searching for “site” will return the App/URL dimension. New bid optimization suggestions in the Intelligence Panel for YouTube & partners line items The Intelligence Panel now shows new bid optimization suggestions for underpacing YouTube & partners line items that use a maximize CPV bid strategy. The suggestion includes an indication of expected spend improvements. Nielsen mobile digital ad ratings (mDAR) available in more countries Advertisers in the United Kingdom, France, Italy, Germany, Netherlands, India, and Canada can now use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR). This measurement is available for both Display & Video 360-bought impressions and direct reservations through Campaign Manager. Inventory updates Audience updates for Programmatic Guaranteed deals You can now target or exclude Google Affinity audience lists and demographic targeting for Programmatic Guaranteed deals during negotiation. Learn more Makegoods now available for Programmatic Guaranteed deals You can now request a Makegood on Programmatic Guaranteed deals from the publisher. Once you and the publisher have agreed to the terms of the Makegood, you can accept and configure it like you would a typical Programmatic Guaranteed deal. Learn more Programmatic Guaranteed deals for audio on third-party exchanges We’ve expanded Programmatic Guaranteed support for audio on third-party exchanges in order to provide an automated audio buying solution with tagless trafficking, advanced targeting, and consolidated reporting and billing. You’ll be able to select audio as the format when you’re setting up a new Programmatic Guaranteed deal and fill in details about the deal specific to audio. Learn more Discover audio inventory easily in Marketplace To help you easily find the deals that best match your campaign objectives, message, and audience, we’ve created a dedicated audio section in Marketplace specifically for publishers and inventory packages that let you reach audio audiences across devices. Learn more Inventory source updates The following inventory sources are now available: AppNexus - banner / native exchange For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  8. Coming soon: August 24 edition
    See what's coming to Display & Video 360 over the next few weeks
    Use modeling to recover lost conversions due to browser changes Starting the week of September 28, all attribution models will be opted into conversion modeling by default. Conversion metrics will include modeled conversions from this point forward. Starting today, the settings to create a new attribution model in Campaign Manager and Display & Video 360 will allow you to choose which models should include modeled conversions in the future. You’ll see a notification with these settings asking you to review your attribution models and opt-out of modeling if you wish. During the next 30 days, you’ll want to review your attribution models and update your preferred modeled conversion settings. The attribution models that aren’t opted-out will start reporting modeled conversions after September 28. This will result in a low double-digit increase in conversions for most advertisers. Changes to opt-in status won’t impact conversion data until the week of September 28. Select an attribution model at the line item level for reporting and automated bidding You’ll soon be able to select any Floodlight attribution model at the line item level to use for both bidding and reporting for that line item. You’ll see a new option to assign an attribution model in a line item’s Conversion tracking settings. The attribution model assigned here will be used to influence line item bid optimizations and will also determine the default attribution model used to report on conversions for the line item. The attribution model you’ve set as the primary model in your advertiser’s Floodlight basic details will be the default model for all line items. You can use the new line-item level setting to pick any model for a specific line item. Data-driven models are also available if you manage Floodlight in Campaign Manager. As part of this change, the system Floodlight attribution model will be designated as the primary model for all advertisers. You can change the primary model from your Floodlight basic details. Monitor bulk actions across Display & Video 360 with new dedicated page You’ll soon see a new page in Display & Video 360 where you can monitor current and past bulk actions, including bulk line item edits, entity duplications, and Structured Data File uploads and downloads. You can access the new Bulk status page from the top of Display & Video 360.
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  9. Coming soon: August 10 edition
    See what's coming to Display & Video 360 over the next few weeks
    Advertiser identity verification To increase transparency for users, advertisers will be required to complete an identity verification program. Based on this information, Google will generate a disclosure on any ads you run, displaying your name and country. As part of our phased rollout, certain advertisers may be selected to complete this verification the week of August 28. Because Display & Video 360 adheres to Google Ads policy, you can learn more about this update in the Google Ads Help Center. Create Custom Bidding scripts using Google Analytics goals You’ll soon be able to use goals from a linked Google Analytics account to build Custom Bidding scripts. By using a goal with Custom Bidding, you’ll be able to optimize towards metrics from your goal to represent specific user journeys on your site. Before you get started, you’ll need to link your Google Analytics account to your Display & Video 360 advertiser. Limit attribution models based on viewable impressions You’ll soon be able to fine tune your Floodlight group attribution models to remove view-through conversions attributed to non-viewable impressions. The attribution model settings will include a new setting that lets you indicate if the model should only look at viewable eligible impressions for attribution. There will also be a setting for the behavior for ineligible impressions. Nielsen mobile digital ad ratings (mDAR) will soon be available in more countries Advertisers in the United Kingdom, France, Italy, Germany, Netherlands, India, and Canada will soon be able to use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR). This measurement will be available for both Display & Video 360-bought impressions and direct reservations through Campaign Manager. Position targeting settings for native inventory coming soon Position targeting will include options specific to native inventory, allowing you to set targeting based on where an ad is located in relation to other content. The following options will be available: in-feed, in-article, peripheral, recommendation, and unknown. You can use the Position in Content dimension to report on these settings
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  10. What's new: July 2020
    Learn about new features and updates to Display & Video 360 from July 2020
    Campaign and workflow updates Understanding negative keyword targeting during COVID-19 We recommend removing COVID-19 negative keywords from your campaigns as they can significantly impact news publisher revenue and their ability to fund the essential reporting people need today. If you’re negatively targeting COVID-related keywords, you’ll see new warnings in the keyword targeting and advertiser’s brand control settings. By following the suggestions in the warnings, you can avoid overly constraining your targeting while still remaining brand safe. Learn more about navigating your campaigns through COVID-19. Manage certifications for the upcoming California elections in your advertiser’s Policy Center The Policy Center in your Display & Video 360 advertiser’s settings now has a section for the upcoming California elections. You can navigate to the required certifications and check your certification status from the Policy Center. Updates to read & write access with new admin and standard user roles To make it easier for you to designate the right role for the right user, we’ve updated the user role options for all read & write users. You'll now see new admin and standard user roles, and existing read & write users were migrated to the new roles. Learn more New partner client user role for clients of agencies and partners now available A new user role called “partner client” is now available. This role allows agencies and partners to give their clients access to Display & Video 360 without exposing linked partners or advertisers, billable cost, revenue models, or platform fees. Partner client users can create, run, optimize, and report on campaigns without seeing this sensitive partner information. Learn more Structured Data Files v5.2 now available A new version of Structured Data Files (SDF) is now available, featuring updates including the ability to assign combined audiences to line items and set third-party measurement vendors and reporting IDs for YouTube & partners line items. Learn more Submit ads for re-review or appeal policy disapprovals for YouTube ads directly from Display & Video 360 Quickly submit ads for re-review or appeal policy disapprovals for YouTube ads by using the new Appeal button in the disapproval messages shown in the Status column on the YouTube ads group tab. You no longer need to contact support or your account manager to submit these requests. After clicking this button, you’ll have the option to resubmit ads for review or appeal a policy disapproval. Learn more Expanded branching options for YouTube video ad sequencing You can now create more engaging multi-part stories by adding a new branch to a YouTube video ad sequence line item based on the action (impression, skip, view) a user took during the previous step of a sequence. Even and ahead pacing now available for insertion orders with YouTube & partners line items You can now create YouTube & partners line items in insertion orders that use even and ahead pacing. YouTube & partners line items no longer require insertion order pacing to be set only to ASAP. If you prefer even or ahead pacing for cross-exchange buys, you can now add YouTube & partners line items to insertion orders with other line item types. Similar audience settings now available for connected TV Similar audience settings are now available for connected TV. By moving the slider towards “More reach,” you can control how your audience lists are expanded on connected TV devices. CPA bidding now available for audio line items You can now use CPA bidding with audio line items to help you drive lower-funnel metrics like conversions through audio ads. Hide the left-hand main menu in Display & Video 360 to create more room on smaller screens You can now hide or show the left menu in Display & Video 360 by clicking the icon at the top of the page. If you’re working on a small screen, this will give you more room to focus in on your primary content. Improved bulk editing workflow for apps & URL, keyword, and category targeting You’ll now see a streamlined bulk editing experience for apps & URL, keyword, and category targeting that matches other bulk targeting workflows. You can also bulk overwrite and add or remove targeting options even when settings are mixed across line items. Explore budget options chart now available in Combined tab of your campaign The explore budget options chart is now available in the Combined tab of your campaign, allowing you to explore how a given metric might be affected if you change your insertion order budget proportionally across its line items. Streamlined experience for managing advertiser alerts and user notifications You’ll now see a streamlined experience for managing alerts and notifications in Display & Video 360 with a new look-and-feel for the pages for these settings. When you navigate to Settings > Alert configuration in your Display & Video 360 advertiser or User management and notification settings  > Notification settings you’ll see clearer groupings of alerts and a quicker editing experience. Learn more about alerts and notifications. Creatives updates New creative format: 3D Swirl 3D Swirl is an immersive display format designed for mobile web that’s now available to all Display & Video 360 customers. Create a 3D Swirl ad to engage potential customers with a product like it's right in front of them. They can rotate, zoom, and expand the creative to see more. Learn more PIXEL_ID_COMMA macro has been deprecated As of July 1, 2020, the ${PIXEL_ID_COMMA}macro is no longer supported and will not expand. Insights updates Change to impression counting in OMID enabled mobile app environments Impressions will soon only be counted for OMID enabled mobile app display inventory when at least 1 pixel of the creative is on screen. We've launched a Provisional Impressions metric that can be compared with the Impressions metric to see the impact of this change. There’s also a new OM SDK Available dimension that describes whether an impression served on OMID-enabled inventory or not. The change to this new counting methodology for the Impressions metric (including billable impressions) will take place early next year. Unique Reach Audience reports now available Reach reports have been updated to include audience and demographic information. For example, you can now report the total reach of ads by age and gender, see the percentage of a given population reached, and see how much of your total reach went toward a given population. Learn more YouTube & partners support in experiments Experiments now support YouTube & partners line items. Learn more Better understand where impression, click and conversion data come from with Data Source dimension A new Data Source dimension is now available in offline standard and Floodlight reports. This dimension will give you a granular breakdown of where the data for impressions, clicks, and conversions came from, giving you greater visibility into the source of measurement information. For impressions and clicks, this dimension will show if the data was measured by Google or a third-party integrator, with the name of the integrator included in the value of the dimension. For conversions, the dimension will show the type of tag or integration for the conversion. Inventory updates Inventory source updates The following inventory sources are now available: Supership - display and video exchange For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  11. Coming soon: July 27 edition
    See what's coming to Display & Video 360 over the next few weeks
    Programmatic Guaranteed deals for audio on third-party exchanges coming soon to Display & Video 360 We’re expanding Programmatic Guaranteed support for audio on third-party exchanges in order to provide an automated audio buying solution with tagless trafficking, advanced targeting, and consolidated reporting and billing. You’ll be able to select audio as the format when you’re setting up a new Programmatic Guaranteed deal and fill in details about the deal specific to audio. Refreshed look-and-feel coming soon to YouTube audiences workflows You’ll soon see a refreshed look-and-feel to the workflows for YouTube audiences, making it easier to set up and manage these audiences. Ability to pause an advertiser to stop serving coming soon You’ll soon be able to stop serving across all campaigns and deals in an advertiser with a new “Paused” status. This status will be available by navigating to Settings > Basic Details in your advertiser. All historical data will still be retained in a paused advertiser. Streamlined experience for partner-level Basic Details page coming soon You’ll soon see a streamlined experience on the Basic Details page of your Display & Video 360 partner. In addition to a refreshed look-and-feel, you’ll see several updates that make it easier to manage your partner-level settings, including clearer groupings of related options. The settings related to enhanced automation, terms & conditions for accessing YouTube & partners, optimized fixed bidding, and outcome based buying will be moved to a new partner-level Third-Party Configurations tab.
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  12. Coming soon: August 2020 reporting updates
    Starting the week of August 17th, the following changes will be made to Display & Video 360 reporting: YouTube Cookie Reach metrics deprecated On August 1st, 2019, we changed the following metrics to show 0 for YouTube reports with date ranges spanning 8/1/2019 or later: Average Impression Frequency per Cookie Average View Frequency per Cookie Total Cookies Total Viewers (Cookies) Soon these metrics will removed, and new reports won't be able to be created using them. Existing scheduled reports that include these metrics will not be impacted, nor will the current version of the API. Updated Exchange names The following values will be updated for the Exchange dimension in DV360: Current value name New value name DoubleClick Ad Exchange Google Ad Manager DoubleClick Tag Display & Video 360 Tag Verizon Media Exchange Non-RTB BrightRoll Exchange for Display from Yahoo! Non-RTB Disclosure about YouTube: Views added to offline reports A disclaimer will be added to report files (that include the YouTube: Views metric) that reads "YouTube: Views is not a viewability metric." It will appear immediately after the existing row of MRC accredited metrics appearing in a report. This affects report files generated through the UI, API, and scheduled reports.  
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  13. Coming soon: July 13 edition
    See what's coming to Display & Video 360 over the next few weeks
    Structured Data Files v5.2 coming soon A new version of Structured Data Files (SDF) is coming soon, featuring updates including the ability to assign combined audiences to line items and set third-party measurement vendors and reporting IDs for YouTube & partners line items. Custom grouping coming soon to Unique Reach reports Currently, Unique Reach metrics can only be calculated for individual entities in Display & Video 360 if you’re using filters in the report. For example, if you include the Line Item dimension or use the line item filter, you’ll see reach per line item. You’ll soon be able to report combined reach for a custom group of entities. This will help you answer questions such as "What was the combined reach of these 3 line items?"
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  14. What's new: June 2020
    Learn about new features and updates to Display & Video 360 from June 2020
    Campaign and workflow updates Display & Video 360 API update The Display & Video 360 API v1 now includes support for: Advertiser-level brand safety targeting Creating and managing inventory source groups, channels, keyword lists, and location lists Listing the line items associated with a particular creative New expository fields for first- and third-party audiences New third-party exchange options Learn more in the Display & Video 360 API release notes. Custom bidding now available, allowing you to optimize towards your own KPIs With a basic knowledge of Python and some help from Display & Video 360, you can use custom bidding to maximize impression values for you and your goals. Custom bidding lets you write a custom script that defines how much an impression is worth. Display & Video 360 then uses that script to optimize your bids for the highest performance based on your goal. Learn more Discover TV inventory easily in Marketplace To help you easily find the deals that best match your campaign objectives, message, and audience, we’ve created a dedicated TV section in Marketplace specifically for publishers and inventory packages that let you reach TV audiences across devices. Learn more New streamlined buying experience for digital TV inventory The new TV insertion order and over-the-top line item offer a streamlined workflow tailored to buying digital TV inventory across screens. This insertion order and line item only feature options that are relevant for TV ads, with appropriate configurations selected by default. Learn more Continuing to scale brand safety targeting options for connected TV globally Display & Video 360 is continuing to invest in labeling connected TV inventory for brand safety targeting options like digital content labels and sensitive categories. We’ve expanded coverage across more markets, like Australia and New Zealand, to better account for local connected TV device usage. You can use brand safety targeting controls on a larger set of connected TV inventory in US, EMEA, and these new regions. Updating the TrueView name to YouTube in Display & Video 360 To better reflect the variety of YouTube inventory available through Display & Video 360, we’ve updated the TrueView name to YouTube throughout the platform. Learn more Additional language targeting options available Display & Video 360’s language targeting now include the following options, allowing you to specifically target speakers of these languages: Bengali Malay Malayalam Marathi Persian Tamil Telugu Keyword targeting available at the YouTube & partners line item level Keyword targeting is now available at the line item level for YouTube, allowing you to exclude individual keywords or negative keyword lists. You can also continue to use keyword targeting inclusions and exclusions at the ad group level for YouTube & partners line items. Learn more Optimization view now available in Combined tab of your campaign The Optimization view is now available in the Combined tab of your campaign, allowing you to see if your insertion orders and line items are on track to hit spend and performance goals. Apply for verification for election advertising in Israel You can now apply for verification for election advertising in Israel. Learn more Audience updates Additional audience types available in reach planning for YouTube Google Custom Affinity and Custom Intent audiences are now supported by the reach planning tool for YouTube inventory. Creatives updates Upload variants in bulk and share previews for data-driven creatives To make it easier for you to manage data-driven creatives in Display & Video 360, you can now: Upload up to 2,000 variants at once in a feed spreadsheet. Download a spreadsheet template, fill it out, then upload it to create variants for data-driven creatives. The uploaded variants will be checked to make sure there will be no display or serving issues. Learn more Add creatives to preview sheets and share them with your stakeholders for approval. Preview sheets can be shared with anyone (even people that don’t have Display & Video 360 accounts). You can also create custom views for stakeholders by adding filters to a preview sheet. Learn more Insights updates Disable attribution for individual Floodlight activities You can now disable attribution on individual Floodlight activities. If you’re using a Floodlight activity for purposes other than attribution, such as creating audiences, this setting will simplify your reporting experience as non-attributed Floodlight activities won’t be available for conversion reporting. Learn more New pre-bid invalid traffic metric available in offline reporting The % Invalid Impressions (Pre-Bid) metric is now available in offline reporting, giving you increased transparency into spam and invalid traffic. See Metrics in reports to learn more. Inventory updates Inventory source updates Auction packages are collections of non-guaranteed auction inventory put together by sellers, available to all buyers on Display & Video 360. You can now discover auction packages by going to the Marketplace, and you can target them by going to the Private Deals tab in inventory source targeting. Learn more Inventory source updates For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  15. Coming soon: June 29 edition
    See what's coming to Display & Video 360 over the next few weeks
    Understanding negative keyword targeting during COVID-19 We recommend removing COVID-19 negative keywords from your campaigns as they can significantly impact news publisher revenue and their ability to fund the essential reporting people need today. If you’re negatively targeting COVID-related keywords, you’ll soon see new warnings in the keyword targeting and advertiser’s brand control settings. By following the suggestions in the warnings, you can avoid overly constraining your targeting while still remaining brand safe. Learn more about navigating your campaigns through COVID-19 Manage Structured Data Files faster and avoid common formatting issues with Google Sheets download You’ll soon be able to export Structured Data Files as a Google Sheet, in addition to the current .csv option. We recommend editing your files as a Google Sheet to avoid common formatting issues. Unique Reach Audience reports coming soon to Display & Video 360 You’ll soon be able to use a new Unique Reach Audience report type in offline reporting to help answer the question “how many unique users within a particular demographic did my ad reach?” The report includes Age and Gender dimensions along with unique reach metrics, allowing you to report on delivery goals and to assess performance across different demographic slices. ActiveView viewability data coming soon to Unique Reach reporting You’ll soon see 6 new metrics in the Unique Reach and upcoming Unique Reach Audience report that allow you to measure how many unique users saw a viewable impression: Unique Reach: Average Viewable Impression Frequency Unique Reach: Viewable Impression Reach % Viewable Composition Impressions % Viewable Composition Reach % Viewable Population Reach Viewable Target Rating Points New Path report types coming soon to offline reporting for deeper attribution analysis Two new Path report types are coming soon to offline reporting. These Path reports will allow you to perform more robust attribution analyses over event paths directly in Report Builder to uncover insights like which sequences of creatives drove users to convert or which creatives commonly show as the last interaction before a conversion. Improved dimension and metric search experience coming to offline reporting Dimension and metric selection will soon get easier in offline reporting. Instead of just returning exact matches, the search option will also return related options, making it easier to find the dimensions and metrics you need. For example, searching for “site” will return the App/URL dimension.
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  16. Updates to read & write access coming to Display & Video 360 with new admin and standard user roles
    Summary To make it easier for you to designate the right role for the right user, we’re updating the user role options for all read & write users. You’ll see the following changes coming to Display & Video 360 in the coming weeks: Introducing new admin and standard roles. The admin role will help you determine who in your organization needs to be a true administrator with user management and billing access, versus who only needs access to account settings and campaign management. Learn more below Migrating existing read & write users to the new roles. All read & write users will be migrated to these new roles. Learn more below All users will be migrated to roles that reflect their current access levels, so no users will lose or gain any permissions as a result of this change. With these expanded options available, we recommend reviewing what roles you may want to assign across your organization in the future. Over the next few weeks, we’ll be introducing changes to the user management experience in Display & Video 360 that make it easier for you to designate the right role for the right user in your organization. Introducing admin and standard user roles We’re introducing two new user roles in Display & Video 360: admin and standard. These user roles will be available at the following levels: Access level User role Permissions Partner Admin Partner-level admin users are considered the true administrator of a partner account. These users have full read/write abilities across the entire partner. They can create new users and edit user access, and they have full access to all billing features. This role has the same permissions as the current partner-level read & write user role. Partner Standard Partner-level standard users have full read/write abilities to account settings and campaign objects across the partner. They can see other users in the User management section but won’t be able to add new users or edit user access. They cannot access billing features. Advertiser Standard Advertiser-level standard users have full read/write abilities to all campaign objects across the advertiser. They can see other users in the User management section but won’t be able to add new users or edit user access. They cannot access billing features. Migrating existing read & write users to new admin and standard roles What’s changing: The admin and standard user roles described above will replace the current read & write user role. All existing read & write users will see updates to the name of their user role as described below: Access level Current user role New user role Description Partner Read & write Admin Current partner-level read & write users will see an update to their user role from “Read & write” to “Admin.” Advertiser Read & write Standard Current advertiser-level read & write users will see an update to their user role from “Ready & write” to “Standard.” These updates will automatically go live to all users in the coming weeks. All users will be migrated to roles that reflect their current access levels, so no users will lose or gain any permissions as a result of this change. There are no changes to any of the other user roles in Display & Video 360 at this time. What you should do to prepare: We recommend reviewing access across your organization to determine who should remain partner-level admin users. You may want to move team members who don’t need user management or billing access to the partner-level standard role. Partner-level admin roles will be able to make this change from the User management section. You can contact your dedicated account manager if you need guidance on handling this process in bulk.
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  17. Coming soon: June 15 edition
    See what's coming to Display & Video 360 over the next few weeks
    Unused scheduled reports in offline reporting will be automatically deactivated Starting the week of July 13, scheduled reports will be disabled if generated report files aren’t downloaded for 60 or more days. You’ll see a message in the Schedule section of the report configuration page letting you know that it’s been deactivated. You’ll be able to reactivate any report that’s been deactivated. Continuing to scale brand safety targeting options for connected TV globally Display & Video 360 is continuing to invest in labeling connected TV inventory for brand safety targeting options like digital content labels and sensitive categories. We’ll be expanding coverage across more markets, like Australia and New Zealand, to better account for local connected TV device usage. You’ll be able to use brand safety targeting controls on a larger set of connected TV inventory in the US, EMEA, and these new regions. CPA bidding coming soon to audio line items You’ll soon be able to use CPA bidding with audio line items in Display & Video 360 in addition to the current fixed bidding option. You can use this bidding strategy to drive lower-funnel metrics like conversions through audio ads. Expanded branching options coming soon to TrueView video ad sequencing TrueView video ad sequence line items allow you to tell your product or brand story by showing people a series of videos in the order that you define. We’ll soon be introducing more functionality that lets you create more engaging multi-part stories based on whether a user saw an impression, completed a view, or skipped the previous step in your sequence. Updates coming soon to the popular content option in TrueView placement targeting The Popular content option in TrueView placement targeting will be renamed to Video lineups to better reflect the available selection of packaged content for TrueView line items. You’ll still be able to find popular content packages in this targeting option. Additional language targeting options coming soon Display & Video 360’s language targeting will soon include the following options, allowing you to specifically target speakers of these languages: Bengali Malay Malayalam Marathi Persian Tamil Telugu Improved bulk editing working coming soon for apps & URL, keyword, and category targeting You’ll soon see a streamlined bulk editing experience for apps & URL, keyword, and category targeting that matches other bulk targeting workflows. Additional functionality, such as bulk overwriting and adding or removing targeting options even when settings are mixed across line items, will also be available.
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  18. Coming soon: June 1 edition
    See what's coming to Display & Video 360 over the next few weeks
    Custom Bidding coming to Display & Video 360, allowing you to optimize towards your own KPIs With a basic knowledge of Python and some help from Display & Video 360, you can use Custom Bidding to maximize impression values for you and your goals. Custom Bidding lets you write a custom script that defines how much an impression is worth. Display & Video 360 then uses that script to optimize your bids for the highest performance based on your goal. Because Display & Video 360 also has automated bid strategies, Custom Bidding is best for optimization to metrics other than standard automated bidding goals. These include: Custom Floodlight variables such as product SKU, basket size, etc. Sales Floodlight revenue from the revenue parameter being tracked by a Floodlight Sales tag. Weighted conversions with different Floodlights tracking activities that carry different values to you (such as different activities on different product pages). Conversion activities that occur infrequently. You may want to drive volume by adding more weight to the conversion event and less weight to an upper-funnel event. Submit ads for re-review or appeal policy disapprovals for TrueView ads directly from Display & Video 360 You’ll soon be able to quickly submit ads for re-review or appeal policy disapprovals for TrueView ads directly from Display & Video 360 without contacting support or your account manager. You’ll see a new Appeal button in the disapproval messages shown in the Status column on the TrueView ad groups tab. After clicking this button, you’ll have the option to resubmit ads for review or appeal a policy disapproval. Target both iOS and Apple TV apps with the same app ID You’ll soon be able to target both iOS and Apple TV inventory with the same app ID. If you select an iOS app from apps & URL targeting or you add an iOS app ID to a channel, you’ll be able to target that app across all mobile and connected TV Apple inventory. This is because the app ID from the Apple Store is the same across mobile and connected TV. You can use an additional layer of device targeting if you want to target just mobile or connected TV inventory. Easier data-driven creative management coming soon with bulk variant upload and preview sheets You’ll soon see two changes that will make it easier for you to manage data-driven creatives in Display & Video 360: Save time with bulk variant uploads: You’ll soon be able to upload a .csv, .tsv, or Google Sheet with up to 2,000 rows to create variants for data-driven creatives. The uploaded variants will be checked to make sure there will be no display or serving issues. Share your creatives with preview sheets: You’ll be able to share data-driven creatives with stakeholders for review and approval with preview sheets. The preview sheets will be shareable to users with and without access to Display & Video 360 and will include the ability to add variants and filters as needed for custom views. Hide the main menu in Display & Video 360 to create more room on smaller screens You’ll soon have the ability to hide or show the main menu on the left-hand side of Display & Video 360. If you’re working on a small screen, this will give you more room to focus in on your primary content. Improve collaboration across your team with comments in line item event history You’ll soon be able to add comments under specific dates in the History tab on line items, allowing you to annotate changes made by your team or on behalf of clients. These notes will be visible to all users that have access to the line item event history. Ability to disable attribution for individual Floodlight activities coming soon You’ll soon see an option to disable attribution on individual Floodlight activities. If you’re using a Floodlight activity for purposes other than attribution, such as creating audiences, this setting will simplify your reporting experience as non-attributed Floodlight activities won’t be available for conversion reporting. Better understand where impression, click, and conversion data come from with upcoming Data Source dimension A new Data Source dimension will soon be available in offline standard and Floodlight reports. This dimension will give you a granular breakdown of where the data for impressions, clicks, and conversions came from, giving you greater visibility into the source of measurement information. For impressions and clicks, this dimension will show if the data was measured by Google or a third-party integrator, with the name of the integrator included in the value of the dimension. For conversions, the dimension will show the type of tag or integration for the conversion. Streamlined experience for managing advertiser and user alerts coming soon You’ll soon see a streamlined experience for managing alerts in Display & Video 360 with a new look-and-feel coming to the advertiser and user pages for these settings. When you navigate to Settings > Alert configuration in your Display & Video 360 advertiser or > Notification settings you’ll see clearer groupings of alerts and a quicker editing experience.
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  19. What's new: May 2020
    Learn about new features and updates to Display & Video 360 from May 2020
    Campaign and workflow updates Third-party measurement updates for YouTube You can now set third-party viewability, brand safety, brand lift, and reach measurement on line items directly in Display & Video 360. Reach out to support with your vendor client ID to enable this feature for your advertiser, and then you can set third-party measurement on individual line items in Additional settings > Third-party vendors. Learn more Additionally, after careful consideration, we are extending the timelines for the Ads Data Hub migration for third-party measurement on YouTube. You can find more details here. New Zealand election ads verification open You can now complete verification to run election ads in New Zealand. Information about verification requirements can be found here. New rejection reasons and more detailed descriptions in the Troubleshooter In order to help you troubleshoot and fix issues with your campaign, the Troubleshooter now shows information about the following: Targeting and inventory sources: Click on the Targeting link and dive into what targeting settings are causing mismatches between your line items and targeted inventory sources. Creatives vendors and inventory sources: Click on the Creatives link and dive into what creative vendor and/or pixels are being rejected by targeted inventory sources. Frequency caps leading to lost impressions: Click on the Frequency link and see which frequency cap in your campaign’s hierarchy is causing lost impressions. You can also see impression loss attributed to no cookies on a bid request. Learn more New optimization suggestion in the Intelligence Panel to improve pacing and performance with automated bid strategies The Intelligence Panel now shows optimization suggestions to enable automated bid strategies on eligible line items. The suggestions recommend a default bidding strategy and show an indication of expected spend improvements. Learn more Increased limit for partner-level channel blacklists The limit for partner-level channel blacklists has increased from 5 to 10, allowing you to more easily manage these lists across your partner. Audience updates Refreshed look-and-feel for tag-based audiences workflows You’ll now see a refreshed look-and-feel to the workflows for tag-based audiences, making it easier to set up and manage these audiences. Creatives updates Create and upload your own data-driven creative formats You can now upload your own data-driven creative formats to Display & Video 360's Format Gallery, then use them to make variants in Ad Canvas. Learn more Insights updates Changes to offline reporting In offline reporting, the file Format selector has moved from the Report properties section to the Delivery section. Learn more Inventory updates Inventory source updates The AppNexus display exchange has been renamed to AppNexus (Xandr). The AppNexus video exchange has been renamed to AppNexus (Xandr). For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  20. Updating the TrueView name to YouTube in Display & Video 360
    Summary To better reflect the variety of YouTube inventory available through Display & Video 360, we’re updating the TrueView name to YouTube throughout the platform. Starting on June 15, you’ll see updates across Display & Video 360 to support this change: The TrueView line item will be renamed to the YouTube & partners line item. Several settings in your partner and advertiser will be renamed to match the YouTube & partners line item. Various metrics, dimensions, and report templates will be updated to use the YouTube name as previously announced. There are no workflow changes in Display & Video 360 as a result of this change, and all settings will continue to function as they do today. There are also no changes to Data Transfer or Structured Data Files at this time. To enable consistent reporting and prepare your teams for these naming updates, we recommend that you prepare to take the following steps: Familiarize yourself with the new language you’ll see in Display & Video 360. Learn more below Update any reporting or dashboards, including third-party tools, that use TrueView metrics or dimensions. Learn more below Since bringing the TrueView ad format to the platform in 2015, Display & Video 360 has continued to expand its YouTube offerings. New buying methods and formats, such as YouTube Programmatic Guaranteed, bumpers, and non-skippable ads, have come to the platform to help you continue to meet your marketing objectives. These various campaign types have continued to be set up in Display & Video 360 through a “TrueView” line item and measured from “TrueView” reports. To better reflect the variety of YouTube inventory available through Display & Video 360, we’re updating the TrueView name to YouTube throughout the platform. This includes changes to the TrueView line item, various account settings, and reporting metrics and dimensions. You can see the full list of changes below. TrueView line items will be renamed to YouTube & partners line items What’s changing: The TrueView line item type will be renamed to the YouTube & partners line item. This new name reflects the various buying methods, inventory sources, and ad formats available on YouTube and Google video partners through this line item type. This new name will be reflected throughout Display & Video 360, including line item creation and the Combined tab of the Campaign module. You’ll continue to see the TrueView name in reference to the TrueView in-stream and video discovery ad formats. What you should do to prepare: There are no campaign creation or management workflow changes as a result of this naming update, but we recommend making sure your teams are aware of the new names. Updates to advertiser and partner settings What’s changing: Many settings throughout Display & Video 360 that apply to all YouTube buys currently use the TrueView name. These settings will be updated to use the YouTube name. These settings include: Floodlight: TrueView settings on Floodlight activities will now be called YouTube settings. Extensions: TrueView extensions will now be called YouTube extensions. Targeting settings: Various advertiser-level targeting options, such as sensitive categories, have separate options for TrueView versus other line item types. The TrueView settings will now be called YouTube settings. What you should do to prepare: There are no workflow changes as a result of this naming update, but we recommend making sure your teams are aware of the new names. Updates to reporting What’s changing: As previously announced, we’ll be updating some metrics, dimensions, and report templates to reflect the YouTube name. All reporting options in Display & Video 360, including in-line data in the Combined tab and offline reports, will be updated. Old metric name New metric name TrueView: Views YouTube: Views TrueView: View Rate YouTube: View Rate TrueView: Revenue eCPV (Partner Currency) YouTube: Revenue eCPV (Partner Currency) TrueView: Revenue eCPV (Adv Currency) YouTube: Revenue eCPV (Adv Currency) TrueView: Revenue eCPV (USD) YouTube: Revenue eCPV (USD) TrueView: Revenue eCPE (Partner Currency) YouTube: Revenue eCPE (Partner Currency) TrueView: Revenue eCPE (USD) YouTube: Revenue eCPE (USD) TrueView: Revenue eCPE (Adv Currency) YouTube: Revenue eCPE (Adv Currency)   Old dimension name New dimension name TrueView Ad Group YouTube Ad Group TrueView Ad YouTube Ad TrueView Ad Group ID YouTube Ad Group ID TrueView Ad ID YouTube Ad ID   Old value for Line Item Type New value for Line Item Type TrueView YouTube & partners   Old report template name New report template name TrueView Standard YouTube Standard TrueView Conversion YouTube Conversion Scheduled reports will continue to deliver and will reflect the new metric and dimension names. There are no changes to the metric and dimension names in the DCM/DFA Reporting and Trafficking API. What you should do to prepare: In order to prevent any reporting or dashboards, including third-party tools, from being impacted by this change, we strongly recommend that you update any reporting that filters on the dimensions or metrics that will be renamed. Any reporting or dashboards you use that are dependent on values that are being updated may no longer function properly, so you should prepare to update these tools to use the names listed above. No changes to Data Transfer or Structured Data Files There are no changes to Data Transfer or Structured Data Files as a result of this update. The line_item_type field in Structured Data Files will continue to use TrueView as a value.
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  21. Coming soon: May 18 edition
    See what's coming to Display & Video 360 over the next few weeks
    Change to impression counting in OMID enabled mobile app environments Impressions will soon only be counted for OMID enabled mobile app display inventory when at least 1 pixel of the creative is on screen. We're launching a Provisional Impressions metric on June 1 that can be compared with the Impressions metric to see the impact of this change. There will also be an OMID reporting dimension that describes whether an impression served on OMID-enabled inventory or not. The change to this new counting methodology for the Impressions metric (including billable impressions) will take place early next year. Timeline extended for Ads Data Hub migration for third-party measurement on YouTube After careful consideration, we are extending the timelines for the Ads Data Hub migration for third-party measurement on YouTube. You can find more details here. Manage certifications for the upcoming California elections in your advertiser’s Policy Center The Policy Center in your Display & Video 360 advertiser’s settings will soon have a section for the upcoming California elections. You’ll be able to navigate to the required certifications and check your certification status from the Policy Center. Keyword targeting exclusions coming soon to TrueView line items Keyword targeting will soon be available at the line item level for TrueView, allowing you to exclude individual keywords or negative keyword lists. You can also continue to use keyword targeting inclusions and exclusions at the ad group level for TrueView line items. New pre-bid invalid traffic metric coming soon to offline reporting You’ll soon see a new metric in offline reporting, % Invalid Impressions (Pre-Bid), that will give you increased transparency into spam and invalid traffic. This metric matches the Pre-bid spam data card available in your advertiser’s Brand control settings and the Quality view of your campaigns, but will allow for reporting beyond the 30-day window shown in that card.
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  22. Coming soon: May 4 edition
    See what's coming to Display & Video 360 over the next few weeks
    Verification for election advertising in New Zealand Verification to run election ads in New Zealand will be available from May 19, 2020. Information about verification requirements can be found here. New optimization suggestion to improve pacing and performance with automated bid strategies coming soon to the Intelligence Panel The Intelligence Panel will soon show new optimization suggestions to enable automated bid strategies on eligible line items. The suggestions will recommend a default bidding strategy and show an indication of expected spend improvements. Troubleshooter will soon show more details about which frequency cap settings lead to lost impressions In order to help you troubleshoot and fix issues with your campaign, the Troubleshooter will soon show more details related to frequency cap settings. You’ll be able to click on the Frequency link and see which frequency cap in your campaign’s hierarchy is causing lost impressions. You’ll also be able to see impression loss attributed to no cookies on a bid request. Pivot conversions by Floodlight activity in standard reports to analyze conversion data more easily You’ll soon be able to pivot conversion metrics by Floodlight activity in standard reports. The Floodlight activities you select will appear as columns in the report, showing conversions specifically recorded by that activity. You’ll be able to see how various conversion points perform relative to each other without pulling separate reports filtered by Floodlight activity. Improvements coming soon to the default filters in the Negotiations tab, including showing incoming offers from publishers You’ll soon see improvements to the default filters in the Negotiations tab so you can quickly see deals that need your attention when you navigate to the tab. The changes include seeing incoming offers from publishers directly on the page rather than needing to apply a filter to make these visible. Refreshed look-and-feel coming soon to tag-based audiences workflows You’ll soon see a refreshed look-and-feel to the workflows for tag-based audiences, making it easier to set up and manage these audiences.
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  23. What's new: April 2020
    Learn about new features and updates to Display & Video 360 from April 2020
    Campaign and workflow updates Display & Video 360 API v1 major feature update We’ve announced a major feature update to the Display & Video 360 API v1, including: Core resource management that allows you to create, retrieve, update, and delete entities. Line item targeting capabilities that allow you to edit or retrieve current targeting options for a line item individually or in bulk. Creative resource management that allows you to upload creative assets, create creatives, and assign those creatives to line items. Learn more about getting started with the Display & Video 360 API on our developer’s site. The Combined tab now the default view for your campaigns The revamped Combined tab is now the default view for your campaigns, giving you a complete picture of campaign performance and structure. The separate Insertion Order and Line Item tabs will be deprecated in the coming weeks. Highlights of the Combined tab include: View your campaign hierarchy in one place: The Combined tab features a hierarchical list of all of the insertion orders and line items in your campaign. You can also see creatives from the Summary view. Refreshed look-and-feel and quicker workflows: You’ll see several improvements that make it easier to navigate your campaign and complete key actions faster. You can expand all insertion orders with one click and quickly spot different items with new icons. By hovering over an insertion order, you can easily filter to that insertion order, view it in a new tab, or create a new line item in it. The data cards at the top of the page will update if you filter to one insertion order or line item. Enhanced filtering: The Combined tab features enhanced filters, including filtering by completed flight dates in addition to active and paused statuses, as well as by insertion orders and line items that have received more than a certain number of impressions. Set a default view: You’ll see the same Performance, Pacing, Quality, and Optimization views from the Insertion Order and Line Item tabs. You can pin any view, including a custom view, so that it becomes your default view whenever you navigate to the Combined tab. See real-time data with the Summary view: The updated Summary view features real-time performance data from the past hour so you can get a sense of directional campaign performance. Convert campaign plans into insertion orders and line items for streamlined campaign setup In order to help you quickly and efficiently move from planning to executing your campaign, use the new “Set up” button next to each plan to help ensure that your eligible planned products are converted into line items that match your media plan. Previously, you’d need to rebuild a plan into a campaign. Learn more Settings to restrict Floodlight-based ad personalization according to geography now available You can exclude a single Floodlight activity or all Floodlight activities within a Floodlight group or configuration from showing personalized ads.This allows you to manage how user data is collected and used, and prevent users from being added to audience lists or remarketed to. Learn more Call-to-action overlays available for bumper and non-skippable ads on YouTube Call-to-action overlays, which are currently available for TrueView ads, will soon be available for bumper and non-skippable ads. You can set up a CTA to include an interactive element on your ad that drives clicks to your website. Learn more Simplified experience for linking accounts to Display & Video 360 advertisers now available The Linked Accounts tab in your advertiser’s Settings is now the central location for you to manage advertiser-level account linking. This tab was previously called Google Marketing Platform Linked accounts. The account links for Merchant Center, YouTube channels, and data management platforms have been moved to the Linked Accounts tab. Creatives updates Bulk upload is now available for native video creatives Save time by uploading up to 100 native video creatives at once. Learn more Online Behavioral Advertising (OBA) Compliance settings for video creatives Previously, the only way to add an OBA icon to video creatives hosted on Display & Video 360 was to embed it in the video. Now you can enter your compliance program information on the creative details page. Learn more Inventory updates DMA region and state filters now available in Marketplace You can now select to view only publishers offering inventory served to users from designated market areas (DMAs), such as specific regions or states, in Marketplace. Inventory source updates For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  24. Coming soon: April 20 edition
    See what's coming to Display & Video 360 over the next few weeks
    Planners can soon convert campaign plans into insertion orders and line items for streamlined campaign setup In order to help you quickly and efficiently move from planning to executing your campaign, you’ll soon see an option to convert a plan to insertion orders and line items. By clicking a new “Set up” button that will appear next to each plan, you’ll be able to use this new workflow to help ensure that your eligible planned products are converted into line items that match your media plan. Previously, you’d need to rebuild a plan into a campaign. Bulk upload for native video creatives coming soon In order for you to upload native video creatives faster and with fewer manual inputs, there will soon be a new option in Creatives > New > Bulk upload for these assets. You’ll be able to upload individual native videos or a .csv file. There will also be an upload template similar to other bulk creative upload options.
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  25. Coming soon: April 6 edition
    See what's coming to Display & Video 360 over the next few weeks
    The Troubleshooter will soon show rejections related to targeting and creative vendor mismatches with inventory sources In order to help you troubleshoot and fix issues with your line items and deals, the Troubleshooter will soon show new rejections and reasons for the following: Targeting and inventory sources: You’ll be able to click on the Targeting link in the Troubleshooter and dive into what targeting settings are causing mismatches between your line items and targeted inventory sources. Creatives vendors and inventory sources: You’ll be able to click on the Creatives link in the Troubleshooter and dive into what creative vendor and/or pixels are being rejected by targeted inventory sources. You’ll see these updates in the Troubleshooter for both deals and open-auction line items. New user role for clients of agencies and partners coming soon A new user role called “Partner client” is coming soon to Display & Video 360. This role allows agencies and partners to give their clients access to Display & Video 360 without exposing linked partners or advertisers, billable cost, revenue models, or platform fees. Partner client users can create, run, optimize, and report on campaigns without seeing this sensitive partner information. Settings to restrict Floodlight-based ad personalization according to geography coming soon You’ll soon see a setting on both Floodlight groups and specific Floodlight activities that allows you to choose where to disable ad personalization based on geographic location.
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  26. What's new: March 2020
    Learn about new features and updates to Display & Video 360 from March 2020
    Campaign and workflow updates Structured Data Files version 5.1 now available Version 5.1 of Structured Data Files (SDF) has been released. Highlights of this version include: Inventory source group targeting Custom bidding Outcome based buying TrueView popular content targeting Share Floodlight groups across advertisers in a partners You can now share Floodlight groups across multiple advertisers within a partner if you have partner-level access. You’ll see a few changes across Display & Video 360 to support this change: Floodlight groups management from your partner: View and manage all of the Floodlight groups across advertisers in your partner from the Floodlight Groups tab. Instead of going to each individual advertiser to manage Floodlight settings, you can make all changes here. Set Floodlight groups during advertiser creation: When you’re creating a new advertiser, you’ll see an option to select an existing Floodlight group for the advertiser. If you manage Floodlight for a Display & Video 360 advertiser through a linked Campaign Manager account, you’ll continue to use Campaign Manager to manage Floodlight. Learn more New streamlined experience for creating a new advertiser You’ll now see a streamlined experience for creating a new advertiser in Display & Video 360. In addition to a refreshed look-and-feel, you’ll see several updates that make it easier to set up an advertiser, including clearer groupings of related settings. Learn more Update to category exclusions for TrueView line items You can now only use the content category settings available in category exclusions to exclude sensitive content for TrueView line items. The sensitive categories options have been removed. There’s no change to the settings for digital content labels or other content types. Optimizations lens now available at advertiser level The advertiser list now includes charts and additional metrics (budget at risk, and number of underpacing insertion orders) to monitor spend across multiple insertion orders. You can use the information to prioritize which insertion orders require attention and to minimize underpacing. Viewability rate in reach planning tool To make it easier to compare and use viewability data when creating a plan for a campaign, the viewability metric in the planning tool has been updated from Viewable Impressions to Viewability Rate. Policy updates Effective immediately, Google will update the Inappropriate Content policy to clarify the position on Sensitive Events. Updated Sensitive Events policy The following is not allowed: Products that potentially capitalize on or lack reasonable sensitivity towards a natural disaster, conflict, death, public health emergency, or other tragic event Examples (non-exhaustive): Appearing to profit from a tragic event with no discernible benefit to users; price gouging or artificially inflating prices that prohibits/limits access to vital supplies; sale of products or services (such as personal protective equipment) which may be insufficient for the demand during a sensitive event; using keywords related to a sensitive event to attempt to gain additional traffic. Learn more in the Advertising Policy help center Insights updates MRC accreditation  There were changes to Media Rating Council (MRC)  metric accreditation in both Display & Video 360 and Campaign Manager. Learn more about MRC accredited metrics Metrics that have new or continued accreditation Clicks GIVT Clicks Invalid Clicks Click Rate Tracked Ads Invalid Tracked Ads GIVT Tracked Ads Begin to Render Impressions Invalid Begin to Render Impressions GIVT Begin to Render Impressios Active View: Eligible Impressions Active View: Measurable Impressions Active View: Viewable Impressions Active View: % Measurable Impressions Active View: % Viewable Impressions Active View: Not Viewable Impressions Active View: Not Measurable Impressions Active View: Impression Distribution (Viewable) Active View: Impression Distribution (Not Viewable) Active View: Impression Distribution (Not Measurable) GIVT Active View Eligible Impressions GIVT Active View Measurable GIVT Active View Viewable Impressions Invalid Active View Eligible Impressions Invalid Active View Measurable Impressions Invalid Viewable Impressions Metrics that no longer have accreditation Impressions Invalid Impressions General Invalid Traffic (GIVT) Impressions Advertisers in Australia and the United States can use Nielsen mobile digital ad ratings (mDAR) Advertisers in the United States and Australia are now able to use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR). This measurement is available for both Display & Video 360-bought impressions and direct reservations through Campaign Manager. Google Marketing Platform already supported Nielsen third-party audience reach metrics (DAR) on video, audio, and display inventory, and now advertisers are able to utilize mobile-specific mDAR measurement. More countries will become available throughout the year. New fields available in the Data Studio connector for Display & Video 360 The following fields have been added to the Display & Video 360 connector for Data Studio: App/URL App/URL ID Device Type Exchange Exchange ID You can check out this sample report using the recently added fields. Underpacing alerts now include data for TrueView line items Underpacing alerts are now available for insertion orders that have TrueView line items. With full coverage across line item types, you can rely underpacing alerts for all insertion orders. Inventory updates The following exchanges are now supported: AJA - Display and video For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  27. Coming soon: March 9 edition
    See what's coming to Display & Video 360 over the next few weeks
    The Combined tab, with a new look-and-feel and real-time performance data, will soon become the default view for your campaigns The revamped Combined tab will soon become the default view for your campaigns, giving you a complete picture of campaign performance and structure. Highlights include: View your campaign hierarchy in one place: The Combined tab features a hierarchical list of all of the insertion orders and line items in your campaign. You can also see creatives from the Summary view. Refreshed look-and-feel and quicker workflows: You’ll see several improvements that make it easier to navigate your campaign and complete key actions faster. You can expand all insertion orders with one click and quickly spot different items with new icons. By hovering over an insertion order, you can easily filter to that insertion order, view it in a new tab, or create a new line item in it. The data cards at the top of the page will update if you filter to one insertion order or line item. Enhanced filtering: The Combined tab features enhanced filters, including filtering by completed flight dates in addition to active and paused statuses, as well as by insertion orders and line items that have received more than a certain number of impressions. Set a default view: You’ll see the same Performance, Pacing, Quality, and Optimization views from the Insertion Order and Line Item tabs. You can pin any view, including a custom view, so that it becomes your default view whenever you navigate to the Combined tab. See real-time data with the Summary view: The updated Summary view features real-time performance data from the past hour so you can get a sense of directional campaign performance. The separate Insertion Order and Line Item tabs will be deprecated in the coming weeks after the Combined tab becomes the default campaign view. Changes to third-party measurement implementation for TrueView line items As previously announced, there are important upcoming changes to third-party measurement on YouTube. As part of these changes, a vendor client ID will be required as of March 15 for all third-party measurement on YouTube. The vendor client ID is a unique identifier for your Display & Video 360 advertiser provided by your third-party measurement company. You can request implementation for a vendor client ID for your Display & Video 360 advertiser by following the instruction on this form. In the coming weeks, you’ll also see improvements to self-service third-party measurement implementation, including support for vendor client ID. Streamlined experience for creating a new advertiser coming soon You’ll soon see a streamlined experience for creating a new advertiser in Display & Video 360. In addition to a refreshed look-and-feel, you’ll see several updates that make it easier to set up an advertiser, including clearer groupings of related settings. Simplified experience for linking accounts to a Display & Video 360 advertiser coming soon The current tab under advertiser Settings called Google Marketing Platform Linked Accounts will be renamed soon to Linked Accounts. This tab will become a central location for you to manage advertiser-level accounting linking. The account links for Merchant Center, YouTube channels, and data management platforms will move to the renamed Linked Accounts tab, and the Other Linked Accounts tab will be removed. New Auction Packages deal type coming soon A new Auction Packages deal type is coming soon to Display & Video 360 for bundles of open auction inventory that are available to all buyers. You’ll see a new filter for Auction Packages in Marketplace, and will be able to select these deals in your campaign, insertion order, and line item inventory source targeting. Multiple Google Curated Packages that used to be categorized as private auction deals will now be included in Auction Packages. Changes coming soon to partner and advertiser permissions for Programmatic Guaranteed deals You’ll soon need to select what partners or advertisers will have write access to Programmatic Guaranteed deals from a new section on the deal configuration page. If you change the write access for an in-flight deal, its associated line item will stop serving and you’ll need to reconfigure the deal. If the deal is targeted by cross-campaign optimization (CCO) line items, the line items will stop serving and will need to be reconfigured. Call-to-action overlays coming to bumper and non-skippable ads on YouTube Call-to-action overlays, which are currently available for TrueView ads, will soon be available for bumper and non-skippable ads. You can set up a CTA to include an interactive element on your ad that drives clicks to your website.
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  28. What's new: February 2020
    Learn about new features and updates to Display & Video 360 from February 2020
    Campaign and workflow updates Updated frequency management and new value reporting for Programmatic Guaranteed deals Programmatic Guaranteed deals now have the ability to pass on impressions once the campaign frequency cap has been met. Display & Video 360 prioritizes meeting the spend amount set in the deal terms, then optimizes to the frequency cap (set on the campaign-level) based on the publisher inventory that’s available. You can report on Programmatic Guaranteed impressions passed due to frequency and Programmatic Guaranteed savings re-invested due to frequency from a new card on the deal overview page or in offline reports. Learn more Dynamic Floodlight tags now available in Display & Video 360 You can now use dynamic Floodlight tags in Display & Video 360. Dynamic tags let you insert HTML dynamically into your Floodlight tags, so you can automatically make changes to the tag’s code without needing to re-tag your website. For example, this tag type makes it easier to integrate code from third-party measurement services with Floodlight tags. Learn more Enhancements to setting up automated bid strategies There’s now a streamlined workflow for setting up automated bid strategies, including clear indications of what bidding strategies are automated versus fixed and recommendations based on your campaign goals. Learn more See de-duplicated reach forecasting across YouTube and open auction display and video inventory in the reach planning tool You can now see one unique reach forecast for campaigns across YouTube and open auction display and video so you can understand how many people your campaigns can expect to reach. Learn more New planning user roles now available The following user roles have been added to Display & Video 360: Planner users can view all campaigns, creatives, pixels, insertion orders, line items, and reports for all of the partners or advertisers they've been given access to, including all cost data. They can also create or modify planning-related features, including plans and inventory. Planner limited users have the same access as planner users, but all cost data is removed and replaced with "No access." Learn more Reach forecasting now available for Gmail line items Line item reach forecasting is now available when you’re creating a new Gmail line item. You can see estimates of available impressions based on your line item settings, allowing you to see how your line item could perform based on your selected targeting settings and prevent potential underspend. Learn more Plan workspace now located in the Inventory module with other media planning tools The Plan workspace is now located under the Inventory module alongside other media planning tools, allowing plan creation to take place at the advertiser level before campaign details are finalized. Even planners who may not be familiar with Display & Video 360 can easily create plans. Learn more Updates to the History tab There have been several improvements to the History tab: More data: The tab now shows data based on the most recent edit and 30 days preceding the edit. Previously, the tab showed data for the last 30 days by default. Audiences availability: The improved look-and-feel of the History tab is now available for audiences, along with the ability to hide system changes by default so you can more easily focus on changes you made to your audiences. Improved contact experience now available in Display & Video 360 You’ll see an improved contact experience in the Display & Video 360 help center and in-product help panel. To contact Display & Video 360 support, type in a question and click "Next step," and then choose chat or email support. You can also browse help center articles related to your question. Creative updates Automatic smart scaling for interstitial creatives When HTML5 and image creatives serve as interstitials in a mobile app, Display & Video 360 checks to make sure the creative matches the device's width. If the creative isn’t wide enough to fit the device’s screen, Display & Video 360 will increase the creative size while maintaining aspect ratio and resolution. Smart scaling is turned on by default, but you can change this setting if you need to. Learn more Create and upload your own data-driven creative formats You can now upload your own data-driven creative formats to Display & Video 360's Format Gallery, then use them to make variants in Ad Canvas. Learn more Audience updates Self-service data management platform (DMP) linking for audience management now available You can now allow a DMP to manage your audiences through a self-service linking option from the Google Marketing Platform Linked Accounts tab of your advertiser. Previously, this process required whitelisting via Display & Video 360 support. Learn more Insights updates Simplified creative rejection alerts now available in the Intelligence Panel The Intelligence Panel now shows only one alert per rejected creative, regardless of how many line items the creative is assigned to. Previously, the Intelligence Panel showed an alert for each line item the rejected creative was assigned to, making it difficult to parse through the alerts and troubleshoot the creative rejection. Inventory updates Programmatic Guaranteed deals now available via Pubmatic You can now create Programmatic Guaranteed deals with publishers through the Pubmatic exchange. Pubmatic previously supposed Tag Guaranteed deals only. Inventory source updates For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  29. Coming soon: February 24 edition
    See what's coming to Display & Video 360 over the next few weeks
    Upcoming parallel tracking changes for YouTube As previously announced, on March 31, 2020 parallel tracking will come into effect for YouTube buys, including auction-based TrueView line items and YouTube Programmatic Guaranteed. Parallel tracking helps load your landing page more quickly, which can reduce lost visits. That can lead to increased conversions, and improved ad performance. Parallel tracking sends customers directly from your ad to your landing page URL while click measurement happens in the background (without sending them to the click tracker URLs first).  We strongly recommend that you work with your third-party click measurement providers to make sure that they’re aware of this change. To ensure that users are redirected to the correct URL after clicking your ads, the final landing page defined in your click tracker and the landing page URL you set on an ad in Display & Video 360 need to be set to the same URL, including any tracking parameters. Learn more Enhancements to setting up automated bid strategies coming soon You’ll soon see a streamlined workflow for setting up automated bid strategies, including clear indications of what bidding strategies are automated versus fixed and recommendations based on your campaign goals. Dynamic Floodlight tags coming soon to Display & Video 360 You’ll soon be able to use dynamic Floodlight tags in Display & Video 360. Dynamic tags let you insert HTML dynamically into your Floodlight tags, so you can automatically make changes to the tag’s code without needing to re-tag your website. For example, this tag type makes it easier to integrate code from third-party measurement services with Floodlight tags. Update to category exclusions for TrueView line items Starting in the next few weeks, you’ll only be able to use the content category settings available in category exclusions to exclude sensitive content for TrueView line items. There’s no change to the settings for digital content labels or other content types. Learn more The enhanced History tab will soon be available for audiences The improved History tab is coming soon to audiences. You’ll soon see a new look and feel to this page, along with the ability to hide system changes by default so you can more easily focus on changes you made to your audiences.
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  30. Coming soon: Reporting updates in March 2020
    Metrics and dimensions renaming The following will be renamed in Display & Video 360 and Campaign Manager Reporting, including scheduled reports. Display & Video 360 reporting Companion metrics and dimensions Old metric name New metric name Companion Impressions (Audio) Companion Views (Audio) Companion Impressions (Video) Companion Views (Video)   Old dimension name New dimension name Video Companion creative Companion creative Video Companion ID Companion ID Video Companion size Companion size TrueView metrics, dimensions, values, and templates Old metric name New metric name TrueView: Views YouTube: Views TrueView: View Rate YouTube: View Rate TrueView: Revenue eCPV (Partner Currency) YouTube: Revenue eCPV (Partner Currency) TrueView: Revenue eCPV (Adv Currency) YouTube: Revenue eCPV (Adv Currency) TrueView: Revenue eCPV (USD) YouTube: Revenue eCPV (USD) TrueView: Revenue eCPE (Partner Currency) YouTube: Revenue eCPE (Partner Currency) TrueView: Revenue eCPE (USD) YouTube: Revenue eCPE (USD) TrueView: Revenue eCPE (Adv Currency) YouTube: Revenue eCPE (Adv Currency)   Old dimension name New dimension name TrueView Ad Group YouTube Ad Group TrueView Ad YouTube Ad TrueView Ad Group ID YouTube Ad Group ID TrueView Ad ID YouTube Ad ID   Old value for Line Item Type New value for Line Item Type TrueView YouTube & partners   Old report template name New report template name TrueView Standard YouTube Standard TrueView Conversion YouTube Conversion Campaign Manager reporting Companion metrics and dimensions Old metric name New metric name Audio companion impressions Audio companion views Companion impressions Companion views   
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  31. Coming soon: February 10 edition
    See what's coming to Display & Video 360 over the next few weeks
    Updated combined audience creation and audience targeting experiences coming soon You’ll soon see updates to the combined audience creation and audience targeting workflows that will provide increased flexibility in the audience combinations you can create and target: Combined audience creation: You’ll soon see increased flexibility in the data that can be used to create a combined audience. This includes the ability to AND together Google audiences with first-party audiences. Currently, these different audience types can only be OR’d together in a combined audience. Refreshed audience targeting: Audience targeting at the insertion order and line item level is getting a refreshed look and feel. In addition to a cleaner experience, you’ll soon be able to target combined audiences with other audiences types and include more than one combined audience per line item. Advertisers in the United States and Australia will soon be able to use Nielsen mobile digital ad ratings (mDAR) Advertisers in the United States and Australia will soon be able to use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR). This measurement will be available for both Display & Video 360-bought impressions and direct reservations through Campaign Manager. Google Marketing Platform currently supports Nielsen third-party audience reach metrics (DAR) on video, audio, and display inventory, and now advertisers will be able to utilize mobile-specific mDAR measurement. More countries will become available throughout the year. Improved contact experience coming soon You'll soon see an improved contact experience in the Display & Video 360 help center and in-product help panel. You'll type in a question and click "Next step," and then you can choose to contact Display & Video 360 support through chat or email. You also can browse help center articles related to your question.  A preview of the new contact experience
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  32. What's new: January 2020
    Learn about new features and updates to Display & Video 360 from January 2020
    Campaign and workflow updates Integral Ad Science and DoubleVerify "Invoiced" partner cost deprecation Display & Video 360 no longer offers the option to invoice partner costs for Integral Ad Science and DoubleVerify non-prebid directly from a line item. Previously, there was an option under a line item’s Additional Settings > Partner Costs to invoice these costs. With this option selected, Google collected payment for these costs to remit to the third-party vendor. Now, customers will need to pay the vendor directly for these services, as is often the arrangement. This setting were removed from Display & Video 360 in two stages: December 2019: The option to invoice these partner costs was removed for new line items. January 2020: Existing line items with "Invoiced" checked for these partner costs had this option removed and the third-party vendors will no longer be paid directly. Use the new Policy Center to review and apply for policy certificates for your advertiser With the new Policy Center in Display & Video 360, you can now review the status of policy certificates across countries and restricted products where certificates are required to serve ads. You can also navigate to the correct forms to apply for a certificate or submit registration documents for political ads in the states of New York and California. Check out the Policy Center by navigating to your Advertiser > Settings > Policy Center. Learn more History tab now includes TrueView line items The History tab is now available for TrueView. You can use it to track and troubleshoot changes to your TrueView line items. Learn more Creative updates Updates to creative optimization in line item settings You can now select which type of creative optimization to use for a line item at any time. Before today, you had to assign at least two creatives of the same size to select a creative optimization type. Now, you can set up creative optimization on your line item at any time. Your setting will only take effect after you assign enough eligible creatives to begin optimizing the line item. Learn more The "Even" optimization setting for video line items has been updated to “Match bidding strategy.” In the coming months, new optimization algorithms will be added to better match each bidding strategy. Learn more Using a Campaign Manager tracking is now optional for native site and app install creatives Advertisers that use Campaign Manager for ad serving were previously required to add a Campaign Manager tracking ad to native site and native app install creatives. The landing page for the creative was pulled from Campaign Manager and couldn’t be edited in Display & Video 360. These synced tracking ads are now optional, so a landing page can be entered and edited directly in Display & Video 360. Once you’ve decided between using a Campaign Manager tracking ad or entering a landing page, this can’t be changed for the creative. Insights updates Template selection for offline reports has moved from New report menu to report configuration page When you’re creating a new offline report, you can now select a report type from the New report menu button and a template on the report configuration page. Previously, you needed to select a report type and template from the New report menu button. Inventory updates The following exchanges are now supported: Taboola - Native exchange For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  33. Coming soon: January 27 edition
    See what's coming to Display & Video 360 over the next few weeks
    Display & Video 360 will soon begin to auto-archive unused inventory sources To make it easier to manage your active deals from the My Inventory tab, inventory sources that were created at least a year ago and have had no spend or activity will be automatically archived. There will be a bulk cleanup over the next few weeks of inventory sources that meet this criteria, and going forward these inventory sources will be automatically archived. You’ll see alerts that show which deals, deal groups, and line items are targeting the inventory sources that will be archived. You’ll be able to unarchive these inventory sources at any time using the status filters from the My Inventory tab. Automatic deals to be deprecated soon In order to simplify your deal management and streamline settings, the ability to set an inventory source as an automatic deal is being deprecated soon from Display & Video 360. You’ll no longer see this option on inventory sources throughout the platform. Existing automatic deals that are targeted by a line item will be added to a new system-generated deal group. That deal group will then be targeted by the same line item as the automatic deal, so all of your inventory source targeting settings will be maintained. Reach forecasting will soon be available for Gmail line items Line item reach forecasting will soon be available when you’re creating a new Gmail line item. You’ll be able to see estimates of available impressions based on your line item settings, allowing you to see how your line item could perform based on your selected targeting settings and prevent potential underspend. Target first-party Floodlight remarketing lists on Gmail You’ll soon be able to reach first-party audiences through Gmail line items by targeting remarketing lists created from Campaign Manager-synced Floodlight activities. Better understand how settings are inherited throughout Display & Video 360 with new messaging You’ll soon see new informational text throughout Display & Video 360 that clarifies how settings are inherited and impact serving. You can easily spot these messages next to a  icon. For example, you’ll see a message at partner-level targeting that clarifies what options will become the default for new insertion orders versus what options will impact existing insertion orders. Simplified creative rejection alerts coming soon to the Intelligence Panel Going forward, the Intelligence Panel will show only one alert per rejected creative, regardless of how many line items the creative is assigned to. Currently, the Intelligence Panel shows an alert for each line item the rejected creative was assigned to, making it difficult to parse through the alerts and troubleshoot the creative rejection.
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  34. Get the most out of Display & Video 360 with pro tips
    Learn how to get the most out of Display & Video 360 with new pro tips from our expert campaign optimization teams.  We're adding these tips throughout the Display & Video 360 help center. Whenever you see a star icon , you'll find tried and true recommendations for everything from campaign performance to faster workflows. You can check out our first pro tips below: A faster way to get an Inventory Availability report. Learn more Get to the root of underpacing issues with the Intelligence panel. Learn more Evaluate current campaign performance against the win rate of past campaigns. Learn more Save time managing budgets across line items with automatic budget allocation. Learn more
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  35. Coming soon: January 13 edition
    See what's coming to Display & Video 360 over the next few weeks
    Template selection for offline reports will move from New report menu to report configuration page When you’re creating a new offline report today, you need to select a report type and template from the New report menu button. Going forward, you’ll select a report type from the New report menu button, and can select a template on the report configuration page. Updates coming soon to the History tab to show more data and include TrueView line items The History tab currently shows data for the last 30 days by default. Going forward, it will show the most recent edit and data for 30 days preceding the edit. The History tab will also be available for TrueView line items.
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  36. What's new: December 2019
    Learn about new features and updates to Display & Video 360 from December 2019
    Campaign and workflow updates In-flight inventory forecasts now available Display & Video 360's line item reach forecasting now shows available and estimated impressions for line items that are in flight. Learn more New budget and pacing setup recommendations In order to help avoid budget and pacing settings that mismatch or could lead to underspending, Display & Video 360 now shows recommendations for these settings when you’re creating a new insertion order. The new recommendations include a default daily pacing amount and warnings if your daily budget doesn't add up to the total insertion order flight budget. Learn more Manage access to Display & Video 360 with greater flexibility with multiple roles per user In order to provide more flexibility in how you manage access to Display & Video 360, you can now select multiple roles per user. You can now have a combination of user roles at the partner or advertiser level. For example, you could have read & write access to partner 123 and read-only access to partner 456. Learn more Insights updates Default date range updated to "Last 7 days" in reporting Previously, new offline reports used "Last 30 days" as the default date range. Now, the new default is "Last 7 days,” allowing reports to run more quickly. You can still update the date range for each new report as needed. Inventory updates For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  37. Coming soon: December 16 edition
    See what's coming to Display & Video 360 over the next few weeks
    Integral Ad Science and DoubleVerify "Invoiced" partner cost deprecation Display & Video 360 will be removing the option to invoice partner costs for Integral Ad Science and DoubleVerify non-prebid directly from a line item. Currently, there’s an option under a line item’s Additional Settings > Partner Costs to invoice these costs. With this option selected, Google collects payment for these costs to remit to the third-party vendor. Going forward, customers will need to pay the vendor directly for these services, as is often the arrangement today. This setting will be removed from Display & Video 360 in two stages: December 1, 2019: The option to invoice these partner costs has been removed for new line items. January 15, 2020: Exiting line items with "Invoiced" checked for these partner costs will have this option removed and the third-party vendors will no longer be paid directly.
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  38. What's new: November 2019
    Learn about new features and updates to Display & Video 360 from November 2019
    Campaign and workflow updates New ads in mobile apps line item type now available New ads in mobile apps line items allow you to separate out app inventory. This is useful if you're getting started with mobile app advertising, and if you rely on specific audience lists or brand safety settings that are incompatible with mobile apps. Learn more On-target reach of planned campaigns now available Display & Video 360 now has the ability to show you the "on-target reach," or estimated number of people matching your demographic targeting, of your planned campaigns. Learn more "Flight" pacing now available for new TrueView line items New TrueView line items now have the option to use "flight" pacing. With this pacing setting, Display & Video 360 will spend the line item’s budget as even as possible throughout the flight, reducing the need for manual budget adjustments during the course of a campaign. Explore suggestions from the impression lost chart to improve pacing You can now easily address pacing issues by exploring suggestions via the impression lost chart . After selecting an entire insertion order or a few line items, click "Explore" from the chart to see available suggestions to help reduce impression loss. You can apply the suggestions to individual line items or in bulk to quickly modify bid and budget settings to optimize your pacing. Learn more History tab updated with a new experience The History tab was updated with a new overall experience. Change history descriptions are now better organized, and more detailed system changes are hidden by default to remove noise from the change logs. Performance charts were added to line item history so you can compare recent changes with performance metrics. Learn more Creative updates AMPHTML creatives can now serve on HTML pages Previously, AMPHTML creatives could only serve on AMP (Accelerated Mobile Pages) inventory. Now they can serve on standard HTML inventory on Ad Manager. Learn more Insights updates Audio metrics now available in Instant Reporting Audio metrics are now available in Instant Reporting, allowing you to see data immediately for your audio campaigns. The metrics include: Starts (Audio), Companion Clicks (Audio), Completed Listens (Audio), First Quartile (Audio), Midpoint (Audio), and Third Quartile (Audio). Inventory updates Verizon Media exchanges updated The "BRXD" exchange has been updated to "Verizon Media Exchange" and "One Video" has been updated to "Verizon Media Video Exchange" in both targeting and reporting. Inventory source updates The following inventory is now available: Teads (native display) For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  39. Coming soon: November 25 edition
    See what's coming to Display & Video 360 over the next few weeks
    Self-service data management platform (DMP) linking for audience management coming soon You'll be able to allow a DMP to manage your audiences through a self-service linking option coming soon to Display & Video 360. Currently, this process requires whitelisting via Display & Video 360 support. You'll be able to add your DMP from the Google Marketing Platform Linked Accounts tab of your advertiser. Multiple roles per user coming soon In order to provide more flexibility in how you manage access to Display & Video 360, you'll soon be able to select multiple roles per user. Currently, each user can only have one user role across all of the partners and advertisers they have access to. For example, if you have read & write access to partner 123, you’d need to have read & write access to every partner you have access to. With this change, you'll be able to have a combination of user roles at the partner or advertiser level. For example, you could have read & write access to partner 123 and read-only access to partner 456. There’s no update to current user access as a result of this change. You’ll be able to update access for new and existing users to use multiple roles from the  User Management page. New budget and pacing setup recommendations coming soon In order to help avoid budget and pacing settings that mismatch or could lead to underspending, you'll soon see recommendations for these settings when you’re creating a new insertion order. The new recommendations include a default daily pacing amount and warnings if your daily budget doesn't add up to the total insertion order flight budget. New default date range for offline reports coming soon New offline reports will soon use "Last 7 days" as a default date range instead of the current “Last 30 days” default so that new reports run faster. You'll still be able to update the date range for each new report as needed. Using a Campaign Manager tracking ad will soon be optional for native site and app install creatives Advertisers that use Campaign Manager for ad serving currently require adding a Campaign Manager tracking ad to native site and native app install creatives. The landing page for the creative is pulled from Campaign Manager and can’t be edited in Display & Video 360. These synced tracking ads will soon optional, so a landing page can be entered and edited directly in Display & Video 360. Once you’ve decided between using a Campaign Manager tracking ad or entering a landing page, this can’t be changed for the creative.
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  40. November 20, update to political ads targeting policies
    The election ads policy will be updated to reflect which targeting options may be used with election ads for verified advertisers. We’ll begin enforcing this change for election ads in the U.K. within a week, in the EU by the end of the year, and in the rest of the world (where advertiser verification is required to run election ads) starting on January 6, 2020.  On January 6, 2020, we’ll also update the personalized advertising policies under Platforms program policies to deprecate the country-specific United States policy, resulting in the global prohibition of political affiliation in personalized ads. (Posted November 20, 2019)
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  41. Coming soon: November 11 edition
    See what's coming to Display & Video 360 over the next few weeks
    HTML5 and image creatives will soon scale across sizes for app interstitial inventory HTML5 and image creatives hosted by Display & Video 360 will soon be able to render across sizes on app interstitial inventory while maintaining the aspect ratio of the creative, allowing for better looking creatives with higher performance. You can disable this scaling by selecting a new "Don’t scale to fit device width" option on the creative. While previewing your creative, you'll also be able to see how it scales in different device widths with a new option to "Fit to device." Changes to how creative SSL compliance status is shown coming soon In the coming week, creative SSL status will no longer appear in its own section in the audit information panel on the creative details page. Instead, creatives that are not SSL compliant will be disapproved for serving and relevant information will be shown in the "Feedback" section. The SSL column will also be removed from the list of creatives in your advertiser. Share Floodlight groups across advertisers in a partner You’ll soon be able to share Floodlight groups across multiple advertisers within a partner if you have partner-level access. You’ll see a few changes across Display & Video 360 to support this change: Floodlight groups management from your partner: You’ll be able to view and manage all of the Floodlight groups across advertisers in your partner from a new Floodlight Groups tab. Instead of going to each individual advertiser to manage Floodlight settings, you’ll be able to make changes in one place. Set Floodlight groups during advertiser creation: When you’re creating a new advertiser, you’ll see an option to select an existing Floodlight group for the advertiser. If you manage Floodlight for a Display & Video 360 advertiser through a linked Campaign Manager account, you’ll continue to use Campaign Manager to manage Floodlight. Performance chart coming soon to the History tab that show the impact of line item edits on spend and KPIs A new performance chart is coming soon to the History tab that displays spend or other KPIs over time. You’ll be able to see how line item edits and optimizations have impacted campaign performance without needing to move to a new tab or create a report. If you’re troubleshooting spend issues, this chart can help you more easily identify the root cause. New display line items will default to automated bid strategies New display line items will soon default to using the appropriate automated bid strategy based on the settings of the campaign and insertion order, saving you time when you’re setting up a line item. You’ll be able to change the bid strategy to other bidding options if needed.
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  42. What's new: October 2019
    Learn about new features and updates to Display & Video 360 from October 2019
    Campaign and workflow updates Display forecasting in reach planning Open auction display inventory is now supported in the reach planning tool, allowing you to forecast the expected performance of your display campaigns alongside video campaigns. Learn more Google video partners inventory now available with TrueView for action line items New TrueView for action line items automatically target Google video partners, expanding the available inventory for these line items. Learn more Target popular content with new placement targeting option for TrueView line items You can now target popular content across YouTube and Google video partners with the new popular content option in placement targeting for TrueView ad groups. Learn more Marathi language targeting now available for TrueView line items Language targeting for TrueView line items now includes Marathi. Learn more App/URL targeting expansion for connected TV devices To ensure that you’re reaching top publishers across device types, Display & Video 360 will automatically target a publisher’s connected TV app when you target a given website. For example, if you target nytimes.com, Display & Video 360 will also target their connected TV app inventory. This targeting expansion matches the behavior for mobile apps. Learn more Standardized connected TV IDs in targeting and reporting You’ll now see standardized app store identifiers for the top 7 connected TV app stores (Roku, Fire TV, Apple TV, Android TV, Xbox, Playstation, Samsung) in targeting and the App/URL dimension in reporting. The new format makes it easier to identify where your ads served. Learn more Pacing and Performance views now available in the Combined tab The Pacing and Performance views are now available in the Combined tab under Campaigns > Flights. From the Combined tab, you’re able to use these views with data for insertion orders and line items in the same table. Creative updates The Flipbook creative format is now available in 336 x 280 Previously, Flipbook creatives were only available in the 300 x 250 size. Now, when you make a new Flipbook creative, it’ll support both 300 x 250 and 336 x 280 ad slots. Create an audio creative and companion creative at the same time To save time, you can now upload a companion creative as you create your audio creative. Learn more Improvements to the creative review process To give you more insight into how long creative review takes, all creatives now include a review start time, which you can find in the creative’s Details page, in Audit information. Review start time will be shown for creatives that were created or updated after October 8, 2019. Learn more Insights updates Changes to iPad reporting and targeting On iPads running iOS 13 or later, Safari will deliver desktop websites instead of the mobile optimized websites delivered to previous versions of iOS. Because of this, Safari traffic from iPads running iOS 13 or later will be reported as desktop in Display & Video 360. This will also affect targeting. Inventory updates For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  43. Coming soon: October 28 edition
    See what's coming to Display & Video 360 over the next few weeks
    Audio metrics are coming soon to Instant Reporting Audio metrics will soon be available in Instant Reporting, allowing you to see data immediately for your audio campaigns. The metrics available will include: Starts (Audio), Companion Clicks (Audio), Completed Listens (Audio), First Quartile (Audio), Midpoint (Audio), and Third Quartile (Audio). Direct upload of companions during audio creative creation coming soon You’ll soon be able to upload image or non-responsive HTML5 companion assets directly within the workflow for setting up a new audio creative (previously these had to be uploaded beforehand). When you add a companion, Display & Video 360 will also save the asset as its own creative in your advertiser so that it can easily be trafficked as its own display creative. This streamlined workflow will save you time when creating audio creatives by removing the current step of setting up the companion as its own creative and then assigning it to an audio creative.
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  44. Coming soon: October 14 edition
    See what's coming to Display & Video 360 over the next few weeks
    New user role coming soon for agencies and partners to give access to their clients A new user role will be added soon that allows agencies and partners to give their clients access to Display & Video 360. Users with the new “Partner client” role will not be able to view details related to linked partners or advertisers, billable cost, or platform fees. The maximum reporting window for in-line stats is changing to 2 years In order to align with the ranges available in Display & Video 360 reporting, the maximum reporting window for in-line stats is changing from the lifetime of an item to 2 years. When you’re looking at in-line stats for campaigns, insertion orders, line items, etc., the maximum time frame you’ll see in the date range for data is 2 years. Preview the new version of the advertiser Basic details tab You’ll soon be able to preview a new version of the Basic details tab of your Display & Video 360 advertiser from the Basic details (beta) tab. This updated version will replace the existing Basic details tab. The new version features a refreshed look and feel and clearer descriptions of each setting. Explore suggestions from the impression lost chart to improve pacing You’ll soon be able to easily address pacing issues by exploring suggestions via the impression lost chart . After selecting an entire insertion order or a few line items, you’ll be able to click “Explore” from the chart and see available suggestions to help reduce impression loss. You can apply the suggestions to individual line items or in bulk to quickly modify bid and budget settings to optimize your pacing.
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  45. What's new: September 2019
    Learn about new features and updates to Display & Video 360 from September 2019
    Campaign and workflow updates Authorized Seller (ads.txt) targeting available at the partner level A new Authorized Seller (ads.txt) targeting option is now available at the partner level, helping to reduce the risk of buying counterfeit inventory and providing greater flexibility on whether to purchase direct-only or reseller inventory. Learn more Changes to targeting: By default, Authorized Direct Sellers and Resellers are included in your targeting, and publishers who don’t use the ads.txt standard are excluded. New campaigns and associated insertion orders and line items will inherit this default. Changes in Reporting As previously announced, the values returned by the Authorized Seller state dimension change have changed to align with the new targeting option. Video ad sequencing now available for TrueView line items Video ad sequencing is now available as a new type of TrueView line item. With video ad sequencing, you can tell your product or brand story by showing people a series of TrueView in-stream, bumper, or non-skippable ads in an order that you define. This full-funnel solution allows you to create a single narrative experience for your audiences. You can create linear sequences that transition to the next step based on an impression of an ad. Learn more Deal floor prices now respected when targeted with automated bidding strategies A new option to “Apply advertiser floor price for targeted deals” is now available for line items using automated bidding strategies. When this option is selected, Display & Video 360 takes deal floor prices into consideration for private auction and preferred deals. The deal floor price is treated as the minimum bid. With this new option you can consolidate deals into automated bidding line items as it helps to ensure that deals are delivered against when using this bidding strategy. Setting draft insertion orders to active no longer activates associated draft line items When you set a draft insertion order to active, either individually or in bulk, any draft line items under the insertion order will remain in draft. This action is now consistent across Display & Video 360. Creative updates Audio creative workflow is now in Ad Canvas The workflow for building new audio creatives now uses Ad Canvas, giving you a more intuitive creative construction experience and real-time preview of companion creatives. Learn more Audience updates Improvements to the similar audience slider To provide more control over how your audiences are expanded, we’ve made improvements to the similar audience slider. The slider is now available for more audience types and has more granular controls allowing you to balance expansion based on similarity and reach. Impression forecasts are also available, letting you see the impact of changes to your expansion. Learn more Insights updates Begin to Render Impression metrics available Compare overall impressions with impressions that meet the MRC’s most recent standard of count-on-begin-to-render with new Begin to Render Impression metrics. Learn more Display & Video 360’s measurement coverage of display impressions will ramp up over the second half of the year, so you should expect to see small volumes of begin to render display impressions initially. Inventory updates Improved deal creation workflow now available An improved deal creation workflow is now available. You can create multiple inventory sources at the same time, designate the deal format, and assign deals to line items from the My Inventory page. You’ll also see expanded inventory source attributes with matching filters, including: Commitment type: Guaranteed/Non-Guaranteed Rate type: Auction/Fixed Delivery method: Programmatic/Tag Format: Display/Video/Audio In addition, inventory source targeting now filters out deals that don’t match the format of the line item. Learn more Organize your inventory with new inventory source groups You can now organize your inventory sources into groups where you can easily manage and target multiple inventory sources at once. Measure the impact of these inventory source groups in reporting by selecting the Inventory source group dimension. Learn more Inventory source updates For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  46. Coming soon: September 30 edition
    See what's coming to Display & Video 360 over the next few weeks
    Standardized connected TV IDs in targeting and Reporting coming soon You’ll soon start seeing standardized app store identifiers for the top 7 connected TV app stores (Roku, Fire TV, Apple TV, Android TV, Xbox, Playstation, Samsung) in targeting and the App/URL dimension in Reporting. App store IDs are currently shown in Display & Video 360 exactly as they’re passed by the publisher, which are hard to parse. Going forward, you’ll see a standard, easy-to-read format for these IDs so you can more easily identify where your ads served. Display forecasting coming soon to the reach planning tool Open auction display inventory will soon be supported in the reach planning tool, allowing you to forecast the expected performance of your display campaigns alongside video campaigns. You’ll be able to select specific creative sizes in the forecast.
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  47. Coming soon: September 16 edition
    See what's coming to Display & Video 360 over the next few weeks
    Audience geographic distribution analysis coming soon Get an understanding of the geographic distribution of your audience with a new analysis tool coming soon to Display & Video 360. By navigating to Audiences > Analysis > Geographic distribution you’ll be able to select an audience for which you want to analyze the geographic distribution. With this analysis, you’ll be able to quickly assess where your most qualified users are and determine the ideal geography targeting settings for the audience. New views coming to the Combined tab The Quality, Pacing, and Performance views will soon be available in the Combined tab in Campaigns. From the Combined tab, you’re able to use these views with data for insertion orders and line items in the same table.
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  48. Coming soon: September 3 edition
    See what's coming to Display & Video 360 over the next few weeks
    Improved deal creation workflow coming soon An improved deal creation workflow is coming soon to Display & Video 360. You’ll soon be able to create multiple inventory sources at the same time, designate the deal format, and assign deals to line items from the My Inventory page. You’ll also see expanded inventory source attributes with matching filters, including: Commitment type: Guaranteed/Non-Guaranteed Rate type: Auction/Fixed Delivery method: Programmatic/Tag Format: Display/Video/Audio In addition, inventory source targeting will filter out deals that don’t match the format of the line item. Inventory source groups coming soon to Display & Video 360 You’ll soon be able to create groups of existing inventory sources from a new section within My Inventory called Deal Groups. A group can contain inventory sources across exchanges and transaction types, and individual inventory sources can belong to multiple groups. You’ll be able to target and report on your inventory source groups, allowing you to organize and scale your end-to-end inventory and targeting workflows. Video ad sequencing coming soon for TrueView line items Video ad sequencing will soon be available as a new type of TrueView line item. With video ad sequencing, you’ll be able to tell your product or brand story by showing people a series of TrueView in-stream, bumper, or non-skippable ads in an order that you define. This full-funnel solution will allow you to create a single narrative experience for your audiences. You’ll be able to create linear sequences that transition to the next step based on an impression of an ad. Deal floor prices will soon be respected when targeted with automated bidding strategies A new option to “Apply advertiser floor price for targeted deals” will soon be available for line items using automated bidding strategies. When this option is selected, Display & Video 360 will take deal floor prices into consideration for private auction and preferred deals. The deal floor price will be treated as the minimum bid. This change will allow you to consolidate deals into automated bidding line items as it helps to ensure that deals are delivered against when using this bidding strategy. Begin to Render Impression metrics coming soon You’ll soon be able to compare overall impressions with impressions that meet the MRC’s most recent standard of count-on-begin-to-render with new Begin to Render Impression metrics coming soon to Report Builder. Display & Video 360’s measurement coverage of display impressions will ramp up over the second half of the year, so you should expect to see small volumes of begin to render display impressions initially. Expanded support for AMPHTML creatives and creatives on AMP pages coming soon There are several improvements coming soon for AMPHTML creatives and creative format support for AMP pages: More inventory for AMPHTML creatives: AMPHTML creatives will soon be able to serve across more inventory, including non-AMP pages. Image creatives will auto-convert for AMP inventory: If an image creative serves on AMP inventory, it will be auto-converted into an AMPHTML creative in order render quickly and correctly on the page. Audio creative workflow is moving to Ad Canvas soon The workflow for building new audio creatives will soon be moving to Ad Canvas, giving you a more intuitive creative construction experience and real-time preview of companion creatives. Improvements to the similar audience slider coming soon To provide more control over how your audiences are expanded, we’re making improvements to the similar audience slider. The slider will soon be available for more audience types and will have more granular controls that allow you to balance expansion based on similarity and reach. Impression forecasts will also be available that let you see the impact of changes to your expansion.
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  49. What's new: August 2019
    Learn about new features and updates to Display & Video 360 from August 2019
    Campaign and workflow updates Revamped environment and position targeting We’ve introduced a revamped experience for environment and position targeting that allows you to target your ads with increased accuracy and granularity. You’ll see updates across Display & Video 360 to support this change, including: Revamped targeting settings when you’re creating or editing items individually or in bulk. Updated dimensions in Reporting that reflect the new targeting settings. A new version of Structured Data Files that supports the new targeting settings. The previous targeting settings on all insertion orders and line items have been mapped to the revamped options so that all of your current targeting selections remain intact. All line items will continue to serve using these mapped settings. Learn more Edit your plan settings You can now edit your plan settings directly from each of your plans. Learn more New advertiser "exceeded spend" alerts now available Now Display & Video 360 advertisers can be notified with a custom "Exceeded spend threshold" alert when an advertiser has spent more than a certain amount in the previous day. You can use this alert as a reminder to review your insertion orders' and line items' budgets to prevent accidental overspend. Learn more Outcome based buying now available In Display & Video 360 you can now change the billable outcome of your campaign to increase its overall performance. When you pay for an outcome other than impressions (like clicks) you'll spend less time analyzing metrics that aren't important to you (for example, stop looking at impressions if you only care about clicks). You'll also reduce the risk of paying for impressions that don't lead to your preferred outcome. Learn more YouTube channel linking has moved to the renamed Other Linked Accounts tab YouTube channel linking for Display & Video 360 advertisers has moved from the Settings > Basic Details tab to the Settings > Other Linked Accounts tab. This tab was previously called Google Ads Linked accounts. Creative updates Native creative formats are now in Ad Canvas When you create a new native creative, you’ll notice a new, more intuitive creative building experience. In Ad Canvas, you’ll see a real-time preview of your creative as you build it. All three native formats (video, display, and app install) now use this new workflow. Learn more Find Campaign Manager tracking 1x1s in Display & Video 360 Use the new CM Tracking 1x1 filter to find Campaign Manager 1x1s in your advertiser’s Creatives list. Learn more Audience updates Campaign Activity Audiences now support ActiveView metrics You can now create audience lists based on how users have engaged with media campaigns using ActiveView metrics. Learn more Inventory updates For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  50. Coming soon: August 19 edition
    See what's coming to Display & Video 360 over the next few weeks
    Display & Video 360 will start enforcing the IAB app-ads.txt standard As previously announced, Display & Video 360 will start enforcing the IAB app-ads.txt standard and stop buying unauthorized app inventory as identified by app-ads.txt files. For app inventory with an associated app-ads.txt file, Display & Video 360 will stop bidding if the publisher ID isn’t declared in the file. Display & Video 360 will continue to bid on app inventory that doesn’t have an associated app-ads.txt file. Campaigns targeting unauthorized app inventory will see limited reach and a potential drop in spend. New Authorized Seller (ads.txt) targeting coming soon to the partner level A new Authorized Seller (ads.txt) targeting option is coming soon to the partner level in Display & Video 360, helping to reduce the risk of buying counterfeit inventory and providing greater flexibility on whether to purchase direct-only or reseller inventory. Changes to targeting: By default, Authorized Direct Sellers and Resellers will be included in your targeting, and publishers who don’t use the ads.txt standard will be excluded. New campaigns and associated insertion orders and line items will inherit this default. This new targeting option applies to all web inventory. You’ll be able to update your targeting to include non-participating publishers or target only Authorized Direct Sellers based on your inventory quality requirements. Existing line items and all non-web inventory will not be impacted. Changes in Reporting: As previously announced, the values returned by the Authorized Seller state dimension will change to align with the new targeting option. YouTube support for audience frequency cap coming soon When creating an audience frequency cap, you’ll soon be able to include impression events from YouTube campaigns, allowing for cross-campaign and cross-channel audience frequency cap. Setting draft insertion orders to active will no longer activate associated draft line items When you set a draft insertion order to active, either individually or in bulk, any draft line items under the insertion order will remain in draft. This action will now be consistent across Display & Video 360. Users with ad blockers installed will soon be unable to access the Display & Video 360 UI Users with ad blockers installed will soon see a splash screen asking them to disable the ad blockers in order to access to Display & Video 360. As certain functionality in the platform doesn’t work with ad blockers, this ensures that users have a consistent experience with the Display & Video 360 UI.
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  51. Coming soon: August 5 edition
    See what's coming to Display & Video 360 over the next few weeks
    Non-skippable YouTube ads coming soon to the reach planning tool Non-skippable YouTube ads will soon be supported in the reach planning tool, allowing you to forecast the expected performance of your upcoming non-skippable ad campaigns alongside other YouTube inventory and ad formats. You’ll see the same features available for non-skippable ads that are currently available in plans today for other YouTube formats, including the ability to export the forecast to a spreadsheet. 
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  52. What's new: July 2019
    Learn about new features and updates to Display & Video 360 from July 2019
    Campaign and workflow updates Content exclusions from games have changed for TrueView line items In order to provide more precise controls, content exclusions from games have changed for TrueView line items. The Games content type has been deprecated from the Other content type option in ad group- and advertiser-level Category exclusion targeting. To continue to exclude games, use the Games option in Categories targeting in your ad groups. This option includes the same inventory as the Games content type exclusion and provides more coverage for web games content. Customize attribution models now available for Floodlight and offline reports You can now customize your Floodlight attribution by selecting from a set of available models in your Floodlight settings. You can also choose what attribution model to use when running offline reports with a new attribution model filter. For Display & Video 360 accounts linked to Campaign Manager, the attribution models used in Campaign Manager will be synced. Learn more Drive store visits and transactions with TrueView extensions You can use extensions to show additional information alongside your TrueView ads that can help you increase store visits and transactions. There are two types of extensions available: location extensions and affiliate location extensions. Learn more TrueView for reach now available in the reach planning tool TrueView for reach is now supported in the reach planning tool, allowing you to forecast the expected performance of your upcoming TrueView for reach campaigns. With this expanded support, you can now forecast how many people your overall YouTube campaign is expected to reach across YouTube inventory and ad formats. Improved change history in advertiser Brand Controls The change history in your advertiser’s Brand Controls now matches the look and feel of other change history pages and features more up-to-date information about changes made across your advertiser. Creative updates Native and app install creative workflow on Ad Canvas The workflow for building new native and app install creatives has moved to Ad Canvas, giving you a more intuitive creative construction experience and real-time preview of potential live creatives. All of the native formats (video, display, and app install) and app install formats (banner, interstitial and video) use this new workflow to better align with other workflows from the Format Gallery. Insights updates Improved New report button for offline reports The New report button for offline reports now features a down-arrow that opens a menu of report templates. Clicking on the New report button creates a Standard report, and using the arrow opens the full list of templates. This update makes it faster for you to create Standard reports by removing the extra step of scanning through every report template before you can start setting up this popular type of report. Inventory updates For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  53. Coming soon: July 22 edition
    See what's coming to Display & Video 360 over the next few weeks
    YouTube channel linking is moving to Google Ads Linked Accounts, which will be renamed to Other Linked Accounts The current tab under advertiser Settings called Google Ads Linked Accounts will be renamed soon to Other Linked Accounts. YouTube channel linking will move from the Settings > Basic Details tab to the Settings > Other Linked Accounts tab. New bid multiplier for inventory source coming soon You’ll soon be able to set a bid multiplier for your line items based on inventory sources, saving you time from creating separate line items based on inventory pricing levels. The inventory source bid multiplier will allow you to adjust fixed bids against public exchange or private auction inventory.  Improvements to audio creative preview coming soon Display & Video 360 will soon be offering more preview options for audio creatives, which are currently previewed within an in-stream video player. You’ll soon be able to preview audio creatives within a streaming app format, as well as view assigned companion creatives separately. Native creative workflow is moving to Ad Canvas soon The workflow for building new native creatives will soon be moving to Ad Canvas, giving you a more intuitive creative construction experience and real-time preview of potential live creatives. All of the native formats (video, display, and app install) will use this new workflow to better align with other workflows from the Format Gallery.
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  54. Coming soon: Reporting updates in August and September 2019
    Campaign Manager Audience performance report dimensions deprecation The following dimensions will be removed from Campaign Manager reporting, including scheduled reports and the  Reporting and Trafficking API. The Display & Video 360 Audience Performance Report will not be affected. User List User List ID User List Description User List Current Size  User List Membership Life Span Twitter and social metrics renaming The following Twitter specific metrics will be renamed in Campaign Manager Reporting, including scheduled reports and the Reporting and Trafficking API. This is being done so the metrics will apply  to social media more generally.  Campaign Manager Reporting Old name New name Email Shares Shares (External) Other Twitter Engagement Other Social Interactions Retweets Shares (Internal) Reporting and Trafficking API Old name New Name dfa:socialEmailShares dfa:socialSharesExternal dfa:twitterOtherEngagements dfa:socialOtherEngagements dfa:twitterRetweets dfa:socialSharesInternal Considerations Scheduled reports will automatically remove the deprecated dimensions or reflect the new metric names. API reports created with the deprecated dimensions or old metric names will return errors.  Display & Video 360 Authorized Seller State dimension values change To align with the ads.txt targeting options, the values returned by the Authorized Seller State dimension will change. Old values New values Authorized Ineligible  Non-Participating Publishers Authorized Direct Seller Authorized Reseller Ineligible  Non-Participating Publishers Active View: Avg Viewable Time metric behavior change Active View: Average Viewable Time (Seconds) in DV360 reporting returns will return values in seconds (new behavior) as opposed to milliseconds (old behavior). Considerations Scheduled reports and API reports with the metric or dimension will still run. The dimension or metric will just return the new values.
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  55. What's new: June 2019
    Learn about new features and updates to Display & Video 360 from June 2019
    Campaign and workflow updates A/B experiments now support unidentified traffic As you’re setting up a new A/B experiment, you can now opt in to including users that we don’t have cookies or other ID information for in the experiment. This unidentified traffic can potentially bias experiments if the traffic is concentrated to certain users. Unless specifically looking to capture unidentified traffic, this option is best left off by default. Learn more Frequency capping has moved to only line item level for TrueView line items As previously announced, frequency capping is no longer be available for TrueView line items at the ad and ad group level, but will continue to be available at the line item level. Line items have been updated to include a suggested line item level frequency cap that takes into account any ad or ad group level settings. We recommend checking the frequency cap setting for your TrueView line items to verify that it aligns with your campaign goals. Intelligence Panel now available in the Combined tab of a campaign’s Flights section The Intelligence Panel now appears in the Combined tab of the Flights section of a campaign, surfacing the same insights that are available within the Insertion order and Line item tabs. With the Intelligence Panel available in all tabs for a flight, it’s easier and more consistent for you to identify potential campaign health issues and optimization opportunities. New filter for completed campaigns in Campaigns view The list of all campaigns in an advertiser now includes a filter for completed campaigns. The default view for this list now shows only active campaigns so you can more easily see in-flight campaigns in your advertiser. Performance segmentation available for Pacing and Performance views In the Performance or Pacing views, you can now click the Segment by menu, and then select one of the dimensions to make your view more specific. Creative updates Simplify creative management with responsive HTML5 creatives When uploading HTML5 creatives, you’ll now have the option to select multiple serving sizes for responsive creative assets. This means that you can build a single creative that can serve in several sizes, and you no longer need to save multiple differently-sized creatives for the same responsive HTML5 zip file. Learn more Workflow updates for draft and published creatives There’s now a more intuitive workflow when creating drafts for HTML5 creatives. Now you can toggle between draft and publish mode to compare differences between the draft and published creative. Insights updates Improved Active View measurement for Google partner display inventory Display & Video 360 enabled improved viewability measurement on Google partner display inventory. This will result in significantly higher viewability measurability rates for this inventory. Learn more Inventory updates For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  56. Revamped environment and position targeting in Display & Video 360
    Summary As of August 28, 2019, we've introduced a revamped experience for environment and position targeting that allows you to target your ads with increased accuracy and granularity. You’ll see updates across Display & Video 360 to support this change, including: Revamped targeting settings when you’re creating or editing items individually or in bulk. Updated dimensions in Reporting that reflect the new targeting settings. A new version of Structured Data Files that supports the new targeting settings. The previous targeting settings on all insertion orders and line items have been mapped to the revamped options so that all of your targeting selections remain intact. All line items will continue to serve using these mapped settings. There's no impact to Data Transfer as a result of this change. To enable consistent reporting and prepare your teams for creating campaigns with the new targeting settings, we strongly recommend that you take the following steps: Familiarize yourself with the new targeting settings. Learn more below Update any reporting or dashboards, including third-party tools, that use the Environment dimension as the values for this dimension have changed. Learn more below Prepare to use the new Structured Data Files v5 if you update environment targeting settings with this tool. Previous versions of Structured Data Files don't support the new environment targeting settings. Learn more below As of August 28, 2019, we've introduced a revamped experience for environment and position targeting in Display & Video 360. The previous environment targeting options were built for an internet that primarily consisted of display ads on desktop and mobile web. As user behavior and the ads ecosystem have evolved, we want to provide Display & Video 360 users with the ability to target their ads explicitly based on environment (app or web) and position (on screen or in content). The new targeting settings allow you to: Better target display, video, and audio ads with increased accuracy and granularity. Explicitly target new inventory sources, such as out-stream video across screens. Easily find related options with clearer targeting groupings. You’ll see end-to-end updates across Display & Video 360 to support this change. Read the sections below to learn more about updates to targeting, Reporting, and Structured Data Files. Updates to targeting settings What’s changed: The core of this revamped experience is reflected in updates to Display & Video 360’s targeting settings. All of the previous targeting settings available in Display & Video 360 map to new options. You’re still able to target the same environments and positions - including some new combinations that weren’t available before - but just from different targeting controls. As of August 28, you’ll see the following: Updated environment targeting: Environment targeting is now focused on web or app serving environments. The device- and position-related options have been moved from environment targeting to other targeting controls. New position targeting setting: All controls related to an ad’s position on a screen or within content are now grouped together in a new position targeting control. All of the targeting options that have been moved to position targeting  function and serve the same. Position-related settings have been moved from the following targeting controls to position targeting: Viewability targeting: The position on screen option has been moved from viewability targeting to position targeting. Video targeting: The video ad position option has been moved from video targeting to position targeting. Audio targeting: The audio ad position option has been moved from audio targeting to position targeting. Since this was the only option in audio targeting, this targeting setting has been removed. The new targeting settings are reflected across all targeting editing options in your partners, advertisers, campaigns, insertion orders, and line items when you’re editing items individually or in bulk. Line item reach forecasting also reflects all of the updated targeting options. The previous targeting settings on all insertion orders and line items have been mapped to the revamped options so that all of your targeting selections remain intact. All line items will continue to serve using these mapped settings. What you should do to prepare: We strongly recommend that you familiarize yourself with the new targeting settings described below. Updated: Environment targeting What you'll see: You’ll see the following options for environment targeting across Display & Video 360: Environment targeting is now focused on web or app serving environments. Inventory not optimized by device type is included by default, such as desktop websites viewed on mobile devices, but you can opt out of this setting. Why we’ve made this change: The previous environment targeting setting mixed together serving environment with device types and ad positions. The new version of environment and position targeting separates out these distinct settings into related groupings. New: Position targeting What you'll see: You’ll see the following options for position targeting when you’re creating insertion orders: For individual line items, position targeting only shows options relevant to that type of line item. Display line items, for example, don't include the settings for video or audio. The controls for position targeting include: Position on screen: Set targeting based on where an ad is located on a screen, such as above or below the fold. Position in content: Set targeting based on where an ad is located in relation to other content, such as out-stream video or pre-roll for in-stream audio and video. Why we've made this change: We’ve brought together all of the targeting options related to ad position into a single place. Position on screen has been moved from viewability targeting to position targeting. This targeting control still functions the same even though it’s moved locations. Some of the position in content options could be targeted with the previous version of environment targeting, but they were bundled together with device types. Now, you can explicitly target position in content across formats separately from serving environment. Updated: Viewability targeting What you'll see: You’ll see the following options for viewability targeting across Display & Video 360: This continues to be the targeting setting for Active View-based viewability targeting. Why we’ve made this change: We’ve moved position on screen from viewability targeting to position targeting so it’s grouped with other position-related options. This targeting control still functions the same even though it’s moved locations. Updated: Video targeting What you'll see: You’ll see the following options for video targeting across Display & Video 360: This continues to be the targeting option for selecting specific video player sizes. Why we’ve made this change: We’ve moved video ad position from video targeting to position targeting so it’s grouped with other position-related options. This targeting control still functions the same even though it’s moved locations. Removed: Audio targeting What you'll see: The audio targeting option has been removed from audio line items. Why we’ve made this change: We’ve moved audio ad position from audio targeting to position targeting so it’s grouped with other position-related options. This targeting control still functions the same even though it’s moved locations. Download new environment and position targeting combinations To help you quickly adapt your workflows to the updated settings, you can download a mapping of what new settings you should use to recreate previous targeting combinations. DOWNLOAD Updates to dimensions in Reporting What’s changed: We’ve updated some dimensions in reporting to reflect the new targeting settings. All reporting options, including Instant Reporting and offline reports, have been updated. As of August 28, you'll see the following: Updated values for the Environment dimension: We’ve updated the values for the existing Environment dimension to reflect the new environment targeting settings. All previous values have been mapped to the new values, including historical data. New values App Web Optimized for Device This includes inventory that was designed for the device it was viewed on, such as mobile websites viewed on a mobile device. Web Not Optimized for Device This includes inventory that wasn’t designed for a device but viewed on it, such as websites optimized for desktop but viewed on a mobile device. Previous values with no change Unknown Previous values that have been mapped Previous values that have been mapped to Web Optimized for Device Desktop Web Game (Video RTB) Desktop Web (Display RTB) Desktop Web Video (Video RTB Mobile Web Video Desktop In-Feed Video Desktop In-Read Previous values that have been mapped to Web Not Optimized for Device Desktop on Mobile (Display RTB) Previous values that have bee n mapped to App Mobile App Mobile App Interstitial (Display RTB) Video Mobile App Interstitial (Video RTB) New Position in Content dimension: We’ve added a Position in Content dimension to reflect these options from position targeting. The values for this dimension are: In-Article In-Banner In-Feed Interstitial Unknown - Out-stream Pre-Roll Mid-Roll Post-Roll Scheduled reports will continue to deliver and will reflect the new values for the Environment dimension. They will not contain the new Position in Content dimension. The existing Ad Position dimension isn't changing. What you should do to prepare: In order to prevent any reporting or dashboards, including third-party tools, from being impacted by this change, we strongly recommend that you make the following updates: Update any reporting that filters on values for the Environment dimension: Any reporting or dashboards you use that are dependent on values that have been removed may no longer function properly. You should update these tools to only use the remaining values for this dimension listed above. Add new Position in Content dimension to your reports: In order to accurately report on the position of your ads, you should add the new Position in Content dimension to your reports. Add the Device Type dimension to your reports: If you previously relied on the Environment dimension to report on device options, you need to use the Device Type dimension for this data. New version of Structured Data Files What’s changed: We’ve introduced a new version of Structured Data Files (SDF). SDF v5 contains updated fields that reflect all of the new targeting options Learn more about SDF v5. You can't use older versions of SDF to update environment- or position-related targeting options. All other fields will still function in older versions. What you should do to prepare: You’ll need to use SDF v5 for your files to be fully compatible with the new targeting options. Learn more about the updates to SDF v5 for environment and position targeting.   No changes to Data Transfer There are no changes to Data Transfer as a result of this targeting revamp. The existing DBM Ad Position field will continue to show whether each impression included in a Data Transfer file was above or below the fold.
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  57. Coming soon: June 17 edition
    See what's coming to Display & Video 360 over the next few weeks
    New Active View-based automated bid strategy for display line items coming soon Display & Video 360 will soon introduce a new automated bid strategy for display line items: Maximize quality impressions that are viewable. With this strategy, the platform will set bids according to the likeliness that an impression will be viewable based on Active View’s viewability definitions. This new strategy allows brand advertisers to maximize their viewable impressions while still spending their full budget. Customize attribution models for Floodlight and offline reports You’ll soon be able to customize your Floodlight attribution by selecting from a set of available models in your Floodlight settings. Floodlight and reporting currently use a last-touch model by default. You can also choose what attribution model to use when running offline reports with a new attribution model filter. For Display & Video 360 accounts linked to Campaign Manager, the attribution models used in Campaign Manager will be synced. Improved Active View measurement coming for Google partner display inventory Display & Video 360 will soon be able to enable viewability measurement more frequently on Google partner display inventory. This will result in significantly higher viewability measurability rates for this inventory. Learn more A/B experiment support for unidentified traffic coming soon As you’re setting up a new A/B experiment, you’ll soon be able to opt in to including users that we don’t have cookies or other ID information for in the experiment. This unidentified traffic can potentially bias experiments if the traffic is concentrated to certain users. Unless specifically looking to capture unidentified traffic, this option is best left off by default. TrueView location and affiliate location extensions coming soon We’ll soon be introducing location and affiliate location extensions for TrueView in Display & Video 360. You can use these extensions to help show additional information alongside your TrueView ads that can help you increase store visits and transactions. Location extensions: Location extensions can help people find your business locations. To use location extensions, you need to have a physical location you’re promoting, and that store needs to be listed in a Google My Business account. Affiliate location extensions: Affiliate location extensions let you promote third-party locations, or affiliates, that sell your products. If you sell your products through major retail chains, you can use affiliate location extensions to help people find nearby stores that sell your products. You’ll manage all of your extensions from a new TrueView Extensions tab in your advertiser.
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  58. Update to email support options
    Starting on June 20, 2019, support teams for Google Marketing Platform advertising products (Campaign Manager, Display & Video 360, Studio, Search Ads 360) will no longer be able to accept requests sent via direct email. You can continue to contact our support teams via chat or email through in-product help by clicking on the icon in the top right of the product. You can also reach out to support by clicking “Contact us” or “Get support” in the top right corner of the help center. Learn more In-product and help center support channels provide many benefits, including: Access to chat support, in addition to the same email format you use today, to get real-time access to a support specialist; Faster, more relevant solutions to your issues by giving our support teams fuller context up front; Immediate answers to some issues as we leverage the latest technology to recommend you useful help center articles.
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  59. What's new: May 2019
    Learn about new features and updates to Display & Video 360 from May 2019
    Campaign and workflow updates Native mobile and desktop Gmail ads now available through Display & Video 360 You can now purchase native mobile and desktop Gmail ads through a new line item type in Display & Video 360. Gmail inventory is native, fully viewable, and brand safe. Bids for Gmail ads are set using a new cost per engagement metric, and your Gmail buys are billed based on engagements rather than CPM (cost-per-thousand impressions). Learn more Third-party viewability measurement settings now self-service for TrueView line items You can now set third-party viewability measurement on TrueView line items directly in Display & Video 360 instead of contacting support to implement it on your behalf. If you have a contract with one of three approved third-party viewability measurement providers (IAS, Moat, DoubleVerify), Display & Video 360 support can enable third-party viewability measurement for your advertiser. Once third-party viewability measurement is enabled for your advertiser, you’ll be able to set it on individual TrueView line items. Learn more In the coming weeks, support will no longer implement third-party viewability measurement per line item. New audience list and page category performance segmentations in the Optimization view The Optimization view has two new performance segmentations: audience lists and page categories. You can use these segments to make faster line item optimization choices to see more efficient performance. Learn more New look and feel for the ad groups page for TrueView line items The ad groups page for TrueView line items now has a new look and feel, including clearer descriptions of ad group and ad statuses, improved stability, and a refreshed design. New DoubleVerify settings for apps New invalid traffic and app targeting options were added for users of DoubleVerify’s brand safety settings. Learn more Updates to certification for gambling-related content Licensed operators are now allowed certification in Sweden. Daily fantasy sports ads are now allowed certification in India. Aggregators are now allowed certification in Mexico. Learn more Enabling entity read files now self-service Users with partner-level read & write access can now enable or disable entity read files for that partner. This allows you to get your teams set up with entity read files without needing to contact Display & Video 360 support. Campaign Manager Verification sync has been deprecated Over time, numerous improvements were made to channels, digital content label targeting, and sensitive category targeting in Display & Video 360. Because of these improvements, and declining usage, we’ve removed the ability to sync Campaign Manager Verification settings with Display & Video 360. We recommend using Display & Video 360’s more flexible brand safety targeting settings. Creative updates Improvements for audio creatives and reporting Fixed a bug where audio duration was sometimes shown incorrectly as zero Assigned companions now appear in the creative list Added new calculated metrics for audio: Cost Per Completed Listen (CPCL) Completion Rate (Audio) Media cost metrics have been updated from eCPCA to eCPCL Audience updates User ID upload now available for Customer Match You can now upload lists of User IDs when setting up customer match in Display & Video 360. Learn more New consumer patterns audience lists New consumer patterns audience lists related to transit and technology are now available for use with your TrueView or Gmail line items. You can find consumer patterns audiences under Audiences > Affinity and in-market in your targeting settings for these line items. Insights updates Conditional formatting now available in Instant Reporting To make it easier to read Instant Reports, you can now specify conditional formatting rules for integer metrics. The rules apply a background color to column cells based on whether or not the value meets the criteria you specify. This can make it easier to see trends or spot outliers in your data. Learn more Inventory updates For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  60. Coming soon: June 3 edition
    See what's coming to Display & Video 360 over the next few weeks
    Frequency capping moving to only line item level for TrueView line items Frequency capping will no longer be available for TrueView line items at the ad and ad group level, but will continue to be available at the line item level. This change will make frequency cap settings for TrueView more straightforward - and easier to implement and manage. Your line item will be updated to include a suggested line item level frequency cap that takes into account any ad or ad group level settings. We recommend checking the frequency cap setting for your TrueView line items to verify that it aligns with your campaign goals. Improvements coming soon to the impression loss chart In order to help you better understand the impressions lost by your campaign and make quicker optimizing decisions, the following updates will soon be made to the impression loss chart: Data alignment with other tools in Display & Video 360: The data shown in the will soon align with the data found in the Troubleshooter and will mirror the selected date range of your line item and insertion order views (up to 30 days). Download the data: You’ll also be able to download the data in the impression loss chart for offline sharing with others in your organization. "Other" category removed: The “Other” category will be removed as a reason for why your line item lost impressions, making the data shown in the chart more actionable. Data-driven creatives will soon support category signals based on webpage content You’ll soon be able to use categories as a new signal type for content rules for data-driven creatives. Content rules in data-driven creatives allow you to personalize your creative message for the right audience segment; this additional category signal option will give you more flexibility and options for defining these segments.
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  61. Coming soon: May 20 edition
    See what's coming to Display & Video 360 over the next few weeks
    Enabling entity read files will soon be self-service in Display & Video 360 Users with partner-level read & write access will soon be able to enable or disable entity read files for that partner. This will allow you to get your teams set up with entity read files without needing to contact Display & Video 360 support. Conditional formatting coming to Instant Reporting To make it easier to read Instant Reports, you’ll soon be able to specify conditional formatting rules for integer metrics. The rules will apply a background color to column cells based on whether or not the value meets the criteria you specify. This can make it easier to quickly see trends or spot outliers in your data. The Intelligence Panel will soon be available in the Combined tab of a campaign’s Flights section The Intelligence Panel will soon appear in the Combined tab of the Flights section of a campaign, surfacing the same insights that are available within the Insertion order and Line item tabs. With the Intelligence Panel available in all tabs for a flight, it will be easier and more consistent for you to identify potential campaign health issues and optimization opportunities. Improvement coming soon to the New report button for offline reports The New report button for offline reports will soon feature a down-arrow that opens a menu of report templates. Clicking on the New report button will create a Standard report, and using the arrow will open the full list of templates. This update makes it faster for you to create Standard reports by removing the extra step of scanning through every report template before you can start setting up this popular type of report.  
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  62. Coming soon: May 6 edition
    See what's coming to Display & Video 360 over the next few weeks
    Gmail ads will soon be available through Display & Video 360 You’ll soon be able to purchase native mobile and desktop Gmail ads through a new line item type in Display & Video 360. Gmail inventory is native, fully viewable, and brand safe. Bids for Gmail ads will be set using a new cost per engagement metric, and your Gmail buys will be billed based on engagements rather than CPM (cost-per-thousand impressions). Preview the new version of the change history You can now preview a new version of the change history from the History (beta) tab. This updated version will replace the existing History tab in the coming weeks. The new version of the change history features updated formatting to make it easier to read entries, the ability to filter out system-generated changes, clearer language for the most common changes, and an option to download all changes. These updates will make it easier to understand which changes in your account impact campaign performance. Content exclusions from games are changing for TrueView line items In order to provide more precise controls, content exclusions from games are changing for TrueView line items. The Games content type will soon be deprecated from the Other content types option in ad group- and advertiser-level Category exclusion targeting. To continue to exclude games, use the Games option in Categories targeting in your ad groups. This option includes the same inventory as the Games content type exclusion and provides more coverage for web games content. If you take no action, traffic from games on mobile devices is likely to increase.
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  63. What's new: April 2019
    Learn about new features and updates to Display & Video 360 from April 2019
    Campaign and workflow updates Programmatic Guaranteed deals with third-party exchanges You can now set up Programmatic Guaranteed deals with third-party exchanges. This increases the amount of reservation inventory available for Programmatic Guaranteed deals while leveraging tagless transactions and Google-managed billing features. Learn more Bumper video campaign bidding changes New TrueView line items for bumper ads now use a target CPM (cost-per-thousand impressions) bidding strategy. Target CPM bidding allows you to set how much on average you’re willing to pay every thousand times your ad is shown. Display & Video 360 will optimize your bids to help get as many impressions as possible using your target CPM amount. Existing TrueView line items for bumper ads are not affected and will continue to serve using maximum CPM bids. Learn more New Maximize conversions bid strategy for TrueView for action line items TrueView for action line items now offer a new bid strategy to maximize conversions. New TrueView for action line items default to using maximize conversions as the bid strategy; you can change it to target CPA bidding as needed. Learn more Enhancements to the overview page There were some enhancements to the overview page that make it easier to keep track of the items you care about most in Display & Video 360, including: Pinning: Pin line items, insertion orders, campaigns, and advertisers so they stay at the top of the overview page. Snoozing: Snooze line items, insertion orders, campaigns, and advertisers if you don’t want to see them on the overview page for 24 hours. Note that snoozing an item on the overview page also snoozes it in the Intelligence panel. Customize information: Adjust the number of items shown in each section of the overview page. Refreshed “Suggested budget” column in the line item Optimization view The “Suggested budget” column in the Optimization view at the line item level has a refreshed look, including more detailed explanation about the budget recommendations. Reserved CPM media fee for premium features and Premium Fee metric Soon you’ll be able to opt into upcoming premium features individually (at a premium fee) within Display & Video 360. CPM fee 1 under Partner costs will now be used to account for usage of premium features, and a Premium Fee metric is now available to report on the costs. Insights updates New metrics and dimensions The following new metrics were added: Invalid Active View Eligible Impressions Invalid Active View Measurable Impressions Invalid Active View Viewable Impressions General Invalid Traffic (GIVT) Active View Eligible Impressions General Invalid Traffic (GIVT) Active View Measurable Impressions General Invalid Traffic (GIVT) Active View Viewable Impressions The following new dimensions were added: Video Continuous Play Impression Counting Method Learn more about all metrics or all dimensions Inventory updates Improvements to inventory discovery in Marketplace We have improved the publisher listings in Marketplace to help you more easily discover new publishers that are more relevant to your advertiser. Inventory source updates The following exchanges are now supported Open 8 - display exchange Triplift - display exchange Triton - audio exchange For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  64. Coming soon: April 22 edition
    See what's coming to Display & Video 360 over the next few weeks
    New maximize conversions bid strategy coming to TrueView for action line items TrueView for action line items will soon offer a new bid strategy to maximize conversions. This option uses advanced machine learning to automatically set and optimize bids to help get the most TrueView conversions while spending your budget. New TrueView for action line items will default to using maximize conversions as the bid strategy; you can change it to target CPA bidding as needed. New audience list and page category performance segmentations coming to the Optimization view The Optimization view will soon contain two new performance segmentations: audience lists and page categories. You’ll be able to use these segments to make faster line item optimization choices to see more efficient performance. Performance segmentation coming to all views for insertion order and line items The "segment by" inline reporting currently available within the Optimization view will soon be available in all views, such as Performance and Pacing, for insertion orders and line items. This will allow you to more easily see key metrics for certain dimensions to help aid campaign optimization decisions.
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  65. Coming soon: May and June reporting updates
    Update to reach reports Starting in late May, Advertiser will be a required dimension for all reach reports. The Advertiser dimension will automatically be added to existing reports that don't already have it. Reporting changes to Floodlight Activity dimensions As part of the change from pixels to Floodlight activities in Display & Video 360, a series of reporting changes will be made. Removal of dimensions The following dimensions will be removed from Display & Video 360 in early June. DV360 Activity Use the Floodlight Activity dimension instead, which will be available in early May. Dv360 Activity ID Use the Floodlight Activity ID dimension instead. DV360 Activity Status No longer useful for reporting. DV360 Activity Integration Code No longer useful for reporting. Update to conversion reporting  Starting in mid June, including dimensions (like Floodlight Activity) that can claim attribution for conversions, will cause the same conversions from higher level objects (like Campaign) to no longer be reported separately. This will allow you to sum your conversions column accurately, and make Display & Video 360 conversion reporting more consistent with impressions and clicks reporting. Before change (conversions shouldn't be summed across Campaign and Floodlight Activity)  Campaign Floodlight Activity Conversions* Campaign X   5 Campaign X Floodlight 1 3 Campaign X Floodlight 2 2 *There are 5 conversions in total. After change (conversions can be summed across Campaign and Floodlight Activity) Campaign  Floodlight Activity Conversions* Campaign X   0 Campaign X Floodlight 1 3 Campaign X Floodlight 2 2 *There are 5 conversions in total.
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  66. Coming soon: April 8 edition
    See what's coming to Display & Video 360 over the next few weeks
    New look and feel for the ad groups page for TrueView line items We’re updating the ad groups page for TrueView line items, including clearer descriptions of ad group and ad statuses, improved stability, and a refreshed design. You’ll be able to take all of the same actions on your ad groups and ads, as well as view the same performance data, from this page.
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  67. What's new: March 2019
    Learn about new features and updates to Display & Video 360 from March 2019
    Campaign and workflow updates Plan campaigns and forecast unique reach in Display & Video 360 A new planning workspace is now available in the Campaigns module, which gives advertisers a comprehensive cross-inventory planning tool and a reach forecasting tool for video buys. Planners can discover new inventory, forecast video reach, and export campaign plans. Learn more Election advertising in the European Union Google requires verification for advertisers who want to run election ads in the European Union (excluding the United Kingdom). Applications for verification opened on March 14, 2019. They can take up to 3-5 business days to process. Learn more Instantly reach customers in the moments that matter with real-time triggers Real-time triggers allow you to instantly reach and engage with customers in the moments that matter by syncing your digital campaign with offline signals such as sports events. These signals are used to instantly trigger the launch of a campaign and accelerate delivery so you only spend when the signal is relevant to your brand and customers. Real-time triggers are available for display and video line items. Learn more Structured Data Files version 4.2 now available Version 4.2 of Structured Data Files (SDF) has been released. Highlights of this version include: Support for TrueView connected TV bid adjustments Ability to inherit insertion order start and end dates at the line item level Renaming changes to better align SDF with the Display & Video 360 UI Explore budget options chart now available from insertion orders A new explore budget options chart is now available when you’re viewing an insertion order. You can use the chart to explore how key performance metrics might change if you adjust your insertion order budget proportionally across line items. Learn more Insertion-order level automated bid strategies now available Now when creating an insertion order, you can set the insertion order's optimization settings to have Display & Video 360 automatically adjust bids and shift budgets for better performing line items across the insertion order. Learn more TrueView line items now included in Brand Quality settings TrueView line items and ad groups are now included in your Brand Quality settings overview. Learn more Improved management and reporting for connected TV apps Manage app targeting through channels: You can now create channels with connected TV apps to more easily manage groups of apps for targeting. Learn more App identifiers in reports: You can now see identifiers for individual connected TV apps when you use the App/URL dimension in reports, allowing you to get better insight into what apps your video ads served on through connected devices. Previously, connected TV devices were categorized under “Low volume inventory” with this dimension. Learn more Location lists can now be used for regional geography targeting Regional location lists for bulk postal code targeting are now supported. The size limits for all location lists have also been improved: Location lists can now contain up to 10,000 entries each. You can now create up to 50 proximity and 50 regional location lists (100 total). Learn more Bulk edit in the Combined view for campaign flights Targeting settings for insertion orders and line items can now be edited in bulk from the Combined view. Your email address displayed in Display & Video 360 now aligns with other Google products The email address shown in the User Management section of Display & Video 360 now reflects the primary email address of your Google Account. This aligns the email address shown in Display & Video 360 with the email address you see in other Google products. There’s no change to the email address you use to sign in to Display & Video 360. Creative updates Improvements to the Ad Canvas and new draft creative formats Ad Canvas now has a more intuitive workflow for handling draft and published versions of creatives. You can now: See which version you're currently viewing Switch between versions See what you can edit in each version In addition, Flipbook and Lightbox creative formats now support draft versions. Learn more Creatives can now be copied in bulk You can now create copies of one or more creatives using the “Duplicate” bulk action. Learn more Copy and paste in Ad Canvas list view To make it easier to manage creatives with lots of variants, you can use list view to manage creatives in a spreadsheet-like view. To speed up editing, you can now: Copy and paste cells and columns Copy to and from external spreadsheets Inventory updates Preferred Deals moving into Google Ad Manager Since October 31, 2018, legacy preferred deals that were not created in Google Ad Manager became read-only and non-modifiable by the buyer or seller. Preferred deals launched in Ad Manager on July 31, 2018, and most publishers have moved their preferred deals into Ad Manager. All legacy preferred deals will become inactive on March 31, 2019. Please reach out to your Display & Video 360 representative for questions about specific preferred deals. Inventory source updates For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  68. Coming soon: March 25 edition
    See what's coming to Display & Video 360 over the next few weeks
    Plan workspace and reach planning launching in Display & Video 360 A new Plan workspace is launching in the Campaigns module in Display & Video 360, giving media planners and traders a comprehensive cross-inventory planning tool and a reach forecasting tool for video buys. Planners will now be able to discover new inventory, forecast video reach, and export campaign plans. New video line items will default to Active View-powered automated bid strategy New video line items will soon default to using the "Viewable" automated bid strategy if the line item doesn’t target any deals. This bid strategy prioritizes buying impressions where the video was viewable according to Active View and offers video buyers the best opportunity to reach their performance goals. You’ll be able to change the bid to other bidding options if needed. Display & Video 360 overview page enhancements coming soon Over the coming weeks, you’ll see some enhancements to the overview page that make it easier to keep track of the items you care about most in Display & Video 360, including: Pinning: You’ll be able to pin line items, insertion orders, campaigns, and advertisers so they stay at the top of the overview page. Snoozing: Snooze line items, insertion orders, campaigns, and advertisers if you don’t want to see them on the overview page for 24 hours. Note that snoozing an item on the overview page also snoozes it in the Intelligence panel. Customize information: You’ll be able to adjust the number of items shown in each section of the overview page. Additional dimensions and metrics coming to offline reporting You’ll soon be able to use the following new metrics and dimensions in offline reports: Dimensions Impression Counting Methodology, which identifies the methodology used to count impressions being reported on. Possible values are Downloaded, Displayed, and Begin-to-render. Video Continuous Play Metrics Invalid Active View Eligible Impressions Invalid Active View Measurable Impressions Invalid Active View Viewable Impressions General Invalid Traffic (GIVT) Active View Eligible Impressions General Invalid Traffic (GIVT) Active View Measurable Impressions General Invalid Traffic (GIVT) Active View Viewable Impressions General Invalid Traffic (GIVT)
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  69. Coming soon: March 11 edition
    See what's coming to Display & Video 360 over the next few weeks 
    Instantly reach customers in the moments that matter with real-time triggers Real-time triggers allow you to instantly reach and engage with customers in the moments that matter by syncing your digital campaign with real-time signals such as sports events. These signals are used to trigger line item spend and accelerate delivery so you only spend when the signal is relevant to your brand and customers. You’ll be able to create a trigger in your Display & Video 360 advertiser and then associate it to line items that you want to activate instantly based on the signals in the trigger. Real-time triggers will be available for display and video line items. Improved management and reporting for connected TV apps coming soon Starting in the next few weeks, you’ll see the following improvements for buying and reporting on connected TV apps: Manage app targeting through channels: You’ll be able to create channels with connected TV apps to more easily manage groups of apps in your targeting. App identifiers in reports: You’ll be able to see identifiers for individual connected TV apps when you use the App/URL dimension in reports. This update will give you better insight into what apps your video ads served on through connected TV devices. Connected TV apps are currently categorized under “Low volume inventory” in the App/URL dimension. The data included in the App/URL dimension will be the app identifiers passed to Display & Video by the app publisher. Insertion order budget explorer coming soon A new explore budget options chart will soon be available when you’re viewing an insertion order. You can use the chart to explore how key performance metrics might change if you adjust your insertion order budget proportionally across line items. You’ll be able to view and accept these suggestions from the chart, allowing you to more easily identify and implement opportunities for improved line item performance. New insertion order automated bid strategy coming soon Display & Video 360 will soon introduce automated bid strategies at the insertion order level for insertion orders with display and video line items. With this new setting, Display & Video 360 will automatically adjust bids and shift budgets for better performing line items across the insertion order. This bid strategy is recommended for all insertion orders with a shared line item optimization goal where you’re looking to ensure you spend the full insertion order budget. Improvements to the Ad Canvas coming soon You’ll soon see a more intuitive workflow for handling draft and published versions of creatives in the Ad Canvas that makes the status of the creative and what you can edit in each status clearer.
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  70. What's new: February 2019
    Learn about new features and updates to Display & Video 360 from February 2019
    Campaign and workflow updates Reach viewers with your full message with non-skippable YouTube ads Non-skippable ads on YouTube are short in-stream video ads that play before, during, or after another video. Viewers don’t have the option to skip your ad. With videos of 15 seconds or less, non-skippable ads allow you to reach viewers with your entire message. Get started with non-skippable ads by setting up a TrueView line item. Learn more New Active View-based automated bid strategy for video line items Display & Video 360 now offers a new automated bid strategy for video line items: Maximize quality video impressions that were viable. With this strategy, the platform sets bids according to the likeliness that an impression will be viewable based on Active View’s viewability definitions. Learn more Election advertising in India To run election ads in India on open exchanges, TrueView, and deals, you must apply for verification for your advertiser before the ads can serve. You must also provide a valid pre-certificate issued by the Election Commission of India (ECI), or anyone authorized by the ECI, for each election ad. Learn more Improved experience for read-only users Read-only users have an improved navigation experience throughout Display & Video 360 that better reflects the permissions for this user role. In addition to seeing a “Limited access” icon at the top of the UI, read-only users now see editable fields and save buttons as disabled throughout the platform. Read-only users were previously able to click and edit these items, but then received an error message; these updates prevent this frustrating experience from occurring. Duplicate archived insertion orders instead of unarchiving them If you need to recreate an archived insertion order, you can recover its settings and properties by duplicating it into a new insertion order. Previously, you could unarchive the insertion order, but this could cause overspend issues. Learn more Streamlined workflow for adding call-to-action (CTA) overlays to TrueView ads It’s now easier to add call-to-action (CTA) overlays to your TrueView ads: You can now set up CTAs while you’re creating ads in a TrueView line item. Previously, you needed to first create a TrueView line item and then add the CTA. You no longer need to link your Display & Video 360 account to the YouTube account containing the video you want to add a CTA to. There’s no change in serving for existing CTAs as part of these workflow update. Learn more Creative updates AMPHTML creatives now supported for AMP inventory AMPHTML ads enable delivery of faster, lighter and more secure ad experiences for mobile web by applying the principles of AMP (accelerated mobile pages) to building and serving ads. AMPHTML creatives are now supported as an HTML creative type in Display & Video 360. AMPHTML creatives only serve on AMP page inventory via Ad Manager. Learn more More information shown for new video transcodes To help you troubleshoot possible serving issues, newly uploaded video assets now display the audio bit rate, audio sample rate, and frame rate for generated transcodes. Inventory updates For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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  71. Coming soon: February 25 edition
    See what's coming to Display & Video 360 over the next few weeks 
    Bumper video campaign bidding changes Starting in March 2019, new TrueView line items for bumper ads will use a target CPM (cost-per-thousand impressions) bidding strategy. Target CPM bidding allows you to set how much on average you’re willing to pay every thousand times your ad is shown. Display & Video 360 will optimize your bids to help get as many impressions as possible using your target CPM amount. Existing line items are not affected and will continue to serve using the current maximum CPM bidding strategy. Expanded access to non-skippable YouTube video ads launching to Display & Video 360 Non-skippable ads on YouTube are short in-stream video ads that play before, during, or after another video. The video must be 15 seconds or less, and viewers don’t have the option to skip your ad. Non-skippable ads will be available to advertisers running open auction campaigns as a new ad format in TrueView line items. Learn more Improved experience for read-only users coming soon Read-only users will soon have an improved navigation experience throughout Display & Video 360 that better reflects the permissions for this user role. In addition to seeing a “Limited access” icon at the top of the UI, read-only users will see editable fields and save buttons as disabled throughout the platform. Read-only users are currently able to click and edit these items, but then receive an error message; these updates will prevent this frustrating experience from occurring. Your email address displayed in Display & Video 360 may change to align with other Google products The email address shown in the User Management section of Display & Video 360 may be updated to reflect the primary email address of your Google Account. This change aligns the email address shown in Display & Video 360 with the email address you see in other Google products. There’s no change to the email address you use to sign in to Display & Video 360 New splash page will redirect you to the Display & Video 360 overview page if you enter an unknown product URL To improve the navigation experience in Display & Video 360, we’ll be adding a splash page that will redirect you to the overview page if you navigate to an invalid product URL.
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  72. Coming soon: February 11 edition
    See what's coming to Display & Video 360 over the next few weeks 
    New Active View-based automated bid strategy for video line items Display & Video 360 will soon introduce a new automated bid strategy for video line items: Maximize quality video impressions that were viewabile. With this strategy, the platform will set bids according to the likeliness that an impression will be viewable based on Active View’s viewability definitions. This new strategy allows brand advertisers to maximize their viewable video impressions while still spending their full budget.
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  73. What's new: January 2019
    Learn about new features and updates to Display & Video 360 from January 2019
    Campaign and workflow updates Investigate spend issues with the line item Troubleshooter You can now use the Troubleshooter on all of your inventory, not only deals. Investigate why a line item may be underspending by using the Troubleshooter to help determine where bids may have been filtered by their line item settings, creative requirements, or the auction. Learn more Partial uploads for Structured Data Files (SDF) now available Display & Video 360 will now process all valid rows within a SDF file and only show rows with errors. Learn more Waze inventory now available Display & Video 360 now offers native mobile app inventory from Waze. Learn more TrueView targeting recommendations now available When available, Display & Video 360 can now recommend targeting for your True View line items. This includes recommendations for apps & URLs and categories. Learn more New bid increase suggestions In the optimization view, there are now suggestions to increase a line item’s fixed bids, which can help the pacing of that line item. The line item will continue to perform, and the likelihood of spending its budget will increase. Learn more Creative updates Cross-format storytelling now in open beta Stories are a new type of insertion order you can use to create sequences of video and display line items to tell personalized stories to consumers. Learn more Insights updates Instant Reporting updates Various improvements were made to Instant Reporting, including: more dimensions & metrics, custom columns, metric thresholds, and 100 days of data. Learn more Inventory updates Negotiate guaranteed deals faster with Guaranteed Packages Guaranteed Packages are a faster, simpler way for you to source inventory. It takes your inventory requirements, offers a guaranteed CPM, and automates the sourcing and matching of inventory. You can request certain publishers, audience criteria, and campaign details, and Display & Video 360 will suggest a packaged deal across multiple publishers that fits your specific needs. Learn more Partner admins can now enable or disable exchanges Users with read & write access at the partner level can now enable or disable exchanges, allowing you to control inventory availability across a partner without contacting Display & Video 360 support. Inventory updates The following exchanges are now supported: Waze - Native exchange Unruly is no longer a sub-exchange of Bidswitch. You can now select Unruly as a top-level exchange in your line items. For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
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